Philip Morris International

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Philip Morris International, the world’s largest publicly traded tobacco company, operates in approximately 180 countries and reported 79.82 billion USD in profits in 2018. [1] Philip Morris International was separated from its parent company, the Altria Group, in March 2008, in part to protect the company from increased U.S.-based regulation and litigation. Philip Morris International, a U.S.-based corporation, only sells its products outside the United States. In August 2019, Philip Morris International announced a possible partnership with its former parent company, Altria Group. The combined company would create a USD 200 billion cigarette, alcohol, vaping, and cannabis company. [2] On 25th of September 2019, both companies called off discussions to reunite, following a chilly reception from investors. [3]

Contents

Company Overview

Philip Morris International is an international tobacco corporation engaged in the manufacture and sale of cigarettes and other nicotine-containing products in markets outside the United States of America. Philip Morris International Inc. is a Virginia holding company incorporated in 1987. The company's vision is for their products to "ultimately replace cigarettes to the benefit of adult smokers, society, our company and our shareholders."[4] On 27th of August 2019, Philip Morris International announced a possible partnership with its former parent company, Altria Group. The combined company would create a USD 200-billion cigarette, alcohol, vaping, and cannabis giant. [5] Altria's shares initially rose more than 6 percent, while Philip Morris fell almost 10 percent. [6] According to The Wall Street Journal, Philip Morris International will spend as much as USD 5.2 billion to take over Indonesia's third-largest cigarette maker by sales, PT Hanjaya Mandala Sampoerna. [7] Philip Morris International was recognised as a Global Top Employer for the second year in a row. The certification for 2018 from Top Employer Institute was awarded to PMI teams in 44 countries. [8] In 2020, 265 Philip Morris International jobs in Switzerland will be affected by restructuring plans, of which almost two-thirds of posts may be transferred to other European sites. [9] As of February 2020, Philip Morris International manufactures its products in 38 countries and buys tobacco from 27 countries. [10]

On 10 December 2020, Philip Morris International announced an appointment of Chief Executive Officer, André Calantzopoulos as the company's Executive Chairman of the Board, effective May 2021. Lucio Noto will serve as the company's interim Chairman until then. The company's current COO, Jacek Olczak, will succeed Calantzopoulos as Chief Executive Officer immediately after the May meeting. [11] In June 2021, Philip Morris International announced it will relocate its corporate headquarters to Connecticut. [12]

Key Executives

Name Position Bio
Jacek Olczak Chief Executive Officer

(since May 2021)

Prior to this appointment, he served as PMI’s Chief Operating Officer from January 2018, having formerly been Chief Financial Officer, beginning in August 2012. Mr. Olczak is committed to delivering PMI’s smoke-free future and expanding the company’s product portfolio beyond nicotine. He has been a key driver of the company’s commercial transformation, turning a primarily business-to-business company into an increasingly business-to-consumer company. Olczak joined Philip Morris Polska in 1993 as Manager, Finance and Administration. After serving as Manager, Internal Controls in 1995 in Lausanne, Switzerland, Olczak returned to Poland in 1996 where he held various positions in finance, sales, and operations. Between 2002 and 2006, Olczak worked extensively across Central Europe and the Baltic States, and in 2004 was appointed Managing Director, Poland & Baltic States. In October 2006, he became Managing Director, Germany & Austria, and from April 2009 until July 2012, he served as President of Philip Morris International’s European Union Region, responsible for managing Philip Morris International operations. From August 2012 until his current appointment, Olczak held the role of Chief Financial Officer. Prior to joining Philip Morris International, Olczak worked for BDO Binder Sp. z o.o. in London and Warsaw. Olczak holds a master’s degree in economics from the University of Lodz, Poland.[13] Olczak, will succeed Calantzopoulos as Chief Executive Officer immediately after the May meeting of Board Directors.[14]
Emmanuel Babeau Chief Financial Officer

(since May 2020)

Prior to joining PMI, Babeau spent over a decade at Schneider Electric, where he served as Deputy CEO in charge of Finance and Legal Affairs. He had joined Schneider Electric as Executive Vice President Finance and a member of the Management Board in 2009. From 1993 to 2009, he worked at Pernod Ricard. Having started at the company as an Internal Auditor, and subsequently moved through several executive positions, both locally in France and abroad. As Chief Financial Officer and Group Deputy Managing Director, Babeau supervised Finance, Information Systems and Industry Administration. He had initially started his career at Arthur Andersen in 1990. Babeau also sits on the boards of Sodexo S.A. and Sanofi S.A. He has previously been Vice Chairman of the board of Aveva plc. He holds a degree from the École Supérieure de Commerce de Paris.

[13]

Werner Barth Senior Vice President,Commercial

(since January 2018)

Barth joined PMI in 1990 as a Marketing Trainee at Philip Morris Germany. From 1992 until 2002 he held positions in marketing, product management, brand supervision, and group management. In 2002 Barth became Marketing Director for Philip Morris Spain and two years later Sales Director for Philip Morris Germany. He was then appointed Managing Director, Philip Morris Benelux. In 2011 Barth became Managing Director, Philip Morris Germany. He was appointed Senior Vice President, Marketing & Sales in 2015, a position he held until his current appointment. Barth holds a degree in economics from Ludwig Maximilians University in Munich. [13]
Massimo Andolina Senior Vice President, Operations

(since January 2018)

Andolina joined Philip Morris in Lausanne in 2008 as Director, Operations Planning. He became Vice President, Operations of the Latin America & Canada Region in 2011, and moved to oversee the European Union Region’s operations two years later. In 2016, Andolina was appointed Vice President, PMI Business Transformation. Prior to joining PMI, Andolina held a variety of international positions in strategic marketing and general management for Tetra Pak International and in operations for R.J. Reynolds International. Andolina holds a degree in mechanical engineering from the University of Palermo, Italy and an MBA from IMD in Lausanne, Switzerland.[13]
Paul Riley President, East Asia & Australia Region

(since January 2018)

Riley joined Philip Morris Australia in 1988. Over the following two decades, he held a number of positions in Australia, Hong Kong, and Japan, before being named Managing Director, Serbia & Montenegro in 2010. Riley returned to Asia in 2013, when he became President of Philip Morris Fortune Tobacco Corporation in the Philippines. He was appointed President of Philip Morris Japan in 2015. Riley holds a degree in technology innovation and services management from the Royal Melbourne Institute, and is a graduate of Harvard Business School.[13]
Marco Mariotti President, Eastern Europe Region

(since January 2018)

Since joining Philip Morris International in 1997, Mariotti has held numerous leadership roles in Argentina and across Europe. He started in business development for the European Union Region and moved to Italy in 2001 as Director, Finance and then Director, Corporate Affairs. In 2005, Mariotti became Managing Director, Argentina, followed by his appointment as Managing Director, Italy in 2008. In 2010 Mariotti was named President, Russia & Belarus and became Senior Vice President, Corporate Affairs in 2015. Before joining Philip Morris International, Mariotti worked in the financial sector in Switzerland. Mariotti studied economics in Lausanne, Switzerland, and holds an MBA from INSEAD in Fontainebleau, France.[13]
Frederic de Wilde President, European Union Region

(since July 2015)

De Wilde joined Philip Morris International in 1992 as Brand Manager L&M for Philip Morris Belgium. In 1996 he became Marketing Director for Philip Morris Spain S.L. and four years later Sales Director of Spain. He was then named Managing Director of Philip Morris Greece, where he led the acquisition and integration of the Papastratos Cigarette Manufacturing Company. In 2005 De Wilde became Managing Director of Philip Morris International’s affiliate in Italy, and from January 2008 until the end of June 2011, he held the position of President, Philip Morris Japan KK. In July 2011 de Wilde became Senior Vice President, Marketing & Sales. Prior to joining Philip Morris International, de Wilde worked at Colgate Palmolive, Belgium from 1991 to 1992 as Regional Sales Manager. De Wilde holds a degree in economics from the Université Libre de Bruxelles and a master degree in management from the Vrije Universiteit Brussel.[13]
Mario Masseroli President, Latin America & Canada Region

(since July, 2018)

Masseroli became President, Latin America & Canada Region in July 2018. Masseroli joined Philip Morris Argentina in 1998 and served in a variety of roles in Argentina, Switzerland and New York. He was named Managing Director, Guatemala in 2006, followed by his appointment as Director, Corporate Affairs for PMI Spain in 2007. Masseroli was named Vice President, Corporate Affairs Latin America & Canada in 2009. He then went on to become Managing Director Spain and Canary Islands in 2012, adding responsibility for Portugal in April 2016, a position he held until his current appointment. Masseroli received a bachelor’s degree from the Torcuato di Tella University in Buenos Aires, Argentina, and master’s degree in business administration from the University of California at Berkeley.[13]
Stacey Kennedy President, South & Southeast Asia Region

(since January 2018)

Kennedy began her career with Philip Morris USA in 1995 as a Territory Sales Manager. She held a number of positions of increasing responsibility in the sales organization, until becoming Vice President Sales, Southeast Region in Atlanta in 2006. In 2010 Kennedy joined Philip Morris International’s Operations Center in Lausanne as Vice President, Sales Strategy, and in April 2013 Area Vice President, Southeast Europe. Kennedy served as Managing Director for Germany, Austria, Croatia, and Slovenia from 2015 until her current appointment. Kennedy received a bachelor degree in sociology and cultural anthropology from Randolph College in the United States, and an Executive MBA from IMD in Lausanne, Switzerland.[13]
Drago Azinovic President, Middle East, Africa & Philip Morris International Duty Free

(since January 2018)

Azinovic joined Philip Morris Asia Limited in March 2009 as Vice President of Marketing and Sales for Philip Morris International’s Asia Region. He became President of Philip Morris Japan in July 2011, a position he held until July 31, 2012, when he was named President of the European Union Region. In July 2015 he became President, Eastern Europe, Middle East & Africa and Philip Morris International Duty Free. From 1997 until 2009 Azinovic held a variety of positions at Altadis and, after the acquisition of Altadis in 2008, at Imperial Tobacco. Previously, Azinovic had worked at Procter & Gamble. Azinovic received a law degree from the University of Alcalá in Spain and an MBA from Saint Louis University in Missouri (USA).[13]
Charles Bendotti Senior Vice President, People & Culture

(since January 2018)

Bendotti joined Philip Morris International in Lausanne in 1999 as Business Analyst. From 2000 until 2006, he served in various cross-functional roles in Marketing & Sales and Business Development in different markets of the Eastern Europe, Middle East & Africa, and Latin America & Canada Regions. Bendotti then became Managing Director, Ecuador & Bolivia, followed by his appointment as Vice President, Human Resources for the Latin America & Canada Region in 2008. In 2012 he was named Vice President, Human Resources Asia, a position he held until December 2016, and then Senior Vice President, Human Resources. Bendotti holds a master’s degree in international relations, economy, and law from the Graduate Institute of International & Development Studies in Geneva, Switzerland, and an Executive MBA from HEC Paris.[13]
Frank de Rooij Vice President, Treasury and Corporate Finance (since December 2016) de Rooij joined Philip Morris Holland in 1987 as Assistant Treasurer. From 1994 to 1998 he served as Assistant Cash Manager at the European Treasury Center of Philip Morris Companies in Zug, Switzerland. Between 1998 and 2001, de Rooij worked as Regional Treasurer for the Philip Morris Eastern European region. He then held various positions in PMI’s Group Treasury from 2002 to 2013, before he became Director Treasury and Corporate Finance. In December 2016, de Rooij was appointed Vice President Treasury and Corporate Finance. de Rooij holds a degree in business economics of the University of Breda (H.E.A.O.), The Netherlands. [13]
Martin King CEO, PMI America

(Since May 2020)

King joined Philip Morris International in 2003 as Managing Director of Tabaqueira SA, PMI’s Portuguese subsidiary. He was then named Managing Director, Philip Morris Management Co. Ltd in Beijing. Following Philip Morris Indonesia’s acquisition of PT HM Sampoerna Tbk in May 2005, he served as President Director of PT HM Sampoerna Tbk until April 2009. King was appointed Senior Vice President, Operations in April 2009, and President, Latin America & Canada Region in February 2014. Between 2015 and 2017, he held the position of President, Asia Region. He then served as PMI's Chief Financial Officer from 2018 to 2020. Prior to joining PMI, King served in various positions within Philip Morris USA between 1991 and 2003. A graduate of Harvard University with a bachelor’s degree in government, King also holds an MBA from the Darden School, University of Virginia.
Michael Kunst Senior Vice President, Commercial Transformation (Since January 2019) Prior to joining Philip Morris International, Kunst was a Senior Partner of consulting firm Bain & Company in Munich since 2009. He was leading Bain’s Healthcare Practice in EMEA and has worked with a broad set of clients on issues of growth strategy, commercial capability building, change management and organizational effectiveness. Before his tenure at Bain & Company, Kunst was a partner at Monitor Company from 1998 to 2009. He served as Head of Planning and Reporting at Arcor from 1996 to 1998. Kunst holds a Master of Business Administration Degree from European Business School in Oestrich-Winkel in Germany. He has studied both in Europe and the USA. [13]
Andreas Kurali Vice President and Controller (Since March 2015) Kurali joined Philip Morris Germany in September 1993 as finance trainee and served in subsequent years at German affiliate in various finance roles with increasing responsibilities, including planning and budgeting, fiscal affairs, accounting and reporting, treasury, and tax. In early 2003 he became Director, Finance and Information Systems for Worldwide Duty Free business, based in Switzerland, followed by an assignment in Latin American Region as Director Finance, Mexico from 2005 to 2008. Subsequently, Kurali was appointed Vice President, Finance for Latin America & Canada Region, a position he held until 2012 before transferring as Vice President, Finance to Asia Region where he worked until 2014.  Kurali holds a degree in business administration as Diplom Kaufmann from the University of Mannheim, Germany.[13]
Deepak Mishra President Americas Region (Since June 2021) Prior to joining PMI, Mishra held the role of Managing Director, Portfolio Operations at Centerbridge Partners, a private equity firm from 2014, where he led commercial, operational and digital transformations in investments in consumer services, renewable energy and distribution sectors. Prior to Centerbridge, Mishra was a Partner at McKinsey & Co in London and part of their Consumer Goods, Retail and Operations leadership teams from 2001 to 2014, supporting clients in the FMCG, retail and private equity industries on commercial and operational transformations. Mishra started his career as a marketing professional with Procter & Gamble in 1996, and then spent 4 years at Accenture's strategy practice in India and Eastern Europe prior to joining McKinsey. Mishra holds an undergraduate degree in Computer Science from BITS Pilani, India, and an MBA from the Indian Institute of Management, Lucknow, India.[13]
Marian Salzman Senioe Vice President, Global Communications (Since April 2018) Prior to joining Philip Morris International, Salzman headed Havas PR North America since 2009. She first held the position of President and then became Havas PR’s Chief Executive Officer in 2011. She co-created and chaired the Global Collective, the Havas PR operation across several continents. Salzman was Chief Marketing Officer at PR firm Porter Novelli from 2008 to 2009, CMO at JWT Worldwide from 2005 to 2008, and Executive Vice President and Chief Strategy Officer at Euro RSCG Worldwide (Havas) from 2001 to 2004. In the early 1990s, she co-founded CyberDialogue, where she pioneered the use of online focus groups for social research. Salzman holds a degree in sociology and graduated with honors from Brown University.[13] In February 2021 Salzman divested USD 169k worth of shares in the company, at an average price of US$84.39 each. That sale was 48 percent of her holding. [15]
Michael Voegele Chief Technology Officer (since February 2019) Before joining Philip Morris International, Voegele was working for Adidas from 2011 to 2018. There, he first served as VP Group Functions and Head of Enterprise Architecture and went on to become Senior Vice President IT Sales. Since 2015, he has served as Global Chief Information Officer, and was appointed to the core leadership team in January 2017. In this role, he initiated the digital transformation of Adidas and reshaped the IT Organization and Strategy, making it more consumer centric and supportive of innovation throughout the company. Before his tenure at Adidas, he spent more than a decade at SAP from 2000 to 2011.  Voegele holds an engineering degree from Universität Karlsruhe in Germany.[13]
Stefano Volpetti Chief Consumer Officer Volpetti previously worked at Procter & Gamble for 22 years, where he progressed through various roles with increasing responsibility locally in Italy and Mexico, and on a regional level for the European market. In 2013, he became Vice President for a multi-functional, global business unit at P&G. He is an experienced marketer with broad experience in commercial roles as well, having obtained a winning track record with consumers in both developed and developing markets. Volpetti specializes in consumer centric marketing programs, business model transformation, digital acceleration, and disruptive innovation. He also worked at Luxottica Eyewear as Chief Marketing Officer in 2015. Volpetti holds a degree in Business Administration from Luiss University in Rome.[13]
Bin Li Chief Product Officer Before joining PMI, Li spent nearly a decade at HARMAN International in Shenzhen in China, where he had progressed through several roles as general manager and vice president for various functions in consumer product development and operations. He had started his career as a software engineer for Brother International Corporate in 1996, and worked in various engineering positions in the technology sector in the US until 2004. In 2004 Li went back to China to join Philips Consumer Electronics. After two years as manager at Philips Consumer Electronics, Li served as Chief Executive Officer of HongEn Education from 2006 to 2009. In his role as PMI’s Chief Product Officer, he is responsible for the development of innovative smoke-free product pipeline and related technology strategies, continuous improvement and extensions of existing platforms and the manufacturing of electronic devices. Li has a Bachelor degree in engineering from Tsinghua University. He also holds a Master’s degree in computer science from Colorado State University, as well as an MBA from Kellogg-HKUST Executive MBA.[13]
Gregoire Verdeaux Senior VP, External Affairs

(Since September 2020)

Muenster joined PMI in 2011 as Director, Market and Consumer Research before being appointed Vice President, Market Research in 2012, a pVerdeaux joined Philip Morris International from Hering Schuppener, where he was a partner. Prior to this position, he was Group International Policy Director at Vodafone from 2014 to 2019. In this role, he built up a new team focusing on enabling the company with integrated regulatory strategies, and oversaw the coordination of policy, lobbying, antitrust, compliance, and other activities while supporting markets in Europe, Africa and Asia. He was European policy director at Electricité De France (EDF) between 2011 and 2014. He served as Deputy Head of Cabinet for the President of France from 2008 to 2011. Verdeaux held several positions at the United Nations from 2005 to 2008. He served as Europe and Legal adviser to the French Minister of Foreign Affairs from 2004 to 2005. Prior to this position, he was a Cabinet adviser at the European Commission since 2001. He was Administrator of the French Senate between 1998 and 2000, and adviser to the French Minister for European Affairs from 1995 to 1997. Verdeaux holds degrees from Université d’Auvergne, University of Oklahoma and Sciences Po. [13]
Silke Muenster Chief Diversity Officer

(Since March 2020)

Muenster joined PMI in 2011 as Director, Market and Consumer Research before being appointed Vice President, Market Research in 2012, a position she held until her current appointment. Prior to PMI, Muenster spent 12 years in leading research roles at The Coca-Cola Company, four years at Apollinaris & Schweppes and four years at Marbert Kosmetik. Muenster began her career at Research International and holds a degree in mathematics from Ruhr University, Bochum in Germany. [13]
Suzanne Rich Folsom Senior VP and General Counsel (since July 2020) Rich Folsom joined Philip Morris International in July 2020 with a combination of corporate, legal, and international business expertise. Previously, as General Counsel, Chief Compliance Officer, and SVP of Government Affairs and Global Public Policy at U.S. Steel, Folsom spearheaded the successful fair trade campaign to reinvigorate the steel industry and oversaw the company’s legal, compliance, and labor relations groups, in addition to leading the operational performance of the company’s real estate division. At AIG, she played a critical role in the company’s response to the financial crisis as Chief Regulatory and Compliance Officer and Deputy General Counsel. Earlier, Folsom was Counselor to the President and Director of Institutional Integrity at the World Bank; served as the General Counsel who drove transformation at ACADEMI post-scandal; was the private secretary to the Queen of the Hashemite Kingdom of Jordan; and held key roles with more than one U.S. presidential first family. The recipient of multiple awards for legal and governance contributions, Folsom was named a Top 50 General Counsel by The National Law Journal and received the U.K.-based Women in Compliance 2020 Lifetime Achievement Award. She has also been recognized for her unwavering commitment to diversity and inclusion. Folsom holds degrees from Georgetown University Law Center and Duke University and has served on both private and public company boards. [13]
Jorge Insuasty Chief Life Sciences Officer (since January 2021) Insuastypreviously spent over two decades in clinical drug development, including leading Global Development for Sanofi. More recently, he served as Global Franchise Head of Immunology, Oncology, Neurology at Sanofi Genzyme. Insuasty began his career at Bristol Myers Squibb, holding positions of increasing responsibility in cardiovascular, analgesia, and rheumatology development, both in Europe and in the U.S. He joined Novartis Consumer Health as Senior Vice President Research and Development and then moved to lead Novartis Neurology and Ophthalmology Development Franchises. Insuasty has directed the development of numerous innovative breakthrough medicines in immunology, neurology, cardiovascular and metabolism, oncology, ophthalmology and rare diseases. Insuasty received his MD from Université de Paris and began his career as a hospital cardiologist in France.[13]

