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The U.S. Food & Drug Administration announced that, for the first time, it has authorized the marketing of products through the modified risk tobacco product pathway. The authorizations are for eight Swedish Match USA, Inc. snus smokeless tobacco products sold under the “General” brand name. The action further authorized the manufacturer to market these specific products with the claim “Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.”<ref>FDA website, [https://web.archive.org/save/https://www.fda.gov/news-events/press-announcements/fda-grants-first-ever-modified-risk-orders-eight-smokeless-tobacco-products FDA grants first-ever modified risk orders to eight smokeless tobacco products], 22 October 2019,  Accessed 26 November 2019 </ref>
 
The U.S. Food & Drug Administration announced that, for the first time, it has authorized the marketing of products through the modified risk tobacco product pathway. The authorizations are for eight Swedish Match USA, Inc. snus smokeless tobacco products sold under the “General” brand name. The action further authorized the manufacturer to market these specific products with the claim “Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.”<ref>FDA website, [https://web.archive.org/save/https://www.fda.gov/news-events/press-announcements/fda-grants-first-ever-modified-risk-orders-eight-smokeless-tobacco-products FDA grants first-ever modified risk orders to eight smokeless tobacco products], 22 October 2019,  Accessed 26 November 2019 </ref>
  
===Heated Cigarettes and E-cigarettes===
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===Heated Cigarettes===
 
 
BAT reported the total number of so-called “non-combustible” users globally grew from 13.5 million to 18.3 million, the company’s strongest performance to date. So-called “non-combustible products” account for 12.4% of the company’s revenue.<ref> British American Tobacco, [https://web.archive.org/save/https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOCBHNUZ Watch: 2021 results highlights animation
 
], 11 February 2022, Accessed 6 March 2022 </ref>
 
 
 
Vuse  won at the Product of the Year awards in the 'Vape & Heated Tobacco Products' category for its the Vuse ePod2.  BAT’s Velo landed top prize in the 'Nicotine Pouches' section. Velo and Vuse were voted winners in a survey of almost 10,000 consumers and a panel of experts.<ref>[https://web.archive.org/save/https://www.marketscreener.com/quote/stock/BRITISH-AMERICAN-TOBACCO-4001163/news/British-American-Tobacco-Double-win-at-Product-of-the-Year-awards-39543968/ British American Tobacco : Double win at Product of the Year awards], ''Market Screener'', 2 February 2022, Accessed 6 March 2022 </ref>
 
  
 
British American Tobacco launched the new glo hyper X2 in Tokyo, Japan. <ref> Convenience store, [https://www.conveniencestore.co.uk/products/bat-launches-new-glo-hyper-x2/669718.article BAT launches new glo hyper x2], 21 July 2022, Accessed 19 August 2022 </ref> BAT Rothmans launched the new tobacco heating product Glo Pro Slim in South Korea. <ref>[http://web.archive.org/save/http://m.koreaherald.com/amp/view.php?ud=20210927000842 BAT unveils glo pro slim in Korea], ''Korea Herald'', 27 September 2021, Accessed 1 October 2021 </ref>  
 
British American Tobacco launched the new glo hyper X2 in Tokyo, Japan. <ref> Convenience store, [https://www.conveniencestore.co.uk/products/bat-launches-new-glo-hyper-x2/669718.article BAT launches new glo hyper x2], 21 July 2022, Accessed 19 August 2022 </ref> BAT Rothmans launched the new tobacco heating product Glo Pro Slim in South Korea. <ref>[http://web.archive.org/save/http://m.koreaherald.com/amp/view.php?ud=20210927000842 BAT unveils glo pro slim in Korea], ''Korea Herald'', 27 September 2021, Accessed 1 October 2021 </ref>  

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