Difference between revisions of "British American Tobacco"

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===Marketing to Kids===
 
===Marketing to Kids===
 
For a full list of Marketing to Kids cases look [[Marketing to Kids|<strong>here</strong>]].
 
For a full list of Marketing to Kids cases look [[Marketing to Kids|<strong>here</strong>]].
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British American Tobacco signed up New Zealanders with large social media followings to promote its e-cigarette brand Vype by posting pictures of themselves vaping on Instagram. <ref>[https://www.stuff.co.nz/national/110166252/outrage-as-tobacco-giants-pay-instagram-influencers-to-promote-vaping-product Outrage as tobacco giants pay instagram influencers to promote vaping product], ''Stuff'', 27 January 2019, Accessed April 2019 </ref>
  
 
Campaign for Tobacco-Free Kids investigation into over 100 social media campaigns by [[Philip Morris International]], British American Tobacco, [[Japan Tobacco International]] and [[Imperial Brands]] revealed tobacco companies pay social media influencers on platforms like Instagram, Facebook and Twitter to advertise their products. <ref NAME="BAT_MKTG"> Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/press-releases/2018_08_27_ftc PRESS RELEASE New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World],August 2018, Accessed October 2018 </ref> Campaign for Tobacco-Free Kids reported British American Tobacco is behind several high profile influencer marketing campaigns for its Lucky Strike and Dunhill cigarette brands. An influencer paid to promote British American Tobacco brands explained:  
 
Campaign for Tobacco-Free Kids investigation into over 100 social media campaigns by [[Philip Morris International]], British American Tobacco, [[Japan Tobacco International]] and [[Imperial Brands]] revealed tobacco companies pay social media influencers on platforms like Instagram, Facebook and Twitter to advertise their products. <ref NAME="BAT_MKTG"> Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/press-releases/2018_08_27_ftc PRESS RELEASE New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World],August 2018, Accessed October 2018 </ref> Campaign for Tobacco-Free Kids reported British American Tobacco is behind several high profile influencer marketing campaigns for its Lucky Strike and Dunhill cigarette brands. An influencer paid to promote British American Tobacco brands explained:  

Revision as of 15:18, 29 April 2019

British American Tobacco is one of the leading, multi-category consumer goods companies. It employs over 55,000 people, with market leadership in over 55 countries and factories in 42. Its strategic portfolio is made up of its global cigarette brands and an increasing range of potentially reduced-risk products, comprising vapour and tobacco heating products, as well as oral tobacco and nicotine products such as moist snuff and snus. [1]

Company Overview

British American Tobacco is a publicly traded company based in London. British American Tobacco operates in over 200 markets, is the third largest producer in the global tobacco market, and controls 11.4 percent of the international cigarette market. Top selling brands include Pall Mall, Rothmans, Kent, Dunhill, and Lucky Strike, and these five brands account for more than half of all British American Tobacco cigarette sales.[2] In 2017, British American Tobacco generated reported revenue of GBP 20 billion and profit from operations of GBP 6.5 billion. In July 2017, British American Tobacco p.l.c. acquired the remaining 57.8 percent of Reynolds American Inc. that British American Tobacco did not already own. [3] British American Tobacco has a strong presence in Lausanne, Switzerland and at cigarette factory at Boncourt, canton Jura. [4]

Key Executives

On 26 September 2018 Bloomberg reported COO Jack Bowles will replace the current CEO Nicandro Durante, who steps down on 1April 2019. [5]

