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In April 2018, Rolling Stone Magazine profiled several British American Tobacco sponsored events around Italy that have been used to promote glo by continuing to build an association with fashion, music, technology, and partying. <ref>[https://web.archive.org/save/https://www.rollingstone.it/pop-life/news-rrstyle/glo-live-lopening-party-della-mostra-torinese/407962/ Glo live, l’opening party della mostra torinese], ''The Rolling Stone'', April 2018, Accessed 8 November 2018 </REF> In September 2018, British American Tobacco launched glo in Ukraine. <ref> [https://web.archive.org/save/https://www.vapingpost.com/2018/09/25/bat-launches-glo-in-ukraine/ BAT Launches Glo in Ukraine], ''Vaping Post'', September 2018, Accessed 8 November 2018 </REF> British American Tobacco launched new liquid-type e-cigarette Glo Sens in South Korea. <ref>[https://web.archive.org/save/http://www.theinvestor.co.kr/view.php?ud=20190813000662 BAT launches liquid-type e-cigarette Glo Sens in Korea], ''The Investor'', 13 August 2019, Accessed 12 September 2019 </ref> The company says it will launch two new tobacco heating products in Japan under its glo brand. <ref> [https://web.archive.org/save/https://in.reuters.com/article/britishamericantobacco-products/bat-launches-more-vaping-products-in-japan-to-take-on-philip-morris-idINL3N25V32S BAT launches more vaping products in Japan to take on Philip Morris], ''Reuters'', 4 September 2019, Accessed 12 September 2019 </ref> The new products, glo pro and glo nano, feature new heating technologies, slimmer sizes and will be available in Japan from October 2019. <ref> [https://japantoday.com/category/business/bat-launches-more-vaping-products-in-japan-to-take-on-philip-morris BAT launches more vaping products in Japan to take on Philip Morris], ''Japan Today'', 6 September 2019, Accessed 12 August 2019 </ref> As of November 2019, 60,000 people use heated glo products in the Czech Republic. <ref>[https://web.archive.org/save/https://www.investicniweb.cz/news-bat-zahrivane-produkty-glo-v-crvyuziva-uz-60-tisic-lidi/ BAT: Zahřívané produkty glo v ČR využívá už 60 tisíc lidí], ''Investicni web'', 10 December 2019, Accessed 15 December 2019</ref>
 
In April 2018, Rolling Stone Magazine profiled several British American Tobacco sponsored events around Italy that have been used to promote glo by continuing to build an association with fashion, music, technology, and partying. <ref>[https://web.archive.org/save/https://www.rollingstone.it/pop-life/news-rrstyle/glo-live-lopening-party-della-mostra-torinese/407962/ Glo live, l’opening party della mostra torinese], ''The Rolling Stone'', April 2018, Accessed 8 November 2018 </REF> In September 2018, British American Tobacco launched glo in Ukraine. <ref> [https://web.archive.org/save/https://www.vapingpost.com/2018/09/25/bat-launches-glo-in-ukraine/ BAT Launches Glo in Ukraine], ''Vaping Post'', September 2018, Accessed 8 November 2018 </REF> British American Tobacco launched new liquid-type e-cigarette Glo Sens in South Korea. <ref>[https://web.archive.org/save/http://www.theinvestor.co.kr/view.php?ud=20190813000662 BAT launches liquid-type e-cigarette Glo Sens in Korea], ''The Investor'', 13 August 2019, Accessed 12 September 2019 </ref> The company says it will launch two new tobacco heating products in Japan under its glo brand. <ref> [https://web.archive.org/save/https://in.reuters.com/article/britishamericantobacco-products/bat-launches-more-vaping-products-in-japan-to-take-on-philip-morris-idINL3N25V32S BAT launches more vaping products in Japan to take on Philip Morris], ''Reuters'', 4 September 2019, Accessed 12 September 2019 </ref> The new products, glo pro and glo nano, feature new heating technologies, slimmer sizes and will be available in Japan from October 2019. <ref> [https://japantoday.com/category/business/bat-launches-more-vaping-products-in-japan-to-take-on-philip-morris BAT launches more vaping products in Japan to take on Philip Morris], ''Japan Today'', 6 September 2019, Accessed 12 August 2019 </ref> As of November 2019, 60,000 people use heated glo products in the Czech Republic. <ref>[https://web.archive.org/save/https://www.investicniweb.cz/news-bat-zahrivane-produkty-glo-v-crvyuziva-uz-60-tisic-lidi/ BAT: Zahřívané produkty glo v ČR využívá už 60 tisíc lidí], ''Investicni web'', 10 December 2019, Accessed 15 December 2019</ref>
  
