Editing Philip Morris International

Philip Morris International, the world’s largest publicly traded tobacco company, operates in approximately 180 countries and reported 79.82 billion USD in profits in 2018. <ref name="PMI_AR2018"> Philip Morris International website, [https://philipmorrisinternational.gcs-web.com/static-files/824f3f55-f97f-4f8f-bcb8-d00aa4dc65b1 Philip Morris International 2018 Annual Report],p.1, Accessed 23 July 2019 </REF> Philip Morris International was separated from its parent company, the [[Altria Group]], in March 2008, in part to protect the company from increased U.S.-based regulation and litigation. Philip Morris International, a U.S.-based corporation, only sells its products outside the United States. In August 2019, Philip Morris International announced a possible partnership with its former parent company, Altria Group. The combined company would create a  USD 200 billion cigarette, alcohol, vaping, and cannabis company. <ref>[https://www.cnbc.com/2019/08/30/altria-pmis-200-billion-merger-would-face-future-with-fewer-cigarettes.html Altria-PMI $200 billion merger would face a future with fewer smokers, more regs for tobacco giants], ''CNBC'', 30 August 2019, Accessed 12 September 2019 </ref> On 25th of September 2019, both companies called off discussions to reunite, following a chilly reception from investors. <ref>[https://www.cnbc.com/2019/09/25/philip-morris-and-altria-end-merger-talks.html Philip Morris and Altria end merger talks following chilly response from investors], ''CNBC'',25 September 2019, Accessed 10 October 2019 </ref>  

hilip Morris International is an international tobacco corporation engaged in the manufacture and sale of cigarettes and other nicotine-containing products in markets outside the United States of America. Philip Morris International Inc. is a Virginia holding company incorporated in 1987. The company's vision is for their products to "ultimately replace cigarettes to the benefit of adult smokers, society, our company and our shareholders."<ref name="PMI_AR2017" >Philip Morris International, [http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjkwOTgzfENoaWxkSUQ9NDAwNjU5fFR5cGU9MQ==&t=1  Philip Morris International 2017 Annual Report], p. 1, Accessed 12 September 2018 </ref> On 27th of August 2019, Philip Morris International announced a possible partnership with its former parent company, Altria Group. The combined company would create a  USD 200-billion cigarette, alcohol, vaping, and cannabis giant. <ref>[https://www.cnbc.com/2019/08/30/altria-pmis-200-billion-merger-would-face-future-with-fewer-cigarettes.html Altria-PMI $200 billion merger would face a future with fewer smokers, more regs for tobacco giants], ''CNBC'', 30 August 2019, Accessed 12 September 2019 </ref> Altria's shares initially rose more than 6 percent, while Philip Morris fell almost 10 percent. <ref>[https://www.devdiscourse.com/article/international/648282-philip-morris-in-merger-talks-with-altria-e-cigs-a-focus Philip Morris in merger talks with Altria; e-cigs a focus], 27 August 2019, Accessed 13 September 2019 </ref> According to The Wall Street Journal, Philip Morris International will spend as much as USD 5.2 billion to take over Indonesia's third-largest cigarette maker by sales, PT Hanjaya Mandala Sampoerna. <ref>[https://www.wsj.com/articles/SB111078636094478469 Philip Morris Agrees To Buy Sampoerna], 15 March 2019, Accessed 12 September 2019 </ref> Philip Morris International was recognised as a Global Top Employer for the second year in a row. The certification for 2018 from Top Employer Institute was awarded to PMI teams in 44 countries. <ref>[https://www.ibtimes.com.au/philip-morris-international-again-recognised-global-top-employer-1565108 Philip Morris International again recognised as a Global Top Employer], ''International Business Times'', 19 February 2018, Accessed 30 December 2018 </ref>

|André Calantzopoulos

|Director and Chief Executive Officer  

(since 2013)

|Calantzopoulos was named Chief Executive Officer and was elected to the Board of Directors on May 8, 2013. He served as Chief Operating Officer from Philip Morris spin-off on March 28, 2008 to May 8, 2013. Calantzopoulos was Philip Morris International’s President and Chief Executive Officer between 2002 and the date of the spin-off. After joining the company in 1985, he worked extensively across Central Europe, including as Managing Director of PM Poland and President of the Eastern European Region. Calantzopoulos holds a degree in electrical engineering from Swiss Federal Institute of Technology in Lausanne and an MBA from INSEAD in France.<ref name="PMI_our_leadership_team">Philip Morris International Website, [https://www.pmi.com/who-we-are/our-leadership-team Our Leadership team], 2018, Accessed 12 September 2018</ref>  

|Martin King

(since January 2018)

|King joined Philip Morris International in 2003 as Managing Director of Tabaqueira SA, Philip Morris International’s Portuguese subsidiary. He was then named Managing Director, Philip Morris Management Co. Ltd in Beijing. Following Philip Morris Indonesia’s acquisition of PT HM Sampoerna Tbk in May 2005, he served as President Director of PT HM Sampoerna Tbk until April 2009. King was appointed Senior Vice President, Operations in April 2009, and President, Latin America & Canada Region in February 2014. Between 2015 and 2017, he held the position of President, Asia Region. Prior to joining Philip Morris International, King served in various positions within Philip Morris USA between 1991 and 2003. A graduate of Harvard University with a bachelor’s degree in government, King also holds an MBA from the Darden School, University of Virginia.<ref name="PMI_our_leadership_team" />

|Olczak joined Philip Morris Polska in 1993 as Manager, Finance and Administration. After serving as Manager, Internal Controls in 1995 in Lausanne, Switzerland, Olczak returned to Poland in 1996 where he held various positions in finance, sales, and operations. Between 2002 and 2006, Olczak worked extensively across Central Europe and the Baltic States, and in 2004 was appointed Managing Director, Poland & Baltic States. In October 2006, he became Managing Director, Germany & Austria, and from April 2009 until July 2012, he served as President of Philip Morris International’s European Union Region, responsible for managing Philip Morris International operations. From August 2012 until his current appointment, Olczak held the role of Chief Financial Officer. Prior to joining Philip Morris International, Olczak worked for BDO Binder Sp. z o.o. in London and Warsaw. Olczak holds a master’s degree in economics from the University of Lodz, Poland.<ref name="PMI_our_leadership_team"/>

|Senior Vice President,Commercial(since January 2018)

|MBarth joined PMI in 1990 as a Marketing Trainee at Philip Morris Germany. From 1992 until 2002 he held positions in marketing, product management, brand supervision, and group management. In 2002 Barth became Marketing Director for Philip Morris Spain and two years later Sales Director for Philip Morris Germany. He was then appointed Managing Director, Philip Morris Benelux. In 2011 Barth became Managing Director, Philip Morris Germany. He was appointed Senior Vice President, Marketing & Sales in 2015, a position he held until his current appointment. Barth holds a degree in economics from Ludwig Maximilians University in Munich. <ref name="PMI_our_leadership_team"/>

|Senior Vice President, Operations(since January 2018)

