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A study published by British American Tobacco in Drug and Chemical Toxicology analysed four variants of one of the company's MO nicotine pouch products Lyft+, three snus products, and two different NRT products in a lozenge and a gum format. According to the study, "the results showed that the MO products had a comparable toxicant profile to NRTs, which are currently considered to be the least risky of all nicotine products. The study also estimated that users of the studied MO products are likely to be exposed to far fewer and significantly lower levels of toxicants than those who use snus." <ref>Eureka, [https://web.archive.org/save/https://www.eurekalert.org/pub_releases/2021-06/raba-rss061621.php Research study suggests BAT's Modern Oral products have similar toxicant profile to NRT], 16 June 2021, Accessed 19 July 2021</ref>
 
A study published by British American Tobacco in Drug and Chemical Toxicology analysed four variants of one of the company's MO nicotine pouch products Lyft+, three snus products, and two different NRT products in a lozenge and a gum format. According to the study, "the results showed that the MO products had a comparable toxicant profile to NRTs, which are currently considered to be the least risky of all nicotine products. The study also estimated that users of the studied MO products are likely to be exposed to far fewer and significantly lower levels of toxicants than those who use snus." <ref>Eureka, [https://web.archive.org/save/https://www.eurekalert.org/pub_releases/2021-06/raba-rss061621.php Research study suggests BAT's Modern Oral products have similar toxicant profile to NRT], 16 June 2021, Accessed 19 July 2021</ref>
  
British American Tobacco are investigating how people use vapor and tobacco heating products in Italy, comparing how consumers use heated tobacco product glo, and vapour product iSwitch, as well as another commercially available heated tobacco products and a reference cigarette. <ref>[https://web.archive.org/save/https://www.sciencecodex.com/bat-study-examines-how-people-use-vapor-and-tobacco-heating-products-638011 BAT study examines how people use vapor and tobacco heating products], ''Science Codex'', 8 January 2020, Accessed 19 February 2020</ref>
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British American Tobacco are investigating how people use vapor and tobacco heating products in Italy, comparing how consumers use heated tobacco product glo, and vapour product iSwitch, as well as another commercially available heated tobacco products and a reference cigarette. <ref>[https://www.sciencecodex.com/bat-study-examines-how-people-use-vapor-and-tobacco-heating-products-638011 BAT study examines how people use vapor and tobacco heating products], ''Science Codex'', 8 January 2020, Accessed 19 February 2020</ref>
  
Portal Chemical & Engineering News reported that representatives from [[British American Tobacco]], [[Japan Tobacco International]], [[Philip Morris International]], and Reynolds American attended the annual meeting of the American Society for Cellular & Computational Toxicology focused on non-animal toxicology testing. The website cited the ultimate goal to:
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Portal Chemical & Engineering News reported that representatives from [[British American Tobacco]], [[Japan Tobacco International]], [[Philip Morris International]], and Reynolds American attended the annual meeting of the [https://www.ascctox.org/ American Society for Cellular & Computational Toxicology] focused on non-animal toxicology testing. The website cited the ultimate goal to:
   "to convince officials at the U.S. Food & Drug Administration’s Center for Tobacco Products (CTP) that in vitro methods for predicting respiratory toxicology in humans are ready for prime time." <ref> [https://web.archive.org/save/https://cen.acs.org/biological-chemistry/toxicology/Big-tobacco-embraces-vitro-toxicology/96/i43 Big tobacco embraces in vitro toxicology], ''Chemical & Engineering News'', 18 October 2018, Accessed October 2018 </ref>
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   "to convince officials at the U.S. Food & Drug Administration’s Center for Tobacco Products (CTP) that in vitro methods for predicting respiratory toxicology in humans are ready for prime time." <ref> [https://cen.acs.org/biological-chemistry/toxicology/Big-tobacco-embraces-vitro-toxicology/96/i43 Big tobacco embraces in vitro toxicology], ''Chemical & Engineering News'', 18 October 2018, Accessed October 2018 </ref>
  
A study by Oxford Economics, commissioned by British American Tobacco, revealed that Malaysia has the highest illegal cigarette incidence in the world and loses almost RM100 million every week to criminal smugglers and sellers. <ref> [https://web.archive.org/save/https://www.theedgemarkets.com/article/study-shows-malaysia-loses-rm5b-tax-annually-due-cigarettes-smuggled Study shows Malaysia loses RM5b tax annually due to cigarettes smuggled in], ''The Edge Market'', 21 June 2019, Accessed 20 July 2019 </ref>
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A study by Oxford Economics, commissioned by British American Tobacco, revealed that Malaysia has the highest illegal cigarette incidence in the world and loses almost RM100 million every week to criminal smugglers and sellers. <ref> [https://www.theedgemarkets.com/article/study-shows-malaysia-loses-rm5b-tax-annually-due-cigarettes-smuggled Study shows Malaysia loses RM5b tax annually due to cigarettes smuggled in], ''The Edge Market'', 21 June 2019, Accessed 20 July 2019 </ref>
  
 
===Corporate Social Responsibility===
 
===Corporate Social Responsibility===

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