Philip Morris International the appointment of Gregoire Verdeaux to the position of Senior Vice President External Affairs effective September 1, 2020. [16] In April 2019, Philip Morris International promoted J.B. Simko to Vice President of External Affairs. [17]

Board Members

Juan José Daboub
Name Position Bio
André Calantzopoulos Executive Chairman Calantzopoulos is the Executive Chairman of the Board of Directors of Philip Morris International (PMI). During a career spanning over 35 years at PMI—most recently as Chief Executive Officer (CEO)— Calantzopoulos began the company’s smoke-free transformation, accelerating the development and commercialization of better, science-based alternatives for those adults who would otherwise continue to smoke. As CEO, he oversaw one of the world’s leading product portfolios in both combustible and smoke-free products, cultivated an outstanding management team, and built a high-performing, fast-learning organization. Calantzopoulos was appointed CEO and elected to the Board of Directors on May 8, 2013, and served as CEO until he assumed his current position on May 5, 2021. Prior to this, he was the company’s Chief Operating Officer following PMI’s spin-off from Altria Group, Inc. on March 28, 2008. He was PMI’s President and CEO from 2002 until the spin-off. After joining the company in 1985, he worked extensively across Central Europe, including as Managing Director of PM Poland and President of the Eastern European Region. Calantzopoulos holds a degree in electrical engineering from Swiss Federal Institute of Technology in Lausanne and an MBA from INSEAD in France. He is a member of the Consumer Relationships and Regulation, Finance, and Product Innovation and Regulatory Affairs Committees.[18]
Jacek Olczak Director and Chief Executive Officer

(since May 2021)

Prior to this appointment, he served as PMI’s Chief Operating Officer from January 2018, having formerly been Chief Financial Officer, beginning in August 2012. MOlczak is committed to delivering PMI’s smoke-free future and expanding the company’s product portfolio beyond nicotine. He has been a key driver of the company’s commercial transformation, turning a primarily business-to-business company into an increasingly business-to-consumer company. Olczak joined Philip Morris Polska in 1993 as Manager, Finance and Administration. After serving as Manager, Internal Controls in 1995 in Lausanne, Switzerland, Olczak returned to Poland in 1996 where he held various positions in finance, sales, and operations. Between 2002 and 2006, Olczak worked extensively across Central Europe and the Baltic States, and in 2004 was appointed Managing Director, Poland & Baltic States. In October 2006, he became Managing Director, Germany & Austria, and from April 2009 until July 2012, he served as President of Philip Morris International’s European Union Region, responsible for managing Philip Morris International operations. From August 2012 until his current appointment, Olczak held the role of Chief Financial Officer. Prior to joining Philip Morris International, Olczak worked for BDO Binder Sp. z o.o. in London and Warsaw. Olczak holds a master’s degree in economics from the University of Lodz, Poland.[13] Olczak, will succeed Calantzopoulos as Chief Executive Officer immediately after the May meeting of Board Directors.[18]
Werner Geissler Director Geissler became an Operating Partner of Advent International in 2015. He previously served as Vice Chairman and Special Advisor to the Chairman and CEO of Procter and Gamble until his retirement in January 2015. He joined that company in 1979 and served in various capacities, including President, Northeast Asia, from 2001 to 2004, Group President, Central and Eastern Europe, Middle East and Africa, from 2004 to 2007, and Vice Chairman, Global Operations, from 2007 to 2014. Geissler is a director of The Goodyear Tire & Rubber Company. He is Chair of the Compensation and Leadership Development Committee and a member of the Audit, Finance, and Product Innovation and Regulatory Affairs Committees.[18]
Lisa Hook Director Hook has served as Chief Executive Officer of Neustar, Inc. since October 2010, as a member of its board since November 2010, and as President since January 2008. She was President and Chief Executive Officer of Sunrocket, Inc. from 2006 to 2007, and held several executive-level posts at America Online, Inc. from 2001 to 2004. Previously, she was a partner at Brera Capital Partners, a global private equity investment firm, managing director of Alpine Capital Group, LLC., an investment banking firm, an executive at Time Warner, Inc., a legal advisor to the Chairman of the Federal Communications Commission, and a senior attorney at Viacom International, Inc. Hook serves on the board of Worldpay, Inc., a payment processing firm. Hook was as a senior independent director of RELX PLC and RELX NV, providers of information solutions, from 2006 to 2016. Previously, she served as a director of Covad Communications, Time Warner Telecom, Inc., and National Geographic Ventures. In 2012, she was appointed by President Obama to serve on the National Security Telecommunications Advisory Committee.[18]
Jun Makihara Director Makihara was employed at Goldman, Sachs & Co. from 1981 to 2000, during which time he was a General Partner for six years, working in New York, Los Angeles, and Tokyo. During his tenure in Tokyo, he was co-head of the investment banking group and the Japanese equities group and also served as co-branch manager. Subsequently, he was Chairman of Neoteny Co., Ltd., a Japanese venture incubator, until 2015. Makihara is a director of Monex Group, Inc. and Shinsei Bank, Ltd. He is a trustee of the Protestant Episcopal Cathedral Foundation in Washington, D.C., and a board member of the Japan Society in New York. He also served on the board of RHJ International S.A. from 2005 to 2014. Makihara is Chair of the Finance Committee and a member of the Audit and Product Innovation and Regulatory Affairs Committees.[18]
Kalpana Morparia Director Morparia assumed her current position as CEO South and South East Asia for J.P. Morgan Chase in April 2016, having previously served as CEO of J.P. Morgan India since 2008. She is a member of J.P. Morgan’s Asia Pacific Management Committee. Prior to joining J.P. Morgan India, Morparia served as Joint Managing Director of ICICI Bank, India’s second-largest bank, from 2001 to 2007 and the Vice Chair of ICICI’s insurance and asset management business from 2007 to 2008. Morparia is a director of Reddy’s Laboratories Ltd. and Hindustan Unilever Limited. She is Chair of the Nominating and Corporate Governance Committee and is a member of the Finance and Product Innovation and Regulatory Affairs Committees.[18]
Frederik Paulsen Director Paulsen has been Chairman of the Ferring Group, a research-driven, specialty biopharmaceutical group since 1988, having joined that company in 1976. Paulsen is a member of the boards of MGIMO University in Moscow, Russia, and the Pro Universitate of the Christian Albrechts University in Kiel, Germany, and a trustee of the Salk Institute of Biological Research in La Jolla, California, USA. Paulsen is a member of the Finance and Product Innovation and Regulatory Affairs Committees.[18]
Robert B. Polet Director Polet is currently serving as Chairman of Rituals Cosmetics Enterprise B.V. He was Chairman of Safilo Group S.p.A. from 2011 to 2017, and President, Chief Executive Officer and Chairman of the Management Board of the Gucci Group from 2004 to 2011. Previously, Polet spent 26 years in the Unilever Group in a variety of executive roles, including President of Unilever’s Worldwide Ice Cream and Frozen Foods division, Chairman of Unilever Malaysia, Chairman of Van den Bergh and Executive Vice President of Unilever’s European Home and Personal Care division. He is a director of Safilo Group S.p.A., William Grant & Sons Limited, and Arica Holding B.V. Polet serves on the Compensation and Leadership Development, Finance, Nominating and Corporate Governance, and Product Innovation and Regulatory Affairs Committees.[18]
Bonin Bough Director Previously one of the youngest C-suite executives in a Fortune 50 company, Bough has been responsible for some of the most successful industry transformations and the rapid growth of several of the world’s best brands, including Oreo, Cadbury, Pepsi, Gatorade, and Frito-Lay. Bough has served as Chief Growth and Marketing Officer of Sundial Brands (Unilever); Chief Media and E-commerce Officer of Mondelez International; Vice President, Global Media and Consumer Engagement of Kraft Foods Group; and Chief Digital Officer of PepsiCo. He was a board member at SITO from 2018 to 2020. He is the founder of Bonin Ventures, a growth accelerator.

Consistently at the forefront of innovation thinking and execution, Bough is recognized as a top mobile marketer and is a regular keynote speaker. He has been inducted into the AAF Advertising Hall of Achievement and has been named to Fortune’s 40 Under 40, Fast Company’s 100 Most Creative People in Business, the EBONY Power 100, and The Internationalist’s Internationalists of the Year. [18]

Michel Combes Director Combes currently serves as President of SoftBank Group International, a privately held subsidiary of SoftBank Group Corp., and oversees several SoftBank portfolio companies. From 2018 to 2020, he was Chief Financial Officer and then President and CEO, and a member of the Board of Directors of Sprint Corporation. From 2015 to 2017, he served as CEO and Chief Operating Officer of Altice USA, Inc., and Chairman and CEO of SFR Group. From 2013 to 2015, Combes served as CEO of Alcatel-Lucent. Previously, Combes was CEO of Vodafone Europe, Chairman and CEO of TDF Group (Télédiffusion de France), an executive at France Telecom, and has held several positions within the French Government. Combes is a director of Assystem and F5 Networks, Inc. He previously served on the board of MTS (Mobile TeleSystems) from 2013 to 2018. Combes is a member of the Audit, Finance, Nominating and Corporate Governance, and Product Innovation and Regulatory Affairs Committees.[18]
Director Juan José Daboub, Ph.D., has been serving as the Chairman, President and CEO of The Daboub Partnership, a business consulting company, since 2010. He has been the Vice Chairman of The Dorado Group LLC, a private investment company, since 2014, and the Adviser and Founding CEO of the Global Adaptation Institute, a foundation dedicated to the understanding of climate change, since 2010. Since 1989, he has co-owned several companies in Latin America, including companies involving food production, biodegradable packaging materials manufacturing, and the distribution of internationally known brands. From 2012 to 2014, Daboub was Chair of the World Economic Forum’s Global Agenda Council on Climate Change and Managing Director of the World Bank Group from 2006 to 2010. From 1992 to 2004, Daboub held several senior positions within the government of El Salvador, including as Minister of Finance and Chief-of-Staff to the President. Daboub is currently serving as a board member of K&M Advisors, a finance and technical advisory firm, Tortoise Acquisition Corp. II, a special purpose acquisition company in the sustainable energy sector, and Grupo Financiero Ficohsa, S.A., a Central American bank. He is a member of the Compensation and Leadership Development, Finance, and Product Innovation and Regulatory Affairs Committees.[18]
Lucio A. Noto Lead Independent Director Noto assumed his current position as Managing Partner of Midstream Partners, LLC, a company that invests in liquid natural gas projects, in March 2001. He retired as Vice Chairman of ExxonMobil Corporation in January 2001, a position he had held since the merger of the Exxon and Mobil companies in November 1999. Before the merger, Noto was Chairman and Chief Executive Officer of Mobil Corporation. Noto had been employed by Mobil continuously since 1962. Noto served as a director of Penske Automotive Group, Inc. from 2001 to 2020. He also served on the boards of IBM from 1995 to 2008, Altria Group, Inc. from 1998 to 2008, Shinsei Bank from 2005 to 2008, Commercial International Bank from 2006 to 2009 and RHJ International S.A., a financial services company, from 2011 to 2015. Noto was the Presiding Director of the Board of Directors of PMI until December 9, 2020. On December 10, 2020, he became Interim Chairman of the Board, following the retirement of our then-Chairman, Louis C. Camilleri. Noto is chair of the Audit Committee, and a member of the Compensation and Leadership Development, Consumer Relationships and Regulation, Finance, Nominating and Corporate Governance, and Product Innovation and Regulatory Affairs Committees.[18]
Shlomo Yanai Director Yanai has been serving as Chairman of the Board of Lumenis Ltd., a medical devices company, since 2020. Yanai has served as Senior Advisor to Moelis & Company, an investment bank, since 2016. From 2006 to 2012, he was President and Chief Executive Officer of Teva Pharmaceuticals Industries Ltd. Prior to joining Teva, Yanai was CEO of Adama Ltd. from 2002 to 2006. Yanai has been a Board member at Amneal Pharmaceuticals, Inc. since 2019, and W.R. Grace and Company, a specialty chemicals company, since 2018. He is also serving as a member of the Advisory Board at CVC Capital Partners, a private equity firm, a position he assumed in 2015. Yanai has also served as either Chairman of the board or a board member of the following pharmaceutical companies: Cambrex Corp., Protalix Biotherapeutics, Inc., PDL BioPharm, Inc., Perrigo plc, and Sagent Pharmaceuticals, Inc. Yanai was also a member of the Board of Elisra Group, an electronic device company, from 2002 to 2005, and Bank Leumi, Israel’s second-largest bank, from 2004 to 2007. Yanai received Israel’s Medal of Valor in 1973, and served for 32 years with the Israeli Defense Forces in a variety of leadership roles, and retired with the rank of Major General. He is a member of the Finance, Nominating and Corporate Governance, and Product Innovation and Regulatory Affairs Committees. [18]

Forecast

In June 2021, the Board of Directors of Philip Morris International authorized a new share repurchase program of up to $7 billion, with target spending of USD 5 to 7 billion over a three-year period expected to commence after the company’s second-quarter 2021 earnings call. [19]

COVID-19 Response

On April 21, 2020, Philip Morris International reported its First Quarter results. The company estimated COVID-19 has already had an impact on its business due to declines in duty free sales [20]:8, IQOS user acquisition is down because lockdowns have led to store closures [20]:9, and new pricing enforcement in Indonesia [20]:10,20 Andre Calantzopoulos said that Philip Morris International added almost 900,000 new consumers during the second quarter of 2020. [21]

On official, branded Instagram pages, Philip Morris International used references to COVID-19 to promote its heated cigarette IQOS. The company has also promoted at-home music series and launched exclusive music videos to promote tobacco products online. On official Philip Morris International sales sites, the company offered options to “waive ID validation” or for “contactless delivery” that in some cases note identification will be checked by couriers from a “safety distance of 1-2 meters”. The company waived ID validation on delivery of IQOS in at least one country and references the COVID-19 crisis in at least 18 countries (Albania, Bosnia, Bulgaria, Canada, Greece, Germany, Italy, Latvia, Moldova, Netherlands, New Zealand, Poland, Portugal, Romania, Spain, Switzerland, UK, and Ukraine). [22]

Greece

Philip Morris International donated ventilators to the Greek government. [23]

Indonesia

Authorities in the Indonesian city of Surabaya have ordered more than 500 factory workers employed by tobacco giant Philip Morris to self-isolate after two of their colleagues died from coronavirus, as the country struggles to slow the spread of the infectious illness. [24] As many as 1,100 employees of PT HM Sampoerna SKT Plant Malang were laid off. While 1,700 other employees remain employed with the Covid-19 prevention standard. [25]

Switzerland

300 litres hand sanitiser produced at R&D Philip Morris International Neuchâtel lab was donated to cantonal authorities for hospitals and medical centers. [26]

Pakistan

Philip Morris Pakistan partnered with Kashf Foundation and Paiman Alumni Trust to provide monetary and in-kind donations to the impacted groups in Pakistan along with distribution of food rations and hygiene kits. [27]

The Philippines

Philip Morris Fortune Tobacco Corp donated 10,000 pieces of surgical masks and rice. [28] Philip Morris Fortune Tobacco Chairman Lucio Tan Group has also donated ventilators for Covid-19 patients in the Philippines. [29] Around ₱ 1.8 million worth of turbine ventilators were donated by Lucio Tan Group - chairman of Philip Morris Fortune Tobacco Corp Inc and the Jaime V. Ongpin Foundation Inc. to the province of Misamis Oriental. [30]

Ukraine

Philip Morris International donated Hr 10 million (USD 370,370) to fight COVID-19 in Ukraine. It also cut prices for IQOS, launched free bonuses for its clients, and teamed up with the popular Glovo delivery service. [31]

The United States

Philip Morris USA suspended operations at its South Richmond manufacturing plant after a second employee tested positive for the coronavirus. [32]

Profitability

Annual Trends

According to US media outlet Yahoo, the transition away from cigarettes has weighed on Philip Morris International. Company shares tumbled 16 percent on April 25, 2018 when the company reported mixed first-quarter earnings. That marked the biggest one-day drop since the Altria spinoff as first-quarter cigarette shipments fell by 5.3 percent, as important markets, like Japan, Russia and Saudi Arabia, saw weak performance. The second quarter brought slight relief with cigarette volumes off by 1.5 percent. But the stock stayed under pressure for most of the summer, only recovering a bit of ground following the company’s investor day presentation last month. Yahoo also reported that while IQOS shipment volume rose 5.5 percent in the second quarter of 2018 in the key market of Japan, market share fell sequentially, by 0.3 percent, for the first time. And IQOS market share rose a modest 0.7 percent sequentially in Korea amid a barrage of negative ads on the health concerns of reduced risk products. [33]

In October 2019, the company reported diluted earnings per share of USD 1.22, down by 15.3 percent; excluding currency. [34]

Fiscal year

in millions USD

2020 [35] 2019 [36] 2018 [1]:14 2017 [4]:15 2016 [4]:15 2015 [37] 2014 [37]
Revenues including excise taxes 76,047 77,921 79,820 78,090 74,950 73,910 80,110
Gross Profit 19,125 19,292 18,860 18,310 17,290 17,430 19,330

Profits per Region

Regional Segments Since 2018

European Union Region

The European Union (“EU”) Region is headquartered in Lausanne, Switzerland, and covers all the EU countries and also comprises Switzerland, Norway and Iceland, which are linked to the EU through trade agreements. [1]:1

European Union

in Millions USD

2020[36]:83-84 2019[36]:21 2018[1]:21 2017[1]:21 2016[1]:21
Net Revenues 10,702 9,817 9,298 8,318 8,162
Operating Income 5,098 3,970 4,105 3,691 3,920

Eastern Europe Region

The Eastern Europe Region is headquartered in Lausanne and includes Southeast Europe, Central Asia, Ukraine, Israel and Russia. [1]:21

Eastern Europe Region

in Millions USD

2020[36]:24 2019[36]:21 2018[1]:21 2017[1]:21 2016[1]:21
Net Revenues 3,378 3,282 2,921 2,711 2,484
Operating Income 871 547 902 887 890

Middle East & Africa Region

The Middle East & Africa Region is headquartered in Lausanne and covers the African continent, the Middle East, Turkey and the company's international duty free business.[1]:21

The Middle East & Africa Region

in Millions USD

2020[36]:24 2019[36]:21 2018[1]:21 2017[1]:21 2016[1]:21
Net Revenues 3,088 4,042 4,114 3,988 4,516
Operating Income 1,026 1,684 1,627 1,884 1,990

South & Southeast Asia Region

The South & Southeast Asia Region is headquartered in Hong Kong and includes Indonesia, the Philippines and other markets in this region.[1]:21

The East Asia & Australia Region

in Millions USD

2020[36]:24 2019[36]:21 2018[1]:21 2017[1]:21 2016[1]:21
Net Revenues 5,429 5,364 5,580 6,373 4,285
Operating Income 2,400 1,932 1,851 2,608 1,691

