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In Lao, the government owns 47 percent of the Lao Tobacco Company. The remaining 53 percent is owned by Imperial Tobacco Group.  <ref>[https://web.archive.org/save/https://www.smokefreeworld.org/wp-content/uploads/2020/09/Contradictions-and-Conflicts-FINAL-V2.pdf CONTRADICTIONS AND CONFLICTS], Smoke-Free World website, p.9, September 2020, Accessed 5 October 2020 </ref>
 
In Lao, the government owns 47 percent of the Lao Tobacco Company. The remaining 53 percent is owned by Imperial Tobacco Group.  <ref>[https://web.archive.org/save/https://www.smokefreeworld.org/wp-content/uploads/2020/09/Contradictions-and-Conflicts-FINAL-V2.pdf CONTRADICTIONS AND CONFLICTS], Smoke-Free World website, p.9, September 2020, Accessed 5 October 2020 </ref>
 
===COVID-19 Response===
 
===COVID-19 Response===
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===Forecast===
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In February 2021, Imperial Brands laid out a five-year plan, led by its new chief executive Stefan Bomhard, to focus on the company’s top five cigarette markets. <ref>[https://web.archive.org/save/https://www.reuters.com/article/uk-imperialbrands-outlook/imperial-brands-to-focus-on-top-five-cigarette-markets-idUSKBN29W1KY Imperial Brands sets five-year focus on top five cigarette markets], ''Reuters'', 27 January 2021, Accessed 25 February 2021 </ref>  Imperial Brands will target cigarette sales in the UK, Spain, Germany, Australia and the US, which make up roughly 72 per cent of profits from combustible tobacco. <ref>[https://www.ft.com/content/120caa78-2a62-46e2-9f31-fc4b07106316 Imperial Brands turns focus back to cigarettes], ''FT'', 28 January 2021, Accessed 25 February 2021 </ref>
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Imperial Brands is raising GBP 2 billion through asset sales and has adopted a more flexible dividend policy. <ref> [https://web.archive.org/save/https://www.nasdaq.com/article/investors-can-give-imperial-brands-a-bit-more-time-20190820-00141 Investors can give Imperial Brands a bit more time], ''Nasdaq'',  20 August 2019, Accessed 12 September 2019 </ref>
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Imperial Brands and [[British American Tobacco]] have had GBP 8.6 billion wiped off their stock market value as the United States FDA announcement to crack down on the sale of flavoured e-cigarettes and menthol cigarettes. <ref> [https://web.archive.org/save/https://www.theguardian.com/business/2018/nov/12/tobacco-shares-us-bat-imperial-brands-fda-menthol-ban Tobacco shares US BAT Imperial Brands FDA mentor ban], ''The Guardian'', November 2018, Accessed 23 December 2018 </ref>
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Imperial reported net revenue increase by 2.2 percent in 2019,  driven by growth in tobacco and NGP. <ref name="IMP_PR2019">  [https://web.archive.org/save/https://www.imperialbrandsplc.com/content/dam/imperial-brands/corporate/investors/results-centre/2019/2019.11.05%20Prelims_19%20RNS.pdf RESILIENCE IN TOBACCO AND ADDITIVE REVENUE GROWTH FROM NGP], Imperial Tobacco, 5 November 2019, p. 2, Accessed 20 November 2019 </ref>
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In September 2018, Reuters reported Imperial Brands expects alternatives to smoking such as vaping pens and a heated tobacco device to add up to 1.5 billion pounds to its revenues by 2020. Imperial has estimated the e-cigarette market could exceed USD 30 billion by 2020, up from around USD 4 billion in 2018. <ref>[https://www.reuters.com/article/us-imperial-brands-strategy/imperial-brands-eyes-2-billion-boost-from-vaping-products-idUSKCN1M50ZP Imperial Brands eyes $2 billion boost from vaping products], ''Reuters'', September 2018, Accessed 30 November 2018 </ref>
  
 
==Profitability==
 
==Profitability==

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