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==Marketing and External Relations==
 
==Marketing and External Relations==
 
===Global Campaigns===  
 
===Global Campaigns===  
Japan Tobacco International and its affiliated organisations use the following marketing campaigns and partnerships to promote its heated cigarettes (novel and emerging nicotine and tobacco products):
 
*RETHINK tobacco
 
*It’s time to rethink tobacco
 
*#ReThinkMusic <ref>GGTC website, [https://web.archive.org/save/https://ggtc-bucket.s3-ap-southeast-1.amazonaws.com/uploads/2021-05-27/21-59-03-008933/Cessation%20V6.pdf?utm_source=BenchmarkEmail&utm_campaign=31_May_Special_Edition_Final&utm_medium=email HOW THE TOBACCO INDUSTRY UNDERMINES CESSATION], p.4, May 2021, Accessed 12 July 2021</ref>
 
  
 
In February 2019, Campaign For Tobacco Free Kids and Netnografica LLC published the results of a two-year investigation into how the big tobacco companies, including [[Philip Morris International|Philip Morris]], [[British American Tobacco]], Japan Tobacco, and [[Imperial Brands]] used social media influencers to promote their products online. <ref>[https://www.dazeddigital.com/life-culture/article/43290/1/big-tobacco-smoking-industry-young-people-social-media-influencers-instagram How the tobacco industry targets young people with social media influencers], ''Dazed & Confused'', 13 February 2019, Accessed 7 May 2019 </ref>  
 
In February 2019, Campaign For Tobacco Free Kids and Netnografica LLC published the results of a two-year investigation into how the big tobacco companies, including [[Philip Morris International|Philip Morris]], [[British American Tobacco]], Japan Tobacco, and [[Imperial Brands]] used social media influencers to promote their products online. <ref>[https://www.dazeddigital.com/life-culture/article/43290/1/big-tobacco-smoking-industry-young-people-social-media-influencers-instagram How the tobacco industry targets young people with social media influencers], ''Dazed & Confused'', 13 February 2019, Accessed 7 May 2019 </ref>  

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