Name Position Bio
Jerome Abelman Director, Legal and External Affairs And General Counsel Jerry was appointed Director, Legal and External Affairs and General Counsel in May 2015, having joined the Management Board as Group Corporate and Regulatory Affairs Director in January 2015. He has been with the Group for over 15 years and has held a number of roles in Legal. Jerry was Regional General Counsel, Asia-Pacific from 2010 to 2014, before becoming Assistant General Counsel – Corporate and Commercial. Jerry was a member of the Board of Reynolds American Inc. (RAI) from February 2016 until the acquisition of RAI in July 2017.[6]
Hae In Kim Director, Talent and Culture Designate Hae In was appointed Director, Talent and Culture Designate in January 2019 and will succeed Giovanni Giordano, currently Director, Group Human Resources, on 1 April 2019. She was previously Group Head of Talent and Organisational Effectiveness and has held several other senior HR roles in British American Tobacco, including Regional HR Director, Asia-Pacific and HR Director, Japan and North Asia. Prior to joining the Group, Hae In gained experience at Samsung, IBM Consulting Services and PwC. Hae In has been a Non-Executive Director of Pakistan Tobacco Company Limited since April 2015. [6]
Alan Davy Director, Operations Alan was appointed to the Management Board as Group Operations Director in March 2013. He joined the Group in 1988 and has held various roles in manufacturing, supply chain and general management. Alan previously held the position of Group Head of Supply Chain. [6]
Giovanni Giordano Director, Group Human Resources Giovanni joined the Management Board of British American Tobacco in June 2011. He is an international human resources executive with wide experience from senior roles at Procter & Gamble and Ferrero, where he was Chief Corporate Officer. [6]
Marina Bellini Director, Digital and Information Marina was appointed to a new role on the Management Board – Director, Digital and Information – in January 2019. This role is responsible for driving digital transformation across the Group and further enhancing the Group’s digital consumer experience capabilities. Marina joined British American Tobacco as Chief Information Officer (CIO) in 2018 having previously served as Global CIO and Global Business Services SVP at Anheuser-Busch InBev, where she was responsible for information technology transformation, including consumer digital marketing. [6]
Paul Lageweg Director, New Categories Paul was appointed Director, New Categories, a new role on the Management Board, in January 2019. This role, reporting directly to the Chief Marketing Officer, has end-to-end accountability for driving growth, innovation, world-class brand building and consumer insights for the Group’s potentially reduced-risk products. Paul has been with the Group for 13 years in various senior roles, including Regional Marketing Manager, Asia-Pacific and Middle East; Area Director, East Asia; and Global Head of Marketing Futures. Before joining BAT, Paul held senior marketing roles at Unilever and Kimberly-Clark.[6]
Luciano Comin Regional Director, Americas and Sub-Saharan Africa Luciano Comin was appointed Regional Director, Americas and Sub-Saharan Africa in January 2019. He joined British American Tobacco as a Management Trainee in Argentina in 1992 and during his career with the Group has gained broad experience in a wide range of roles, including Marketing Director in Venezuela, Marketing Director in Mexico and General Manager of BAT Mexico. Luciano was also Regional Marketing Manager for Western Europe and then Regional Head of Marketing, Americas and Sub-Saharan Africa before his appointment to the Management Board. [6]
Tadeu Marroco Director, Group Transformation and Deputy Finance Director Tadeu was appointed Regional Director, Europe and North Africa in January 2018. He joined the Management Board as Director, Business Development, in September 2014 and was appointed Regional Director, Western Europe in December 2016, a position he held until 1 January 2018 when a new regional structure came into effect and Tadeu took up his current role. He joined British American Tobacco in Brazil over 20 years ago and his other previous roles include Regional Finance Controller, EEMEA, and Group Finance Controller. [6]
Guy Meldrum Regional Director, Asia-Pacific and Middle East Guy Meldrum was appointed Regional Director, Asia-Pacific and Middle East in January 2019. Previously Area Director, Australasia Area, Guy joined BAT in 1992 and has held several senior roles in the Group including Area Director, North Asia Area and Marketing Director, Russia.
Dr. David O’Reilly Director, REsearch and Science David was appointed Group Scientific Director in January 2012. He has been with British American Tobacco for over 20 years and has held various positions in Group Research and Development. He has led the Group’s R&D efforts to develop reduced toxicant products and has also been Head of International Public Health and Scientific Affairs, responsible for engagement with the scientific, medical and public health communities.[6]
Ricardo Oberlander President and CEO, Reynolds American Inc. Ricardo became President and CEO of Reynolds American Inc. (RAI) in January 2018. He was appointed to the Management Board as Regional Director for the Americas in January 2013. Ricardo joined Souza Cruz in May 1989 and has held various roles including Marketing Director of British American Tobacco’s Malaysian business, Regional Marketing Manager for the Americas, General Manager in France and Global Consumer Director. Ricardo was a member of the Board of RAI from December 2014 until the acquisition of RAI in July 2017. He is a member of the Chief Marketing Officer (CMO) Council North America Advisory Board. [6]
Naresh Sethi Director, Business Development Naresh was appointed Director, Business Development in December 2016 with responsibility for Group Strategy and Planning, IT, Global Business Services and Enterprise Operating Model Transformation. He has been with British American Tobacco for more than 20 years and held Marketing roles in India, Indonesia, West Africa and Australasia before moving to Japan where he was Marketing Director and then General Manager. Naresh was also Group Head of Strategy and Planning before joining the Management Board in January 2012 as Director, Group Business Development and was appointed Regional Director, Western Europe in January 2013. [6]
Johan Vandermeulen Regional Director, Asia-Pacific and Middle East Johan was appointed Regional Director, Asia-Pacific and Middle East in January 2018. He joined the Management Board as Regional Director for Eastern Europe, Middle East and Africa in September 2014, a position he held until 1 January 2018 when a new regional structure came into effect and Johan took up his current role. He has been with British American Tobacco for more than 25 years and his previous roles include General Manager in Russia, General Manager in Turkey and Global Brand Director for the Kent brand.[6]
Kingsley Wheaton Chief Marketing Officer Kingsley was appointed Regional Director, Americas and Sub-Saharan Africa in January 2018. He joined the Group in 1996 and has held a number of roles in Marketing. He was Marketing Director in Nigeria and Russia, before becoming General Manager in Russia. He was Global Brand Director responsible for the Kent and Vogue brands, before joining the Management Board in January 2012 as Deputy Corporate and Regulatory Affairs Director. In June 2012 he was appointed Director, Corporate and Regulatory Affairs. In January 2015, Kingsley became Managing Director, Next Generation Products. [6]

Board Members

Name Position Bio [7]
Richard Burrows Chairman Richard Burrows joined the Board of British American Tobacco as a Non-Executive Director in September 2009 and became Chairman in November 2009. He is also Chairman of the Nominations Committee.
Nicandro Durante Chief Executive Nicandro Durante became British American Tobacco’s Chief Executive in March 2011. Nicandro has extensive leadership skills developed in various senior international roles in the Group. He originally joined the British American Tobacco as Chief Operating Officer in January 2008 after almost two years in the role of Regional Director for Africa & Middle East. Nicandro was appointed Chief Executive Designate in September 2010. Nicandro, who is Brazilian / Italian, holds degrees in finance, economics and business administration. He joined British American Tobacco’s Brazilian subsidiary Souza Cruz in 1981, after three years working in finance in two Brazilian companies and built a successful finance career. In 1995 he was seconded to the UK head office. In 1997 Nicandro was appointed Finance Director in Hong Kong before returning to Brazil in 2000 as Finance Director for Souza Cruz. In April 2002 he was appointed President of Souza Cruz. Nicandro was appointed as a Non-Executive Director of Reckitt Benckiser Group plc in December 2013.
Jack Bowles Chief Operating Officer Jack became British American Tobacco’s Chief Operating Officer for the International Business in October 2017. Joining the Group in 2004, Jack was Chairman of British American Tobacco France in 2005 before taking up the role of Managing Director of British American Tobacco Malaysia in 2007. He joined the Management Board as Regional Director for Western Europe in October 2009 before becoming Regional Director for the Americas in October 2011. He was appointed Regional Director, Asia-Pacific in January 2013, a position he continued to hold until 1 January 2018 when a new regional structure came into effect.[6]
Ben Stevens Finance Director Ben joined the Board of British American Tobacco p.l.c. in March 2008 and was appointed to the role of Finance Director in April 2008. He was previously Director of British American Tobacco’s Europe region, a position he had held since 2004.

Ben has broad international experience spanning both senior finance and general management roles. He joined British American Tobacco in 1990 as Regional Finance Controller with responsibilities for Europe, East Africa and South Asia and in 1994 moved to Switzerland where he worked in a variety of marketing roles. In 1995 Ben became Chairman and Managing Director of the Pakistan Tobacco Company before being appointed Chairman and Managing Director of British American Tobacco Russia in 1997. In 1998 he returned to the UK as Head of Corporate Affairs for the newly listed British American Tobacco p.l.c. and in the following year was appointed Head of Merger Integration following the merger with Rothmans. He was appointed to the Management Board as Development Director in April 2001 where his responsibilities included corporate strategy, mergers and acquisitions and IT. Ben was elected as a member of the Board of Directors of ISS A/S on 5 April 2016. Ben, a graduate of Manchester University and the Manchester Business School, is married with two children.