|Andolina joined Philip Morris in Lausanne in 2008 as Director, Operations Planning. He became Vice President, Operations of the Latin America & Canada Region in 2011, and moved to oversee the European Union Region’s operations two years later. In 2016, Andolina was appointed Vice President, PMI Business Transformation. Prior to joining PMI, Andolina held a variety of international positions in strategic marketing and general management for Tetra Pak International and in operations for R.J. Reynolds International. Andolina holds a degree in mechanical engineering from the University of Palermo, Italy and an MBA from IMD in Lausanne, Switzerland.<ref name="PMI_our_leadership_team"/>

|Riley joined Philip Morris Australia in 1988. Over the following two decades, he held a number of positions in Australia, Hong Kong, and Japan, before being named Managing Director, Serbia & Montenegro in 2010. Riley returned to Asia in 2013, when he became President of Philip Morris Fortune Tobacco Corporation in the Philippines. He was appointed President of Philip Morris Japan in 2015. Riley holds a degree in technology innovation and services management from the Royal Melbourne Institute, and is a graduate of Harvard Business School.<ref name="PMI_our_leadership_team"/>

|Since joining Philip Morris International in 1997, Mariotti has held numerous leadership roles in Argentina and across Europe. He started in business development for the European Union Region and moved to Italy in 2001 as Director, Finance and then Director, Corporate Affairs. In 2005, Mariotti became Managing Director, Argentina, followed by his appointment as Managing Director, Italy in 2008. In 2010 Mariotti was named President, Russia & Belarus and became Senior Vice President, Corporate Affairs in 2015. Before joining Philip Morris International, Mariotti worked in the financial sector in Switzerland.  Mariotti studied economics in Lausanne, Switzerland, and holds an MBA from INSEAD in Fontainebleau, France.<ref name="PMI_our_leadership_team" />

|De Wilde joined Philip Morris International in 1992 as Brand Manager L&M for Philip Morris Belgium. In 1996 he became Marketing Director for Philip Morris Spain S.L. and four years later Sales Director of Spain. He was then named Managing Director of Philip Morris Greece, where he led the acquisition and integration of the Papastratos Cigarette Manufacturing Company. In 2005 De Wilde became Managing Director of Philip Morris International’s affiliate in Italy, and from January 2008 until the end of June 2011, he held the position of President, Philip Morris Japan KK. In July 2011 de Wilde became Senior Vice President, Marketing & Sales. Prior to joining Philip Morris International, de Wilde worked at Colgate Palmolive, Belgium from 1991 to 1992 as Regional Sales Manager. De Wilde holds a degree in economics from the Université Libre de Bruxelles and a master degree in management from the Vrije Universiteit Brussel.<ref name="PMI_our_leadership_team"/>

|Masseroli became President, Latin America & Canada Region in July 2018. Masseroli joined Philip Morris Argentina in 1998 and served in a variety of roles in Argentina, Switzerland and New York. He was named Managing Director, Guatemala in 2006, followed by his appointment as Director, Corporate Affairs for PMI Spain in 2007. Masseroli was named Vice President, Corporate Affairs Latin America & Canada in 2009. He then went on to become Managing Director Spain and Canary Islands in 2012, adding responsibility for Portugal in April 2016, a position he held until his current appointment. Masseroli received a bachelor’s degree from the Torcuato di Tella University in Buenos Aires, Argentina, and master’s degree in business administration from the University of California at Berkeley.<ref name="PMI_our_leadership_team"/>

|Kennedy began her career with Philip Morris USA in 1995 as a Territory Sales Manager. She held a number of positions of increasing responsibility in the sales organization, until becoming Vice President Sales, Southeast Region in Atlanta in 2006. In 2010 Kennedy joined Philip Morris International’s Operations Center in Lausanne as Vice President, Sales Strategy, and in April 2013 Area Vice President, Southeast Europe. Kennedy served as Managing Director for Germany, Austria, Croatia, and Slovenia from 2015 until her current appointment. Kennedy received a bachelor degree in sociology and cultural anthropology from Randolph College in the United States, and an Executive MBA from IMD in Lausanne, Switzerland.<ref name="PMI_our_leadership_team"/>

|Azinovic joined Philip Morris Asia Limited in March 2009 as Vice President of Marketing and Sales for Philip Morris International’s Asia Region. He became President of Philip Morris Japan in July 2011, a position he held until July 31, 2012, when he was named President of the European Union Region. In July 2015 he became President, Eastern Europe, Middle East & Africa and Philip Morris International Duty Free. From 1997 until 2009 Azinovic held a variety of positions at Altadis and, after the acquisition of Altadis in 2008, at [[Imperial Tobacco]]. Previously, Azinovic had worked at Procter & Gamble. Azinovic received a law degree from the University of Alcalá in Spain and an MBA from Saint Louis University in Missouri (USA).<ref name="PMI_our_leadership_team"/>

|Firestone held positions from 1988 to 2003 in the law departments of Philip Morris Companies Inc. and Philip Morris International Inc. Firestone is cofounder and chairman of the Institute for Inclusion in the Legal Profession; adjunct professor of law at New York Law School; a frequent speaker on international antitrust law, diversity, and in-house legal practice; and a recipient of the Director’s Roundtable Distinguished General Counsel award. From 2012 until his current appointment, Firestone served as Philip Morris International’s Senior Vice President and General Counsel. Firestone was previously Executive Vice President, Corporate and Legal Affairs and General Counsel of Kraft Foods Inc., where he served since 2003. Firestone began his legal career as an attorney at Arnold & Porter in Washington, D.C. He received a BA, magna cum laude, in romance languages and philosophy from Washington & Lee University and a JD, magna cum laude, from Tulane University School of Law.<ref name="PMI_our_leadership_team"/>

|Bendotti joined Philip Morris International in Lausanne in 1999 as Business Analyst. From 2000 until 2006, he served in various cross-functional roles in Marketing & Sales and Business Development in different markets of the Eastern Europe, Middle East & Africa, and Latin America & Canada Regions. Bendotti then became Managing Director, Ecuador & Bolivia, followed by his appointment as Vice President, Human Resources for the Latin America & Canada Region in 2008. In 2012 he was named Vice President, Human Resources Asia, a position he held until December 2016, and then Senior Vice President, Human Resources. Bendotti holds a master’s degree in international relations, economy, and law from the Graduate Institute of International & Development Studies in Geneva, Switzerland, and an Executive MBA from HEC Paris.<ref name="PMI_our_leadership_team" />

|de Rooij joined Philip Morris Holland in 1987 as Assistant Treasurer. From 1994 to 1998 he served as Assistant Cash Manager at the European Treasury Center of Philip Morris Companies in Zug, Switzerland. Between 1998 and 2001, de Rooij worked as Regional Treasurer for the Philip Morris Eastern European region. He then held various positions in PMI’s Group Treasury from 2002 to 2013, before he became Director Treasury and Corporate Finance. In December 2016, de Rooij was appointed Vice President Treasury and Corporate Finance. de Rooij holds a degree in business economics of the University of Breda (H.E.A.O.), The Netherlands. <ref name="PMI_our_leadership_team"/>

|Prior to joining Philip Morris International, Kunst was a Senior Partner of consulting firm Bain & Company in Munich since 2009. He was leading Bain’s Healthcare Practice in EMEA and has worked with a broad set of clients on issues of growth strategy, commercial capability building, change management and organizational effectiveness. Before his tenure at Bain & Company, Kunst was a partner at Monitor Company from 1998 to 2009. He served as Head of Planning and Reporting at Arcor from 1996 to 1998. Kunst holds a Master of Business Administration Degree from European Business School in Oestrich-Winkel in Germany. He has studied both in Europe and the USA. <ref name="PMI_our_leadership_team"/>