East Asia & Australia Region

The East Asia & Australia Region is headquartered in Hong Kong and includes Australia, Japan, South Korea, the People's Republic of China and other markets in this region, as well as Malaysia and Singapore.[1]:21

The East Asia & Australia Region

in Millions USD

2020[36]:24 2019[36]:21 2018[1]:21 2017[1]:21 2016[1]:21
Net Revenues 5,429 5,364 5,580 6,373 NA
Operating Income 2,400 1,932 1,851 2,608 NA

Latin America & Canada Region

The Latin America & Canada Region is headquartered in New York and covers the South American continent, Central America, Mexico, the Caribbean and Canada. [1]:21

The Latin America & Canada Region

in Millions USD

2020[36]:24 2019[36]:21 2018[1]:21 2017[1]:21 2016[1]:21
Net Revenues 1,701 2,206 3,056 2,941 2,842
Operating Income 564 235 1,145 997 938

Regional Segments Before 2018

European Union Region

The European Union (“EU”) Region is headquartered in Lausanne, Switzerland, and covers all the EU countries and also comprises Switzerland, Norway and Iceland, which are linked to the EU through trade agreements. [38]

European Union

in Millions USD

2017 [38]:22-23 2016 [38]:22-23 2015 [39] 2014 [39]
Net revenues 27,580 27,129 26,563 30,517
Excise taxes on products 19,262 18,967 18,495 21,370
Net Revenues, excluding excise taxes on products 8,318 8,162 8,068 9,147
Operating companies income 3,775 3,994 3,576 3,815

Eastern Europe, Middle East & Africa Region

The Eastern Europe, Middle East & Africa (“EEMA”) Region is also headquartered in Lausanne and includes Eastern Europe, certain Balkan countries, Turkey, the Middle East and Africa and the company's international duty free business. [38]:1

Eastern Europe, Middle East and Africa

in Millions USD

2017 [38]:22-23 2016 [38]:22-23 2015 [39] 2014 [39]
Net revenues 18,045 18,286 18,328 20,469
Excise taxes on products 11,346 11,286 10,964 11,855
Net Revenues, excluding excise taxes on products 6,669 7,000 7,364 8,614
Operating companies income 3,775 3,016 3,425 4,033

Asia Region

The Asia Region is headquartered in Hong Kong and covers all other Asian markets as well as Australia, New Zealand and the Pacific Islands. [38]:1

Asia

in Millions USD

2017 [38]:22-23 2016 [38]:22-23 2015 [39] 2014 [39]
Net revenues 22,635 20,531 19,469 19,255
Excise taxes on products 11,845 11,850 11,266 10,527
Net Revenues, excluding excise taxes on products 10,790 8,681 8,203 8,728
Operating companies income 4,149 3,196 2,886 3,187

Latin America & Canada Region

The Latin America & Canada Region is headquartered in New York and covers the South American continent, Central America, Mexico, the Caribbean and Canada. [38]:1

Latin America and Canada

in Millions USD

2017 [38]:22-23 2016 [38]:22-23 2015 [39] 2014 [39]
Net revenues 9,838 9,007 9,548 9,865
Excise taxes on products 6,897 6,165 6,389 6,587
Net Revenues, excluding excise taxes on products 2,944 2,842 3,159 3,278
Operating companies income 1,002 938 1,085 1,030

Investments

The U.S. Federal Reserve bought USD 428 million in bonds of individual companies, also making an investments in Philip Morris International Inc. [40]

Medicago announced that it now focuses on developing a plant-based vaccine against coronavirus disease which it hopes to submit for approval by the US Food and Drug Administration (FDA) in 2020. Medicago is partly owned by Philip Morris Investments, a part of Philip Morris International. [41]

Philip Morris International has previously expressed an interest in becoming the strategic investor of Vietnam National Tobacco Corporation [42] The company moved ownership of its Australian operations to Hong Kong to take advantage of Investor-state dispute settlement (ISDS) in an Australia-Hong Kong investment treaty. [43]

In August 2018, The Guardian reported that more than GBP 1.7 billion had "been directly invested in tobacco company stocks by healthcare providers, fire authorities and schools via UK council pension funds[...] Council retirement schemes in the UK are major investors in firms including British American Tobacco, Imperial Brands and Philip Morris, according to data compiled from more than 100 freedom of information requests." [44]

Government Ownership of Philip Morris International

In Algeria, the government owned co-invested in Groupe Madar via Public Enterprise Holding Company. The remaining balance of 51 percent is held by Emirati Investors-TA (FZC) ('EITA'), which is 49 percent owned by Philip Morris. [45]

List of Significant Subsidiaries

Listed below are subsidiaries of Philip Morris International Inc. as of December 31, 2017 and their state or country of organization. This list omits the subsidiaries of the Company that in the aggregate would not constitute a “significant subsidiary” of the Company, as that term is defined in Rule 1-02(w) of Regulation S-X.[46]

Subsidiary Name State or Country of Organization
f6 Cigarettenfabrik GmbH & Co. KG Germany
Leonard Dingler (Proprietary) Limited South Africa
Limited Liability Company "Philip Morris Sales & Distribution" Ukraine
Massalin Particulares S.R.L. Argentina
Papastratos Cigarettes Manufacturing Company S.A. Greece
Philip Morris Benelux BVBA Belgium
Philip Morris Brands Sàrl Switzerland
Philip Morris Brasil Industria e Comercio Ltda. Brazil
Philip Morris & Company (UK) Limited United Kingdom
Philip Morris CR a.s. Czech Republic
Philip Morris Exports Sàrl Switzerland
Philip Morris Finance SA Switzerland
Philip Morris Finland Ltd Finland
Philip Morris Global Brands Inc. USA
Philip Morris GmbH Germany
Philip Morris Holland B.V. Netherlands
Philip Morris Holland Holdings B.V. Netherlands
Philip Morris International Holdings B.V. Netherlands
Philip Morris International Management SA Switzerland
Philip Morris Investments B.V. Netherlands
Philip Morris Italia S.r.l. Italy
Philip Morris Japan Limited Japan
Philip Morris Kazakhstan LLP Kazakhstan
Philip Morris Korea Inc. Korea, Republic of
UAB "Philip Morris Lietuva" Lithuania
Philip Morris Limited Australia
Philip Morris Manufacturing GmbH Germany
Philip Morris Manufacturing & Technology Bologna S.p.A. Italy
Philip Morris Mexico Productos Y Servicios, Sociedad de Responsabilidad Limitada de Capital Variable Mexico
Philip Morris Mexico, Sociedad Anónima de Capital Variable Mexico
Philip Morris Misr Limited Liability Company Egypt
Philip Morris Operations a.d. Nis Serbia
Philip Morris (Pakistan) Limited Pakistan
Philip Morris Philippines Manufacturing Inc. Philippines
Philip Morris Polska Spolka Akcyjna Poland
Philip Morris Polska Distribution Sp. z.o.o. Poland
Philip Morris Romania S.R.L. Romania
Philip Morris Products S.A. Switzerland
Philip Morris SA Philip Morris Sabanci Pazarlama ve Satis A.S. Turkey
Limited Liability Company "Philip Morris Sales and Marketing" Russia
PHILSA Philip Morris Sabanci Sigara ve Tutunculuk Sanayi ve Ticaret A.S. Turkey
PMFTC Inc. Philippines
PM Tobakk Norge AS Norway
PT Hanjaya Mandala Sampoerna Tbk. Indonesia
PT Philip Morris Indonesia Indonesia
Rothmans, Benson & Hedges Inc. Canada
Tabaqueira II, S.A. Portugal
Tabaqueira - Empresa Industrial de Tabacos, S.A. Portugal
ZAO "Philip Morris Izhora" Russia

Investments in Unconsolidated Subsidiaries

An unconsolidated subsidiary is a company that is owned by a parent company, but whose individual financial statements are not included in the consolidated or combined financial statements of the parent company to which it belongs. Instead, this type of company appears in the combined financial statement as an investment.[47]

Subsidiary Name Country Interest amount (percentage) Interest Type Notes
Emirati Investors-TA (FZC) United Arab Emirates 49 Equity
Société des Tabacs Algéro-Émiratie ("STAEM") Algiers 25 Economic Algerian joint venture 51 percent owned by EITA and 49 percent owned by Algerian state-owned enterprise Société Nationale des Tabacs et Allumettes SpA.Manufactures and distributes under license some of Philip Morris International's brands.
Megapolis Distribution BV Russia 23 Equity Holding company of CJSC TK Megapolis, Philip Morris International's distributor in Russia

Acquisitions

Recent acquisitions[48] Acquired Organization Name Acquiring Organization Name Announced Date Value (in USD)
Papastratos Cigarette Manufacturing Company acquired by Philip Morris International Papastratos Cigarette Manufacturing Company Philip Morris International 9/15/2003 0.00
DIN Fabrika Duvana AD acquired by Philip Morris International DIN Fabrika Duvana AD Philip Morris International 12/18/2003 0.00
Compania Colombiana de Tabaco S.A.S. acquired by Philip Morris International Compania Colombiana de Tabaco S.A.S. Philip Morris International 8/31/2004 310,000,000.00
Rocker Production AB acquired by Philip Morris International Rocker Production AB Philip Morris International 9/3/2006 0.00
Lakson Tobacco Company acquired by Philip Morris International Lakson Tobacco Company Philip Morris International 1/19/2007 0.00
Rothmans acquired by Philip Morris International Rothmans Philip Morris International 8/1/2008 0.00
Swedish Match (South Africa) acquired by Philip Morris International Swedish Match (South Africa) Philip Morris International 7/2/2009 222,000,000.00
Productora Tabacalera de Colombia acquired by Philip Morris International Productora Tabacalera de Colombia Philip Morris International 7/10/2009 452,000,000.00
Syqe Medical Syqe Medical (Funding Round) Philip Morris International 1/19/2016[48] 20,000,000.00[48]

Notable Investors

Tobacco companies have received more than GBP 45 million investment from the United Kingdom's Lincolnshire County Council’s pension fund. The current (as of January 2019) investment for Philip Morris sits at GBP 11.1 million. [49] Billionaire George Soros bought 590,000 Philip Morris International shares worth over USD 39 million in Q4 of 2018. [50]

Market Share

According to Philip Morris International's 2017 Annual report, the total international market share, excluding China and the U.S., declined by 0.1 percentage point to 28.0 percent, mainly due to mid- and low price segments cigarette brands in the Asia and EEMA Regions. Market share of Philip Morris International's premium brands increased, driven by the strong performance of the heated tobacco portfolio. Philip Morris International recorded growing or stable total market share in 16 of the top 30 operating companies income markets.[51]

Emerging Markets

According to Euromonitor International, Philip Morris International has increased its cigarette market share in the Middle East and Africa region more than any of its competitors over the last five years, from about 10 percent to 13 percent by retail volume sales. [52]

China

PMI is scouring China’s start-up scene for inhalation technology that can be developed for the medical field as the tobacco giant seeks new paths outside its traditional consumer products business. The effort is spearheaded by PM Equity Partner, a US$150 million Swiss-based venture fund seeded by its parent, with a focus on building stakes in healthier environmental, human and fast-moving consumer goods. Philip Morris has said its long-term plan is to stop selling cigarettes eventually by converting its customers to the IQOS system. [53]

India

Philip Morris has also targeted India and its 1.3 billion people as a major growth opportunity, stating in a 2014 internal company document that “India remains a high potential market with huge upside with cigarette market still in infancy,” according to a July 2017 Reuters report. [52]

Mexico

Philip Morris International launched IQOS launched in Mexico in the last quarter of 2019, with an initial focus in select areas of Mexico City. [54]

Russia

Philip Morris International continues to expand in Russia. IQOS has now become available to adult smokers in 40 other Russian cities. More than 10 brand outlets have also opened in Cheln's Embankments. [55] IQOS recently launched the Feed Feed campaign for adult IQOS users in Palestine, with the aim of helping their adult smokers to become the best alternative to traditional cigarettes. The campaign requires that users and traders be rewarded with 70 shekels in purchases when any adult smokers switch to the product, and any convert to IQOS will be rewarded with a discount of 70 shekels on an IQOS of any of the three types offered. [56]

South Africa

Philip Morris International opened a flagship store in Johannesburg, South Africa, in a bid to stoke demand in Africa for IQOS. [57]

Uzbekistan

Tashkent Tobacco is launching a licensed production of international brands as part of a bilateral agreement with Philip Morris International. [58]

Factory Openings and Closures

The 2017 annual report states that at on December 31, 2017, Philip Morris International owned and operated 46 manufacturing facilities. [59]

Australia

In 2014, Philip Morris International ceased the production of cigarettes at its factory in Moorabbin (Australia) after nearly 60 years in operation. All production for the Australian market was moved to South Korea. [60]

Colombia

The company is also closing down its cigarette manufacturing plants in Medellín and Barranquilla, Colombia. [61] As a result of these actions, the Pielroja cigarette will be taken off the market. [62]

Greece

In May 2018, the factory of Philip Morris International's Greek affiliate (Papastratos) in Aspropyrgos ceased cigarette production and is now exclusively producing HEETS, the tobacco units used with IQOS, the company’s most advanced smoke-free product.[63]

Germany

Philip Morris ended the production of cigarettes in Berlin, Neukölln in December. The end of production had been planned for some time. [64]

Italy

On October 10, 2014, Philip Morris opened it's first pilot plant in the EU for producing Reduced Risk Products (RRPs) near Bologna. Italy, after an announced investment of up to €500 million. [65] Later the company announced a doubling of the Bologna facility backed by another €500 million.[66]

Netherlands

In 2014, tobacco company closed down its Dutch factory in Bergen op Zoom. 1,230 jobs were lost. [67]

Pakistan

In 2019, Philip Morris Pakistan announced shutting down one of its cigarettes manufacturing facilities. [68]

The Adviser to Prime Minister for Commerce and Investment, Abdul Razak Dawood announced that Pakistan Tobacco Company plans to set up a Business Process Outsourcing organization hub in Pakistan to service Asia-Pacific and Middle-East Region. [69]

Russia

Russian daily newspaper Kommersant.ru reported Philip Morris International will invest RUB 13 billion at the Philip Morris Izhora plant in the Leningrad Region of Russia. [70]

Serbia

Philip Morris International invested USD 20 million in its production facility in Nis, whereby the total investments of this company in Serbia have reached the amount of close to USD 900 million. [71]

Dividends

The Board of Directors of Philip Morris International Inc. declared a regular quarterly dividend of USD 1.17 per common share, payable on January 10, 2020, to shareholders of record as of December 19, 2019. [72]

Products

Philip Morris International cigarettes are sold in more than 180 markets, and in many of these markets they hold the number one or number two market share position. Philip Morris International have a wide range of premium, mid-price and low-price brands. Philip Morris International portfolio comprises both international and local brands and is led by Marlboro, the world’s highest-selling international cigarette, which accounted for approximately 35 percent of the company's total 2017 cigarette shipment volume. Marlboro is complemented in the premium-price category by Parliament. Other leading international cigarette brands are Bond Street, Chesterfield, L&M, Lark and Philip Morris International. These seven international cigarette brands contributed approximately 75 percent of cigarette shipment volume in 2017.[73] :1 According to Expose Tobacco, in 2020 the cigarette products and IQOS account for 92 and 8 percent of volumes (and 81 and 19 percent of net revenue). [74]

Key Portfolio

Marlboro

In 2017, Marlboro’s international cigarette share increased slightly to 9.7 percent. The brand’s cigarette share increased in the Asia and EEMA Regions, reflecting robust growth in the Philippines and across markets in North Africa. [75]:1 Philip Morris International Duty Free launched a 2014 limited-edition pack edition at Doha International airport to celebrate the 2014 Chinese New Year of the Horse. [76]

L&M

In 2017 Philip Morris International's cigarette shipment volume of the following brands decreased: L&M, mainly due to Russia, Saudi Arabia and Turkey, partly offset by Algeria, Argentina, Colombia and Kazakhstan; Parliament, mainly due to Japan, Russia and Saudi Arabia, partly offset by Kazakhstan; Bond Street, mainly due to Kazakhstan, Russia and Ukraine; Lark, principally due to Japan; and "Others," mainly due to low-price brands in Indonesia, Pakistan, the Philippines, Russia and Ukraine.[75]:25

Chesterfield

In 2017 Philip Morris International's cigarette shipment volume of the following brands increased: Chesterfield, notably driven by Argentina, Brazil, Colombia, Saudi Arabia, Turkey and Venezuela, partly offset by Italy and Russia; and Philip Morris, mainly driven by Russia and Ukraine, notably reflecting successful portfolio consolidation of local, low-price brands in "Others," partly offset by Argentina and Italy.[75]:25

Philip Morris

The Philip Morris brand is the company’s fourth-largest international brand with a volume of 50 billion cigarettes in 2018, and is sold in over 40 countries.[77]

Parliament

Parliament is the fifth-largest international brand, and the twelfth-largest cigarette brand in the world. In 2018, Parliament volume was 42 billion cigarettes, sold in more than 30 countries, with a strong presence in Russia, Korea, Japan, Turkey, Kazakhstan, and Ukraine.[77]

Bond Street

Bond Street is Philip Morris International's sixth-largest international brand with a volume of 32 billion cigarettes in 2018.[77]

Local Heritage Brands

Philip Morris International own a number of local cigarette brands, including: Dji Sam Soe, Sampoerna A and Sampoerna U in Indonesia; Fortune and Jackpot in the Philippines; Belmont and Canadian Classics in Canada; and Delicados in Mexico.[77]

Solaris

Solaris is the first of Philip Morris International's e-vapor products licensed from Altria. Solaris is a battery-powered device that produces a nicotine-containing vapor. In 2015, we launched Solaris in Spain and Israel.[77]

Heated Cigarette Products

Philip Morris International estimated that IQOS will have 25 million users that have stopped smoking and switched to IQOS by earlier than 2025. [78] Expose Tobacco revealed that despite PMI’s “claimed commitment to harm reduction, it is arguably the least diversified TTC with the highest-risk product portfolio. “ The cigarette and IQOS respectively accounted for 92 percent and 8 percent of volumes (and 81 percent and 19 percent of net revenue) in May 2020. [79]

IQOS collects data from its users with microchips placed in IQOS, Philip Morris International has access to the consumption habits of his customers, confirms a study carried out at Stanford University. [80] In 2020, an analysis of Philip Morris International's preclinical studies found that "IQOS is associated with significant pulmonary and immunomodulatory toxicities with no detectable differences between conventional cigarette smokers and those who were switched to IQOS in Philip Morris International’s studies. The study also argued that "Philip Morris International also failed to consider how dual use and secondhand aerosol exposure may further impact, and likely increase, the harms associated with these products". [81]

There are two brands of tobacco sticks that are compatible with IQOS: Marlboro HeatSticks and HEETS. Marlboro HeatSticks launched alongside the IQOS device in 2014 and are prominent in Japan, while HEETS is an updated and more recent version. HEETS flavors are named after colors (Bronze, Sienna, Amber, Yellow, Blue, Turquoise, Purple, Forest Green, and Cool Jade). Marlboro HeatSticks flavors sound more like cigarettes: Smooth Regular, Balanced Regular, Menthol, Mint, Purple Menthol, Yellow Menthol, and Tropical Menthol. [82]

Philip Morris International opened its first retail store in the Gulf Cooperation Council region dedicated to IQOS. [83]

In August 2020, Philip Morris International announced the commercialisation of KT&G’s heated cigarettes lil SOLID and its accompanying Fiit consumables in Russia. The announcement followed an agreement signed in January 2020 by PMI and KT&G. [84]