Kieran Poynter Senior Independent Director Kieran Poynter became a Non-Executive Director of British American Tobacco p.l.c. in July 2010. He became Senior Independent Director in October 2016. He is Chairman of the Audit Committee and a member of the Nominations Committee.
Sue Farr Non-Executive Director Sue Farr was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director in February 2015. She is a member of the Nominations and Remuneration Committees.
Dr. Marion Helmes Non-Executive Director Dr. Marion Helmes joined the Board of British American Tobacco p.l.c. as a Non-Executive Director on 1 August 2016. She is a member of the Audit and Nominations Committees.
Luc Jobin Non-Executive Director Luc Jobin was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director on 25 July 2017 following completion of the acquisition of Reynolds American Inc. He is a member of the Nominations and Remuneration Committees
Holly Keller Koeppel Non-Executive Director Holly Keller Koeppel was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director on 25 July 2017 following completion of the acquisition of Reynolds American Inc. She is a member of the Audit and Nominations Committees.
Savio Kwan Non-Executive Director Savio Kwan was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director in January 2014. He is a member of the Nominations and Remuneration Committees.
Dimitri Panayotopoulos Non-Executive Director Dimitri Panayotopoulos was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director in February 2015. He is Chairman of the Remuneration Committee and a member of the Nominations Committee.

Investments in Unconsolidated Subsidiaries:

An unconsolidated subsidiary is a company that is owned by a parent company, but whose individual financial statements are not included in the consolidated or combined financial statements of the parent company to which it belongs. Instead, this type of company appears in the combined financial statement as an investment.[8]
Subsidiary Name[9]:202


Country Interest amount (percentage)
Tisak d.d. Croatia 41.86
Országos Dohányboltellátó Korlátolt Felelosségu Társaság Hungary 49
ITC Limited India 29.69
VST Industries Limited India 32.16
Surya Nepal Pvt. Limited Nepal 61
Veletabak d.o.o. Serbia 25
Uganda Tobacco Processors Limited Uganda 50
Kamaran Industry and Investment Company Yemen 31
United Industries Company Limited Yemen 32

List of Significant Subsidiaries

"significant" > 20 percent management control

Subsidiary Name [10] State or Country of Organization Region
British American Tobacco (Algérie) S.P.A. Algeria Eastern Europe, Middle East and Africa
British American Tobacco Argentina S.A.I.C.y F. Argentina Americas
British American Tobacco Australia Limited Australia Asia-Pacific
British American Tobacco Bangladesh Company Limited Bangladesh Asia-Pacific
British American Tobacco Belgium S.A. Belgium Western Europe
Souza Cruz LTDA Brazil Americas
British American Tobacco (Cambodia) Limited Cambodia Americas
Imperial Tobacco Canada Limited Canada Americas
British American Tobacco Chile Operaciones S.A. Chile Americas
British American Tobacco Colombia S.A.S. Colombia Americas
British American Tobacco (Czech Republic), s.r.o. Czech Republic Western Europe
British American Tobacco Denmark A/S (House of Prince A/S) Denmark Western Europe
British American Tobacco Egypt LLC Egypt Eastern Europe, Middle East and Africa
British American Tobacco France SAS France Western Europe
BATIG Gesellschaft fur Beteiligungen m.b.H. Germany Western Europe
British American Tobacco (Germany) GmbH Germany Western Europe
British American Tobacco (Industrie) GmbH Germany Western Europe
PT Bentoel Internasional Investama, Tbk Indonesia Asia-Pacific
B.A.T. Pars Company (Private Joint Stock) Iran, Islamic Republic of Eastern Europe, Middle East and Africa
British American Tobacco Italia S.p.A. Italy Western Europe
British American Tobacco Japan, Ltd. Japan Asia-Pacific
British American Tobacco Kazakhstan Trading LLP Kazakhstan Eastern Europe, Middle East and Africa
British American Tobacco Korea Limited Korea, Republic of Asia-Pacific
British American Tobacco Korea Manufacturing Limited Korea, Republic of Asia-Pacific
British American Tobacco (Malaysia) Berhad Malaysia Asia-Pacific
British American Tobacco Mexico, S.A. de C.V. (iv) Mexico Americas
British American Tobacco Exports B.V. Netherlands Western Europe
British American Tobacco Holdings (The Netherlands) B.V. Netherlands Western Europe
British American Tobacco Nederland B.V. Netherlands Western Europe
British American Tobacco Western Europe Region B.V. Netherlands Western Europe
British American Tobacco (New Zealand) Limited New Zealand Asia-Pacific
British American Tobacco (Nigeria) Limited Nigeria Eastern Europe, Middle East and Africa
British American Tobacco Marketing Nigeria Limited Nigeria Eastern Europe, Middle East and Africa
Pakistan Tobacco Company Limited Pakistan Asia-Pacific
British American Tobacco Polska Trading sp. zo.o. Poland Western Europe
British-American Tobacco Polska S.A. Poland Western Europe
British American Tobacco (Romania) Trading SRL Romania Western Europe
JSC ‘British American Tobacco-SPb’ Russia Eastern Europe, Middle East and Africa
JSC ‘International Tobacco Marketing Services’ Russia Eastern Europe, Middle East and Africa
British-American Tobacco (Singapore) Private Limited Singapore Asia-Pacific
British American Tobacco Holdings South Africa (Pty) Limited South Africa Eastern Europe, Middle East and Africa
British American Tobacco España, S.A. Spain Western Europe
British American Tobacco Switzerland S.A. Switzerland Western Europe
British American Tobacco Tütün Mamulleri Sanayi ve Ticaret Anonim Sirketi Turkey Eastern Europe, Middle East and Africa
LLC “British American Tobacco Sales and Marketing Ukraine” Ukraine Western Europe
PJSC “A/T B.A.T. – Prilucky Tobacco Company” Ukraine Western Europe
B.A.T (U.K. and Export) Limited United Kingdom Western Europe
B.A.T Services Limited United Kingdom Western Europe
British American Tobacco (GLP) Limited United Kingdom Western Europe
British American Tobacco (Investments) Limited United Kingdom Western Europe
British American Tobacco Global Travel Retail Limited United Kingdom Western Europe
British American Tobacco Western Europe Commercial Trading Limited United Kingdom Western Europe
B.A.T. International Finance p.l.c. United Kingdom Western Europe
BATMark Limited United Kingdom Western Europe
British American Tobacco (Brands) Limited United Kingdom Western Europe
British-American Tobacco (Holdings) Limited United Kingdom Western Europe
British American Tobacco UK Limited United Kingdom Western Europe
R.J. Reynolds Tobacco Company United States United States
RAI Services Company United States United States
RAI Trade Marketing Services Company United States United States
Reynolds American Inc. United States United States
B.A.T Capital Corporation United States United States
British American Tobacco (Brands) Inc. United States United States
American Snuff Company, LLC United States United States
Santa Fe Natural Tobacco Company, Inc United States United States
Compania Anonima Cigarrera Bigott Sucesores Venezuela Americas