|Kurali joined Philip Morris Germany in September 1993 as finance trainee and served in subsequent years at German affiliate in various finance roles with increasing responsibilities, including planning and budgeting, fiscal affairs, accounting and reporting, treasury, and tax. In early 2003 he became Director, Finance and Information Systems for Worldwide Duty Free business, based in Switzerland, followed by an assignment in Latin American Region as Director Finance, Mexico from 2005 to 2008. Subsequently, Kurali was appointed Vice President, Finance for Latin America & Canada Region, a position he held until 2012 before transferring as Vice President, Finance to Asia Region where he worked until 2014.  Kurali holds a degree in business administration as Diplom Kaufmann from the University of Mannheim, Germany.<ref name="PMI_our_leadership_team"/>

|Chief Strategy Officer (Since September 2018)

|Prior to joining PMI, Mishra held the role of Managing Director, Portfolio Operations at Centerbridge Partners, a private equity firm from 2014, where he led commercial, operational and digital transformations in investments in consumer services, renewable energy and distribution sectors. Prior to Centerbridge, Mishra was a Partner at McKinsey & Co in London and part of their Consumer Goods, Retail and Operations leadership teams from 2001 to 2014, supporting clients in the FMCG, retail and private equity industries on commercial and operational transformations. Mishra started his career as a marketing professional with Procter & Gamble in 1996, and then spent 4 years at Accenture's strategy practice in India and Eastern Europe prior to joining McKinsey. Mishra holds an undergraduate degree in Computer Science from BITS Pilani, India, and an MBA from the Indian Institute of Management, Lucknow, India.<ref name="PMI_our_leadership_team"/>

|Prior to joining Philip Morris International, Salzman headed Havas PR North America since 2009. She first held the position of President and then became Havas PR’s Chief Executive Officer in 2011. She co-created and chaired the Global Collective, the Havas PR operation across several continents. Salzman was Chief Marketing Officer at PR firm Porter Novelli from 2008 to 2009, CMO at JWT Worldwide from 2005 to 2008, and Executive Vice President and Chief Strategy Officer at Euro RSCG Worldwide (Havas) from 2001 to 2004. In the early 1990s, she co-founded CyberDialogue, where she pioneered the use of online focus groups for social research. Salzman holds a degree in sociology and graduated with honors from Brown University.<ref name="PMI_our_leadership_team"/>

|Suarez joined Philip Morris Mexico in 1999 as Business Planning Analyst. From 2001 until 2015, Suarez served in roles of increasing responsibility in a variety of areas, from business development to trade marketing and, more recently, sales, in the Latin America & Canada Region, Venezuela, the Dominican Republic, and Switzerland. In 2015 Suarez was appointed Vice President, Consumer Channel Strategy & Event Marketing, and became Vice President, Digital Strategy Reduced-Risk Products in 2016.  Suarez holds a degree in economics from the Ibero-American University in Mexico City.<ref name="PMI_our_leadership_team"/>

|Before joining Philip Morris International, Voegele was working for Adidas from 2011 to 2018. There, he first served as VP Group Functions and Head of Enterprise Architecture and went on to become Senior Vice President IT Sales. Since 2015, he has served as Global Chief Information Officer, and was appointed to the core leadership team in January 2017. In this role, he initiated the digital transformation of Adidas and reshaped the IT Organization and Strategy, making it more consumer centric and supportive of innovation throughout the company. Before his tenure at Adidas, he spent more than a decade at SAP from 2000 to 2011.  Voegele holds an engineering degree from Universität Karlsruhe in Germany.<ref name="PMI_our_leadership_team"/>

|O’Mullane’s career began with Ciba-Geigy in 1985. In 1991, he moved to SmithKline Beecham, now GlaxoSmithKline, where he progressed over 12 years through various roles to Vice President for Gastrointestinal and Natural Wellness Product. During this time, he researched, developed and supported the launch of products in Smoking Control, Diagnostics and Rx to OTC switch. In 2005, O’Mullane joined Schering-Plough as Senior Vice President Research &Development, heading up the consumer care R&D efforts.  When Schering's consumer care division was acquired by Merck in 2009, he spent five years as Chief Scientific Officer for the Merck Consumer Care division. During this time his team brought several products to market across Rx to OTC, Medical Devices, Supplements, Botanicals and Cosmetics. O'Mullane was part of the Management Team that led the divestment of Merck’s Consumer Care to Bayer in 2014, and he was asked to serve Bayer as their Global Head SVP Innovation and Development for Consumer Health. He engineered the integration of the Merck and Bayer Innovation, Research and Development teams driving the end-to-end Innovation process. O’Mullane also serves as a Board Member of a natural skincare products company. <ref name="PMI_our_leadership_team"/>

|Chief Consumer Officer

|Volpetti previously worked at Procter & Gamble for 22 years, where he progressed through various roles with increasing responsibility locally in Italy and Mexico, and on a regional level for the European market. In 2013, he became Vice President for a multi-functional, global business unit at P&G. He is an experienced marketer with broad experience in commercial roles as well, having obtained a winning track record with consumers in both developed and developing markets. Volpetti specializes in consumer centric marketing programs, business model transformation, digital acceleration, and disruptive innovation. He also worked at Luxottica Eyewear as Chief Marketing Officer in 2015. Volpetti holds a degree in Business Administration from Luiss University in Rome.<ref name="PMI_our_leadership_team"/>

|Before joining PMI, Li spent nearly a decade at HARMAN International in Shenzhen in China, where he had progressed through several roles as general manager and vice president for various functions in consumer product development and operations. He had started his career as a software engineer for Brother International Corporate in 1996, and worked in various engineering positions in the technology sector in the US until 2004. In 2004 Li went back to China to join Philips Consumer Electronics. After two years as manager at Philips Consumer Electronics, Li served as Chief Executive Officer of HongEn Education from 2006 to 2009. In his role as PMI’s Chief Product Officer, he is responsible for the development of innovative smoke-free product pipeline and related technology strategies, continuous improvement and extensions of existing platforms and the manufacturing of electronic devices. Li has a Bachelor degree in engineering from Tsinghua University. He also holds a Master’s degree in computer science from Colorado State University, as well as an MBA from Kellogg-HKUST Executive MBA.<ref name="PMI_our_leadership_team"/>