In 2019, heated tobacco unit shipment volume increased by 44 percent to 60 billion units. [10]:11 This result reflects broad-based growth across our launch markets, with notable contributions from the EU Region, Japan and Russia. [54]:3 Heated tobacco units still only make up around 8 percent of the company's total shipment volumes [54]:3 and 19 percent of Philip Morris International's total net revenue.[54]:3 Philip Morris International launched IQOS in 8 markets. The number of IOQS users is approaching 14 million. [85] The current goal is to ensure close to 40 million smokers "switch" to IQOS by 2025. [10]:20 Philip Morris International is engaged in the development and commercialization of smoke-free alternatives to cigarettes. Reduced Risk Products (also known as "RRPs") is the term Philip Morris International use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. During a presentation in February 2020, Philip Morris International acknowledged that heated tobacco products still only constitute a small amount of the nicotine market international retail value - less than 5 percent. [86]

At the end of 2019, PMI had 199 IQOS stores over 3,000 exclusive IQOS retail “touchpoints” around the world.[87]:59 The company markets heated tobacco units under the brand names HEETS, HEETS Marlboro and HEETS FROM MARLBORO, defined collectively as HEETS, as well as Marlboro HeatSticks and Parliament HeatSticks. Heated Tobacco Products accounted for USD 823 million of PMI's revenue during the third quarter, or 11 percent of its USD 7.5 billion total revenue. [88] Philip Morris International is considering a launch of IQOS in India [89], and the Philippines [90]. The company will open five stores in Ukraine - in Dnipro, Kharkiv, Odessa and Lviv. [91]

In October 2019, over 600 people attended the event, the first global launch ever undertaken by Philip Morris International where the company introduced the new IQOS 3 and IQOS 3 Multi products. [92] In September 2019, Philip Morris International launched IQOS 3 DUO. The device allows two consecutive uses without recharging the holder, while the holder charging time is much faster compared to IQOS 3 and IQOS 2.4+. [93]

Philip Morris International announced a global collaboration agreement with KT&G for the commercialisation of their smoke-free products outside of Korea, starting with Russia in August 2020.[94] The key rationale for this agreement is to accelerate the growth of the smoke-free category, which will require multiple products providing a wide array of brand, taste, price and technology choices to adult smokers. The agreement will run for an initial period of 3 years, with the intention to expand the market footprint based on commercial success. [54]:8 The two companies plan for global collaboration with the intention to actively expand to cover many markets, based on commercial success. The agreement allows Philip Morris International to distribute current KT&G smoke-free products, and their evolutions, on an exclusive basis, and does not restrict PMI from distributing its own or third-party products. KT&G’s smoke-free products include heated tobacco products (e.g., Lil Mini and Lil Plus), hybrid technologies that combine heated cigarette and e-vapor technologies (e.g., Lil Hybrid), and e-vapor products (e.g., Lil Vapor). [95]

In February 2019, Philip Morris International said the technology in its new "vaping" products could be used to offer users activity-tracking services and even life insurance rebates. [96] Two months later, the company setup a life insurance venture "Reviti" in the United Kingdom which will see it offer "significant discounts to smokers who quit or switch to one of its alternative products." [97] Reviti will offer cheaper monthly premiums to policy holders who start using its e-cigarettes, or quit entirely. [98]

At the Philip Morris International 2017 Full-Year Results and launch webcast overview, CEO Calantzopoulos stated the company expects the price of IQOS to be reduced in upcoming years. Calantzopoulos also explained Philip Morris International's ongoing efforts to have IQOS classified as not a 'tobacco product'. According to Calantzopoulos, a recently released report by the United Kingdom's government had endorsed IQOS as “healthier” option and suggested that other governments are joining “a movement” at a faster than expected rate. [99] The company announced its latest product, IQOS 3 DUO. The product is underway and the company anticipates full year heated tobacco unit shipment volume of approximately 59 billion units in line with full year in market sales.[100] IQOS 3 DUO will be available in Japan this month and subsequently rolled out in most of the markets where IQOS is currently available by the end of 2019. [101] Philip Morris International is launching a travel-exclusive edition of its IQOS 3 DUO product at duty free locations in Japan, South Korea and Dubai. [102]

In October 2019, the market share of heated tobacco units in IQOS markets, excluding the United States, was up by 1.3 points to 5.1 percent. [34]:1

Australia

The Australian Therapeutic Goods Administration rejected an application from Philip Morris International, which would have allowed the sale of heated tobacco products, a smoke-free product that heats tobacco rather than burning it, said to result in a significant reduction in the number and levels of harmful chemicals emitted compared to cigarette smoke. [103]

Czech Republic

"Translation from Czech Philip Morris International launched the iQOS veev product on the Czech market as the very first European market. Unlike the iqos device, which works on the basis of tobacco heating, it is an electronic cigarette. The new product works on the principle of evaporating e-liquid containing nicotine. Unlike the traditional wick and bobbin system used by other electronic cigarettes, the iQOS veev heater is in constant contact with the e-liquid in the cartridge. Digital controls monitor the e-liquid level and turn off the device if it drops too low. Product development took place in Switzerland." [104]

Hungary

In 2019, Philip Morris International launched IQOS in 8 new markets, including Hungary.[54]:4

Italy

PMI introduced VEEV e-cigarette in February 2021. [105]

Japan

IQOS was first introduced in Nagoya, Japan in 2014. Japan is the most developed IQOS launch market in terms of geographic coverage. On 23 October 2018, Philip Morris International introduced two new IQOS devices — the IQOS 3 and the IQOS 3 Multi — in the markets where IQOS products are already available, Japan and South Korea. [88] In November 2018, Philip Morris International paid journalist to attend the global IQOS 3 and IQOS 3 Multi launch in Tokyo. [106]

Sweden

In 2019, Philip Morris International launched IQOS in 8 new markets, including Sweden.[54]:4

Pakistan

Philip Morris International is allegedly advocating for the legalization of e-cigarettes in Pakistan. [107]

South Africa

In 2018, flew a group of African journalists from Malawi, Tanzania, Senegal and Zimbabwe to Johannesburg, South Africa, for a day-long media workshop to promote IQOS. [108]

South Korea

Philip Morris International is expanding its e-cigarette business and rolling out new flavors in Korea. [109]

Spain

Philip Morris opened its IOQS flagship store in Spain. [110]

United Arab Emirates

In July 2019, Philip Morris International launched the IQOS 3 and IQOS 3 Multi heated-tobacco products in the UAE. [111]

United States

IQOS is now available in the United States following the launch in the initial lead market of Atlanta, Georgia. Altria also began the expansion of IQOS in the Richmond Virginia market.[112] The U.S. Food and Drug Administration authorized IQOS 3 for sale in the United States. [113]

The company faces the possibility of having imports of its IQOS heated-tobacco sticks to the U.S. blocked as early as November 2021 in an intensifying legal battle with British American Tobacco Plc over cigarette alternatives. BAT’s subsidiary Reynolds American Inc. seeks to block imports of the sticks as it alleges that the tobacco heating technology used in IQOS devices infringed its patents. [114]

IQOS marketing

In 2019, Philip Morris International launched IQOS in Egypt [115], Kazakhstan [116] and Slovakia [117].

Co-opting and pushing the “quit” message in the media in recent marketing shows how they are strategically aligning their new product segment to work with the more difficult market conditions (regulation/education/social stigma) of more advanced economies. The use of passive language to point out statistics suggesting the number of tobacco consumers will remain stagnant is both non-committal to the traditional message of quitting and subtly absolving themselves of responsibility. Philip Morris International also points out that in cases where a smoker doesn't quit tobacco, Reduced Risk Products (RRPs) offer “a viable alternative” for them to continue consuming tobacco as a ‘mid-way point’ or ‘third option’ to quitting. In the 2015 annual report, CEO André Calantzopoulos and former Chairman of the Board, Louis C. Camilleri outlined the organizations goals to:

  “lead a full-scale effort to ensure that Reduced Risk Products ultimately replace cigarettes to the benefit of adult smokers, society, our company and our shareholders.” [118] :1 

The same message was also presented across the 2016 annual report. Philip Morris International keeps on using bold and broad statements:

  "2016 was a pivotal year for Philip Morris International, reflecting exciting progress in our transformation from a cigarette company to one that is focused on RRPs. While our cigarette portfolio continued to drive our income growth, we began to see clear signs of the enormous potential for our RRP portfolio.”[118]

At the 2018 Consumer Analyst Group of New York Conference, Philip Morris International, CEO André Calantzopoulos read out a statement which said:

  “Nearly five million adult consumers around the world have already stopped smoking and switched to IQOS… Regulators must differentiate supply and demand measures – for example, product, communication and fiscal policies – based on product attributes and risk profiles. This is of critical importance for the people who smoke and who deserve policy choices that respect them, and their ability to decide. And policies should be sensible, and based on principled pragmatism rather than influenced by ideology. 1.1 billion men and women who smoke cannot be held hostage to, and misled by, absolutism that foments nihilistic rhetoric. Otherwise the vision of a smoke-free world will be harder and take longer to materialize, to their detriment.” [119]. 

Other Philip Morris International's executives also used the same language around IQOS:

  “We are building our future on smoke-free products… they are not harmless, they are a much better choice than continued smoking.” Gabriela Wurcel, VP/Corporate Affairs for Latin America and Canada [120]

CEO André Calantzopoulos said in an interview with Fox Business:

 “It’s combustion in the cigarette that causes the toxicants… It’s the fact that we burn tobacco or any other organic matter. Nicotine is addictive, but it's widely recognized [that it] is not an issue in terms of disease genesis."[121]

PMI describes IQOS as a “Heat Not Burn” [heated cigarette] device– a category of products more accurately described as “heated tobacco.” [122]:44 While much of IQOS advertising is of a type which possesses appeal to underage youth (e.g., glamour, trendy young adult models, flavor varieties) relatively few of their ads appear specifically targeted to attract underage teens. [122]:60

IQOS is often paired with beauty and is promoted as something which will improve your appearance. IQOS ran an advertising campaign called Hello Beauty (“This Changes Your Kisses”), in which they partnered with fashion companies Douglas and Molecule F and branded their stores as “IQOS Beauty Hubs.” Social media marketing for the partnership featured women holding IQOS devices the same color as their lipstick. Additionally, IQOS hires models to promote their product. For example, they partnered with Pophouse, a modeling agency in the Canary Islands, to staff many of their events. Because of this, IQOS staff will often be the most fashionable people at their events. They’re people you want to emulate if you’re concerned with being trendy, and they stylize the brand as cool and hip.” [122]:57

E-vapor

In January 2020, Philip Morris International launched next generation e-vapor product - IQOS MESH. The produc uses a metallic mesh punctured with tiny holes to heat a pre-filled, pre-sealed e-liquid cap (called VEEV) that contains nicotine and flavors. In each VEEV cap, there is a new MESH heater, eliminating the need to manually replace it. The consumer activates the heating process by pressing on a button. As the heater is in contact with the e-liquid in the cap, it heats the e-liquid to generate a nicotine-containing vapor. [123] IQOS Mesh 2.0 will launch in the third quarter of 2020. The launch was planned for earlier in the year, but put on hold due to the confusion in the public around the health of vaping, especially with the death cases in the US. [54]:7 IQOS MESH 2.0 will operate in a small number of geographies, with 10 markets making up around 70 percent of the approximately 25 million international adult users. Of these 10 markets, 7 also have a meaningful limit on nicotine. [54]:8

Volumes

The cigarette and heated tobacco unit shipment volume down by 2.1 percent in October 2019, reflecting cigarette shipment volume down by 5.9 percent and heated tobacco unit shipment volume up by 84.8 percent. On a like-for-like basis, cigarette and heated tobacco unit shipment volume was down by 1.4 percent. [34]:1

Philip Morris International and British American Tobacco have been caught drastically underreporting their production and even using their facilities to roll out black-market cigarettes. In a 2017 raid, Pakistani authorities found 1.3 million black-market cigarettes with the branding of a Philip Morris subsidiary in a van leaving one of the company’s former factories—which the tobacco giant was apparently using as an undeclared warehouse. That same year, Philip Morris International had reported a decrease in production, claiming competition from illicit manufacturers. This under-reporting has added up to a tax shortfall of as much as 47 billion rupees between 2015 and 2018. [124]

Volume of Cigarettes by Region

Region 2020 2020[36]:83-84 2018 [125] 2017 [38] 2016 [38] 2015 [39] 2014 [39]
European Union 163,420 174,319 179,622 187,293 193,586 194,589 194,746
Eastern Europe 93,462 100,644 108,718 119,398 NA NA NA
EMEA NA NA NA 256,157 271,393 279,411 278,374
Middle East & Africa 117,999 134,568 136,605 136,759 NA NA NA
Asia NA NA NA 234,253 260,029 281,350 288,128
South & Southeast Asia 144,788 174,934 178,469 171,600 NA NA NA
East Asia & Australia 45,100 49,951 56,163 62,653 NA NA NA
Latin America & Canada 63,749 72,293 80,738 84,223 87,938 91,920 94,706
Total 628,518 706,709 740,315 761,926 812,946 847,270 855,954

Product Unit Volumes

Product Category 2020[36]:26 2019 [36]:21 2018 [125] 2017 [38] 2016 [38] 2015 [38] 2014 [126]
Tobacco Units (in million units) 628,518 706,709 740,315 761,962 812,946 847,270 855.9
Heated tobacco (in million units) 76,111 59,652 41,372 36,226 7,394 396 0.0
Total 704,629 766,361 781,687 798,152 820,340 847,666 855.9

Marketing and Social Media

Marketing to Kids

PMFTC Inc., a merger of Philip Morris International Inc. and Fortune Tobacco in the Philippines, is allowing authorized resellers to sell cigarettes online. The company was allegedly implementing age-gating to ensure that none of its products were sold to minors. [127]

In November 2019, Philip Morris Misr launched an awareness campaign to "limit access to tobacco products for children less than 18 years old". The campaign costed with EGP 4 million (USD 248 thousand) investment. The campaign will last for three months covering all of Egypt. [128]

Reuters investigation has revealed that Philip Morris International used young social media influencers to promote IQS, including a 21-year-old woman in Russia. [129] In February 2019, Campaign For Tobacco Free Kids and Netnografica LLC published the results of a two-year investigation into how the big tobacco companies, including Philip Morris, British American Tobacco, Japan Tobacco, and Imperial Brands used social media influencers to promote their products online. [130]

The company’s youth-oriented marketing efforts in recent years include: [131]

  • A new global campaign found to target youth: In 2011, Philip Morris launched a new global marketing campaign for its best-selling Marlboro cigarettes, called “Be Marlboro,” that used themes and images appealing to youth. With the slogan “Don’t be a Maybe. Be Marlboro,” the campaign’s ads featured young people partying, falling in love, playing music and engaging in risky behavior. The campaign expanded to more than 60 countries despite being banned by German authorities for targeting youth. [132]
  • Introducing and marketing new flavored cigarettes that attract kids: Philip Morris has introduced and promoted new flavored cigarettes in countries across the globe, products which have been banned in the United States precisely because they have been found to attract youth and other new smokers. Research conducted in five Latin American countries found that flavored cigarettes – including Marlboro and other Philip Morris brands – were observed at over two-thirds of retail locations visited. Examples of Philip Morris brands using menthol and other flavor descriptors include Marlboro Fusion Blast, Marlboro Double Fusion, Chesterfield Fresh Capsule, Marlboro Ice Blast and Marlboro Blue Ice. The introduction of new Marlboro brands that appeal to youth isn’t limited to Latin American. Philip Morris also touts the introduction of brands such as Marlboro Double Ice and Marlboro Touch Slim as “innovations delivering strong growth” in countries such as Turkey and the UAE. [133]
  • Marketing near schools: In its Code of Conduct, Philip Morris International promises not to market tobacco products to minors. However, research in more than 22 countries found cigarettes are being sold and promoted near schools, exposing children on a daily basis.[134] Previous research has found that advertising and promotions for Marlboro and other Philip Morris brands were prominently visible around primary (elementary) and secondary schools. This research has been conducted in several African countries, Indonesia and other low and middle-income countries. [135] [136]
  • Violating India’s tobacco marketing laws: According to a July 2017 report by Reuters, Philip Morris marketed Marlboro cigarettes by placing colorful ads at kiosks and handing out free cigarettes at parties frequented by young adults, in apparent violation of India’s tobacco control laws. [137]

Campaign for Tobacco-Free Kids investigation into over 100 social media campaigns by Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands revealed tobacco companies pay social media influencers on platforms like Instagram, Facebook and Twitter to advertise their products. [138]

Response from Philip Morris International:

  "Philip Morris International does not market or sell any tobacco or nicotine-containing products in the United States. We agree that youth should not have access to or use tobacco or nicotine in any form. PMI’s products are only for, and our marketing and sales activities are tailored to, adult smokers, in compliance with applicable laws in countries outside of the U.S.  None of our international activities are directed toward U.S. consumers or youth. [139]

For a list of youth-related marketing click here.

Marketing to Target Groups

Philip Morris International and its affiliated organisations (Juul, Altria) use the following marketing campaigns and partnerships to promote its heated cigarettes (novel and emerging nicotine and tobacco products):

  • Unsmoke Your World,
  • Smoke Free World /Future
  • Hold My Light,
  • Mission Winnow (Formula 1)
  • #ItsTime
  • PMI Science
  • Foundation For a Smoke-Free World[140]

Philip Morris introduced a new interactive laboratory called "THE SMOKE-FREE WORLD" in Eurovea Square in Bratislava, Slovakia,next to a popular shopping centre. [141]

Philip Morris International is purposefully targeting Māori population in New Zealand in its bid to sell IQOS. The company is running marketing campaigns places with high Māori and Pasifika populations. [142] In India, a report by Reuters revealed that several cigarette companies in India, including Philip Morris and ITC, have ignored the legal norms which prohibits putting up of advertisements of cigarettes, even on kiosks. [143]

In Japan, Philip Morris International is shifting a large majority of its 1,000-employee sales force to target elderly smokers (Japan’s largest demographic that’s more price sensitive and less responsive to social media) with direct appeals, discounts and money-back guarantees. [144]

Philip Morris International has told Irish retailers it made a “mistake” by running an advertisement in the trade press here for a “menthol blend”, Marlboro Bright, which it introduced in Ireland after discontinuing its old menthol cigarettes, Marlboro Green. Menthol cigarettes were banned across the European Union and in the UK on May 20th 2020. [145]

According to research by Suzan Burton & Becky Freeman from The University of Sydney, former employees from British American Tobacco Australia and Philip Morris Internationl described incentives programmes whereby top performing retailers were taken on all-expenses paid vacations and experiences.[146]

Sponsorship

PMI launched a public education initiative entitled United to Safeguard America from Illegal Trade to "combat black market trade" in the United States. Supported by a coalition of national and state private and public sector partners, the campaign will provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of the problem as well as the severe consequences inflicted on states and municipalities by black market profiteers. The campaign will run through 2021 in eight states facing critical illegal trade issues: Arizona, California, Florida, Illinois, Louisiana, Michigan, Pennsylvania, and Texas. [147]

In 2021, British American Tobacco is a new commercial partner of Tomorrowland festival in Belgium. [148] In 2021, British American Tobacco and Philip Morris International invested GBP £1 billion in promoting its products on TikTok. [149]

Philip Morris International has launched a global staff-led fundraising campaign to support projects helping those most affected by the earthquake that struck central Croatia on December 29, 2020.[150] Philip Morris International has co-sponsored a paper led by Cornell University professor Dr. Karan Girotra on the role transformation plays in ensuring businesses prosper in a world demanding sustainable solutions. [151]

Mexican artist Alfredo Blásquez collaborated with IQOS to create a facility that would represent "the change of smokers who have switched to a smoke-free product that does not generate ash like conventional cigarettes." The artist created an exhibition with thousands of lighters recovered from different places for the benefit of the environment. Customers of the IQOS stores also took part in the work by leaving their lighters as a symbol of "their change"." [152]

ASSIST, an NGO working for the development of poor and marginalised communities in rural areas in India, has collaborated with Philip Morris International on 'Prevention of Child labour and Rural Development in tobacco growing villages of Andhra Pradesh & Karnataka' project, focused on school infrastructure development to promote school attendance, income generation activities and building awareness. [153]

Sampoerna, in collaboration with Waste4Change, launched a "research trial program" on cigarette butts recycling which will last until January 2021. Carrying the hashtag named #PuntungItuSampah, the program is one of Sampoerna's commitment to the concept of circular economy and zero-waste to landfills in Indonesia. [154]