Forecast

Over the course of 2018, the comapny lost about half its stock market value. Rival Imperial Brands lost about a quarter. [11]

In November 2018, British American Tobacco and Imperial Brands have had GBP 8.6 billion wiped off their stock market value as the United States FDA announcement to crack down on the sale of flavoured e-cigarettes and menthol cigarettes. [12] British American Tobacco shares fell 10 percent, the most in more than four years. [13] As much as a quarter of the company's profits come from menthol cigarettes. [14] The company's spokesman Simon Cleverly provided a statement:

 “We are not aware of anything that has changed to suggest the FDA would deviate from its existing multi-year comprehensive, rule-making process on flavours in tobacco products, which includes menthol... If the agency indicates it seeks “to regulate menthol cigarettes, any such proposal will have to go through the multiyear rule-making [sic] process." [13]

In October 2018, Reuters reported British American Tobacco cut its full-year revenue target for cigarette alternatives such as vaping pens and tobacco heating devices, citing a flat market in Japan and a product recall in the United States. The expected revenue from Next-Generation products is 900 million pounds in 2018. [15]

According to the 2018 annual report, by the end of the year 2018, the company's objective is to generate over GBP 1 billion revenue from Next Generation Products and by 2022 to have increased that figure fivefold to GBP 5 billion. The company expects that by 2030, a very significant percentage of Group revenue will be generated by a suite of potentially reduced-risk products. [9] Bloomberg reported concerns among regulators that the new products are attracting underage consumers. [16] British American Tobacco shares were sliding in August on ongoing concerns in the sector. The parent of brands like Dunhill and Lucky Strike took a hit as Philip Morris International was downgraded, falling in tandem. According to S&P Global Market Intelligence, the stock gave up 11 percent in August. [17]

Profitability

Annual Trends

Fiscal year

in billions GBP

2018 [18] 2017 [9]:217 2016 [9]:217 2015 [9]:217 2014 [19]
Net Revenue 24.5 20.3 14.8 13.1 14.0
Profit from operations 9.3 6.5 4.7 4.6 4.5

Profits per Region (in millions GBP)

Asia-Pacific

Geographic region covers: Australia, Bangladesh, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, South Korea, Taiwan, Vietnam [20]:3

in millions GBP 2017 [9]:45 2016 [9]:45 2015 [9]:45 2014 [21]:9 2013 [21]:9
Net Revenues 4,509 4,266 3,773 4,253 4,203
Adjusted profit 1,638 1,432 1,361 1,548 1,693

Americas

Geographic region covers: Argentina, Brazil, Canada, Chile, Colombia, Mexico [20]:3

in millions GBP 2017 [9]:46 2016 [9]:46 2015 [9]:46 2014 [21]:9 2013 [21]:9
Net Revenues 3,125 2,868 2,720 3,056 3,317
Adjusted profit 1,147 1,017 1,082 1,286 1,364

Western Europe

Geographic region covers: Belgium, Czech Republic, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, Spain, Sweden, Switzerland, United Kingdom [20]:3

in millions GBP 2017 [9]:47 2016 [9]:47 2015 [9]:47 2014 [21]:9 2013 [21]:9
Net Revenues 4,532 3,867 3,203 3,546 3,635
Adjusted profit 1,127 1,044 990 1,189 1,273

EEMEA

Geographic region covers: Algeria, Morocco, Egypt, Nigeria, GCC, Russia, Iran, South Africa, Iraq, Turkey, Kazakhstan, Ukraine [20]:3

in millions GBP 2017 [9]:44 2016 [9]:44 2015 [9]:44 2014 [21]:9 2013 [21]:9
Net Revenues 3,915 3,750 3,408 4,337 4,105
Adjusted profit 1,246 1,182 1,127 1,380 1,490

Acquisitions

On October 21, 2016, British American Tobacco CEO Nicandro Durante publicly announced an offer for the 57.8 percent of Reynolds American, Inc. that British American Tobacco did not already own. According to media reports, Reynolds American, Inc. rejected British American Tobacco’s initial buyout offer of USD 47 billion as being too low. In January 2017, Reynolds American, Inc. accepted increased offer of USD 49 billion with the deal finalised in June of 2017.[22]

Recent acquisitions [23] Acquired Organization Name Acquiring Organization Name Announced Date Value
Ente Tabacchi Italiani S.p.A acquired by British American Tobacco Ente Tabacchi Italiani S.p.A British American Tobacco 1/1/2003 -
British American Tobacco Denmark A/S acquired by British American Tobacco British American Tobacco Denmark A/S British American Tobacco 7/2/2008 -
Tekel AS acquired by British American Tobacco Tekel AS British American Tobacco 6/24/2008 -
Bentoel Group acquired by British American Tobacco Bentoel Group British American Tobacco 6/17/2009 USD 494M
Productora Tabacalera de Colombia acquired by British American Tobacco Productora Tabacalera de Colombia British American Tobacco 5/26/2011 USD 452M
Reynolds American acquired by British American Tobacco Reynolds American British American Tobacco 1/17/2017 USD 54.5B
CN Creative acquired by British American Tobacco CN Creative British American Tobacco 12/1/2012 GBP 50M
TDR acquired by British American Tobacco TDR British American Tobacco 6/1/2015 EUR 550M
Ten Motives acquired by British American Tobacco Ten Motives British American Tobacco 4/29/2016 -

Investments

At 31 December 2015, the following substantial interests (3 percent or more) in the Company’s ordinary share capital (voting securities) had been notified to the Company in accordance with Section 5.1.2 of the Disclosure Rules and Transparency Rules. As at 24 February 2016, the Company had not received notification either of any change in the interests below or that any other person holds 3 percent or more of its ordinary shares. [20]:114

