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===Marketing to Kids===
 
===Marketing to Kids===
  
[https://www.tobaccofreekids.org/ Campaign for Tobacco-Free Kids] investigation into over 100 social media campaigns by [[Philip Morris International]], [[British American Tobacco]], Japan Tobacco International and [[Imperial Brands]] revealed tobacco companies pay social media influencers on platforms like Instagram, Facebook and Twitter to advertise their products. <ref>Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/press-releases/2018_08_27_ftc PRESS RELEASE New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World], August 2018, Accessed 20 October 2018 </ref> The investigation also exposed how tobacco companies market cigarettes on social media in the U.S. and globally revealed all four major tobacco companies are violating their own internal marketing standards. These standards state that Japan Tobacco International requires age verification in online ads. <ref>Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/press-releases/2018_08_27_ftc New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World], August 2018, Accessed 19 September 2018 </REF>  
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[https://www.tobaccofreekids.org/ Campaign for Tobacco-Free Kids] investigation into over 100 social media campaigns by [[Philip Morris International]], [[British American Tobacco]], Japan Tobacco International and [[Imperial Brands]] revealed tobacco companies pay social media influencers on platforms like Instagram, Facebook and Twitter to advertise their products. <ref>Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/press-releases/2018_08_27_ftc PRESS RELEASE New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World],August 2018, Accessed 20 October 2018 </ref> The investigation also exposed how tobacco companies market cigarettes on social media in the U.S. and globally revealed all four major tobacco companies are violating their own internal marketing standards. These standards state that Japan Tobacco International requires age verification in online ads. <ref>Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/press-releases/2018_08_27_ftc New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World], August 2018, Accessed 19 September 2018 </REF>  
  
 
Response from Japan Tobacco International:
 
Response from Japan Tobacco International:

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