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*Foundation For a Smoke-Free World<ref>GGTC, [https://web.archive.org/save/https://ggtc-bucket.s3-ap-southeast-1.amazonaws.com/uploads/2021-05-27/21-59-03-008933/Cessation%20V6.pdf?utm_source=BenchmarkEmail&utm_campaign=31_May_Special_Edition_Final&utm_medium=email HOW THE TOBACCO INDUSTRY UNDERMINES CESSATION], p.4, May 2021, Accessed 12 July 2021</ref>
 
*Foundation For a Smoke-Free World<ref>GGTC, [https://web.archive.org/save/https://ggtc-bucket.s3-ap-southeast-1.amazonaws.com/uploads/2021-05-27/21-59-03-008933/Cessation%20V6.pdf?utm_source=BenchmarkEmail&utm_campaign=31_May_Special_Edition_Final&utm_medium=email HOW THE TOBACCO INDUSTRY UNDERMINES CESSATION], p.4, May 2021, Accessed 12 July 2021</ref>
  
Philip Morris introduced a new interactive laboratory called "THE SMOKE-FREE WORLD" in Eurovea Square in Bratislava, Slovakia,next to a popular shopping centre<ref>Touch It, [https://web.archive.org/save/https://touchit.sk/vyskusajte-si-virtualnu-realitu-nazivo-efekt-je-dokonaly-a-zazit-sa-da-uplne-zadarmo/344042 Vyskúšajte si virtuálnu realitu naživo. Efekt je dokonalý a zažiť sa dá úplne zadarmo (aktualizované o VIDEO)], 24 May 2021, Accessed 11 July 2021</ref> , as well as Aupark shopping centre in Kosice. <ref>[https://web.archive.org/save/https://www.startitup.sk/jedinecne-laboratorium-v-kosiciach-priblizuje-viziu-sveta-bez-dymu/Jedinečné laboratórium v Košiciach približuje víziu sveta bez dymu], ''Startitup'', 9 September 2021, Accessed 20 September 2021</ref>
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Philip Morris introduced a new interactive laboratory called "THE SMOKE-FREE WORLD" in Eurovea Square in Bratislava, Slovakia,next to a popular shopping centre. <ref>Touch It, [https://web.archive.org/save/https://touchit.sk/vyskusajte-si-virtualnu-realitu-nazivo-efekt-je-dokonaly-a-zazit-sa-da-uplne-zadarmo/344042 Vyskúšajte si virtuálnu realitu naživo. Efekt je dokonalý a zažiť sa dá úplne zadarmo (aktualizované o VIDEO)], 24 May 2021, Accessed 11 July 2021</ref>
  
 
Philip Morris International is purposefully targeting Māori population in New Zealand in its bid to sell IQOS. The company is running marketing campaigns places with high Māori and Pasifika populations. <ref> [https://web.archive.org/save/https://www.newsroom.co.nz/2019/07/11/677880/big-tobacco-targeting-maori-with-e-cigarettes Big tobacco targeting Maori with e-cigarettes], ''Newsroom'', 11 July 2019, Accessed 9 August 2019 </ref> In India, a report by Reuters revealed that several cigarette companies in India, including Philip Morris and ITC, have ignored the legal norms which prohibits putting up of advertisements of cigarettes, even on kiosks. <ref> [https://web.archive.org/save/https://www.india.com/news/india/marlboro-cigarettes-target-indian-youth-with-veiled-advertising-strategies-irks-health-department-report-2330401/ Marlboro cigarettes target Indian youth with veiled advertising strategies irks health department report], ''Reuters'', 19 July 2019, Accessed 9 August 2019 </ref>
 
Philip Morris International is purposefully targeting Māori population in New Zealand in its bid to sell IQOS. The company is running marketing campaigns places with high Māori and Pasifika populations. <ref> [https://web.archive.org/save/https://www.newsroom.co.nz/2019/07/11/677880/big-tobacco-targeting-maori-with-e-cigarettes Big tobacco targeting Maori with e-cigarettes], ''Newsroom'', 11 July 2019, Accessed 9 August 2019 </ref> In India, a report by Reuters revealed that several cigarette companies in India, including Philip Morris and ITC, have ignored the legal norms which prohibits putting up of advertisements of cigarettes, even on kiosks. <ref> [https://web.archive.org/save/https://www.india.com/news/india/marlboro-cigarettes-target-indian-youth-with-veiled-advertising-strategies-irks-health-department-report-2330401/ Marlboro cigarettes target Indian youth with veiled advertising strategies irks health department report], ''Reuters'', 19 July 2019, Accessed 9 August 2019 </ref>

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