Name Number of ordinary shares  % of issued share capital
BlackRock, Inc 132,891,526 7.13
Reinet Investments S.C.A. 76,518,264 4.10
The Capital Group Companies, Inc. 75,240,878 4.04

In 2015, the organization completed it's acquisition of TDR in Croatia, the leading independent cigarette manufacturer in Central Europe. British American Tobacco also acquired the rest of the shares in its Brazilian subsidiary, Souza Cruz, not currently owned by the Group and de-listed the company the same year. [20]:14

In 2015, British American Tobacco signed a vapour products technology-sharing agreement with R.J. Reynolds Tobacco Company. The agreement provides a framework for collaboration and mutual cross-licensing of the parties’ vapour product technologies up to 31 December 2022. British American Tobacco completed the acquisition of the CHIC Group, the market-leading Vapour Product (e-cigarette) business in Poland. [20]:5

In August 2018, The Guardian reported more than GBP 1.7 billion had been directly invested in tobacco company stocks by healthcare providers, fire authorities and schools via UK council pension funds. It found Council retirement schemes in the UK are major investors in firms including British American Tobacco, Imperial Brands and Philip Morris International, according to data compiled from more than 100 freedom of information requests. [24]

Tobacco companies have received more than GBP 45 million investment from the United Kingdom's Lincolnshire County Council’s pension fund. The current investment (as of January 2019) for British American Tobacco sits at GBP 24.1 million – one per cent of the total fund. [25]

The Auckland Council has been told it might have more than $700,000 indirectly invested in British American Tobacco. The council has been told by the Janus Global Research growth fund that it might have more than $700,000 invested in the company. [26]

Market Share

The Group’s cigarette market share in its Key Markets continued to grow strongly (up 40 bps) in 2017. This was due to the comapny's GDBs, which grew 110 bps (ex US) and currently accounts for more than 50 percent of Group cigarette and THP volume outside the US. Over the year, market share in the US was up 20 bps, with the RAI Strategic Brands growing 40 bps. Total Group cigarette and THP volume grew 3.2 percent to 686 billion, or on an organic basis fell 2.6 percent, outperforming the industry, which was estimated to have declined by around 3.5 percent. Flagship THP, glo, first launched in Japan in December 2016, reached 3.6 percent market share by the end of 2017 – having been rolled out nationally from October 2017. Since then, 50 percent of the overall category growth in Japan has been from glo – with initial progress in other launch markets such as South Korea, Russia, Canada, Romania and Switzerland. [9]:13

Emerging Markets

British American Tobacco has a significant presence in emerging markets across South America, Africa, the Middle East and Asia. According to the company's website emerging markets will account for 60 percent of volume in the enlarged group. Over the last 5 years, revenue per pack in emerging markets has grown at more than twice the rate compared to developed markets. With generally low cigarette pack prices and expectations of continued growth in consumer disposable income over the long term, the future profit growth opportunity remains strong. [27] Nik Oliver, consumer goods analyst at UBS said in a March 2017 interview with Financial Times, British American Tobacco derives more than 50 per cent of its total revenues from emerging markets with the strongest emerging market portfolio of the company's peers. [28]

Factory Openings and Closures

By the end of year 2018, British American Tobacco will invest EUR 45 million in plant in Croatia. According to the company's director for the Adria region, Antal Bekefi, the company has been investing significant funds into research and development since 2012, investing more than USD 2.5 million for new generation products. [29]

The British America Tobacco Zambia Plc has constructed a cigarette manufacturing plant at a cost of USD 25 million aimed at localizing its brand portfolio in Zambia. [30]

In June 2018, British American Tobacco announced it would invest €800 million over the next five years in its factory in Ploiești, Romania. The investment, which will generate 200 new jobs in Romania, will support the expansion of innovative tobacco heating product – glo – in countries across Europe during the second half of 2018. [31] The unit in Ploiesti will be the third in the world (after South Korea and Russia) to produce Neosticks for glo and the first in Europe. [32]

Dividends

On 22 February 2018, the Company announced that the Board had declared an interim dividend of 195.2p per ordinary share of 25p, payable in four equal quarterly instalments of 48.8p per ordinary share in May 2018, August 2018, November 2018 and February 2019. [33]

As announced in April 2017, the Group has moved to quarterly dividends with effect from 1 January 2018. In order to effect the transition to quarterly dividends, British American Tobacco committed to ensuring shareholders would receive an equivalent cash amount in 2018 under the quarterly dividend approach as they would have done under the previous methodology. As part of this process, a second interim dividend of 43.6p (equivalent to 25 percent of the cash dividend paid in 2017) was declared in December 2017 and paid in February 2018. The Board has declared an interim dividend of 195.2p per ordinary share, payable in four equal dividend payments of 48.8p per ordinary share, to shareholders registered on the UK main register or the South Africa branch register and to ADS holders, each on the applicable record dates. The dividends receivable by ADS holders in US dollars will be calculated based on the exchange rate on the applicable payment dates." [9]:37

Products

In Togo, the 1.9 billion stick cigarette market is entirely dependent on imports and is dominated by three key multinationals: Philip Morris International, Imperial Tobacco and British American Tobacco. These companies together account for 87 percent of the market. [34]

British American Tobacco Namibia has a market share of about 85 percent of the Namibian tobacco market, selling just over 330 million cigarettes every year in the country.[35]

Key Portfolio

British American Tobacco offers three core product ranges:

  • Fine Cut (roll-your-own and make-your-own tobacco)
  • Swedish-style snus
  • Cigars

Innovative Product Portfolio

The Next Generation Products include:

  • Vapour Products (e-cigarettes), battery-powered electronic devices which heat a solution to create a vapour which can be inhaled;
  • Tobacco Heating Products, devices designed to work with specifically engineered cartridges, containing tobacco, to deliver a tobacco taste and aroma;
  • Licensed Medicinal Products, licensed nicotine products to help smokers reduce, replace or stop. [36]

In September 2018, U.S. Food and Drug Administration determined that British American Tobacco hasn’t produced adequate data to show its Camel smokeless tobacco pouches are a less risky alternative to cigarettes. [37]

