Editing Philip Morris International

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====IQOS marketing====
 
====IQOS marketing====
  
In 2019, Philip Morris International launched IQOS in Egypt <ref> [https://www.elwatannews.com/news/details/4387223 طرح سجائر "أقل ضررا" في مصر.. قريبا], Home, 20 October 2019, Accessed 26 November 2019 </ref>, Kazakhstan <ref>[https://esquire.kz/iqos-3-duo-kazakhstan IQOS 3 DUO презентовали в Алматы], ''Esquire'', 6 November 2019, Accessed 27 November 2019 </ref>  and Slovakia <ref>[http://www.teraz.sk/najnovsie/bezdymovu-alternativu-fajcenia-v-sr-v/424251-clanok.html Bezdymovú alternatívu fajčenia v SR využíva už 150.000 zákazníkov], Teraz.sk, 15 October,  Accessed 26 November 2019 </ref>.
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In 2019, Philip Morris International launched IQOS in Egypt <ref> [https://www.elwatannews.com/news/details/4387223 طرح سجائر "أقل ضررا" في مصر.. قريبا], Home, 20 October 2019, Accessed 26 November 2019 </ref> and Slovakia <ref>[http://www.teraz.sk/najnovsie/bezdymovu-alternativu-fajcenia-v-sr-v/424251-clanok.html Bezdymovú alternatívu fajčenia v SR využíva už 150.000 zákazníkov], Teraz.sk, 15 October,  Accessed 26 November 2019 </ref>.
  
 
Co-opting and pushing the “quit” message in the media in recent marketing shows how they are strategically aligning their new product segment to work with the more difficult market conditions (regulation/education/social stigma) of more advanced economies. The use of passive language to point out statistics suggesting the number of tobacco consumers will remain stagnant is both non-committal to the traditional message of quitting and subtly absolving themselves of responsibility. Philip Morris International also points out that in cases where a smoker doesn't quit tobacco, Reduced Risk Products (RRPs) offer “a viable alternative” for them to continue consuming tobacco as a ‘mid-way point’ or ‘third option’ to quitting. In the 2015 annual report, CEO André Calantzopoulos and Chairman of the Board, Louis C. Camilleri outlined the organizations goals to:  
 
Co-opting and pushing the “quit” message in the media in recent marketing shows how they are strategically aligning their new product segment to work with the more difficult market conditions (regulation/education/social stigma) of more advanced economies. The use of passive language to point out statistics suggesting the number of tobacco consumers will remain stagnant is both non-committal to the traditional message of quitting and subtly absolving themselves of responsibility. Philip Morris International also points out that in cases where a smoker doesn't quit tobacco, Reduced Risk Products (RRPs) offer “a viable alternative” for them to continue consuming tobacco as a ‘mid-way point’ or ‘third option’ to quitting. In the 2015 annual report, CEO André Calantzopoulos and Chairman of the Board, Louis C. Camilleri outlined the organizations goals to:  

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