|Louis C. Camilleri

|Former Chairman of the Board

|On July 21, 2018 it was announced Ferrari appointed Camilleri as next CEO. <ref>[https://www.bloomberg.com/news/articles/2018-07-21/ferrari-proposes-camilleri-to-replace-ailing-marchionne-as-ceo Ferrari Enlists Philip Morris Veteran Camilleri as Next CEO], ''Bloomberg'', July 2018, Accessed 11 September 2018</ref> Camilleri was Philip Morris International Chairman, having served as the Chairman and Chief Executive Officer from the spin-off in 2008 until the 2013 Annual Meeting of Shareholders. Mr. Camilleri remained Chairman and an employee of the company following the 2013 Annual Meeting. He retired effective December 31, 2014, and continues to serve as a non-employee Chairman. Before the spin-off, Mr. Camilleri was Chairman and Chief Executive Officer of Altria Group, Inc., positions he had held since 2002. From 1996 to 2002, he served as Senior Vice President and Chief Financial Officer of Altria Group, Inc. He had been employed continuously by Altria Group, Inc. and its subsidiaries (including Philip Morris International Inc.) in various capacities since 1978. Camilleri is a director of América Móvil, S.A.B. de C.V. and Ferrari N.V. He previously served on the Board of Telmex International SAB from 2009 to 2011. Camilleri was a director of Kraft Foods Inc. from 2001 to 2007 and was Kraft’s Chairman from 2002 to 2007.<ref name="pmiexecwebref">Philip Morris International Website, [https://www.pmi.com/our-business/about-us/corporate-governance/board-of-directors Board of Directors], 2018, Accessed September 2018</ref>  

|Massimo Ferragamo

|Director

|Ferragamo has served as Chairman of Ferragamo USA Inc. since 2000, having previously served as President of that company since 1985. He is also Vice President of the Lungarno Hotel Group and Executive Vice President of the Ferragamo Foundation. Ferragamo is a director of Ferragamo Finanziaria S.p.A. and served on the board of directors of Yum! Brands, Inc. from 1997 until 2016. Ferragamo is a member of the Finance and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

|Geissler became an Operating Partner of Advent International in 2015. He previously served as Vice Chairman and Special Advisor to the Chairman and CEO of Procter and Gamble until his retirement in January 2015. He joined that company in 1979 and served in various capacities, including President, Northeast Asia, from 2001 to 2004, Group President, Central and Eastern Europe, Middle East and Africa, from 2004 to 2007, and Vice Chairman, Global Operations, from 2007 to 2014. Mr. Geissler is a director of The Goodyear Tire & Rubber Company. He is Chair of the Compensation and Leadership Development Committee and a member of the Audit, Finance, and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

|Li currently serves as Chief Executive Officer and Managing Partner of Changcheng Investment Partners, Baidu's newly initiated growth fund. She previously served as Chief Executive Officer and General Managing Director of Baidu Capital, the investment arm of Baidu, Inc. Li joined Baidu, Inc., the largest internet search engine in China and the third-largest independent search engine in the world, in 2008, as Chief Financial Officer, responsible for a wide range of corporate functions, including Finance, Human Resources, International Operations, Marketing, Communications, and Purchasing. From 1994 to 2008, she held a number of senior finance positions at various General Motors companies in China, Singapore, the United States, and Canada, rising to Chief Financial Officer of GM’s business in China and Financial Controller of the North American Operations for GMAC. Li is a director of Flex Ltd. She is the Chair of the Audit Committee and a member of the Finance and Nominating and Corporate Governance Committees.<ref name="pmiexecwebref"/>

|Hook has served as Chief Executive Officer of Neustar, Inc. since October 2010, as a member of its board since November 2010, and as President since January 2008. She was President and Chief Executive Officer of Sunrocket, Inc. from 2006 to 2007, and held several executive-level posts at America Online, Inc. from 2001 to 2004. Previously, she was a partner at Brera Capital Partners, a global private equity investment firm, managing director of Alpine Capital Group, LLC., an investment banking firm, an executive at Time Warner, Inc., a legal advisor to the Chairman of the Federal Communications Commission, and a senior attorney at Viacom International, Inc. Hook serves on the board of Worldpay, Inc., a payment processing firm. Hook was as a senior independent director of RELX PLC and RELX NV, providers of information solutions, from 2006 to 2016. Previously, she served as a director of Covad Communications, Time Warner Telecom, Inc., and National Geographic Ventures. In 2012, she was appointed by President Obama to serve on the National Security Telecommunications Advisory Committee.<ref name="pmiexecwebref"/>

|Makihara was employed at Goldman, Sachs & Co. from 1981 to 2000, during which time he was a General Partner for six years, working in New York, Los Angeles, and Tokyo. During his tenure in Tokyo, he was co-head of the investment banking group and the Japanese equities group and also served as co-branch manager. Subsequently, he was Chairman of Neoteny Co., Ltd., a Japanese venture incubator, until 2015. Makihara is a director of Monex Group, Inc. and Shinsei Bank, Ltd. He is a trustee of the Protestant Episcopal Cathedral Foundation in Washington, D.C., and a board member of the Japan Society in New York. He also served on the board of RHJ International S.A. from 2005 to 2014. Makihara is Chair of the Finance Committee and a member of the Audit and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

|Morparia assumed her current position as CEO South and South East Asia for J.P. Morgan Chase in April 2016, having previously served as CEO of J.P. Morgan India since 2008. She is a member of J.P. Morgan’s Asia Pacific Management Committee. Prior to joining J.P. Morgan India, Morparia served as Joint Managing Director of ICICI Bank, India’s second-largest bank, from 2001 to 2007 and the Vice Chair of ICICI’s insurance and asset management business from 2007 to 2008. Morparia is a director of Dr. Reddy’s Laboratories Ltd. and Hindustan Unilever Limited. She is Chair of the Nominating and Corporate Governance Committee and is a member of the Finance and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

|Noto assumed his current position as Managing Partner of Midstream Partners, LLC in March 2001. He retired as Vice Chairman of ExxonMobil Corporation in January 2001, a position he had held since the merger of the Exxon and Mobil companies in November 1999. Before the merger, Noto was Chairman and Chief Executive Officer of Mobil Corporation. Noto had been employed by Mobil continuously since 1962. Mr. Noto is a director of Penske Automotive Group, Inc. He also served on the boards of IBM from 1995 to 2008, Altria Group, Inc. from 1998 to 2008, Shinsei Bank from 2005 to 2008, Commercial International Bank from 2006 to 2009, and RHJ International S.A. from 2011 to 2015. MNoto is the Presiding Director, and a member of the Audit, Compensation and Leadership Development, Finance, and Nominating and Corporate Governance Committees.<ref name="pmiexecwebref"/>

|Dr. Paulsen has been Chairman of the Ferring Group, a research-driven, specialty biopharmaceutical group since 1988, having joined that company in 1976. Dr. Paulsen is a member of the boards of MGIMO University in Moscow, Russia, and the Pro Universitate of the Christian Albrechts University in Kiel, Germany, and a trustee of the Salk Institute of Biological Research in La Jolla, California, USA. Dr. Paulsen is a member of the Finance and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

|Polet is currently serving as Chairman of Rituals Cosmetics Enterprise B.V. He was Chairman of Safilo Group S.p.A. from 2011 to 2017, and President, Chief Executive Officer and Chairman of the Management Board of the Gucci Group from 2004 to 2011. Previously, Polet spent 26 years in the Unilever Group in a variety of executive roles, including President of Unilever’s Worldwide Ice Cream and Frozen Foods division, Chairman of Unilever Malaysia, Chairman of Van den Bergh and Executive Vice President of Unilever’s European Home and Personal Care division. He is a director of Safilo Group S.p.A., William Grant & Sons Limited, and Arica Holding B.V. Polet serves on the Compensation and Leadership Development, Finance, Nominating and Corporate Governance, and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

|Stephen M. Wolf

|Wolf has been Managing Partner of Alpilles, LLC since 2003. Previously, he was Chairman of US Airways Group from 2001 to 2003, and Chief Executive Officer of US Airways, Inc. from 1996 to 1998. Prior to joining US Airways, he had served since 1994 as senior advisor in the investment banking firm of Lazard Frères & Co., LLC. From 1987 to 1994, he was Chairman and Chief Executive Officer of UAL Corporation and United Air Lines, Inc. Wolf is Chairman of the Advisory Board of Trilantic Capital Partners and served as Chairman of R.R. Donnelley & Sons Company from 2004 to 2014. Wolf served as a director of Altria Group, Inc. from 1993 to 2008 and as a director of Fiat Chrysler Automobiles N.V. from 2009 to 2017. He is a trustee emeritus of the Brookings Institute. Wolf is a member of the Audit, Compensation and Leadership Development, Finance, Nominating and Corporate Governance, and Product Innovation and Regulatory Affairs Committees.<ref name="pmiexecwebref"/>