Japan is the market where heat-not-burn has had the biggest success, and the amount of cigarettes sold there has dropped by about 20 percent over two years. South Korea is probably the market with the next-biggest potential. [16] In April 2018, The Rolling Stone Magazine profiled several British American Tobacco sponsored events around Italy that have been used to promote Glo by continuing to build an association with fashion, music, technology, and partying. [38] In September 2018, British American Tobacco launched glo in Ukraine. [39]

In a press release from December 2018, British American Tobacco announced it is introducing a new vaping device in the United Kingdom market, called Vype iSwitch. [40] The iSwitch comes in a standard version, which retails for about GBP 30 (USD 38), and an upscale version, the Maxx, which sells for about GBP 50. [41] In December 2018, Vype ePen 3 launched in New Zealand. [42]

British American Tobacco continued to grow market share of Vype in the UK and expanded the geographical footprint of its Next Generation Product business beyond the UK, with launches of Vype in France, Germany, Italy, Poland and Colombia. Additionally, British American Tobacco’s first Tobacco Heating Product, the ‘glo iFuse’, was launched in Romania, with excellent initial levels of consumer acceptance. [20]:7

Volumes

Volume of Cigarettes by Region

Region 2017 (Billions) [9]:44-47 2016 (Billions) [9]:44-47 2015 (Billions) [9]:44-47 2014 (Billions) [21]:9 2013 (Billions) [21]:9
Asia-Pacific 193 196 198 197 197
Americas 107 113 124 131 134
Western Europe 122 120 112 112 119
Eastern Europe, Middle East and Africa (EEMEA) 228 236 229 227 226
Total 686* 665 663 667 676
  • includes tobacco heating products volume

Product Unit Volume

Product Category 2017 (Billions) [9]:10 2016 (Billions) [9]:10 2015 (Billions) [9]:10 2014 (Billions) [21]:3 2013 (Billions) [21]:3
Tobacco Units 686 665 663 667 676
Percentage Growth 3.2 0.2 (0.5) (1.3) -

Marketing and Campaigns

Social Media

The Tobacco Institute of Southern Africa paid social media celebrities in what could be a ploy to undermine new government efforts to curb tobacco use in the country. The social media campaign coincided with the July 2018 release of proposed anti-tobacco legislation that would curtail advertising and smoking in public places, with violators facing fines and even up to three months in jail. [43]

Controversies

Two new studies from the Tobacco Control Research Group, published in the BMJ journal, Tobacco Control, expose evidence that big tobacco companies are still facilitating tobacco smuggling, while attempting to control a global system designed to prevent it and funding studies that routinely overestimate levels of tobacco smuggling. [44]

Financials disclosures for President Trump's interim choice for U.S. Defence Secretary role Patrick Shanahan showed he was invested in more than 400 diverse stocks for companies such as British American Tobacco, CBS, Diamond Offshore Drilling, Facebook, Marathon Petroleum and Qualcomm. [45]

In August 2018, The Guardian reported that British American Tobacco has promoted sales of its cigarettes in some of the most fragile, war-torn and unstable countries of Africa and the Middle East. Documents acquired by The Guardian describe how cartons of cigarettes were distributed to traders hidden in black bags in Somalia after Al-Shabaab banned sales and threatened punishments under Sharia law between late 2008 and early 2009. The documents also show that British American Tobacco made plans to launch in South Sudan just two days before it gained independence from the north after years of destruction from a civil war that left 4 million people displaced. [46]

Internal British American Tobacco documents revealed that illicit trade was both profitable and integral to British American Tobacco operations in the People’s Republic of China over the span of two decades.[47] British American Tobacco's involvement in cigarette smuggling in Africa and Lebanon has also been documented. [48][49]

A 2015 BBC investigation uncovered evidence of bribery when British American Tobacco illegally paid politicians and civil servants in countries in East Africa. [50] Independent further reported British American Tobacco recruited and paid for a union to disrupt production at one of its chief rivals. [51] Emails reveal British American Tobacco made illegal payments to two members and one former member of the World Health Organization's Framework Convention on Tobacco Control. British American Tobacco lobbyist Julie Adell-Owino arranged bribes totalling USD 26,000 for three public officials in Rwanda, Burundi and the Comoros Islands. All three officials were connected to a United Nations effort to reduce the number of tobacco related deaths, the Framework Convention on Tobacco Control. [50] British-American Tobacco's response to the allegations stated: "The truth is that we do not and will not tolerate corruption, no matter where it takes place."

But the evidence, as presented, looks damning. [52] In 2016, lawyers investigating bribery and corruption allegations against one of the world’s leading tobacco firms have been urged to expand their investigation after fresh international accusations emerged. According to court documents seen by The Independent on Sunday, two former police officers who went to work for private corporate investigation companies paid cash to South African law enforcement officials to disrupt British American Tobacco’s competitors’ business operations. [53]

In 2014, South African subsidiary British American Tobacco Zimbabwe (Batz) was under scrutiny from the SA Revenue Service (Sars) who has unearthed errant and illegal behavior on the part of the company. [54]

Marketing to Kids

For a full list of Marketing to Kids cases look here.

British American Tobacco signed up New Zealanders with large social media followings to promote its e-cigarette brand Vype by posting pictures of themselves vaping on Instagram. [55]

Campaign for Tobacco-Free Kids investigation into over 100 social media campaigns by Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands revealed tobacco companies pay social media influencers on platforms like Instagram, Facebook and Twitter to advertise their products. [56] Campaign for Tobacco-Free Kids reported British American Tobacco is behind several high profile influencer marketing campaigns for its Lucky Strike and Dunhill cigarette brands. An influencer paid to promote British American Tobacco brands explained:

  “I put the pack of cigarettes here on the table and I take a photo. Because it’s obviously illegal. So they have this group of people in every city… They try to create this thing where they give packets of cigarettes to people with a certain number of followers, so that they post a picture with the packet. The final image they want to give is that smoking Lucky Strike is cool." [56]

Political Spending

For a list of political contributions in the United States look here.

