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Japan Tobacco is the market leader in Japan, which is one of the largest markets in the world, generating about 40 percent of the company's consolidated adjusted operating profit. During 2017, the company's share of market reached 61.3 percent, due the solid performance of the company's core brands, such as MEVIUS and Natural American Spirit. In 2017, Japan Tobacco launched Ploom shops and expanded the sales of Ploom TECH in Tokyo.{{r|JT_AR_2017|p=2}} In August 2019, Japan Tobacco International will be launching nationwide sales of Ploom S and three types of Ploom S tobacco sticks. Sales will start in approximately 57,000 convenience stores and 2,200 tobacco retail stores. <ref> Japan Tobacco International, [https://www.jt.com/media/news/2019/0704_01.html JT expands Ploom S sales area nationwide from August 5], Accessed 10 July 2019 </ref>
 
Japan Tobacco is the market leader in Japan, which is one of the largest markets in the world, generating about 40 percent of the company's consolidated adjusted operating profit. During 2017, the company's share of market reached 61.3 percent, due the solid performance of the company's core brands, such as MEVIUS and Natural American Spirit. In 2017, Japan Tobacco launched Ploom shops and expanded the sales of Ploom TECH in Tokyo.{{r|JT_AR_2017|p=2}} In August 2019, Japan Tobacco International will be launching nationwide sales of Ploom S and three types of Ploom S tobacco sticks. Sales will start in approximately 57,000 convenience stores and 2,200 tobacco retail stores. <ref> Japan Tobacco International, [https://www.jt.com/media/news/2019/0704_01.html JT expands Ploom S sales area nationwide from August 5], Accessed 10 July 2019 </ref>
  
Japan Tobacco International  announced on that it will enter Portugal with its ‘e-cigarettes’ and aims to operate nationwide by 2020. <ref>[https://www.theportugalnews.com/news/japan-tobacco-to-enter-portuguese-market/51818 Japan tobacco to enter Portuguese market], The Portugal News, 1 November 2019, Accessed 26 November 2019 </ref> Japan Tobacco International launched its Logic Compact e-cigarette in Spain in November 2019 after being available in 19 countries. <ref>[https://www.europapress.es/economia/noticia-jti-lanza-espana-cigarrillo-electronico-logic-20191024115449.html JTI lanza en España su cigarrillo electrónico Logic], Europa Press, 24 October 2019, Accessed 26 November 2019 </ref> The company halved the price of starter kits for its Ploom S reduced-risk cigarettes. <ref>[https://japantoday.com/category/business/japan-tobacco-halves-price-of-reduced-risk-cigarette-starter-kit Japan Tobacco halves price of reduced-risk cigarette starter kit], Japan Today, 14 November 2019, Accessed 26 November 2019 </ref> Japan Tobacco International’s Logic Compact electronic vaporizer will be available in 27 countries by the end of the year. <ref>[https://open4business.com.ua/japan-tobacco-international-brings-logic-compact-electronic-vaporizer-product-to-ukrainian-market/ JAPAN TOBACCO INTERNATIONAL BRINGS LOGIC COMPACT ELECTRONIC VAPORIZER PRODUCT TO UKRAINIAN MARKET],''open4business'', 29 November 2019, Accessed 15 December 2019</ref>
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Japan Tobacco International  announced on that it will enter Portugal with its ‘e-cigarettes’ and aims to operate nationwide by 2020. <ref>[https://www.theportugalnews.com/news/japan-tobacco-to-enter-portuguese-market/51818 Japan tobacco to enter Portuguese market], The Portugal News, 1 November 2019, Accessed 26 November 2019 </ref> Japan Tobacco International launched its Logic Compact e-cigarette in Spain in November 2019 after being available in 19 countries. <ref>[https://www.europapress.es/economia/noticia-jti-lanza-espana-cigarrillo-electronico-logic-20191024115449.html JTI lanza en España su cigarrillo electrónico Logic], Europa Press, 24 October 2019, Accessed 26 November 2019 </ref> The company halved the price of starter kits for its Ploom S reduced-risk cigarettes. <ref>[https://japantoday.com/category/business/japan-tobacco-halves-price-of-reduced-risk-cigarette-starter-kit Japan Tobacco halves price of reduced-risk cigarette starter kit], Japan Today, 14 November 2019, Accessed 26 November 2019 </ref>
  
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