 

 

Listed below are subsidiaries of Philip Morris International Inc. as of December 31, 2017 and their state or country of organization. This list omits the subsidiaries of the Company that in the aggregate would not constitute a “significant subsidiary” of the Company, as that term is defined in Rule 1-02(w) of Regulation S-X.<ref> U.S. Securities and Exchange Commission. [https://www.sec.gov/Archives/edgar/data/1413329/000141332918000007/pm-ex21_123117xq4.htm List of Significant Subsidiaries], 2018, Accessed 11 September 2018 </ref>

! style="font-weight:bold; width: 33%;" |State or Country of Organization

| UAB "Philip Morris Lietuva"

| PT Philip Morris Indonesia

| Indonesia

| Rothmans, Benson & Hedges Inc.

| Tabaqueira II, S.A.

| Tabaqueira - Empresa Industrial de Tabacos, S.A.

| ZAO "Philip Morris Izhora"

===Forecast===

Towards the end of 2018, several media outlets <ref> [https://www.fool.com/investing/2018/07/22/are-e-cigs-fizzling-out-for-philip-morris-internat.aspx Are E-Cigs Fizzling Out for Philip Morris International?], ''The Motley Fool'', July 2018, Accessed 31 October 2018 </ref> reported on disappointing sales of heated tobacco products in Japan. In October 2018, Philip Morris International reported a decline by 4 billion units in Japan.  <ref> [https://www.fool.com/investing/2018/10/10/philip-morris-getting-burned-by-slow-iqos-sales.aspx Philip Morris International Getting Burned by Slowing iQOS Sales], ''The Motley Fool'', October 2018, Accessed 30 October 2018 </ref>

  "We believe PM [Philip Morris International] has reached an inflection point and the set up heading into 2019 is even more positive than we originally thought... While management is maintaining realistic/conservative mid-term guidance (which we applaud), we think next year could present a step change especially given the “good base” established (and relatively easy comps) in 2018." {{r|PMI_WF}}

The 2019 reported diluted earnings per share forecast to be at least USD 5.37 at prevailing exchange rates. <ref>Fourth-Quarter Earnings Results, [https://www.pmi.com/investor-relations/reports-filings PMI website], p. 2, February 2019, Accessed 28 February 2019 </ref>

==Profitability==

===Annual Trends===

According to US media outlet Yahoo, the transition away from cigarettes has weighed on Philip Morris International. Company shares tumbled 16 percent on April 25, 2018 when the company reported mixed first-quarter earnings. That marked the biggest one-day drop since the Altria spinoff as first-quarter cigarette shipments fell by 5.3 percent, as important markets, like Japan, Russia and Saudi Arabia, saw weak performance. The second quarter brought slight relief with cigarette volumes off by 1.5 percent. But the stock stayed under pressure for most of the summer, only recovering a bit of ground following the company’s investor day presentation last month. Yahoo also reported that while IQOS shipment volume rose 5.5 percent in the second quarter of 2018 in the key market of Japan, market share fell sequentially, by 0.3 percent, for the first time. And IQOS market share rose a modest 0.7 percent sequentially in Korea amid a barrage of negative ads on the health concerns of reduced risk products. <ref> [https://finance.yahoo.com/news/philip-morris-international-tries-risky-move-making-cigarettes-extinct-181322924.html Philip Morris International tries risky move of making cigarettes extinct], ''Yahoo'', October 2018, Accessed 15 October 2018</ref>  

In October 2019, the company reported diluted earnings per share of USD 1.22, down by 15.3 percent; excluding currency. <ref name="PMIdividends"> T Philip Morris International website, [https://www.pmi.com/media-center/press-releases/press-release-details/?newsId=21626 Philip Morris International Inc. Reports 2019 Third-Quarter Results], 18 October 2019,p.1, Accessed 18 October 2019 </ref>

 

!  style="font-weight:bold; width: 15%;" |2015 <ref name="PMI_AR_2015_Selected_Financial_Data">[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjM4NDQzfENoaWxkSUQ9MzI3NzI2fFR5cGU9MQ==&t=1 Philip Morris International 2015 Annual Report, p.25]</ref>

| Revenues or Net Sales

|5,580

|6,373

|4,285

|1,851

|2,608

|1,691

|5,580

|6,373

|4,285

|1,851

|2,608

|1,691

The European Union (“EU”) Region is headquartered in Lausanne, Switzerland, and covers all the EU countries and also comprises Switzerland, Norway and Iceland, which are linked to the EU through trade agreements. <ref name="PMI_AR_2017_Consolidated_Operating_Results">[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjkwOTgzfENoaWxkSUQ9NDAwNjU5fFR5cGU9MQ==&t=1 Philip Morris International 2017 Annual Report, p.1]</ref>

! 2015 <ref name="PMI_AR_2015_Consolidated_Operating_Results>[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjM4NDQzfENoaWxkSUQ9MzI3NzI2fFR5cGU9MQ==&t=1 Philip Morris International 2015 Annual Report, P.31]</ref>

!  style="font-weight:bold; width: 40%;" |Recent acquisitions<ref name="CHRUCHBASE_PMI">Crunchbase, [https://www.crunchbase.com/organization/philip-morris-international#section-acquisitions Philip Morris International], Accessed 12 May 2018</ref>

Tobacco companies have received more than GBP 45 million investment from the United Kingdom's Lincolnshire County Council’s pension fund. The current (as of January 2019) investment for Philip Morris sits at GBP 11.1 million. <ref>[https://www.granthamjournal.co.uk/news/county-council-invests-45-million-of-its-pension-fund-in-tobacco-companies-9058351/ Lincolnshire County Council invests £45 million from pension fund in tobacco companies], ''Grantham Reporter'', January 5, 2019, Accessed 12 January 2019 </ref> Billionaire George Soros bought 590,000 Philip Morris International shares worth over USD 39 million in Q4 of 2018. <ref> [https://finance.yahoo.com/news/billionaire-george-soros-added-dividend-174036134.html Billionaire George Soros Added These Dividend Stocks to His Portfolio], Yahoo, 16 April 2019, Accessed 12 April 2019 </ref>

 

to 28.0 percent, mainly due to mid- and low price segments cigarette brands in the Asia and EEMA Regions. Market share of Philip Morris International's premium brands increased, driven by the strong performance of the heated tobacco portfolio. Philip Morris International recorded growing or stable total market share in 16 of the top 30 operating companies income markets.<ref>Philip Morris International, [http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjkwOTgzfENoaWxkSUQ9NDAwNjU5fFR5cGU9MQ==&t=1  Philip Morris International 2017 Annual Report], Accessed 11 September 2018 </ref>