Research and Development

Portal Chemical & Engineering News reported that representatives from British American Tobacco, Japan Tobacco International, Philip Morris International, and Reynolds American attended the annual meeting of the American Society for Cellular & Computational Toxicology focused on non-animal toxicology testing. The website cited the ultimate goal to:

  "to convince officials at the U.S. Food & Drug Administration’s Center for Tobacco Products (CTP) that in vitro methods for predicting respiratory toxicology in humans are ready for prime time." [57]

Corporate Social Responsibility

British American Tobacco Bangladesh was amongst 28 companies honored for practising transparency and good governance in their day-to-day operations by the Institute of Chartered Secretaries of Bangladesh, a professional body tasked with developing, promoting and regulating the profession of chartered secretaries, organised the awards. British American Tobacco Bangladesh won the gold award in the manufacturing companies category. [58]

In October 2018 Reuters reported that British American Tobacco ranked second and third (alongside Tesco) on the first Global Governance FTSE 100 League Table. The ranking judges companies based on their compliance with the 2015 Modern Slavery Act. [59]

In 2016, British American Tobacco Peru and British American Tobacco Central America and Caribbean are “recognised … amongst top employers in LatAm 2016”. British American Tobacco Mexico has been recognised as the leading employer in the country and British American Tobacco West Africa won "awards for outstanding employee engagement strategies”. [60] British American Tobacco was named as a "Top Employer" for 2019 in eight countries – Australia, Bangladesh, Indonesia, Japan, Malaysia, Pakistan, South Korea and Vietnam, by the Top Employers Institute. [61]

Reporting and Regulation

Tobacco Litigation

A full list of tobacco industry litigation cases can be found here.

In a lawsuit, filed in the High Court in Auckland, Philip Morris (New Zealand) is suing British American Tobacco (New Zealand), alleging its larger rival is breaching competition law by locking retailers into contracts designed to preserve its dominance in a NZD 2.5 billion market. [62]

In 2015, British American Tobacco, Philip Morris International and Japan Tobacco ordered to pay CAD 12.5 billion in damages to Quebec smokers. [63]

In 2014, Philip Morris International and British American Tobacco, with support from other companies including Imperial Tobacco and Japan Tobacco International,made a legal bid to have new European Union picture health warnings and a ban on menthol cigarettes overturned. [64]

Partners and Allies

According to Transparency Register, in 2017 British American Tobacco disclosed it was a member of the following associations: [65]

  • The American Chamber of Commerce to the European Union
  • American European Community Association
  • British Chamber of Commerce in Belgium
  • BusinessEurope
  • European Policy Centre
  • Confederation of British Industry
  • European Risk Forum
  • Ad Hoc Council (The European Government Business Relations Council)
  • Confederation of European Community Cigarette Manufacturers (CECCM)
  • European Smoking Tobacco Association (ESTA)
  • European Smokeless Tobacco Council (ESTOC)
  • International Chamber of Commerce (ICC)
  • International Trademark Association
  • ICC Business Action to Stop Counterfeiting and Piracy (BASCAP)
  • Kangaroo Group
  • The Mentor Group
  • Tobacco Industry Platform (TIP)
  • Transatlantic Business Dialogue
  • Tobaksproducenterne (Tobacco Manufacturers Denmark)
  • Tobacco Manufacturers' Association (TMA)

A full list of memberships and associations is available on Tobacco Tactics wikipedia by clicking here.

Lobbying

According to Politico, among the lobbyists on the EU Transparency Register, representing British American Tobacco are Bernstein Public Policy and Red Flag. [66] Philip Morris South Africa previously contributed to the Free Market Foundation, a South African libertarian think-tank. [67] British American Tobacco has previously donated to one of Australia’s most prominent right-wing think tank, the Institute of Public Affairs (IPA). [68]

Australia

Strategic public affairs firm Wells Haslem Mayhew lists British American Tobacco Australia as one of their clients. [69]

Kenya

Researchers have previously suggested British American Tobacco has undue influence over the Kenyan government and is in breach of WHO tobacco convention. The company has been accused of intimidation and interference in the country. [70]

Pakistan

In 2018, Philip Morris International Inc and British American Tobacco Plc lobbied Pakistan’s government to not implement bigger health warnings on cigarette packs. British American Tobacco, through its local subsidiary, also lobbied then Prime Minister Shahid Khaqan Abbasi with a letter and met Pakistani officials, according to government documents and a review of the October 2017 correspondence. [71]

United Kingdom

The 2018 Freedom of information requests revealed that the U.K. Foreign Office and the Department for International Trade had been championing the interests of British American Tobacco in the past. This is despite the government being forced to draw up new guidelines for UK embassy staff after it emerged in 2012 that the UK ambassador had been lobbying the Panama government on behalf of company. [72]

Front Groups

British American Tobacco is a Silver member of the Scottish Grocers Federation, a front group 'promoting responsible community retailing by lobbying, communication, networking and advice.' As of 2018, Japan Tobacco International and Imperial Tobacco were both listed as members on the organization's website. [73]

British think-tank Institute of Economic Affairs has carried articles opposing tobacco taxes. While the think tank does not disclose its funding online, Open Democracy and Guardian reported it has received money from British American Tobacco in the past. [74] [75]

Ceylon Tobacco Company is a part of a consortium of multinational corporations in Sri Lanka known as the League of Multinational Corporates. Business Mirror described them as a 'business association that will promote the island nation’s economic potential and initiate a dialogue with the government on the issues and opportunities in the investment landscape.' [76] Managing Director and Chief Executive Officer of the Ceylon Tobacco Company Michael Koest held the chairmanship of the organization as of 2018. [77]

The Eliminating Child Labor in Tobacco-Growing is a front group for tobacco industry interests under the guise of a corporate social responsibility initiative. Eliminating Child Labor in Tobacco-Growing was co-founded by British American Tobacco and represents an alliance of tobacco companies and growers - led exclusively by members of the tobacco industry. In 2016 every member of the board came from tobacco. [78] The Organization has close ties to the United Nation's agency for labot, the International Labour Organization. The partnership has been ongoing since 2002 and seeks to eliminate child labour and promote workers’ rights in tobacco-growing communities in Brazil, Malawi, Tanzania, Uganda and Zambia. [79] In November 2018, the International Labour Organization announced it will no longer rely on tobacco-industry funding for its projects to end child labor and promote workers’ rights in select tobacco growing communities. The International Labour Organization will no longer rely on its public-private partnerships with the tobacco industry to fund projects on addressing child labor and tobacco workers’ rights in the short term. [80]

Tobacco Tactics reported a number of tobacco companies, including British American Tobacco were a donors to the Atlas Network in 2015 and 2016. According to the organisation's Wiki "internal tobacco industry documents show the Atlas Network has had a longstanding funding relationship with the tobacco industry." [81]. Full profile on the organisation can be found here.

