Editing Philip Morris International
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The company faces the possibility of having imports of its IQOS heated-tobacco sticks to the U.S. blocked as early as November 2021 in an intensifying legal battle with British American Tobacco Plc over cigarette alternatives. BAT’s subsidiary Reynolds American Inc. seeks to block imports of the sticks as it alleges that the tobacco heating technology used in IQOS devices infringed its patents. <ref>[https://web.archive.org/save/https://www.bloomberg.com/news/articles/2021-01-25/philip-morris-faces-risk-of-cigarette-alternative-block-in-u-s Philip Morris Faces Risk of U.S. Cigarette Alternative Block], ''Bloomberg'', 25 January 2021, Accessed 26 February 2021 </ref> | The company faces the possibility of having imports of its IQOS heated-tobacco sticks to the U.S. blocked as early as November 2021 in an intensifying legal battle with British American Tobacco Plc over cigarette alternatives. BAT’s subsidiary Reynolds American Inc. seeks to block imports of the sticks as it alleges that the tobacco heating technology used in IQOS devices infringed its patents. <ref>[https://web.archive.org/save/https://www.bloomberg.com/news/articles/2021-01-25/philip-morris-faces-risk-of-cigarette-alternative-block-in-u-s Philip Morris Faces Risk of U.S. Cigarette Alternative Block], ''Bloomberg'', 25 January 2021, Accessed 26 February 2021 </ref> | ||
− | ===IQOS marketing=== | + | ====IQOS marketing==== |
Philip Morris International has closed almost all of its recently opened shops in Britain for IQOS, two years after revealing ambitious expansion plans. The tobacco company had opened about 16 IQOS stores, mostly across London, Manchester and Bristol, and had said in June 2019 that it was considering opening hundreds of outlets in the country as part of its plans to drive sales of alternatives to combustible cigarettes. <ref> [http://web.archive.org/save/https://www.thetimes.co.uk/article/philip-morris-stubs-out-its-own-heated-tobacco-stores-mcj25ms8k Philip Morris stubs out its own heated tobacco stores] ''The Times'', 27 July 2021 ,Accessed 2 August 2021</ref> | Philip Morris International has closed almost all of its recently opened shops in Britain for IQOS, two years after revealing ambitious expansion plans. The tobacco company had opened about 16 IQOS stores, mostly across London, Manchester and Bristol, and had said in June 2019 that it was considering opening hundreds of outlets in the country as part of its plans to drive sales of alternatives to combustible cigarettes. <ref> [http://web.archive.org/save/https://www.thetimes.co.uk/article/philip-morris-stubs-out-its-own-heated-tobacco-stores-mcj25ms8k Philip Morris stubs out its own heated tobacco stores] ''The Times'', 27 July 2021 ,Accessed 2 August 2021</ref> | ||