According to Euromonitor International, Philip Morris International has increased its cigarette market share in the Middle East and Africa region more than any of its competitors over the last five years, from about 10 percent to 13 percent by retail volume sales. <ref name="CFTFK_BAD_ACTS"> Campaign for Tobacco-Free Kids, [https://www.tobaccofreekids.org/what-we-do/industry-watch/pmi-foundation/bad-acts Industry Watch THE PHILIP MORRIS-FUNDED FOUNDATION FOR A SMOKE-FREE WORLD], 2018, Accessed 10 September 2018</ref>

PMI is scouring China’s start-up scene for inhalation technology that can be developed for the medical field as the tobacco giant seeks new paths outside its traditional consumer products business. The effort is spearheaded by PM Equity Partner, a US$150 million Swiss-based venture fund seeded by its parent, with a focus on building stakes in healthier environmental, human and fast-moving consumer goods. Philip Morris has said its long-term plan is to stop selling cigarettes eventually by converting its customers to the IQOS system. <ref>[https://www.scmp.com/business/companies/article/3037420/philip-morris-scours-china-start-ups-technology-replicate-iqos Philip Morris scours China start-ups for technology to replicate IQOS system in medical field], South China Morning Herald, 13 November 2019, Accessed 26 November 2019 </ref>

Philip Morris International launched IQOS launched in Mexico in the last quarter of 2019, with an initial focus in select areas of Mexico City. <ref name="PMI_Q4results">Philip Morris International website, [https://philipmorrisinternational.gcs-web.com/static-files/96ae3fdd-5033-4042-865f-7657c0f465d2 Philip Morris International Inc. 2019 Fourth-Quarter and Full-Year Results Conference Call February 6, 2020], p.4, 6 February 2020, Accessed 10 February 2020 </ref>

Philip Morris International continues to expand in Russia. IQOS has now become available to adult smokers in 40 other Russian cities. More than 10 brand outlets have also opened in Cheln's Embankments. <ref>[https://realnoevremya.ru/news/148841-filip-morris-interneshnl-rasshiryaet-geografiyu-prisutstviya-iqos-v-regionah-rossii«Филип Моррис Интернэшнл» расширяет географию присутствия IQOS в регионах России], ''Real noevemya'', 21 August 2019, Accessed 12 September 2019 </ref> IQOS recently launched the Feed Feed campaign for adult IQOS users in Palestine, with the aim of helping their adult smokers to become the best alternative to traditional cigarettes. The campaign requires that users and traders be rewarded with 70 shekels in purchases when any adult smokers switch to the product, and any convert to IQOS will be rewarded with a discount of 70 shekels on an IQOS of any of the three types offered. <ref> [https://www.raya.ps/news/1070735.html IQOS تطلق حملة فيد واستفيد], ''Raya'', 19 August 2019, 12 September 2019 </ref>

Philip Morris International opened a flagship store in Johannesburg, South Africa, in a bid to stoke demand in Africa for IQOS. <ref name= "PMI_Stores">[https://www.fin24.com/Companies/ICT/philip-morris-opens-first-africa-store-to-stoke-demand-for-alternative-cigarettes-20181116 Philip Morris opens first Africa store to stoke demand for alternative cigarettes], Fin 24, November 2018, Accessed 11 November 2018 </ref>

Tashkent Tobacco is launching a licensed production of international brands as part of a bilateral agreement with Philip Morris International. <ref>[https://podrobno.uz/cat/economic/tashkent-tobacco-nachinaet-litsenzionnoe-proizvodstvo-mezhdunarodnykh-brendov-byudzhet-strany-za-odi/ Tashkent Tobacco начинает лицензионное производство международных брендов. Бюджет страны за один год получит свыше 130 млрд сумов], Podrobno, 10 December 2019, Accessed 20 January 2020 </ref>

The 2017 annual report states that at on December 31, 2017, Philip Morris International owned and operated 46 manufacturing facilities. <ref> Philip Morris International, [http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjkwOTgzfENoaWxkSUQ9NDAwNjU5fFR5cGU9MQ==&t=1 Philip Morris International 2017 Annual Report], p. 11, Accessed 10 September 2018 </ref>

In 2014, Philip Morris International ceased the production of cigarettes at its factory in Moorabbin (Australia) after nearly 60 years in operation. All production for the Australian market was moved to South Korea. <ref>[https://www.bbc.com/news/business-26847200#story_continues_1 Philip Morris to close Australia cigarette factory], ''BBC'', 2 April 2018, Accessed 14 December 2018 </ref>  

The company is also closing down its cigarette manufacturing plants in Medellín and Barranquilla, Colombia. <ref> [https://www.newsy-today.com/cigarette-smuggling-forces-philip-morris-to-close-two-tobacco-plants-in-colombia/ Cigarette smuggling forces Philip Morris to close two tobacco plants in Colombia], 6 June 2019, Accessed 13 June 2019 </ref> As a result of these actions, the Pielroja cigarette will be taken off the market. <ref>[https://colombiareports.com/colombia-loses-iconic-cigarette-as-philip-morris-packs-up-and-goes/ Colombia loses iconic cigarette as Philip Morris packs up and goes], Colombia Reports, 9 June 2019, Accessed 13 June 2019 </ref>

In May 2018, the factory of Philip Morris International's Greek affiliate (Papastratos) in Aspropyrgos ceased cigarette production and is now exclusively producing HEETS, the tobacco units used with IQOS, the company’s most advanced smoke-free product.<ref> [https://finance.yahoo.com/news/philip-morris-international-shifts-entire-123100038.html Philip Morris International Shifts Entire Capacity of Its Cigarette Factory in Greece to Smoke-Free Products], ''Yahoo! Finance'',  March 2018, Accessed 5 September 2018</ref>

Philip Morris ended the production of cigarettes in Berlin, Neukölln in December. The end of production had been planned for some time. <ref>[https://www.wiwo.de/unternehmen/handel/tabakkonzern-philip-morris-stellt-zigarettenproduktion-in-berlin-ein/25353484.html Philip Morris stellt Zigarettenproduktion in Berlin ein], ''WIWO'', 19 December 2019, Accessed 24 January 2020 </ref>

On October 10, 2014, Philip Morris opened it's first pilot plant in the EU for producing Reduced Risk Products (RRPs) near Bologna. Italy, after an announced investment of up to €500 million. <ref> Philip Morris International, [http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjkwOTgzfENoaWxkSUQ9NDAwNjU5fFR5cGU9MQ==&t=1  Philip Morris International 2017 Annual Report], P.4, Accessed 6 September 2018 </ref> Later the company announced a doubling of the Bologna facility backed by another €500 million.<ref>[http://www.italy24.ilsole24ore.com/art/business-and-economy/2017-07-04/philip-morris-doubles-its-investments-the-emilia-region-rocketing-to-1-billion--191741.php?uuid=AEfzEfrB Philip Morris doubles its investments in the Emilia region, rocketing to €1 billion], ''Italy24'', July 2017, Accessed 7 September 2018</ref>

