Editing Philip Morris International
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In 2019, heated tobacco unit shipment volume increased by 44 percent to 60 billion units. {{r|MI_CONF2020|p=11}} This result reflects broad-based growth across our launch markets, with notable contributions from the EU Region, Japan and Russia. {{r|PMI_Q4results|p=3}} Heated tobacco units still only make up around 8 percent of the company's total shipment volumes {{r|PMI_Q4results|p=3}} and 19 percent of Philip Morris International's total net revenue.{{r|PMI_Q4results|p=3}} Philip Morris International launched IQOS in 8 markets. | In 2019, heated tobacco unit shipment volume increased by 44 percent to 60 billion units. {{r|MI_CONF2020|p=11}} This result reflects broad-based growth across our launch markets, with notable contributions from the EU Region, Japan and Russia. {{r|PMI_Q4results|p=3}} Heated tobacco units still only make up around 8 percent of the company's total shipment volumes {{r|PMI_Q4results|p=3}} and 19 percent of Philip Morris International's total net revenue.{{r|PMI_Q4results|p=3}} Philip Morris International launched IQOS in 8 markets. | ||
− | + | The number of IOQS users is approaching 14 million. <ref>PMI website, [https://web.archive.org/save/https://philipmorrisinternational.gcs-web.com/static-files/ffb61599-060b-4f4d-8811-b78e81094475 CEO Investor Forum - Strategic Investor Initiative], 24 February 2020, Accessed 15 April 2020</ref> The current goal is to ensure close to 40 million smokers "switch" to IQOS by 2025. {{r|MI_CONF2020|p=20}} | |
Philip Morris International is engaged in the development and commercialization of smoke-free alternatives to cigarettes. Reduced Risk Products (also known as "RRPs") is the term Philip Morris International use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. During a presentation in February 2020, Philip Morris International acknowledged that heated tobacco products still only constitute a small amount of the nicotine market international retail value - less than 5 percent. <ref name="PMI_CAGNY2020"> [https://web.archive.org/save/https://philipmorrisinternational.gcs-web.com/static-files/147f7fd1-3302-42dd-b305-8b786c1eeef5 Consumer Analyst Group of New York (CAGNY) Conference], p. 14, 19 February 2020, Accessed 27 February 2020 </ref> | Philip Morris International is engaged in the development and commercialization of smoke-free alternatives to cigarettes. Reduced Risk Products (also known as "RRPs") is the term Philip Morris International use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. During a presentation in February 2020, Philip Morris International acknowledged that heated tobacco products still only constitute a small amount of the nicotine market international retail value - less than 5 percent. <ref name="PMI_CAGNY2020"> [https://web.archive.org/save/https://philipmorrisinternational.gcs-web.com/static-files/147f7fd1-3302-42dd-b305-8b786c1eeef5 Consumer Analyst Group of New York (CAGNY) Conference], p. 14, 19 February 2020, Accessed 27 February 2020 </ref> | ||