In July 2020, Philip Morris International launched an advertising campaign designed to raise awareness of the trade in fraudulent personal protective equipment amid the COVID-19 crisis, and spotlight the resources available to combat the trade in these goods. The campaign ran for two months across the U.S. and was supported by other private industry brand integrity leaders and organizations dedicated to fighting illicit trade, including: U.S. Chamber of Commerce, United States Council for International Business (USCIB) , Transnational Alliance to Combat Illicit Trade (TRACIT), Merck & Co., Inc., Procter & Gamble Company, Tommy Hilfiger, Under Armour, SAS, Anti-Counterfeiting and Product Protection Center at Michigan State University and Luna Global Networks. [155]

Philip Morris International sponsored Djakarta Warehouse Project, one of Asia’s biggest dance music festivals. Throughout the festival there were bright Marlboro signs over bars and benches where people sat smoking. There was a Marlboro “Discover Room” with interactive red, blue and yellow booths, echoing cigarette branding, and an arcade game. The festival’s shops sold only Marlboro-branded cigarettes and the company employed attractive saleswomen to roam around promoting the products. [156] The company has also sponsored Iqos-branded parties for Playboy magazine in Germany and Cosmopolitan magazine in Russia. [156] Philip Morris (Pakistan) partnered with Network of Organizations Working with Persons with Disabilities for an anti-littering campaign. The campaign aims to provide economic empowerment for persons with disabilities by providing retro-fitted vehicles for them to operate as they collect litter from different areas to recycle waste, as well as help clean up Pakistan. [157]

Philip Morris International has been sponsoring Israeli medical students with 14,000 shekels (about USD4,000) in exchange for a year of intensive exposure to corporate informational materials, conferences and lectures about tobacco. [158]

According to a ten-month study by tobacco researchers at Stanford University, Philip Morris International markets through IQOS throughout Europe - in lounges at mountainside resorts in the Pyrenees, fashionable neighborhoods of Rome. Philip Morris International has partnered with "IQOS friendly" bars and restaurants - closed to cigarettes but open to IQOS. Such promotions are part of a wide-ranging "normalization" strategy by Philip Morris to scrub its image as a purveyor of cancer-causing cigarettes and present its new smoking alternatives as youthful, upscale lifestyle products. At Germany's Bambi Awards for the media industry in November 2019, celebrities posed for red-carpet photos against a backdrop of IQOS. Instagram postings for Be Like Me, a Romanian marketing agency, show young women posing with the IQOS device in recent months, often wearing robe-like uniforms in malls. The Instagram account for RBT Group, a staffing agency in Russia that markets IQOS, similarly shows photos of attractive young women in front of IQOS signs or posing with other "coaches." Be Like Me and RBT Group could not be reached for comment. Philip Morris worked with British sculptor Alex Chinneck on a dramatic installation at the 2019 Milan Design Week. The work depicted the facade of an old, two-story building being unzipped like a pair of jeans - meant to signify the IQOS "notion of opening the future," the sculptor said in an interview with FAD magazine. The company also worked with distinguished industrial designer Karim Rashid to create an installation at the previous year's Milan Design Week. In an interview with website fashionrepublik.com, Rashid described his installation, showing two faces meeting one another, as similar to the IQOS, which he called "an intimate device that speaks to forward-thinking and original expression. At a launch party for IQOS in Albania in 2019, a performer in an elaborate white sequined dress did an interpretive dance on stage with an IQOS, while another performer attached to wires performed acrobatic moves in the air while playing a violin. [159]

Malaysian publisher, The Edge and Philip Morris Malaysia hosted a champagne brunch with a special viewing of the tobacco company’s photography exhibition "Unsmoke: Through The Lens of Malaysians". The exhibition featured the works of three prominent Malaysian photographers — David Lok, SC Shekar and Nadirah Zakariya — who each had three weeks to interpret what the term “Unsmoke” means to them, with the guidance and curation of gallerist, Lim Wei-Ling of Wei-Ling Gallery. [160]

Refurbishments of the Swiss Vaud Fine Arts Museum were partly financed by private sponsors, including Philip Morris International, which gave CHF390,000 (USD 397,500) towards construction work and CHF 50,222 for running costs. [161]

Brand-washing

In 2021, Philip Morris International was nominated for a SABRE Award in two categories: Executive Leadership and Superior Achievement in Reputation Management. [162]

Expose Tobacco’s 2020 report on Philip Morris International’s brand-washing found ‘the company’s “smoke free” vision, and highly funded PR campaigns are a calculated corporate strategy to renormalise the company so it can re-exert its declining influence over policy.’ [163] Philip Morris International collaborated with Oh My Look, a Ukrainian dress rental service, offering 30 instagram users a chance to win a certificate for a free dress rental if they register on IQOS’s official website in Ukraine and follows its Instagram account. [164]

There have been launches for Iqos products all around the world, some headlined by Jason Derulo or Jamiroquai. [165] In countries including Japan, Romania, Ukraine, Vietnam, Russia, Czechia, and Spain, PMI has created its own cafés and lounges, where menus pair coffees with particular flavours of Heatstick. It has launched a global network of “Iqos-friendly spaces”; bars, hotels, restaurants or public areas like beaches where people can freely puff on their Iqos. [156]

In January 2020, Philip Morris International announced that it has won the 2020 BIG Innovation Award in the "Organization" category. The BIG Innovation Awards, presented by the Business Intelligence Group, recognize organizations, products and people who bring new ideas to life. Organizations from across the globe submitted their recent innovations for consideration, and nominations were judged by a select group of business leaders and executives. [166]

On 08 April 2019, Philip Morris International launched “The Year of Unsmoke”— a call for action to “smokers, nonsmokers, regulators and agents of change… who can empower a smoke-free future”, with a key message: “If you don’t smoke, don’t start. If you smoke, quit. If you don’t quit, change” [167] After launching the campaign at Wall Street’s Future of Everything annual event, [168] Philip Morris International is promoting its Unsmoke campaign on a paid microsite created by The Wall Street Journal's advertising department. The company promotes it's "smoke-free messaging" through a series of posts, including: [169]

  • Collaboration Is Needed to End Smoking
  • Science’s Role in Tobacco Harm Reduction
  • ItsTime: People Deserve Access to Better Information
  • ItsTime to Unsmoke
  • Inclusion and Diversity Strategies Aren’t About Ticking Boxes—Here’s Why
  • Let’s Talk: Disruptive Innovation and Science Can Create a Smoke-free World

The 2019 World Health Organization Report on the Global Tobacco Epidemic:

 "PMI refers to both its HTPs and ENDS as “smoke-free products”. This strategy creates confusion between the product categories and promotes the industry claim that emissions from HTPs and e-cigarettes are not “smoke” (though emissions from HTPs contain many of the toxic chemicals found in cigarette smoke). The campaign also fails to acknowledge that the impact of shortand long-term use is largely unknown, and that current science does not support claims of reduced risk of health harms from HTPs. PMI avoids saying the products are less harmful, but instead states that it “believes” these products “while not risk free … have the potential to present less risk of harm than continued smoking”." [170]

Philip Morris International organized an “Unsmoke Your Mind” lounge on the fringes of Davos, moderated by Sameena Ali Khan of ITV and also featured Bozoma Saint John, Chief Marketing Officer of William Morris Endeavor, and Jacek Olczak, Chief Operating Officer of Philip Morris International.[171] According to Expose Tobacco, Philip Morris International was not an invited guest at the World Economic Forum, but nevertheless; held a side event with The Wall Street Journal and sponsored the Davos Playbook, Politico’s daily newsletter distributed to attendees. It used its sponsorship to promote its “smoke-free” transformation to the world’s powerful decision-makers. [163]:37 In September 2020, Unsmoke Canada announced Unsmoke Canada Cleanups, a new grant-giving program to provide groups with funding opportunities that support litter cleanup projects across Canada. The goal is to help everyone work together to clean up Canada's great outdoors.[172]

Some experts fear that if the company’s narrative is taken at face value Philip Morris International will continue to sell billions of cigarettes worldwide while promoting itself as “part of the solution” to smoking. It could lure a new generation into addiction with its new products, whose long-term health risks are unknown, and discourage people who might have quit altogether from doing so. [173]

South African daily newspaper Business Day recently published an article sponsored by Philip Morris SA, “Unsmoke SA: it’s time for a new conversation to reduce smoking rates” and BusinessTech also published a similar article. In both PMSA advertises and promotes the IQOS. Heated tobacco products, including IQOS device, are tobacco products and should not be advertised or promoted in terms of the Tobacco Control Act of 1993. This act introduced a ban on all advertising, marketing and sponsorship of tobacco products. [174]

Philip Morris International made it onto the Forbes list of the World’s Most Valuable Brands in 2019. [175] In April 2019, Philip Morris International launched “The Year of Unsmoke” marketing campaign. The campaign was branded as “an urgent call to action to smokers, nonsmokers, regulators and agents of change across the world to drive a better future for the world’s 1.1 billion smokers and their families, loved ones and communities.” [176]

  "In a heavily-regulated environment you have some help from lawyers, so a lot of your message comes from guidelines. But the gutsy part is deciding how far you are going to push it. We’ve re-entered civilised society, but the one thing that we can’t change is that – whether we sell cigarettes or somebody else does – people are going to buy cigarettes." Marian Salzman, Senior Vice President Global Communications, Phillip Morris International  [177]

Philip Morris International has launched an initiative called “Mission Winnow” to get around tobacco marketing ban laws and to endorse innovation "driving towards a better future. It is tied closely with Formula 1 racing, but there are numerous images of Philip Morris International scientists, and the website openly mentions Philip Morris International and its "goal" of reducing smoking. [178] Philip Morris International claimed “Mission Winnow” fully complied with tobacco advertising laws, despite an investigation being launched in Australia over the matter. [179] Ferrari was later forced to remove the branding from its vehicles and racing uniforms. The team's official race entry was listed as "Scuderia Ferrari Mission Winnow". [180] Philip Morris International has both actively and subliminally advertised its Marlboro brand in F1 since the 1970’s. Several host countries gradually implemented advertising bans, however at many of these venues, Marlboro-backed teams and drivers raced with chevrons, and chevron-themed track signage were also visible. [181] Tobacco company branding and logos will be banned entirely from the Melbourne Grand Prix to close a loophole that was exploited by cigarette giant Philip Morris and Ferrari. [182] As of February 2020, Ferrari is facing legal action spearheaded by non-profit consumer rights organisation Codacons. The group claims that the new SF1000 F1 car features illegal advertising. The dispute concerns the Mission Winnow logos, which reference an initiative with the backing of Philip Morris International. Though it’s claimed there is no direct advertising of tobacco, Codacons says the logos are a get-around of regulations. [183] Philip Morris International allegedly spent USD 625 million on Ferrari's sponsorship. [184] European Union health officials suspect the PMI-sponsored Ferrari Formula 1 team is indirectly advertising Marlboro cigarettes on its cars. Experts believe that the red-white-black barcode depicted on Ferrari cars resembles a pack of Marlboro cigarettes. European law prohibits all advertising of cigarettes during sporting events. [185] Ferrari is facing legal action over claims that the new SF1000 F1 car features illegal advertising. The dispute concerns the Mission Winnow logos. Though it’s claimed there is no direct advertising of tobacco, public health advocates claim the logos are a get-around of regulations. [186] In March 2021, a large Mission Winnow logo on the Ferrari car’s engine cover appeared in a bright green hue. [187] In February 2021, Scuderia Fans reported that the 2021 Formula 1 seasons may be last season of collaboration between Ferrari and Philip Morris. [188]


According to Marketing Week, Philip Morris is launching a new campaign to encourage smokers to give up cigarettes. The Hold My Light campaign aims to persuade smokers to go smoke-free by encouraging friends and family to offer rewards in the first 30 days of quitting. The campaign suggests four ways to give up cigarettes, including going cold turkey, using nicotine patches, vaping and using heated tobacco products. [189] The campaign was labelled as PR stunt by a number of British anti-smoking charities, including Cancer Research UK and Action on Smoking and Health. [190] In an interview with Campaign, Corporate Affairs Director for Philip Morris International Mark MacGregor said:

  "It’s very naïve of people to think we’re just going to shut down our business... And if we’re not going to do that, it feels like the action we’ve taken is proof [of our intentions], whether people want to believe it or not." [191] 
In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends.

To help mark NHS 70th birthday, Philip Morris International wanted to mark this anniversary by helping "the NHS staff quit smoking." MPs and advocacy groups branded this campaign as "entirely inappropriate". [192]

  “If we stop selling cigarettes, someone else is going to sell them because people buy them… So I don’t think that will have any impact on public health or the health of people.” Andre Calantzopoulos Phillip Morris CEO [193]

In a disclosure to CDP, a nonprofit that asks companies about their environmental impact, Phillip Morris International said it could save USD10 million from heavy rains and USD 1 million per year from warmer temperatures. The report submission was reported as “Phillip Morris International has identified a way to profit from climate change. ” [194] In 2014, Philip Morris International announced that it will begin buying U.S.-grown tobacco exclusively through third-party leaf supply companies. This policy required the world’s largest tobacco leaf suppliers – Alliance One International and Universal Corporation – to implement Philip Morris International’s detailed child labor policy on all U.S. farms from which they purchase tobacco. [195] In the 2021 Integrated report, Philip Morris reported 3.5 percent prevalence of child labor among contracted farms supplying tobacco to the company. [196] In 2020, Philip Morris International decided to end its ECLT Foundation Board membership, as of 2022. [197]

During a fireside chat with Richard James, Philip Morris International’s VP of corporate affairs, North and Northeast Asia, Morris said:

  "These days it is very difficult to separate the corporate brand from the individual product. People will see through anything that isn’t genuine. So what became very important for us was to commit to the conversation about a smoke-free future, and share our aspiration and company vision. This naturally led to consumers, who were smokers, being interested in the new types of products that would help them." [198]


Expose Tobacco, Addition at Any Cost report:

 “Though PMI says IQOS is only for existing adult smokers, the company has marketed it in a way that appeals to youth and young adults, including using attractive young females as young as 19 to promote IQOS products in Romania and on social media.”  [163]:28

A report by the Global Center for Good Governance in Tobacco Control states that ehe self-professed “socially responsible” activity in the form of Unsmoke campaign is targeted to the public, not just to stockholders, and complements the aggressive marketing of the tobacco company’s new products. [199]

The report further highlights that:

  “the messaging involved in Unsmoke could mislead the public into thinking that tobacco or nicotine devices are just as safe as quitting. Because color is a visual marketing element that communicates through associated meanings, Unsmoke’s pointed use of yellow and black, coupled with its name, is designed to resemble a safety warning, similar to most health warnings — to dissuade consumers from combustible cigarettes and steer them to “safer” alternatives… Recent studies indicate that IQOS are no less harmful than conventional cigarettes. Furthermore, PMI’s own studies suggest that the introduction of IQOS could lead to adolescent and young non-users initiating tobacco use with IQOS. “ [200]:4

Bangladesh

Bangladesh’s largest non-government organization Brac returned the Foundation for a Smoke-Free World fund worth USD 64,115. [201]

In 2015, Phillip Morris International has removed its name as a sponsor of the Rock Nation concert in Bangladesh, following media and NGO pressure. [202]

France

At the 2019 Cannes Lions International Festival of Creativity, Philip Morris International talked about heated tobacco products and tried to potentially recruit “the best creative brains and the most robust platforms to join us on this mission”. Philip Morris International had its own program of events, its own large “beach house” set up, and paid for celebrity speakers including actor and activist Rose McGowan and rapper Wyclef Jean. The festival organizers were criticized when Philip Morris International also spoke in the festival’s Good Track stream (reserved for those organizations that will make the world a better place) with reputable organizations such as Greenpeace and United Nation's Women. [163]:37

Indonesia

In 2015, the government of Indonesia signed a memorandum of understanding with Philip Morris International worth USD 1.9 billion for investments in factory expansion from 2016 to 2020. [203]

Israel

PMI has been sponsoring selected Israeli medical students with 14,000 shekels (about USD 4,000) in exchange for a year of intensive exposure to corporate informational materials and conferences and lectures. [204]

Italy

Philip Morris International presented IQOS World exhibition at Milan Design Week in 2019. [205]

Japan

At the 2019 g20 meeting in Osaka, Philip Morris International took out a two-page spread in The Japan Times broadsheet telling the world’s leaders that the company had changed and that dialogue was necessary. [163]:37

Jordan

The Jordanian Ministry of Education and the Naour municipality (Amman) accepted sponsorship from Philip Morris to fix ten schools buildings and provide school bags for students in 25 schools. [206]

Malaysia

The Edge and Philip Morris Malaysia hosted a champagne brunch to treat a select group of clients and associates to a special viewing of the tobacco company’s groundbreaking photography exhibition “Unsmoke: Through The Lens of Malaysians”. The exhibition featured the works of three prominent Malaysian photographers — David Lok, SC Shekar and Nadirah Zakariya — who each had three weeks to interpret what the term “unsmoke” meant to them, with the guidance and curation of Lim Wei-Ling of Wei-Ling Gallery. [207]

Philippines

Philip Morris International, through its parent company Philip Morris Fortune Tobacco Corp Inc., organises Bright Leaf Award for journalists in the Philippines, specifically for agriculture journalism from which the company gets its stock of feature stories and photos on tobacco growing to promote in the media all year round. [208]

Several Philipino editors of various national newspapers toured a manufacturing facility owned and run by PMFTC Inc, a joint-venture company between Philip Morris Philippines Manufacturing, Inc. (PMPMI) and Fortune Tobacco Corporation (FTC). [209]

Romania

In Romania, IQOS Consultants are employed to work in IQOS retail outlets in shopping malls, and to promote IQOS at various events, including music festivals, exclusive parties, and events organized by Qreator, an initiative established by Philip Morris International to host music and fashion events in the Romanian capitol of Bucharest.[163]:36

Switzerland

Swiss Foreign Minister Ignazio Cassis received a 1.8 million Swiss francs (USD 1.8 million) sponsoring deal with Philip Morris International to help fund Switzerland’s Expo 2020 pavilion in Dubai. [210]

United Kingdom

Public health campaigners accused Philip Morris International for what they say is an attempt to “infiltrate” decision-making on the United Kingdom's policy towards vaping and other non-combustible smoking products. A report released by the Guardian and Channel 4’s Dispatches revealed that Philip Morris International had drawn up plans for a GBP 1 billion tobacco transition fund that would provide local authorities and Public Health England with cash to persuade smokers to give up cigarettes in favour of non-combustible alternatives such as its IQOS ‘heat not burn’ tobacco product [heated cigarette]. [211]

The Centre for Substance Use Research has taken money from Philip Morris International and British American Tobacco. [212]

United States

Ahead of the opening of the first IQOS store in the United Stats, the company embarked on a deliberate marketing strategy, spending USD 1.29 million in fall 2019 alone to advertise the product. IQOS ads appeared exclusively in higher-end fashion and tech magazines, including GQ, Men’s Journal, Popular Science, Vogue and Wired, positioning IQOS as a premium product offering an innovative design. [213]

According to Financial Times, Philip Morris International has agreed a GBP 5 million deal with Vice where the online medium will produce sponsored content endorsing e-cigarettes. [214]

The PETA International Science Consortium Ltd., Imperial Brands PLC, Altria Client Services, British American Tobacco PLC, and Philip Morris International Inc have joined together to donate USD 110,000 worth of equipment that will help to replace the use of animals in respiratory testing with more human-relevant, non-animal test methods. [215]

According to the New York Times, Philip Morris International was a silver sponsors of Competitive Enterprise Institute's gala event. [216] According to TobaccoTactics, Philip Morris International also funded Consumer Choice Center's event in 2018. [217]

Philip Morris International published “The Essential Guide to the UNGA,” a document that cross-promoted the company’s Unsmoke campaign just before the 2019 United Nations General Assembly (UNGA). Philip Morris International’s CEO gave a keynote at Concordia, a high-level event that fosters partnerships between businesses, governments and U.N. agencies. During the actual UNGA, Prof. Bob Eccles, a paid PMI adviser, spoke at a Cornell Club side event on Exclusion and Engagement in Sustainable Investing. [163]:3

Thailand

The Thai government insists it never interfered with state agencies to favour Philip Morris Thailand by lobbying public prosecutors not to press a new charge against the company. On the fourth day of the no-confidence debate, the opposition raised the dispute between Thai agencies and tobacco company Philip Morris to grill the government. [218]

PMI Impact

In 2016, Philip Morris International launched Philip Morris International IMPACT, a private fund aiming to support third-party projects dedicated to fighting illegal trade and related crimes such as corruption, organized criminal networks and money laundering which continues to be a major risk to their business. The organization has pledged to donate USD 100 million to fund individual projects. [219] The World Health Organization released an official statement:

   "... Strengthening implementation of the WHO FCTC for all tobacco products remains the most effective approach to tobacco control. Policies such as tobacco taxes, graphic warning labels, comprehensive bans on advertising, promotion and sponsorship, and offering help to quit tobacco use have been proven to reduce demand for tobacco products. These policies focus not just on helping existing users to quit, but on preventing initiation."[220]

The 2019 Annual Report for PMI Impact states the organization launched two funding rounds and allocated USD 48 million for the implementation of 60 projects in 30 countries. [221]

List of organisations funded under PMI Impact can be found on the Global Center for Good Governance in Tobacco Control website and here.

