Editing British American Tobacco
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“I put the pack of cigarettes here on the table and I take a photo. Because it’s obviously illegal. So they have this group of people in every city… They try to create this thing where they give packets of cigarettes to people with a certain number of followers, so that they post a picture with the packet. The final image they want to give is that smoking Lucky Strike is cool." <ref NAME="BAT_MKTG"/> | “I put the pack of cigarettes here on the table and I take a photo. Because it’s obviously illegal. So they have this group of people in every city… They try to create this thing where they give packets of cigarettes to people with a certain number of followers, so that they post a picture with the packet. The final image they want to give is that smoking Lucky Strike is cool." <ref NAME="BAT_MKTG"/> | ||
− | === | + | ===Social Media=== |
On Facebook and Instagram, British American Tobacco uses dozens of accounts to promote Velo with hashtags like #YouveGotVelo. According to analysis from Klear, a social listening platform, dozens of influencers are using the hashtag to promote Velo to a potential audience of more than 530 million people – more than 40 percent of which is under the age of 24, the letter states. <ref> Tobacco-Free Kids, [http://web.archive.org/save/https://www.tobaccofreekids.org/press-releases/2021_10_26_nicotine-pouch-ads-social-media Over 100 Organizations Call on Social Media Companies to End Nicotine Pouch Advertising, Including by Paid Influencers], 26 October 2021, Accessed 9 November 2021</ref> | On Facebook and Instagram, British American Tobacco uses dozens of accounts to promote Velo with hashtags like #YouveGotVelo. According to analysis from Klear, a social listening platform, dozens of influencers are using the hashtag to promote Velo to a potential audience of more than 530 million people – more than 40 percent of which is under the age of 24, the letter states. <ref> Tobacco-Free Kids, [http://web.archive.org/save/https://www.tobaccofreekids.org/press-releases/2021_10_26_nicotine-pouch-ads-social-media Over 100 Organizations Call on Social Media Companies to End Nicotine Pouch Advertising, Including by Paid Influencers], 26 October 2021, Accessed 9 November 2021</ref> |