Law Firms and Consultancies

Name Contract Status Notes Other Clients
Cravath, Swaine & Moore (2017) NA Six top law firms have advised on British American Tobacco’s mega-buyout of Reynolds American. According to official announcements from BAT and Reynolds, the law firms and other reports, the legal advisers to various groups involved in the deal are: Cravath, Swaine & Moore; Herbert Smith Freehills; Jones Day; Weil, Gotshal & Manges; Moore & Van Allen; and Simpson Thacher & Bartlett. [82]
  • AXA
  • The Walk Disney Company
  • Pinnacle Foods
  • Bacardi Limited [83]
Shearn Delamore & Co. NA Law firm for British American Tobacco Malaysia. [84]

NA

Wong & Partners (Baker & McKenzie International) NA Law firm for British American Tobacco Malaysia.[84]

NA

De Borja Marasigan Allado Law Partnership NA Law firm for British American Tobacco Philippines.[84]

NA

Herbert Smith Freehills (2017) Active Herbert Smith Freehills advised their long-standing client British American Tobacco on a recommended offer to acquire the remaining 57.8 percnt of Reynolds it does not already own, which amounts to a total current value of USD 49.4 billion. [85]
  • UK Government Agency [86]
  • EDF Nuclear Power[86]
  • Nigeria Bureau of Privatisation[86]
  • Furla [87]
  • Coca-Cola Company[87]
  • Pizza Hut[87]
Jones Day (2017) NA Six top law firms have advised on British American Tobacco’s mega-buyout of Reynolds American. According to official announcements from BAT and Reynolds, the law firms and other reports, the legal advisers to various groups involved in the deal are: Cravath, Swaine & Moore; Herbert Smith Freehills; Jones Day; Weil, Gotshal & Manges; Moore & Van Allen; and Simpson Thacher & Bartlett.[82]
  • Rex Energy
  • Byron Hamburgers
  • Seven Energy [88]
Weil, Gotshal & Manges LLP (2017) NA Six top law firms have advised on British American Tobacco’s mega-buyout of Reynolds American. According to official announcements from BAT and Reynolds, the law firms and other reports, the legal advisers to various groups involved in the deal are: Cravath, Swaine & Moore; Herbert Smith Freehills; Jones Day; Weil, Gotshal & Manges; Moore & Van Allen; and Simpson Thacher & Bartlett.[82]
  • American Airlines
  • CBS
  • Hilton Worldwide [89]
Moore&VanAllen (2017) NA Herbert Smith Freehills advised their long-standing client British American Tobacco on a recommended offer to acquire the remaining 57.8 percnt of Reynolds it does not already own, which amounts to a total current value of USD49.4 billion. [90]
  • Frontier Capital
  • Spice World, Inc [91]
Simpson Thacher & Bartlett (2017) NA Six top law firms have advised on British American Tobacco’s mega-buyout of Reynolds American. According to official announcements from BAT and Reynolds, the law firms and other reports, the legal advisers to various groups involved in the deal are: Cravath, Swaine & Moore; Herbert Smith Freehills; Jones Day; Weil, Gotshal & Manges; Moore & Van Allen; and Simpson Thacher & Bartlett.[82]
  • Mars
  • AT&T
  • Thermo Fisher [92]
KPMG (2014) NA A KPMG conducted a study for British American Tobacco, Imperial Tobacco, Japan Tobacco International and Philip Morris International that revealed one in every ten cigarettes consumed in the European Union in 2013 were illicit. [93]

KPMG LLP was appointed as the Group Auditors for British American Tobacco in March 2015 and their appointment was confirmed by shareholders at the 2015 AGM. [94]

  • Siemens
  • Dangote Group
  • The State of Hawaii [95]
EY (2017) Active British American Tobacco hired EY to conduct an independent review of the company's sustainability data. [96]

NA

Marketing, Communications and PR Companies

Name Contract Status Notes Other Clients
FTI Consulting (2017) Active FTI Consulting is an independent global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political and regulatory, reputational and transactional. Individually, each practice is a leader in its specific field, staffed with experts recognized for the depth of their knowledge and a track record of making an impact.
  • Yahoo! Inc
  • Jackson Walker LLP
  • Liquidation Trustee - Bernard L. Madoff Investment Securities
  • Sportsman's Warehouse
  • TXCO Resources
Sard Verbinnen (2017) Active Sard Verbinnen & Co., LLC provides strategic communications advice and services that help clients in managing their position and specific events affecting their reputation, business, and market value. The company also provides services in the areas of corporate positioning that include development of strategies and initiatives based on research, judgment, and thinking for individuals and institutions; and offers communication advisory services to boards and senior management of public and private organizations, as well as small and mid-cap companies.
  • SoftBank
  • Alibaba Group
  • Didi Chuxing
  • Nikon
  • HNA Group
  • Grab
  • KKR
EUK Consulting (2017) Active EUK Westminster and Brussels based consultancy, bespoke public affairs, lobbying and issues-management services, political consultants, politics, british politics, London parliament. [97]
  • Stubhub
  • Emergent BioSolutions Inc
  • McCain Foods (GB) Ltd
  • Colgate Palmolive SARL
  • SC Johnson EURAFNE
  • Nicoventures Limited (also owned by BAT)
  • United Technologies Corporation
  • Lonza Limited
Red Flag (2017) Active Red Flag is an international consultancy specialising in strategic communications, government relations, crisis management and regulatory engagement. The company was listed as lobbyists for British American Tobacco in 2016 EU talks regarding implementation of FCTC. [98]
  • ESTA
  • Anitox
  • EDiMA
  • NuFarm
  • Barclay Chemicals Manufacturing
  • North American Meat Institute
  • Irish Distillers Limited (Pernod Ricard)
  • Anitox
  • Monsanto
  • National Coffee Association of USA
Ogilvy Hong Kong (2016) NA According to company's website, Ogilvy has been working with British American Tobacco for 15 years. [99]
  • Google
  • Nestlé
  • VW
  • Melco Crown Entertainment
  • Calvin Klein
  • CompareAsia
  • Galaxy Macau
  • American Express (22 years)
  • IBM (20 years)
  • UPS (10 years)
  • Coca-Cola (nine years)
  • Yum (five years)
  • MetLife (five years)
  • Nike (three years)
  • Huawei (three years).

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