Foundation for a Smoke-Free World

In September 2017, Philip Morris International announced a pledge of USD 80 million dollars a year for 12 years beginning in 2018 for the creation of its latest “independent” research effort, the Foundation for a Smoke-Free World. [222] According to the Foundation's website, it has four focus areas and works to reduce health impacts and deaths from smoking, with the ultimate goal of eliminating smoking worldwide.[223] In October 2018, a statement by a number of anti-tobacco organisations and universities called for the Conrad Foundation to severe its ties with the Philip Morris International-funded Foundation for a Smoke-Free World on an initiative working with high school students in the United States. [224] The Foundation published a report that encourages tobacco company ‘rebranding’ and offers examples of how other companies, including IBM, GE or Ford, redefined and in some cases (like Ford) rebranded themselves to secure future customers. [225] The report included the following call to action:

 "We invite stakeholders in the business and financial communities, researchers, NGOs, regulators, smokers, and tobacco farmers to join the discussion of the transformational possibilities available to the tobacco industry. We believe the case studies presented in this report will help frame and promote the conversation." [225] As of May 2019, the Foundation is still funded solely by Philip Morris International but is “seeking and expects to receive funding from other sources”. [226]

Foundation for Smoke-Free World funded the following publications and reports in 2020: [227]

Name Author/ Publisher Overview Year
Tiakina Wāhine Flyer Online Author: Glover M.

Centre of Research Excellence: Indigenous Sovereignty & Smoking: January 13, 2020

NA 2020
Potential effects of using non-combustible tobacco and nicotine products during pregnancy: a systematic review. Authors: Glover M, Phillips CV.

Harm Reduction Journal : March 02, 2020

NA 2020
How New Zealand vapers might respond to e-liquid flavor ban Author: Glover M.

Centre of Research Excellence: Indigenous Sovereignty & Smoking: March 13, 2020

NA 2020
The Rise of the Wild-Wild-West Style Robberies Author: Glover M.

Centre of Research Excellence: Indigenous Sovereignty & Smoking: March 13, 2020

NA 2020
Tiaki Kaumatua A4 Poster Author: Glover M.

Centre of Research Excellence: Indigenous Sovereignty & Smoking: March 24, 2020

NA 2020
Protect Our Elders Fijiian A4 Poster Author: Glover M.

Centre of Research Excellence: Indigenous Sovereignty & Smoking: March 24, 2020

NA 2020
A Report on Smoking Detection and Quitting Technologies Authors: Ortis A, Caponnetto P, Polosa R, Urso S, Battiato, S.

Center of Excellence for the Acceleration of Harm Reduction (CoEHAR): April, 10, 2020

NA 2020
Protect our Elders in Urdu A4 Poster Author: Glover M.

Centre of Research Excellence: Indigenous Sovereignty & Smoking: April 18, 2020

NA 2020
The scope of tobacco cessation randomized controlled trials in low- to middle-income countries: protocol for a scoping review. Authors: Kumar N, Ainooson J, Billings A, et al.

Systematic Reviews: April 21, 2020

NA 2020
Restricting Flavors in ENDS Could Have Repercussions Beyond Youth’s Use Authors: Erkkila B, Kovacevic P, Yach D.

American Public Health Association: May 6, 2020

NA 2020
A Holistic Approach to Pandemic Recovery Author: Yach D.

The Times of India: May 12, 2020

NA 2020
Accelerating an end to smoking: a call to action on the eve of the FCTC’s COP9. Author: Yach D.

Drugs and Alcohol Today: May 23, 2020

NA 2020
An overview of tobacco control interventions in the Global South. Authors: Kumar N, Janmohamed K, Jiang J, et al.

Drugs and Alcohol Today: May 25, 2020

NA 2020
Tobacco Use Patterns in five countries during the COVID-19 Lockdown Author: Yach D.

Society for Research on Nicotine and Tobacco: May 28, 2020

NA 2020
A Critical Interpretive Synthesis to Develop Quality Assessment Tools for E-Cigarette Systematic Reviews: Scope and Protocol Authors: O’Leary R, Constanzo F.

Center of Excellence for the Acceleration of Harm Reduction (CoEHAR): May 29, 2020

NA 2020
Quit During COVID019 – staying smokefree in mental health in-patient settings Authors: Patwardhan P, Driscoll R.

Centre of Health Research and Education, UK: June 04, 2020

NA 2020
The First complete Zoroastrian-Parsi Mitochondria Reference Genome: Implications of mitochondrial signatures in an endogamous, non-smoking population Authors: Patell VM, Pasha N, Krishnasamy K, et al.

Cold Spring Harbor Laboratory: June 08, 2020

NA 2020
COVID-19 FSFW’s smoking poll highlights doctors’ crucial role Author: Yach D.

Sama Insider: July 7, 2020

NA 2020
Tobacco smoking in three ‘left behind’ subgroups: indigenous, the rainbow community and people with mental health conditions. Authors: Glover M, Patwardhan P, Selket K.

Drugs and Alcohol Today: July 9, 2020

NA 2002
Tobacco harm reduction in the 21st century Authors: O’Leary R, Polosa R.

Drugs and Alcohol Today: July 14, 2020

NA 2020
Goodbye Nicky hello Goldie – exploring the opportunities for transitioning tobacco farmers into cannabis production in Malawi Authors: Sowoya L, Akamwaza C, Mathews Matola A, Klein A.

Drugs and Alcohol Today: July 15, 2020

NA 2020
Perceptions of nicotine in current and former users of tobacco and tobacco harm reduction products from seven countries. Authors: Rajkumar S, Adibah N, Paskow MJ, et al.

Drugs and Alcohol Today: July 17, 2020

NA 2020
Overcoming barriers to disseminate effective smoking cessation treatments globally. Authors: Patwardhan S, Rose JE.

Drugs and Alcohol Today: July 18, 2020

NA 2020
Government intervention in the market for electronic nicotine delivery systems (ENDS) Authors: Yurekli AA, Kovacevic P, Sunley E, et al.

Drugs and Alcohol Today: July 20, 2020

NA 2020
Gender, women, and the future of tobacco control. Author: Solomon A.

Drugs and Alcohol Today: August 03, 2020

NA 2020
People trust the state less than doctors, which is where smoking comes in Author: Yach, D.

Business Day: August 12, 2020

NA 2020
Better to let them smoke and die? Bloomberg funded major international NGO’s logic for LMICs is baffling and worrying Author: Yach D.

CSD Consulting: August 12, 2020

NA 2020
Expert urges innovations in tobacco control Author: Satapathy, S.

Asia Times: August 30, 2020

NA 2020
Nicotine products relative risk assessment: a systematic review and meta-analysis Authors: Murkett R, Rugh M, Ding B.

F1000

NA 2020
International Randomized Controlled Trial Evaluating Changes in Oral Health in Smokers after Switching to Combustion-Free Nicotine Delivery Systems: SMILE Study protocol Authors: Conte G, Antonio Pacino S, Urso S, Polosa R, et al.

Center of Excellence for the Acceleration of Harm Reduction (CoEHAR): December 14, 2020

NA 2020
A Review on Food Recognition Technology for Health Applications Authors: Allegra D, Battiato S, Ortis A, Urso S, & Polosa, R.

Center of Excellence for the Acceleration of Harm Reduction (CoEHAR): December 30, 2020

NA 2020
Trends in tobacco smoking and smoking cessation in Russia with a focus on Indigenous populations: A narrative review Authors: Merkin A, Nikolaev A, Nikoforov I, Komarrov A, Glover M.

Elsevier: December 31, 2020

NA 2020
Tobacco Harm Reduction and the Right to Health Knowledge.Action.Change A Global State of Tobacco Harm Reduction introductory briefing paper, Tobacco harm reduction and the right to health offers an overview of key issues in tobacco harm reduction, its public health potential and its relationship with human rights. 2020
Rapid Assessment of Smoking and Vaping in Pakistan during COVID-19 Lockdown Alternative Research Initiative This rapid perception study assessed availability and accessibility of vaping and smoking during the lockdown and the impact of Covid-19 on them. PANTHR collected primary qualitative data from 120 respondents in 11 districts – Islamabad, Rawalpindi, Lahore, Faisalabad, Sialkot, Multan, Peshawar, Abbottabad, Quetta, Karachi and Hyderabad - by conducting interviews telephonically. With the consent of the respondents, interviews have been recorded. All study respondents, smokers and vapers, are male, and mostly between 18-35 years old. There are significantly more smokers than vapers in the age bracket 35 years and above. Published March 2020
COVID-19 State of Smoking Poll Foundation for a Smoke-Free World The Foundation for a Smoke-Free World commissioned a poll in five countries that explores the relationship between COVID-19 social distancing and health among 6,801 tobacco and nicotine users. More than two thirds of the respondents rely on tobacco and nicotine as their main tool to manage stress and anxiety. Nearly 40% of smokers increased use of these products in recent weeks, which could equate to elevated use by more than 50 million smokers in the five countries polled. 2020
Watching Briefs: Hungary Foundation for a Smoke-Free World The Watching Brief series chronicles the most up-to-date data on smoking across the world. In the first of this series, Foundation economist Ayda Yurekli examines the current state of the Hungarian tobacco industry. From analyses of excise taxes to an investigation of illicit trade, this two-part Brief offers an illuminating look into the past, present, and future of smoking in Hungary. 2020
Farm Level Analysis of the Impact of COVID19 on Agrifood Systems in Malawi MwAPATA Institute Nearly 300 farmers were interviewed to assess the impact of COVID-19 and the Government efforts to combat the disease on agricultural production and marketing during the 2019-2020 agricultural season. Farmers were also asked how they expect the effects will last into the 2020-2021 season. 2020
Agricultural Transformation in Malawi: A Call to Action MwAPATA Institute This paper seeks to 1) highlight the urgent need for change in Malawi’s economic management and performance, 2) highlight policy interventions that Malawi could adopt to achieve significant economic development, and 3) address the question of how the necessary transformation may be brought about. 2020
India Country Report Foundation for a Smoke-Free World The Foundation for a Smoke-Free World is committed to filling key knowledge gaps in our collective understanding of tobacco production and use, especially in the low- and middle-income countries where it is increasingly grown and consumed. In that vein, this report provides a glimpse of the tobacco landscape in India. As one of the world’s largest producers and consumers of tobacco, understanding this landscape and the opportunities to transform – both literally and figuratively – have never been more important. This report only scratches the surface of the forces shaping that landscape, but we hope that, in doing so, it encourages others to make even greater explorations of it. 2020
The Future of Smallholder Farming in Malawi MwAPATA Institute The study characterizes smallholder farming in Malawi, projects the consequences of a ‘business as usual’ strategy and identifies promising government strategies to support smallholder livelihoods and contribute to wealth creation. 2020
THR: Regulatory Economic, and Taxation Perspectives (Proceedings of the 2020 Dubrovnik Consultation) Foundation for a Smoke-Free World This is a summary of expert contributions to the 2020 Dubrovnik Consultation, a summit meeting on regulatory issues, taxation and other perspectives in tobacco harm reduction. This summit was originally planned as a live meeting in Dubrovnik, Croatia in mid-2020, but was postponed due to the global COVID-19 pandemic. The expert contributions to the virtual meetings are summarized in this document. The Dubrovnik Consultation is a unique opportunity to identify areas of intervention in tobacco harm reduction regulation and to enable the Foundation of the Smoke-Free World to prioritize future areas of research. 2020
Unlocking Implementation Challenges: Lessons from the Agricultural Sector MwAPATA Institute This study investigates the causes of challenges in programs, policies and strategies implementation in agricultural sector and draw lessons that can inform the ministries responsible for agriculture and rural development address these challenges. 2020
Women as Levers of Change Foreign Policy Analytics The report, Women as Levers of Change, examines the current state of gender inequality in historically male dominated industries, ways in which women are driving progress toward industry transformation and sustainable development, factors preventing gender diversity, and best practices for unleashing the transformative power of women. The report found that within 14 legacy industries, women on average represent just over 20% of the employees hired by publicly listed companies, 18% of executive management, and only 13% of board seats. These deficiencies exist even though companies with the highest percentages of women in management were 47% more profitable. 2020
Contradictions and Conflicts Just Managing Consulting Research by leading international business and corporate governance scholar Daniel Malan identifies inherent conflicts of interest with many of the countries leading the development of global tobacco control policy. The “Contradictions and Conflicts” report specifically identifies contradictions between governments’ fiduciary responsibility to maximize state monopoly profitability and their health responsibility to minimize public health risks, as well as generate potential solutions.

Tobacco products kill 8 million people every year. Between 2000 and 2019, overall global tobacco use declined by less than a quarter of a percentage point per year, despite global attempts to address the pandemic, spearheaded by the World Health Organization’s Framework Convention on Tobacco Control (FCTC), in force since 2005. There are currently 182 parties to the FCTC, which has as its main objective “to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure”.

2020
An Early Assessment of the Impact of COVID19 in Malawi MwAPATA Institute The COVID-19 crisis has impacted every facet of Malawi's agricultural value chains. We present and evaluate new data from across the spectrum to begin to allow policy makers to make decisions with information on how the country has been affected and discuss the importance of continued monitoring. 2020
Phasing Out Combustible Cigarettes Author: Derek Yach This paper outlines rational, researched-based strategies for phasing out combustible cigarettes, including a “nudge” approach and logical regulatory actions. Central to this plan are scientifically informed policies regarding THRPs. Unfortunately, the media and public officials have distributed so much misinformation about these products that an increasing numbers of smokers think their health risks are equal to that of combustible cigarettes. This view is not only inaccurate but dangerous, and public officials have an ethical and professional obligation to correct these misperceptions. 2020
Smoky Horizons: Tobacco And Empire In Asia, 1850 – 2000 Asia Public History Foundation Few have attempted to study the introduction and spread of tobacco cultivation in Asia using an analytical frame, which integrates the imperial economy, local social structures, and the commodity history of tobacco. This is a report on preliminary archival and ethnographic work on the economic and social relationship between tobacco cultivation and imperial expansion in Asia, focusing primarily on British India (today’s nation-states of India, Pakistan, and Bangladesh), China, and Japan. 2020
Manufacturing and Industrialization in Malawi: Trends, Opportunities, and Strategies MwAPATA Institute We review experiences from other fast-growing economies in sub-Saharan Africa and newly industrialized economies in East Asia to draw out lessons for Malawi’s industrialization strategy to promote employment, wealth creation, and reduced economic vulnerabilities associated with primary agricultural products. 2020
2020 Tobacco Transformation Index (TM) Ranking Report Foundation for a Smoke Free World The 2020 Tobacco Transformation Index TM represents the first comprehensive effort to evaluate tobacco companies’ commitments and actions as they relate to tobacco harm reduction.

The 2020 index assesses the activities and performance of the world’s 15 most globally and regionally influential tobacco companies as they pertain to tobacco harm reduction. This includes analyzing and comparing companies’ respective product offerings, sales performance, and capital investments for both high-risk tobacco products and reduced-risk alternatives. The 2020 index also compares companies’ activities and performance across 36 countries, which are divided into groups of low-medium income (LMIC) and high-medium income (HMIC). By monitoring and critically evaluating tobacco companies’ behavior, including actions that either support or impede tobacco harm reduction, the Index provides objective, transparent information to all stakeholders and incentivizes companies to act more quickly and responsibly than they otherwise would.

2020
Burning Issues Knowledge. Action. Change. This latest report in The Global State of Tobacco Harm Reduction series from UK-based public health agency Knowledge·Action·Change (KAC) examines the role of tobacco harm reduction. The authors show there is an urgent need to scale up tobacco harm reduction if its full public health potential is to be realized.

Their first report, No Fire, No Smoke that was published in 2018, documents the history and development of harm reduction, as well as use, availability and regulatory responses to safer nicotine products around the world.

2020
The Past, Present, and Future of Land Use in Malawi: A Background Review MwAPATA Institute The history of land use, ownership, and development in Malawi is traced from the colonial era to the present. Juxtaposing challenges faced by estate holders and smallholders highlights potential for mutually beneficial partnerships. Examples of land use schemes are probed to explore options for Malawi. 2020

In September 2020, the Foundation's funding was reduced from USD 80 million in 2019 to USD 45 million in 2020, as confirmed by the tax return.

In 2018, the Foundation spent only about USD 6.46 million on grants to other organizations. In contrast, the Foundation spent USD 7.6 million–on public relations activities. [228]

In 2019, Foundation for a Smoke- Free World conducted the 2019 The Global State of Smoking Poll, a follow-up to the initial 2017 poll. The report "features an extensive evaluation of current smoking behaviors and use of alternative nicotine products, as well as beliefs and perceptions regarding the harmfulness and addictiveness of various nicotine products." [229]

Foundation for a Smoke-Free World sponsors the website Understanding Nicotine, a dynamic website that provides information on nicotine research and products. The link between the Foundation and its funder Philip Morris International is not immediately clear. [230]

India’s health ministry revised its guidelines for ‘Tobacco-free Educational Institutions’ to ensure that schools and students should not accept awards from tobacco manufacturers after a team from Delhi Public School in R.K. Puram participated in a competition sponsored by the Foundation for a Smoke-Free World. [231] In 2019, the Southeast Asia Tobacco Control Alliance has accused the Foundation for a Smoke-free World of hijacking its Smoke-free Index. [232]

An analysis of GlobalData's Tobacco Alternatives Influencer Network Platform revealed Charles A. Gardner, Director at the Foundation for a Smoke Free World, as the top tobacco influencer during the second quarter of 2020. [233]

Complete profile on the Philip Morris International-funded Foundation for a Smoke-Free World can be found here.

STOP, a partnership between The Tobacco Control Research Group at the University of Bath, The Global Center for Good Governance in Tobacco Control, The Union’s Department of Tobacco Control, and Vital Strategies, galvanized support for WHO from more than 279 organizations and individuals in 50 countries to publicly reject an approach for collaboration from a Philip Morris International-funded foundation. [234]

Foundation For A Smoke-Free World started an ongoing series of conversations with Derek Yach and "experts" in global health. The podcast series focuses on how smoking sits at "the nexus of many major health issues". [235]

In October 2020, the Foundation released the Tobacco Transformation Index. The Index ranks the world’s 15 largest tobacco companies on their relative progress toward, so-called "harm reduction". [236] According to the website, the report was developed through consultations with representatives of academia, associations, business, international organizations, investment community, media, NGOs, think tanks, and advocacy organizations. The Foundation claims that although tobacco companies are also stakeholders of the Index, they were intentionally excluded from the consultations [237] The company employs Euromonitor International and a private research consultancy SustainAbility to conduct the research. [238] More information on the relationship can be found on TobaccoTactics.

