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===Marketing Campaigns===
 
===Marketing Campaigns===
  
Nordic Spirit, a tobacco-free nicotine pouch brand owned by Japan Tobacco International, hosted an "immersive experience" in London. Visitors were guided through the multi-sensory experience inspired by the brand's Swedish heritage and flavours of the products. Attendees were able to sample the pouches. <ref>[https://www.campaignlive.co.uk/article/nordic-spirit-creates-immersive-forest-soho/1696499 Nordic Spirit creates immersive forest in Soho], ''Campaign Live'', 7 October 2020, Accessed 19 November 2020</ref> An ad for  Nordic Spirit has been banned for implying that it had a stimulant effect that made gaming more enjoyable. The video ad was seen in December on the Crunchyroll anime streaming service app and featured people getting ready to play an online video game together and putting the pouches in their mouths. The players were then shown reacting enthusiastically to the game and online text read: “A new nicotine experience”, “great flavours”, “pocket-sized convenience”, and “never miss a moment”. <ref>[ https://web.archive.org/save/https://www.standard.co.uk/news/uk/japan-tobacco-international-advertising-standards-authority-b929550.htmlNicotine pouch ad banned for implying stimulant effect for gamers], ''The Standard'', 14 April 2021, Accessed 10 May 2021 </ref>  
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Nordic Spirit, a tobacco-free nicotine pouch brand owned by Japan Tobacco International, hosted an "immersive experience" in London. Visitors were guided through the multi-sensory experience inspired by the brand's Swedish heritage and flavours of the products. Attendees were able to sample the pouches. <ref>[https://www.campaignlive.co.uk/article/nordic-spirit-creates-immersive-forest-soho/1696499 Nordic Spirit creates immersive forest in Soho], ''Campaign Live'', 7 October 2020, Accessed 19 November 2020</ref>
  
 
JTI Encounters began as an event in Romania 2000 and hosted famous choreographers and ballet companies, including the Béjart Ballet Lausanne in 2000 and 2007, Alvin Ailey American Dance Theater, Les Ballets de Monte-Carlo, El Banch Ballet Nacional Chileno and Akram Khan Company. Over the years, “JTI Encounters”, which is a registered trademark, has become a firm fixture in Romania’s cultural calendar.{{r|JT_WEB_OUR-VIEWS_JTI-ENCOUNTERS}}
 
JTI Encounters began as an event in Romania 2000 and hosted famous choreographers and ballet companies, including the Béjart Ballet Lausanne in 2000 and 2007, Alvin Ailey American Dance Theater, Les Ballets de Monte-Carlo, El Banch Ballet Nacional Chileno and Akram Khan Company. Over the years, “JTI Encounters”, which is a registered trademark, has become a firm fixture in Romania’s cultural calendar.{{r|JT_WEB_OUR-VIEWS_JTI-ENCOUNTERS}}

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