In a press release from December 2018, British American Tobacco announced it is introducing a new vaping device in the United Kingdom market, called "iSwitch". In December 2018, Vype ePen 3 launched in New Zealand. <ref>[https://web.archive.org/save/http://www.voxy.co.nz/lifestyle/5/328235 Vype ePen 3 launches in New Zealand - BAT NZ], ''Voxy'', 11 December 2018, Accessed 18 December 2018 </ref> In 2020, British American Tobacco is getting ready to introduce the product in the Czech Republic. <ref>[https://web.archive.org/save/https://www.irozhlas.cz/ekonomika/cigarety-philip-morris-zahrivany-tabak-tabakove-vyrobky_2001151919_tzr Tabákový byznys: Češi kupují víc výrobků na zahřívaný tabák, spotřeba klasických cigaret klesá], ''irozhlas'', 15 January 2020, Accessed 19 February 2020 </ref>  In 2019, British American Tobacco New Zealand launched Vype in New Zealand. <ref> Tobacco Control, [https://web.archive.org/save/https://tobaccocontrol.bmj.com/content/early/2019/07/16/tobaccocontrol-2019-054967.info BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand], 17 July 2019, Accessed 12 August 2019 </ref> British American Tobacco is set to introduce nicotine snus pouches in Kenya. <ref> [https://web.archive.org/save/https://www.capitalfm.co.ke/business/2019/07/bat-to-launch-smoke-free-cigarrettes-in-kenya/BAT to launch smoke-free cigarettes in Kenya], ''Capital FM'', 19 July 2019, Accessed 9 August 2019 </ref> The Vype ePod won best e-cigarette at the 2020 Product of the Year Awards in the United Kingdom, for the second consecutive year. <ref>[https://web.archive.org/save/http://www.retailtimes.co.uk/vype-epod-wins-product-of-the-year-2020/ Vype ePod wins Product of the Year 2020], ''Retail Times'', 24 January 2020, Accessed 19 February 2020</ref>
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In a press release from December 2018, British American Tobacco announced it is introducing a new vaping device in the United Kingdom market, called "iSwitch". In December 2018, Vype ePen 3 launched in New Zealand. <ref>[https://web.archive.org/save/http://www.voxy.co.nz/lifestyle/5/328235 Vype ePen 3 launches in New Zealand - BAT NZ], ''Voxy'', 11 December 2018, Accessed 18 December 2018 </ref> In 2020, British American Tobacco is getting ready to introduce the product in the Czech Republic. <ref>[https://web.archive.org/save/https://www.irozhlas.cz/ekonomika/cigarety-philip-morris-zahrivany-tabak-tabakove-vyrobky_2001151919_tzr Tabákový byznys: Češi kupují víc výrobků na zahřívaný tabák, spotřeba klasických cigaret klesá], ''irozhlas'', 15 January 2020, Accessed 19 February 2020 </ref>  In 2019, British American Tobacco New Zealand launched Vype in New Zealand. <ref> Tobacco Control, [https://web.archive.org/save/https://tobaccocontrol.bmj.com/content/early/2019/07/16/tobaccocontrol-2019-054967.info BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand], 17 July 2019, Accessed 12 August 2019 </ref> British American Tobacco is set to introduce nicotine snus pouches in Kenya. <ref> [https://web.archive.org/save/https://www.capitalfm.co.ke/business/2019/07/bat-to-launch-smoke-free-cigarrettes-in-kenya/BAT to launch smoke-free cigarettes in Kenya], ''Capital FM'', 19 July 2019, Accessed 9 August 2019 </ref> The Vype ePod won best e-cigarette at the 2020 Product of the Year Awards in the United Kingdom, for the second consecutive year. <ref>[hhttps://web.archive.org/save/http://www.retailtimes.co.uk/vype-epod-wins-product-of-the-year-2020/ Vype ePod wins Product of the Year 2020], ''Retail Times'', 24 January 2020, Accessed 19 February 2020</ref>
  
 
To date, British American Tobacco published 25 peer-reviewed articles on heated tobacco products. In 2018, the company presented at 24 scientific conferences and external meetings. {{r|BAT_AR2019|p=28}} The company carried out a series of tests tests to prove that its vaping products produce ‘greatly reduced mutagenicity, cytotoxicity and effects on wound healing as compared to cigarette smoke.’ <ref>[https://web.archive.org/save/https://www.eurekalert.org/pub_releases/2019-03/raba-bnv031119.phpBAT's novel vaping product shows minimal toxicity in laboratory tests], ''Eureka'', 12 March 2019, Accessed 14 April 2019 </ref>
 
To date, British American Tobacco published 25 peer-reviewed articles on heated tobacco products. In 2018, the company presented at 24 scientific conferences and external meetings. {{r|BAT_AR2019|p=28}} The company carried out a series of tests tests to prove that its vaping products produce ‘greatly reduced mutagenicity, cytotoxicity and effects on wound healing as compared to cigarette smoke.’ <ref>[https://web.archive.org/save/https://www.eurekalert.org/pub_releases/2019-03/raba-bnv031119.phpBAT's novel vaping product shows minimal toxicity in laboratory tests], ''Eureka'', 12 March 2019, Accessed 14 April 2019 </ref>

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