The Heru & Hapū Māmā Programme pilot in New Zealand was funded by the Centre of Research Excellence: Indigenous Sovereignty & Smoking as part of a programme of research supported by a grant from the Foundation for a SmokeFree World. The organisation disclosed the links to PMI Global Services Inc but did not mention "Philip Morris" by its full name. [239]

Interference

International Organizations

An investigative report published by Reuters in July 2017 revealed a large-scale secret campaign by Philip Morris International to undermine the World Health Organization Framework Convention on Tobacco Control [240], depicting “a company that has focused its vast global resources on bringing to heel the world’s tobacco control treaty.” [241]

Africa

In July 2017, The Guardian published a series of stories which detailed large tobacco companies, including Philip Morris International, have fought tobacco control efforts throughout Africa. [242]

Australia

The Australian Retailers Association (ARA) ended its relationship with global PR firm Burson Cohn & Wolfe, which had channelled funds from Philip Morris. According to the media, the association signed a $250,000 contract on February 1, 2020 to lobby the government for e-cigarettes to be legalised, on health grounds. The contract included an option to extend for a further six months, which would have taken total payments to AUD 500,000 over 12 months. Burson Cohn & Wolfe began working with the ARA in August 2019, initially under different financial arrangements. It’s believed that ARA had earlier contracts directly with Philip Morris. The Burson Cohn & Wolfe contracts were set up after the board expressed growing unease with taking tobacco funding. The ARA began setting up the Australian Retail Vaping Industry Association in September (ARVIA) in September 2019 to lobby to legalise e-cigarettes, working with another group, Legalise Vaping Australia. The two groups helped trigger a Senate inquiry into e-cigarettes, chaired by Liberal Senator Hollie Hughes. [243]

Australian medical professionals are fighting an application by Philip Morris International to sell its IQOS in Australia, warning there is "no evidence" the product is any safer than smoking cigarettes. The Royal Australian College of General Practitioners and Australian Medical Association have written to the Therapeutic Goods Administration, asking the regulator to reject the application until the health impacts have been properly studied. [244]

A series of Philip Morris-sponsored articles about vaping published on the website of The Australian newspaper may breach national tobacco advertising promotion laws. [245]

Correspondence obtained by the Australian Broadcasting Corporation (ABC) revealed that in 2019 Philip Morris sent meeting requests and pro-vaping letters to Prime Minister Scott Morrison, Health Minister Greg Hunt and Minister for Indigenous Australians Ken Wyatt, among others. The ABC is not aware any meetings with the three ministers took place, but health groups are troubled by the tobacco industry's continued efforts to influence Australian health policy. [246]

In October 2018, Guardian reported that Philip Morris International has been lobbying the members of Australian federal government to overturn Australia’s ban on vaping, but its efforts remain hidden from the public as Philip Morris International was not required to register as lobbyist because it uses own staff rather than third-party consultants. Guardian Australia reported Philip Morris International has been seeking meetings with Coalition MPs as part of its bid to overturn the vaping ban. Some within government have refused to meet with the company. Philip Morris International has also placed prominent ads on page three of both the Australian and the Australian Financial Review, calling for staff to help it achieve a “future without cigarettes” and a “smoke-free Australia”. Tobacco advertisements are banned under Australian law, but Philip Morris appears to have relied on an exemption allowing job ads.[247]

Philip Morris International disclosed the following political contributions:

Political organization Liberal Democratic Party National Party of Australia (Federal Division) John McEwen House Pty Ltd (an "associated entity" of the National Party)
2020 [248] 34,578 NA NA
2019 [249] 7,137 NA NA
2018 [250] 30,143 25,568 15,396

Colombia

Philip Morris International signed an agreement with the National Police and the National Federation of Departments to provide training to enforcement officers working on combating tobacco "illicit trade". [251]

European Union

As of May 2021, there are no Philip Morris International-affiliated persons accredited for access to European Parliament premises. Kristof Doms, Vice President Fiscal Affairs, International Trade and ITP is in charge of EU relations. [252] A New Year's Eve concert in Brussels, organised by the Slovak Permanent Representation to the European Union and under the patronage of Miroslav Šefčovič, EU Commissioner, was co-sponsored by Philip Morris International. [253]

In 2013, Philip Morris International spent EUR 5.25 million to lobby members of European Parliament. The amount was the highest for any company in the European Union that year. [254]

Philip Morris worked with Strategic Research Corporation in Brussels between February 2019 and January 2020. The financial exchange for the services was less than EUR 9,999. [255] EU Transparency register lists Philip Morris International as a member of various associations and networks around the world, including:[256] AmCham EU, The American European Community Association (AECA), European Policy Centre (EPC), Kangaroo Group, BusinessEurope, VBO-FBE, European Communities Trade Mark Association (ECTA), MARQUES, , Lithuanian Confederation of Industrialists, American Chamber of Commerce of Lithuania, Spanish Tobacco Roundtable, Ass. Industrial Portuguesa (AIP), Economiesuisse, Czech Foodstuff Chamber, Czech Association Branded Goods, Centromarca, CEOE, Estonian Chamber of Commerce, Latvian Chamber of Commerce, Latvian Traders Association.

Corporate Europe Observatory published an analysis of leaked documents outlining the lobbying strategy of tobacco giant Philip Morris International , highlighting top 10 Members of European Parliament with the strongest relationship with Philip Morris. They highlighted a top-10 of MEPs with the strongest relations to Philip Morris, including Othmar Karas, Christofer Fjellner and Wim van de Camp. [257]

Philip Morris Intenational wrote to Directorate-General for Health and Food Safety of the European Commission to ask whether the Comission would “officially delay the introduction” of the track and trace system. x

Germany

A profile on Philip Morris International in a German daily Spiegel revealed Philip Morris International is hoping governmental requirements for its new products will be loosened. For instance, they'd like to be rid of the compulsory "smoking kills" banners that adorn their every advertisement. And once they've completed all the necessary studies and long-term investigations, they would like the regulatory watchdogs to allow the tobacco companies to advertise their new products as "safer." [258]

Philip Morris International disclosed the following political contributions:

Political organization CDU - Christlich Demokratische Union CSU - Christlich-Soziale Union in Bayern SPD - Sozialdemokratische Partei Deutschlands FDP - Freie Demokratische Partei CDU Saxony CSU Obermenzing CSU Munchen Land
2020 [259] 17,633 17,633 17,633 17,633 8,350 2,268 2,209
2019 [260] 16,533 16,533 16,533 16,533 NA NA NA
2018 [261] 17,468 19,797 17,468 17,468 NA NA NA

Hong Kong

Philip Morris International is pushing for Hong Kong health authorities re-consider their intention to to ban e-cigarettes and other new tobacco products. Philip Morris International used the latest findings from the Royal College of Physicians in the U.K. The report reads: "“E-cigarettes are not a gateway to smoking – in the UK, use of e-cigarettes is limited almost entirely to those who are already using, or have used, tobacco... " [262]

Indonesia

Philip Morris International estimates that the 2019 tax hike will cause a the total cigarette industry in Indonesia decline by around 6-7 percent in 2020.[54]:32 In 2018, four ministers of non-health departments fostered relationships with and endorsed events sponsored by tobacco companies. The Minister of Social Affairs granted the “Padmamitra Award 2018” to PMI’s local subsidiary, PT HM Sampoerna, for its CSR programs on disaster alert systems. The Minister of Industry and the Minister of Labor attended Sampoerna’s CSR program for tobacco retailers,43 ”SRC National Retail Festival” and were photographed with the President of Sampoerna while they were wearing SRC jackets with a logo that said “Let’s go SRC” The Minister of Labor promoted the tobacco industry as an important employer and source of finance. The Minister of Cooperatives and Small and Medium Scale Enterprises attended a Sampoerna Entrepreneurship Training Center in Bali, endorsing its contribution to small entrepreneurs.44 Two of these ministries come under the Coordinating Ministry of Economic Affairs, which made important decisions in 2018 that undermined tobacco control. The Coordinating Ministry appointed a think tank, Independent Research and Advisory Indonesia, headed by the former CEO of Sampoerna Foundation,45 to develop a new Tobacco Roadmap to promote the growth of the tobacco industry through 2045. Four months after the Tobacco Roadmap was released, the government announced there would be no tobacco tax increase in 2019 and revoked a tobacco excise simplification policy.46 The cancellation of the tax increase and annulment of the tobacco excise simplification plan illustrate the extent of influence of the industry on the government.[206]:15

Indonesian Minister of Education and Culture Nadiem Makarim was criticized for passing the Putera Sampoerna Foundation as one of the recipients of the grant in the Mobilization Organization Program. The Foundation is owned by PT Hanjaya Mandala Sampoerna Tbk, a subsidiary of Philip Morris International. [263]

Ireland

Ireland has long been attractive to large companies because of its low rate of corporation tax and the favourable way that intellectual property profits and dividends within the EU are taxed. Philip Morris International allegedly moves large dividends to the country and interest payments through PMI Insurance Ireland Ltd to other countries, including Switzerland. [264]

Kazakhstan

Kazakhstan’s authorities proposed changes to heated cigarette marketing and packaging regulation in the Eurasian Economic Union. The authorities proposal to the Union included an increase to the size of inscriptions and pictures warning about the dangers of smoking from 50 to 65 percent. The Russian Ministry of Health has also made similar recommendations. [265]According to Forbes Russia, manufacturers disagree with the proposed changes and some sources argue that this step may lead towards halting heated cigarette production in these countries. [266]

Maylaysia

In Malaysia, Philip Morris International routinely meets with government officials through activities of AMCHAM which the organization is a board member. In October 2018, officials from the Malaysian Ministry of Finance and Inland Revenue Board briefed AMCHAM’s Investment and Taxation Committee. Also present at this briefing were officials from the Ministry of International Trade and Industry and the Malaysian Investment Development Authority. This presents challenges for government officials to avoid meeting with PMI executives at these AMCHAM events. [206]:21

Mexico

Philip Morris International said that it expects Mexican authorities to streamline laws to approve the sale of its IQOS heated cigarette, following a sale approval by the United States FDA. [267] In August 2020, the company reported that 20,000 Mexican smokers migrated to IQOS to date. [268]

Philip Morris International is behind #futurosinhumo website, requesting the Mexican public to sign a petition that would allow the sale of reduced-risk products in the country. [269] As of November 2018, the same website is now available in Colombia, promoting e-cigarrettes and IQOS as “healthier” choices. [270]

In 2019, two initiatives to reform the Mexican General Law on Tobacco Control to regulate ENDS were presented in the Senate. There was no open or public discussion allowed. Within a few days after the second reading was presented, the Health Committee had a resolution which was supportive of the tobacco industry position, and far removed from the original content of the initiatives. In 2018, the lower chamber held a forum on new products to discuss the legislative proposal presented by a congressman who sought to eliminate the regulations on ENDS. In March 2018, Philip Morris México was invited as a principal speaker. [271]

Moldova

In 2019, Newspaper Republik revealed that Swiss diplomats had approached the authorities of the Republic of Moldova on behalf of Philip Morris International, to request that the tobacco company be given an opportunity to discuss new tobacco legislation being proposed in Moldova. [272]

Pakistan

Pakistan Tobacco Company has launched a campaign to cultivate forests through aerial seeding in collaboration with the Pakistani Ministry of Climate Change. [273]

In 2020 Philip Morris International and British American Tobacco allegedly manipulated a tender process to award a contract for tracing illicit cigarettes to their preferred company. In 2018, Philip Morris International allegedly bribed a Senior Customs official to gain confidential information. [274]

The Philippines

Manila Times published an article on the alleged benefit of heated cigarettes, following a string of pro-vaping articles from last month. According to the article, the introduction of “non-combustible alternatives” has helped to reduce the smoking rate by nearly a third in three to four years. The quote was attributed to a “public health expert” Kumamaru Hiroya, vice director of the AOI Universal Hospital in Kawasaki who spoke at a webinar entitled “Tobacco Harm Reduction and Novel Nicotine and Tobacco Products-Evidence from the Japanese Market”. Hiroya is also a member of the Expert Advisory Group of the Coalition of Asia-Pacific Tobacco Harm Reduction Advocates, with links to the PMI-funded Foundation for a Smoke-Free World. Hiroya said: “the launching of HTPs [heated cigarettes] like IQOS from PMI in 2014, following a market test in 2013, led to a substantial decrease in the smoking rate over the next three to four years”. The event was moderated by Yvonne Lucas from a strategy and research consulting group, Frost & Sullivan, who have previously worked with PMI. [275]

South Africa

Philip Morris South Africa previously contributed to the Free Market Foundation, a South African libertarian think-tank. [276]

Tobacco Tactics reported a number of tobacco companies, including British American Tobacco were a donors to the Atlas Network in 2015 and 2016. According to the organisation's Wiki "internal tobacco industry documents show the Atlas Network has had a longstanding funding relationship with the tobacco industry." [277]. Full profile on the organisation can be found here.

Switzerland

It appears that a large part of Philip Morris International's annual profits are moved to entities in the country, mainly from holding companies in the Netherlands. However, due to the secretive nature of Swiss banking laws, this money is difficult to trace, making it difficult to hold the company to account. [264]

During the eighth Conference of the Parties (COP8), in October 2018 in Geneva,Philip Morris International (PMI) was hosting a science event promoting its new products. Moira Gilchrist, Philip Morris International’s Scientific and Public Communications Officer, used the company's '@PMIScience' Twitter account to invite the Head of the Convention Secretariat for a visit. [278]

Former head of the United Nations office in Geneva Michael Moller wrote an appeal to Secretary-General António Guterres suggesting that it may be time to end a moratorium on U.N. cooperation with the tobacco industry. This memo has fueled suspicions among some staff that the influence of tobacco giants—including Japan Tobacco International and Philip Morris International. [279] Top UN officials are banned from liaising with tobacco industry representatives on any type of joint initiative, but that hasn’t stopped lobbyists from quietly pushing their agenda within the organisation. [280]

Thailand

PMI is actively lobbying the Thai government to reverse a ban on smoking alternatives like e-cigarettes and heated tobacco products. The company has met with the Ministry of Commerce and the Excise Department and has sent numerous scientific studies on the health advantages of smoke-free alternatives to the Ministry of Public Health. [281]

United Kingdom

As of January 2020, Philip Morris International is listed as a member of Scottish Grocers Federation a front group 'promoting responsible community retailing by lobbying, communication, networking and advice.' As of 2018, Japan Tobacco International and Imperial Tobacco were both listed as members on the organization's website.[282]

Philip Morris International, British American Tobacco, Japan Tobacco International, Imperial Brands and Juul are all members if the UK Vaping Industry Association (UKVIA), United Kingdom's leading forum for supporting, developing and promoting the vaping industry. [283] In July 2018, the UK Government threatened to take Philip Morris International to court unless it stops illegally targeting UK consumers with tobacco adverts for "healthier" tobacco products from shops around the UK. [284] British Conservative Party politician Maria Caulfield MP hosted an afternoon reception on behalf of Philip Morris Limited at the UK's House of Commons. [285]

In August 2020, Patrick Muttart, External Affairs Director at Philip Morris International received a letter from Rebecca Pow MP, Parliamentary Under Secretary of State in response to the company's July 6 letter related to smoking and littering. She mentioned in the letter that "the [UK] Government is prepared to extend the offer of a roundtable discussion between various stakeholders, including tobacco product manufacturers as well as Keep Britain Tidy, to discuss progress on the commitments the industry made." [286]

Ukraine

The Anti-Monopoly Committee of Ukraine fined four cigarette manufacturers and distributors, including Philip Morris, JTI Ukraine, Imperial Tobacco, British American Tobacco, as well as the Tedis-Ukraine distributor will appeal the decision of the Antimonopoly Committee for a fine of UAH 6.5 billion (USD 265 million). The AMCU says there was producers' conspiracy to prevent new potential participants from entering the tobacco distribution market. [287] Philip Morris International filed a lawsuit for bilateral investment arbitration against the government in connection with the decision of the Antimonopoly Committee of Ukraine to fine them. [288]

United States

In Q1 of 2021, 535 GROUP, LLC lobbied for PMI Global Services Inc., earning USD70,000. The report was filed on April 19. The Issues lobbied on:

  • Monitor Fiscal Year 2022 Agriculture Appropriations (Both U.S. Senate and U.S. House of Representatives)
  • Implementation of Family Smoking Prevention and Tobacco Control Act (Both U.S. Senate and U.S. House of Representatives) [289]

Prominent U.S. lawmakers, including Senators Elizabeth Warren, Richard Durbin and Richard Blumenthal, sent letters to PMI and BAT alleging they attempted to “profit off the back of a global health crisis”. The letters sent to BAT and PMI in December cite a Stanford University study finding tobacco companies promoted their products during the pandemic on social media platforms popular with young adults. Some posts even pitched the products as a solution for stress relief during Covid-19. [290]

In March 2020, Philip Morris International registered the following lobbying firms as its lobbyist in the United States.

Lobbying expenses reported by subsidiary PMI Global Services in 2019:
Firm Hired Reported Contract Expenses Issues lobbied Names
*Squire Patton Boggs [291] NA NA NA
Summit Park LLC USD 50.000 per quarter

USD 100.000 in total (as of 28th July 2020)

Modified risk tobacco products NA
Stewart Strategies and Solutions, LLC Approximately USD 80.000 Tobacco issues; H.R. 233, Protecting American Lungs and Reversing the Youth Tobacco Epidemic Act of 2020 and other healthcare Jennifer Stewart

Ebony Simpson Kimberly Woodard

Agencies lobbied since 2020: Food & Drug Administration (FDA), House of Representatives, U.S. Senate

Firms Hired Total Reported by Filer Reported Contract Expenses

(in USD) [292]

Lobbyists hired in 2019 [293]
PMI Global Services 6,230,000 Davis, Brandie

Huenemann, Jon Jacobs, Stephen Paulsen, Zach Reif, Kristin

Akin, Gump et al 540,000 Fazio, Vic

Friedman, Francine Pagano, Ed Tucker, James R Jr White, Valerie

Capitol Tax Partners 240,000 NA
Cogent Strategies 230,000 Adams, David S

Gerard, RandallR Kauders, Andrew Purvis, Shellie

FTI Government Affairs 230,000 Cormney, Kyle

Murray, Jefferies Styles, Scott B

Hogan Lovells 150,000 Cutler, Aaron S
Ingram Group 60,000 Bunning, Amanda

Lowell, Brandi

Mathis Harple Group 45,000 Harple, Charles

Mathis, Michael E

Ogilvy Government Relations 100,000 Buchanan, Dee

Giblin, Chris Lass, Conrad A Novascone, Todd Shumack, Tucker

List of issues lobbied on in 2019 [294]:

Issue Specific Issues No. of Reports (Center for Responsive Politics)
Tobacco 6 7
Foreign Relations 3 5
Homeland Security 2 2
Fed Budget & Appropriations 1 1

Vietnam

Experts gathered at Vietnamese Ministry of Health workshops which warned about the increase in e-cigarette use amongst youth in the country, especially high-school students. Experts further highlighted PMI’s continuous efforts to promote its IQOS heated cigarette as a “modified risk tobacco product” based on the United States FDA approval. Experts warned that the use of mass media and social media further spreads misinformation about the product. [295]

Political Spending

For a list of political contributions in the United States look here.

Research and Development

By December 31, 2019, Philip Morris International hired 430 R&D Experts and has close to 6,300 pending patent applications.

