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Imperial Brands and its affiliated organisations use the following marketing campaigns and partnerships to promote its heated cigarettes (novel and emerging nicotine and tobacco products):
 
Imperial Brands and its affiliated organisations use the following marketing campaigns and partnerships to promote its heated cigarettes (novel and emerging nicotine and tobacco products):
 
*European Citizens Initiative: Let’s demand smarter vaping regulations <ref>GGTC website, [https://web.archive.org/save/https://ggtc-bucket.s3-ap-southeast-1.amazonaws.com/uploads/2021-05-27/21-59-03-008933/Cessation%20V6.pdf?utm_source=BenchmarkEmail&utm_campaign=31_May_Special_Edition_Final&utm_medium=email HOW THE TOBACCO INDUSTRY UNDERMINES CESSATION], p.4, May 2021, Accessed 12 July 2021</ref>
 
*European Citizens Initiative: Let’s demand smarter vaping regulations <ref>GGTC website, [https://web.archive.org/save/https://ggtc-bucket.s3-ap-southeast-1.amazonaws.com/uploads/2021-05-27/21-59-03-008933/Cessation%20V6.pdf?utm_source=BenchmarkEmail&utm_campaign=31_May_Special_Edition_Final&utm_medium=email HOW THE TOBACCO INDUSTRY UNDERMINES CESSATION], p.4, May 2021, Accessed 12 July 2021</ref>
 
Imperial Tobacco Canada launched its Clear the Smoke Campaign. The company claims the goal of the campaign is to  “educate” Canadians on the facts about vapor products and “the role these products can play in reducing the risks compared to cigarettes”.<ref>[https://web.archive.org/save/https://belvaping.com/news/imperial-tobacco-canada-zapuskaet-kampaniju-po-osveshheniju-faktov-i-nauchnyh-dannyh-o-vejpinge/ Imperial Tobacco Canada запускает кампанию по освещению фактов и научных данных о вейпинге], 19 February 2022, Accessed 6 March 2022 </ref>
 
 
 
A 2018 investigation uncovered social media advertising campaigns from Imperial Brands reaching millions online, including in the United States. {{r|IMP_TAKEAPART|}}
 
A 2018 investigation uncovered social media advertising campaigns from Imperial Brands reaching millions online, including in the United States. {{r|IMP_TAKEAPART|}}
  

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