Editing Philip Morris International

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Philip Morris International opened its first retail store in the Gulf Cooperation Council region dedicated to IQOS. <ref>[https://web.archive.org/save/https://www.zawya.com/mena/en/business/story/Tobacco_giant_Philip_Morris_opens_first_store_in_UAE_for_smokefree_products-ZAWYA20201007100516/ Tobacco giant Philip Morris opens first store in UAE for 'smoke-free' products], ''Zawya'', 7 October 2020, Accessed 19 November 2020</ref>
 
Philip Morris International opened its first retail store in the Gulf Cooperation Council region dedicated to IQOS. <ref>[https://web.archive.org/save/https://www.zawya.com/mena/en/business/story/Tobacco_giant_Philip_Morris_opens_first_store_in_UAE_for_smokefree_products-ZAWYA20201007100516/ Tobacco giant Philip Morris opens first store in UAE for 'smoke-free' products], ''Zawya'', 7 October 2020, Accessed 19 November 2020</ref>
 
In August 2020, Philip Morris International announced the commercialisation of KT&G’s heated cigarettes  lil SOLID and its accompanying Fiit consumables in Russia. The announcement followed an agreement signed in January 2020 by PMI and KT&G. <ref>Philip Morris International, [https://web.archive.org/web/20210511023516/https://www.pmi.com/media-center/press-releases/press-release-details/?newsId=22731 Philip Morris International Inc. Begins Commercialization of KT&G Products Outside of South Korea to Accelerate the Achievement of a Smoke-Free Future], Accessed 11 May 2021</ref>
 
  
 
In 2019, heated tobacco unit shipment volume increased by 44 percent to 60 billion units. {{r|MI_CONF2020|p=11}} This result reflects broad-based growth across our launch markets, with notable contributions from the EU Region, Japan and Russia. {{r|PMI_Q4results|p=3}} Heated tobacco units still only make up around 8 percent of the company's total shipment volumes {{r|PMI_Q4results|p=3}} and 19 percent of Philip Morris International's total net revenue.{{r|PMI_Q4results|p=3}} Philip Morris International launched IQOS in 8 markets.
 
In 2019, heated tobacco unit shipment volume increased by 44 percent to 60 billion units. {{r|MI_CONF2020|p=11}} This result reflects broad-based growth across our launch markets, with notable contributions from the EU Region, Japan and Russia. {{r|PMI_Q4results|p=3}} Heated tobacco units still only make up around 8 percent of the company's total shipment volumes {{r|PMI_Q4results|p=3}} and 19 percent of Philip Morris International's total net revenue.{{r|PMI_Q4results|p=3}} Philip Morris International launched IQOS in 8 markets.

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