====Netherlands====

In 2014, tobacco company closed down its Dutch factory in Bergen op Zoom. 1,230 jobs were lost. <ref> [https://www.dutchnews.nl/news/2014/04/1230_jobs_to_go_as_philip_morr/ 1,230 jobs to go as Philip Morris International shuts Dutch factory], ''DutchNews.nl'', 4 April 2014, Accessed 23 December 2018</ref>

In 2019, Philip Morris Pakistan announced shutting down one of its cigarettes manufacturing facilities. <ref> [https://www.thenews.com.pk/print/439758-philip-morris-shuts-down-tobacco-manufacturing-facility Philip Morrisshuts down manufacturing facility], The News, 5 March 2019, Accessed 3 April 2019 </ref>  

Russian daily newspaper Kommersant.ru reported Philip Morris International will invest RUB 13 billion at the Philip Morris Izhora plant in the Leningrad Region of Russia. <ref>[http://www.kommersant.ru/doc/3786719 Philip Morris вложит 13 млрд рублей в развитие производства табачных стиков], Kommersant.ru, October 2018, Accessed 5 November 2018 </ref>

The Board of Directors of Philip Morris International Inc. declared a regular quarterly dividend of USD 1.17 per common share, payable on January 10, 2020, to shareholders of record as of December 19, 2019. <ref> Philip Morris International website, [https://www.pmi.com/investor-relations/press-releases-and-events/press-releases-overview/press-release-details/?newsId=21696 Philip Morris International Inc. Declares Regular Quarterly Dividend of $1.17 Per Share], 5 December 2019, Accessed 16 December 2019 </ref>

 

Philip Morris International cigarettes are sold in more than 180 markets, and in many of these markets they hold the number one or number two market share position. Philip Morris International have a wide range of premium, mid-price and low-price brands. Philip Morris International portfolio comprises both international and local brands and is led by Marlboro, the world’s highest-selling international cigarette, which accounted for approximately 35 percent  of the company's total 2017 cigarette shipment volume. Marlboro is complemented in the premium-price category by Parliament. Other leading international cigarette brands are Bond Street, Chesterfield, L&M, Lark and Philip Morris International. These seven international cigarette brands contributed approximately 75 percent  of cigarette shipment volume in 2017.<ref name="PMI_2017_FORM_10K">SECURITIES AND EXCHANGE COMMISSION website, [https://www.sec.gov/Archives/edgar/data/1413329/000141332918000007/pm123117form10kwrapinclfsm.htm PHILIP MORRIS INTERNATIONAL INC. 2017 10-K form], Accessed 6 August 2018</ref> {{rp|1}}

In 2017, Marlboro’s international cigarette share increased slightly to 9.7 percent. The brand’s cigarette share increased in the Asia and EEMA Regions, reflecting robust growth in the Philippines and across markets in North Africa. <ref name="PMI2017AR">Philip Morris International, [http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NjkwOTgzfENoaWxkSUQ9NDAwNjU5fFR5cGU9MQ==&t=1  Philip Morris International 2017 Annual Report], Accessed 15 September 2018 </ref>{{rp|1}} Philip Morris International Duty Free launched a 2014 limited-edition pack edition at Doha International airport to celebrate the 2014 Chinese New Year of the Horse. <ref> [https://www.dfnionline.com/latest-news/retail/philip-morris-launches-marlboro-limited-edition-pack-in-qatar-27-03-2014/ Philip Morris launches Marlboro limited-edition pack in Qatar], ''DFNI Frontier'', 27 March 2017, Accessed 23 December 2018 </ref>

The Philip Morris brand is the company’s fourth-largest international brand with a volume of 50 billion cigarettes in 2018, and is sold in over 40 countries.<ref name="PMI_portfolio"> Philip Morris International website, [https://www.pmi.com/who-we-are/building-leading-brands Building leading brands], Accessed 23 July 2019 </ref>

===Heated Tobacco Products===

In 2019, heated tobacco unit shipment volume increased by 44 percent to 60 billion units. This result reflects broad-based growth across our launch markets, with notable

contributions from the EU Region, Japan and Russia. {{r|PMI_Q4results|p=3}} Heated tobacco units still only make up around 8 percent of the company's total shipment volumes {{r|PMI_Q4results|p=3}} and 19 percent of Philip Morris International's total net revenue.{{r|PMI_Q4results|p=3}}

Philip Morris International is engaged in the development and commercialization of smoke-free alternatives to cigarettes. Reduced Risk Products (also known as "RRPs") is the term Philip Morris International use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. Philip Morris has 70 IQOS shops in 23 countries. {{r|PMI_Stores}} The company markets heated tobacco units under the brand names HEETS, HEETS Marlboro and HEETS FROM MARLBORO, defined collectively as HEETS, as well as Marlboro HeatSticks and Parliament HeatSticks. Heated Tobacco Products accounted for USD 823 million of PMI's revenue during the third quarter, or 11 percent of its USD 7.5 billion total revenue. <ref name="PMI_CNBC">[https://www.cnbc.com/2018/10/23/philip-morris-unveils-new-versions-of-iqos-cigarettes-to-boost-sales.html Philip Morris unveils new smokeless cigarettes in a bid to rev up sales], ''CNBC'', October 2018, Accessed 30 October 2018 </ref> Philip Morris International is considering a launch of IQOS in India <ref> [http://www.businessworld.in/article/Juul-Labs-Inc-Plans-India-E-Cigarette-Entry-With-New-Hires-Subsidiary/30-01-2019-166628/ Juul Labs Inc Plans India E-Cigarette Entry With New Hires Subsidiary], ''Business World'', 31 January 2019, Accessed 17 April 2019 </ref>, and the Philippines <ref>[https://www.philstar.com/business/2019/02/18/1894497/phillip-morris-sell-heat-not-burn-tobacco-product-phl PM sell heat-not-burn tobacco product], ''Philstar'', 18 February 2019, Accessed 20 April 2019 </ref>. The company will open five stores in Ukraine - in Dnipro, Kharkiv, Odessa and Lviv. <ref>[https://trademaster.ua/news/16241 PHILIP MORRIS ОТКРОЕТ 5 БУТИКОВ ПО ПРОДАЖЕ УСТРОЙСТВ ДЛЯ НАГРЕВАНИЯ ТАБАКА IQOS

Источник: https://trademaster.ua/news/16241], Tradmaster, 22 September 2019, Accessed 10 October 2019 </ref>

Philip Morris International announced a global collaboration agreement with KT&G for the commercialisation of their smoke-free products outside of Korea. The key rationale for this agreement is to accelerate the growth of the smoke-free category, which will require multiple products providing a wide array of brand, taste, price and technology choices to adult smokers. The agreement will run for an initial period of 3 years, with the intention to expand the market footprint based on commercial success. While we don't disclose the financial terms of such arrangements, this is a royalty-based agreement.{{r|PMI_Q4results|p=8}}

