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===Menthol tobacco===
 
===Menthol tobacco===
Sales data shows that the four replacement brands introduced by Japan Tobacco following the European Union's prohibition on menthol cigarettes had scooped up more than 5 per cent of the market by the middle of June. The brands are among those now being scrutinised as part of an investigation into the industry by the Health Service Executive, which is examining whether tobacco companies have acted legally in relation to the menthol ban. <ref>[https://www.irishtimes.com/business/health-pharma/tobacco-giant-s-menthol-ban-substitutes-take-5-share-of-irish-market-1.4302742 Tobacco giant’s menthol-ban substitutes take 5% share of Irish market], ''Irish Times'', 13 July 2020, 20 July 2020</ref> Despite the ban, Japan Tobacco International launched a "replacement range" called “New Dual” across its Benson & Hedges, Mayfair and Silk Cut products, which reportedly still contains menthol. To this effect, the UK Government has launched an investigation. <ref> Vaping Post, [https://www.vapingpost.com/2020/07/27/uk-phe-to-investigate-new-dual-range-replacing-menthol-tobacco/ K: PHE to Investigate ‘New Dual’ Range Replacing Menthol Tobacco], 27 July 2020, Accessed 24 August 2020</ref>
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Sales data shows that the four replacement brands introduced by Japan Tobacco following the European Union's prohibition on menthol cigarettes had scooped up more than 5 per cent of the market by the middle of June. The brands are among those now being scrutinised as part of an investigation into the industry by the Health Service Executive, which is examining whether tobacco companies have acted legally in relation to the menthol ban. <ref>[https://www.irishtimes.com/business/health-pharma/tobacco-giant-s-menthol-ban-substitutes-take-5-share-of-irish-market-1.4302742 Tobacco giant’s menthol-ban substitutes take 5% share of Irish market], ''Irish Times'', 13 July 2020, 20 July 2020</ref>
  
 
In July 2021, Daily Mail revealed that Japan Tobacco International has sold over £GBP 1billion worth of menthol-tasting cigarettes in the year since menthol cigarettes were banned. According to the newspaper, Japan Tobacco International "replaced several of its brands with an almost identically named and marketed range of 'menthol reimagined' cigarettes which launched the very day the menthol ban came into force in May last year. Figures produced by data analytics firm Nielsen and leaked to the Mail show JTI sold more than 100 million packs of the new minty-tasting cigarettes, which accounts for more than 2 billion individual cigarettes and total sales topping GBP1billion." <ref>[http://web.archive.org/save/https://www.dailymail.co.uk/news/article-9824439/Tobacco-giant-sold-1billion-worth-menthol-tasting-cigarettes-ban.html Tobacco giant is STILL making a mint after selling £1billion worth of menthol-tasting cigarettes since ban], ''The Guardian'', 26 July 2021, Accessed 2 August 2021 </ref>
 
In July 2021, Daily Mail revealed that Japan Tobacco International has sold over £GBP 1billion worth of menthol-tasting cigarettes in the year since menthol cigarettes were banned. According to the newspaper, Japan Tobacco International "replaced several of its brands with an almost identically named and marketed range of 'menthol reimagined' cigarettes which launched the very day the menthol ban came into force in May last year. Figures produced by data analytics firm Nielsen and leaked to the Mail show JTI sold more than 100 million packs of the new minty-tasting cigarettes, which accounts for more than 2 billion individual cigarettes and total sales topping GBP1billion." <ref>[http://web.archive.org/save/https://www.dailymail.co.uk/news/article-9824439/Tobacco-giant-sold-1billion-worth-menthol-tasting-cigarettes-ban.html Tobacco giant is STILL making a mint after selling £1billion worth of menthol-tasting cigarettes since ban], ''The Guardian'', 26 July 2021, Accessed 2 August 2021 </ref>

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