In February 2019, Philip Morris International said the technology in its new "vaping" products could be used to offer users activity-tracking services and even life insurance rebates. <ref>[https://news.yahoo.com/philip-morris-eyes-tech-gadgets-smoke-free-market-173105773.html PM eyes tea gadgets smoke-are market], ''Yahoo News'', 14 February 2019, Accessed 12 April 2019 </ref> Two months later, the company setup a life insurance venture "Reviti" in the United Kingdom which will see it offer "significant discounts to smokers who quit or switch to one of its alternative products." <ref>[https://www.independent.co.uk/news/health/tobacco-life-insurance-discount-philip-morris-quit-smoking-a8885956.html Tobacco firm Philip Morris launches life insurance company offering discounts to ex-smokers], ''Independent'', 26 April 2019, Accessed 20 April 2019 </ref> Reviti will offer cheaper monthly premiums to policy holders who start using its e-cigarettes, or quit entirely. <ref> [https://www.cnbc.com/2019/04/23/tobacco-company-philip-morris-launches-life-insurance-company-reviti.html

Tobacco company Philip Morris starts life insurance firm that offers discounts to smokers who quit], ''CNBC'', 23 April 2019, Accessed 13 June 2019 </ref>

At the Philip Morris International 2017 Full-Year Results and launch webcast overview, CEO Calantzopoulos stated the company expects the price of IQOS to be reduced in upcoming years. Calantzopoulos also explained Philip Morris International's ongoing efforts to have IQOS classified as not a 'tobacco product'. According to Calantzopoulos, a recently released report by the United Kingdom's government had endorsed IQOS as “healthier” option and suggested that other governments are joining “a movement” at a faster than expected rate. <ref name="MOTLEY_FOOL_Q42017_EARNINGS-TRANSCRIPT"> The Motley Fool [https://www.fool.com/earnings/call-transcripts/2018/02/08/philip-morris-international-inc-pm-q4-2017-earning.aspx Philip Morris International Inc. (PM) Q4 2017 Earnings Conference Call Transcript], February 2018, Accessed 12 September 2018 </ref> The company announced its latest product, IQOS 3 DUO. The product is underway and the company anticipates full year heated tobacco unit shipment volume of approximately 59 billion units in line with full year in market sales.<ref>Seeking Alpha, [https://seekingalpha.com/article/4310313-philip-morris-international-inc-pm-management-presents-morgan-stanley-global-consumer-retail Philip Morris International Inc. (PM) Management Presents at Morgan Stanley Global Consumer & Retail Conference - Transcript], 3 December 2019, Accessed 16 December 2019 </ref> IQOS 3 DUO will be available in Japan this month and subsequently rolled out in most of the markets where IQOS is currently available by the end of 2019. <ref> Philip Morris International website, [https://philipmorrisinternational.gcs-web.com/news-releases/news-release-details/philip-morris-international-inc-launches-iqos-3-duo Philip Morris International Inc. Launches IQOS 3 DUO], 26 September 2019, Accessed 10 October 2019 </ref> Philip Morris International is launching a travel-exclusive edition of its IQOS 3 DUO product at duty free locations in Japan, South Korea and Dubai. <ref>[https://www.moodiedavittreport.com/philip-morris-international-launches-travel-exclusive-iqos-3-duo-edition/ Philip Morris International launches travel-exclusive IQOS 3 DUO edition], ''The Moodie Davitt Report'', 3 December 2019, Accessed 15 December 2019</ref>  

In October 2019, the market share of heated tobacco units in IQOS markets, excluding the United States, was up by 1.3 points to 5.1 percent. {{r|PMIdividends|p=1}}

The Australian Therapeutic Goods Administration is currently deciding on whether heat sticks  will be sold in Australia. Health Minister Greg Hunt has previously made it clear he does not support, what the tobacco industry labels as "alternative" tobacco products. In 2018, he bowed to pressure from colleagues to commission research into the potential health benefits of vaping. <ref>[https://www.afr.com/policy/economy/philip-morris-presses-tga-for-smoke-free-tobacco-approval-20191212-p53ja9 Philip Morris presses TGA for 'smoke free' tobacco approval], ''AFR'', 13 December 2019, Accessed 24 January 2020 </ref>

====Sweden====

In 2019, Philip Morris International launched IQOS in 8 new markets, including Sweden.{{r|PMI_Q4results|p=4}}

IQOS was first introduced in Nagoya, Japan in 2014. Japan is the most developed IQOS launch market in terms of geographic coverage. On 23 October 2018, Philip Morris International introduced two new IQOS devices — the IQOS 3 and the IQOS 3 Multi — in the markets where IQOS products are already available, Japan and South Korea. {{r|PMI_CNBC}} In November 2018, Philip Morris International paid journalist to attend the global IQOS 3 and IQOS 3 Multi launch in Tokyo. <ref> [https://thefederalist.com/2018/11/14/happened-tried-iqos-heat-sticks-tokyo/ What happened when I tried IQOS heatsticks in Tokto], ''The Federalist'', November 2018, Accessed 23 December 2018 </ref>

=====Sales of Heated Tobacco products in Japan=====

{| class="wikitable"

! style="font-weight:bold;width=10%" |Brand

! style="font-weight:bold;width=10%" |Price

! style="font-weight:bold;width=10%" |Number of Tobacco Brands Available

! style="font-weight:bold;width=10%" |Available Areas

([[Philip Morris International]])

|10,980

|6

====United States====

IQOS is now available in the United States following the launch in the initial lead market of Atlanta, Georgia. Altria also began the expansion of IQOS in the Richmond Virginia market.<ref>Seeking Alpha, [https://seekingalpha.com/article/4310313-philip-morris-international-inc-pm-management-presents-morgan-stanley-global-consumer-retail Philip Morris International Inc. (PM) Management Presents at Morgan Stanley Global Consumer & Retail Conference - Transcript], 3 December 2019, Accessed 16 December 2019 </ref>

In 2018, flew a group of African journalists from Malawi, Tanzania, Senegal and Zimbabwe to Johannesburg, South Africa, for a day-long media workshop to promote IQOS. <ref> [https://www.dailymaverick.co.za/article/2018-08-19-professionals-co-opted-to-back-tobacco-giants/ Professionals co-opted to back tobacco giants], Daily Maverick, 19 August 2018, Accessed 12 January 2019 </ref>   

Philip Morris International is expanding its e-cigarette business and rolling out new flavors in Korea. <ref>[https://markets.businessinsider.com/news/stocks/philip-morris-bets-ecigarette-flavors-competition-juul-ktg-south-korea-2019-7-1028372466 Philip Morris bets cigarette flavours competition jul ktg south korea], Business Insider, 22 July 2019, Accessed 9 August 2019 </ref>

Philip Morris opened its IOQS flagship store in Spain. <ref>[https://www.eleconomista.es/empresas-finanzas/noticias/10236555/12/19/Philip-Morris-abre-una-flagship-en-la-milla-de-oro-de-Madrid-para-crecer-con-el-tabaco-sin-humo.html 'Marlboro' abre una 'flagship' en la milla de oro de Madrid para crecer con el tabaco sin humo], El Economista, 4 December 2019, Accessed 24 January 2020 </ref>

In July 2019, Philip Morris International launched the IQOS 3 and IQOS 3 Multi heated-tobacco products in the UAE. <ref> [https://www.zawya.com/mena/en/press-releases/story/Philip_Morris_International_launches_the_worlds_leading_heatedtobacco_product_in_the_UAE-ZAWYA20190727085904/ Philip Morris International launches the world’s leading heated tobacco product in UAE], Zawya, 27 July 2019, Accessed 9 August 2019 </ref>