Robert G. Eccles, a Professor of Management Practice at Harvard Business School and a Visiting Professor of Management Practice at Saïd Business School, University of Oxford is currently consulting with Philip Morris on sustainability, social impact, and investor engagement. Complex profile on the engagement can be found on Tobacco Tactics website here.[10]:8

Philip Morris International released a “scientific study” titled Unsmoke: Clearing the Way for Change. The two main points of the study are the impact of smoking on personal relationships and the lack of information available about smoke-free products. [296]

PMI Science offers a 2-year Postdoctoral fellowship at the company's R&D Center in Neuchâtel, Switzerland for researchers from a variety of backgrounds. [297] PMI Science created a tool made for the scientific community, regulators, and anyone with a general interest in PMI’s science, The Smoke-Free Up Close experience. This experience provides "an understanding of the development and assessment behind our smoke-free products in an interactive and experiential way." [298]

Sky News reported that IQOS would potentially reduce the number of noxious chemicals by 95 per cent, though research is still being carried out. [299] Swiss Sonntags Zeitung reported that highly dangerous toxins escape from the filters of IQOS when polymer filters are heated to 100 degrees Celsius. [300]

Phillip Morris International published a white paper: 'Public Health —Much Harder than Rocket Science'. The document was presented to guests at the 2019 World Economic Forum gathering in Davos, Switzerland. The paper called for a ‘collaborative approach to ending smoking.’ [301] Philip Morris once again attended the World Economic Forum in 2020 where Andre Calantzopoulos, Philip Morris International CEO, discussed the company's regulatory challenges and his views on vaping. [302]

According to Guardian, Philip Morris International funded and supervised research on the impact of plain packaging in Australia and insisted on seeing it before it was published. The study was "widely disseminated in the media and used by the tobacco lobby to make the case that the health initiative had no discernible effect on smoking rates among the young in Australia, and therefore should not be introduced in the UK." [303]

Philip Morris Korea Inc. strongly refuted the finding by the South Korean government that underscored health risks of heated tobacco products. If found guilty, the company could face punitive action. [304]

Portal Chemical & Engineering News reported that representatives from British American Tobacco, Japan Tobacco International, Philip Morris International, and Reynolds American attended the annual meeting of the American Society for Cellular & Computational Toxicology focused on non-animal toxicology testing. The website cited the ultimate goal to:

  "to convince officials at the U.S. Food & Drug Administration’s Center for Tobacco Products (CTP) that in vitro methods for predicting respiratory toxicology in humans are ready for prime time." [305]

A study conducted by Philip Morris International claims that smoking IQOs resulted in a “significant reduction” in lung-tumor formation in mice compared with traditional burnt tobacco. According to Bloomberg, the company studied the effects in mice of different levels of aerosol from heated tobacco, cigarette smoke and fresh air over 18 months. [306]

In 2017, Philip Morris International published 46 peer-reviewed papers in leading scientific journals. In 2017, Philip Morris International filled over 170 new patent applications. Philip Morris International currently have more than 2,900 Reduced Risk Products related patents granted worldwide and over 4,600 such patent applications pending.[307]

Reporting and Regulation

The US FDA authorized Philip Morris Products S.A. to sell IQOS and three types of Heatsticks in the United States. The agency made it clear that it does not mean the products are safe or “FDA approved". [308] As of July 2020, Philip Morris International can market its IQOS as reducing consumers’ exposure to harmful chemicals found in cigarettes. [309]

Philip Morris International refers to IQOS as products with "potential to contribute to better health outcomes for adult smokers who switch to them completely, since they can significantly reduce exposure to the toxicants in cigarette smoke that are known to cause smoking-related diseases." [310]

The agency granted an ‘exposure modification’ order, which allows PMI to market IQOS in the U.S. using the following claims:

  • “The IQOS system heats tobacco but does not burn it”
  • “This significantly reduces the production of harmful and potentially harmful chemicals”
  • “Scientific studies have shown that switching completely from conventional cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals” Philip Morris has repeatedly used the FDA decision to lobby for heated cigarettes regulatory changes around the world including Canada, Hong Kong, Mexico, Argentina, Colombia, Honduras, Uruguay, Nigeria, Philippines, South Africa, and South Korea. [311]

However, independent analyses of Phillip Morris’s clinical data show that switching from smoking to IQOS does not lead to significant improvements in pulmonary inflammation and function or in biomarkers predictive of major illness. [312]

Philip Morris urged the Indian government to create a regulatory environment for “scientifically substantiated smoke-free alternatives” after the US FDA authorised the sale of the product in the United States. [313]

  " I don't think anybody wants to ban e-vapor products in the U.S. I think it's an opportunity for us and Altria to move IQOS in the U.S., especially once we get authorization for the IQOS 3 version." - Andre Calantzopoulos, CEO Philip Morris International [314]

The FDA has not ruled that IQOS is safer than cigarettes. Philip Morris International acknowledges that IQOS “has not been demonstrated that switching to the IQOS system reduces the risk of developing tobacco-related diseases compared to smoking cigarettes.” [315]

Because of the many concerns raised regarding IQOS, other countries have not approved Philip Morris International’s attempts to have IQOS officially recognised as a reduced risk tobacco product. For example, the Italian Ministry of Health denied the company’s application to have IQOS recognized as a reduced exposure and reduced risk product on the grounds of insufficient substantiating evidence. [316]:3

Investigations

According to an investigation by OCCRP, Philip Morris’s representative in Burkina Faso has allegedly made millions from smuggling Philip Morris’s cigarettes through West Africa, interviews, court files, and leaked documents suggest. For years, he worked with notorious Nigerien drug lord ‘Chérif Cocaine’ to traffic Marlboros north to Libya. He also ran a major warehouse near Burkina Faso’s border with Niger and Mali that supplied illicit tobacco to militants from northern Mali. [317]

Guardian reported Philip Morris International, British American Tobacco and Imperial Brands are allegedly buying tobacco leaves that could have been picked by exploited African migrants working in Italy. [318]

The US House of Representatives committee has asked e-cigarette manufacturers to hand over details about the health impact of products, heaping renewed scrutiny on the popular devices. The energy and commerce committee wrote to Fontem Ventures, a subsidiary of Imperial Brands, the tobacco manufacturer, which owns the Blu vaping brand, Reynolds American, the US business of British American Tobacco, Japan Tobacco International and Juul. [319]

According to the Independent, British American Tobacco, Imperial Brands, Japan Tobacco International and Philip Morris International have all shifted their corporate structures to minimise their tax bills in the United Kingdom, researchers from the University of Bath found. Despite being headquartered in Britain, Imperial Brands paid an effective rate of just 13 per cent over the past seven years, during which corporation tax has varied between 20 per cent and 28 per cent. British American Tobacco is also based in the UK but paid “virtually no” corporation tax over the same period, including four consecutive years (2011-14) where it paid nothing at all, the paper found. [320]

In 2019, Philip Morris international urged Thailand to drop criminal charges against its Thai subsidiary after a second World Trade Organization ruling that the Asian nation had failed to comply with regulations on cigarette imports. [321]

The Russian Federal Tax Service has filed claims for 60 billion rubles to the Russian divisions of Imperial Tobacco, British American Tobacco, Philip Morris International, and also Don Tobacco, without taking penalties and fines. [322]

India's main financial crime-fighting agency is investigating Philip Morris International’s Indian partner Godfrey Phillips for alleged violation of the country's nine-year-old government ban on foreign direct investment in the industry. [323] Members of the Egyptian Parliament are preparing to launch a thorough investigation into the activities of Philip Morris Misr LLC after several allegations are made of the tobacco company attempts to sack Egypt’s national industry of cigarettes. [324]

As of September 2018, U.S. national securities law firm Faruqi & Faruqi is investigating potential claims against Philip Morris International, encourages investors who suffered losses exceeding USD 100,000 investing in the company to contact them. [325]

Tobacco Litigation

A lawsuit filed by a former employee of the Foundation for a Smoke-Free World alleges that the Foundation coordinates its activities with several tobacco companies including PMI and Altria. The lawsuit questions the independence of the Foundation and suggests that the organisation goes so far as to promote the tobacco companies’ products and is part of tobacco industry’s marketing activities. The plaintiff alleges the Foundation violates the conditions of its tax-exempt status in the United States, and that she was wrongfully fired from the Foundation when she questioned these activities. [326]

Subsidiaries of British American Tobacco are engaged in on-going legal battles against Philip Morris International in the United States and Romania, claiming the company infringed on patents BAT developed for its vaping products. [327]

Tobacco giant Philip Morris Italia Srl is likely to end up on trial. The company is accused of bribing several executives of the Customs and Monopoly Agency [328]

Thai criminal court ruled that Philip Morris is guilty of evading taxes for under-declaring cigarette imports from the Philippines112 and ordered it to pay USD 39.7 million. [329]

State Fiscal Service settled the case by abolishing the notification for USD 23 million taxes and penalties based on Philip Morris Ukraine’s claim that it was granted conditional exemptions from import duties and VAT during the covered period. [329]

British American Tobacco sued Philip Morris International in the United States and Germany, alleging that the tobacco heating technology used in IQOS devices infringed its patents. [330]

Philip Morris International has failed in its efforts to have a UK e-cigarette maker’s trademark cancelled, after the UK Intellectual Property Office (IPO) said it had failed to prove the reputation of its ‘IQOS’ product. Last April, Philip Morris filed at the UK Intellectual Property Office for the cancellation of UK company All Vape’s trademark for its ‘QIS’ e-cigarette brand, claiming it was too similar to ‘IQOS’. [331]

Madrid’s 3rd Commercial Court condemned Philip Morris Spain, S.L. for carrying out acts of unfair competition: illicit advertising of IQOS and tobacco HEETS in Spain. [332]

Jurors awarded nearly $9.7 million Thursday to a Massachusetts smoker for the role it found Philip Morris played in her lung cancer. Greene v. Philip Morris, 1581CV01808. The Middlesex County Superior Court jury deliberated for more than 8 hours across two days before finding Philip Morris’ involvement in a conspiracy to hide the dangers of smoking ultimately led to Patricia Greene’s 2013 lung cancer. [333]

A Suffolk Superior Court jury awarded a USD 21 million judgment against Philip Morris USA to the family of a 59-year-old Lynn man who died of lung cancer in 2016 after smoking the company’s cigarettes for most of his life. [334]

Brazil's solicitor general's office is suing British American Tobacco Plc and Philip Morris International to recover the public health treatment costs of tobacco-related diseases over the last five years. [335] This move had been praised by the World Health Organisation. [336] A lawsuit, filed at the Administrative Court of Bogota by the local Colombian Consumer Education Association - Educating Consumers, alleges that the Superintendency of Industry and Commerce has allowed Philip Morris to promote its IQOS heated tobacco product since 2017, even though tobacco advertising is prohibited by law in Colombia. [337]

A Canadian court has upheld the bulk of a decision that ordered three tobacco companies to pay billions in damages. The judgment involves class action suits that were consolidated against Imperial Tobacco Canada, Rothmans Benson & Hedges and JTI-MacDonald. [338]

Philip Morris (New Zealand) is suing British American Tobacco (New Zealand), alleging its larger rival is breaching competition law by locking retailers into contracts designed to preserve its dominance in a NZD 2.5 billion market. [339]

The Constitutional Court in Kampala has thrown out a petition by the British American Tobacco Uganda against government over the Tobacco Control Act 2015. BAT Uganda dragged government to court challenging the constitutionality of the act that came into force on May 18, 2016 six months after the president had assented to it. [340]

A full list of tobacco industry litigation cases can be found here.

In recent years, Philip Morris has also filed numerous legal challenges, both in national and international courts, to strong measures designed to reduce smoking adopted by Australia, Canada, France, Norway, Panama, Uruguay and the United Kingdom. One of the company’s favorite tactics has been to challenge tobacco control laws as violations of international trade and investment agreements. Examples of the company’s legal challenges include:

  • Philip Morris International challenged Australia’s pioneering law requiring plain cigarette packaging both in Australia’s courts and in an international tribunal as a violation of a bilateral investment treaty between Australia and Hong Kong. The company lost both cases. According to media reports, Philip Morris has also helped finance an ongoing World Trade Organization challenge that several countries filed against Australia’s plan packaging law (Australia has reportedly won the case, but the World Trade Organization has not officially released its ruling).[341]
  • Philip Morris challenged Uruguay’s strong cigarette warning and labeling laws as violations of a bilateral investment treaty between Uruguay and Switzerland. In a landmark ruling, an arbitration panel of the World Bank ruled for Uruguay and ordered Philip Morris to pay Uruguay’s legal costs. [342]
  • In Thailand, Philip Morris’ ongoing legal challenge temporarily stopped the Ministry of Health from increasing the size of pictorial health warnings on cigarette packs. [343]
  • In Colombia, a Philip Morris subsidiary is suing a local government for protecting kids and vulnerable populations by banning sales of cigarette and other tobacco products around schools and health facilities, among other sales restrictions.[344]

In 2015, a Canadian court has ordered units of British American Tobacco, Philip Morris International and Japan Tobacco Inc. to pay CAD 15.6 billion in damages to Quebec smokers after a 17-year legal battle. [345]

Philip Morris Korea Inc., which refuted the finding by the South Korean government that underscored health risks in heated tobacco products, presenting its own clinical study in a press briefing to defend its original argument that "smokeless tobacco can reduce health risks". The Korean Ministry of Food and Drug Safety announced earlier this month that IQOS emits 9.3 mg of tar, a level higher than that of conventional cigarettes (0.1-8.0 mg). [346]

Philip Morris executives Andre Calantzopoulos (CEO), Martin G. King (CFO) and Jacek Olczak (COO) sold off millions of dollars stock while withholding information about the company’s stagnant sales, investors claim in a class action. [347]

The Supreme Court of Canada ruled in July 2018 that British Columbia does not have to grant access to the personal health data of Canadian citizens to Philip Morris International to determine "whether government claims about the cost of treating smokers were accurate". In the current case, Philip Morris sought, in the words of the government:

  “electronic health care databases which contain health care information of every person in British Columbia who has received health care benefits. These databases include individual-level records of every hospital, medical and other health care attendance, diagnosis and treatment provided during the past 25 years to each insured person.” [348]

US federal judge has approved the request by three out-of-state cigarette manufacturers to seek communications between cigarette manufacturer Philip Morris and the state — including members of the General Assembly — as they seek to void a portion of the voter-approved cigarette tax increase. [349]

Liggett Group LLC, Vector Tobacco Inc. and Xcaliber International Ltd., LLC, plus Littleton resident and cigarette user Jennifer A. Smith, filed a federal complaint following the passage of Proposition EE, which created a tax on nicotine products and raised cigarette and tobacco taxes. They argue the voter-approved measure and the 2020 legislation that enabled it violate the U.S. Constitution by placing a minimum price on cigarettes." An attorney for the US International Trade Commission has recommended that the Commission find Philip Morris International to have infringed British American Tobacco’s patents, which would likely lead to PMI’s IQOS products being excluded from the US market as early as November 2021. [350]

A former employee of the Foundation for a Smoke-Free World alleges that the Foundation coordinates its activities with some of the world’s biggest tobacco companies including Philip Morris International and Altria. Further, the lawsuit alleges that the Foundation goes so far as to promote the tobacco companies’ addictive products such as electronic cigarettes and reinforces the tobacco companies’ marketing themes. For these reasons the plaintiff alleges the Foundation violates the conditions of its tax-exempt status in the United States, and that she was wrongfully fired from the Foundation when she questioned these activities. [351]

Partners and Allies

Accounting, Audit, Banking and Legal

Organization/Company Tobacco company relationship Relationship type Evidence of past or present formalized relationship
DLA Piper Legal Services In 2021, DLA Piper is advising Philip Morris International on its recommended public offer for Vectura Group plc, a public limited company whose shares are listed on the Official List of the London Stock Exchange. [352] 2021
American Election Services, LLC Professional Services Linda Piscadlo from American Election Services, LLC was the Inspector of Election at the 2021 Philip Morris International Virtual Annual Meeting of Shareholders in May 2021. [353] 2021
Value Balancing Alliance CSR Philip Morris International supporting the Value Balancing Alliance. The nature of the partnership beyond public statement is unclear. [354] 2019
Carto Research Philip Morris International partnered with the anti-littering NGO Litterati, data analyst CARTO, and high-tech clean city expert Cortexia to develop a global plastic litter model that will allow us to calculate the annual plastic litter footprint and measure plastic litter prevalence. [355] 2021
Cortexia Research Philip Morris International partnered with the anti-littering NGO Litterati, data analyst CARTO, and high-tech clean city expert Cortexia to develop a global plastic litter model that will allow us to calculate the annual plastic litter footprint and measure plastic litter prevalence. [356] 2021
Litterati Research Philip Morris International partnered with the anti-littering NGO Litterati, data analyst CARTO, and high-tech clean city expert Cortexia to develop a global plastic litter model that will allow us to calculate the annual plastic litter footprint and measure plastic litter prevalence. [357] 2021
Social Accountability International Research Philip Morris International partnered with Social Accountability International, which in conjunction with the Anker Research Network will be conducting living income benchmark studies studies in its sourcing markets. [358] 2021
Anker Research Network Research Philip Morris International partnered with Social Accountability International, which in conjunction with the Anker Research Network will be conducting living income benchmark studies studies in its sourcing markets. [359] 2021
International Code of Conduct Association CSR Philip Morris International partnered with the organisation to provide targeted human rights training. [360] 2021
Responsible Business Alliance CSR Philip Morris International claims to have participated in several responsible sourcing initiatives, including the Responsible Business Alliance Foundation’s Responsible Minerals Initiative, and continued our work on the RBA Foundation’s Responsible Workplace Program. [361] 2021
Azuri Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [362] 2020
Biofourmis Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [363] 2020
Biognosys Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [364] 2020
BOW Group Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [365] 2020
COMETBIO Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [366] 2020
Domisphere Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [367] 2020
Softhale Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [368] 2020
TreeTech Seed funding The company has received funding from PM Equity Partner (PMEP), a corporate venture capital arm of Philip Morris International. The USD 150 million fund invests in technologies and businesses aligned with Philip Morris International so-called "smoke-free future". [369] 2020
PricewaterhouseCoopers Auditor PricewaterhouseCoopers (PWC) are Philip Morris International's current auditors.[370] Appointed at the 2017 annual shareholder meeting. In 2017 PWC were selected by the office of the Directorate-General for Health and Food Safety, European Parliament, to perform an implementation study on ‘track and trace’ solutions in the tobacco industry. A question was raised if there would be a conflict of interest since PricewaterhouseCoopers offers it's own "track and trace" solution already and would potentially be in a position to audit themselves.[371] 2019
EY U.S. Auditor The Foundation for a Smoke-Free World used EY U.S. as the Foundation auditor in 2019. [372] 2019
Morgan Stanley Event Philip Morris International presented at the Morgan Stanley Global Consumer & Retail Conference in New York, December 2019. [373]

In May 2019, Philip Morris International Chief Financial Officer Martin King addressed investors at the Goldman Sachs Global Staples Forum in New York. [374]

2019
Crime Stoppers International Event Alvise Giustiniani, VP Illicit Trade Prevention, Philip Morris international was invited to give a presentation at the Crime Stoppers International conference in October 2018.[375] 2018
KPMG Contractor A KPMG conducted a study for British American Tobacco, Imperial Tobacco, Japan Tobacco International and Philip Morris International that revealed one in every ten cigarettes consumed in the European Union in 2013 were illicit. [376]

Philip Morris International has commissioned KPMG to produce the report again in 2019 [377] and 2020. [378]

2019
Banco Santander, S.A Contractor NA 2019
Barclays Bank PLC Joint Book-Running Manager Barclays Bank PLC is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019. [379] 2019
Credit Suisse Securities (Europe) Limited Joint Book-Running Manager Credit Suisse Securities (Europe) Limited is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
Deutsche Bank AG, London Branch Joint Book-Running Manager Deutsche Bank AG, London Branch is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
HSBC Bank plc Joint Book-Running Manager HSBC Bank plc is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
J.P. Morgan Securities plc Joint Book-Running Manager J.P. Morgan Securities plc is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
Société Générale Joint Book-Running Manager Société Générale is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
Banco Bilbao Vizcaya Argentaria S.A. Joint Book-Running Manager Banco Bilbao Vizcaya Argentaria S.A. is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
UBS AG, London Branch Joint Book-Running Manager UBS AG, London Branch is listed as one of Philip Morris International's Joint Book-Running Managers in the company's Final Term Sheet dated 29 July 2019.[379] 2019
Baker & Hostetler LLP Legal support The Foundation paid the law firm USD 2.11 million in 2018 in legal fees. In 2015, the law firm represented Philip Morris International and other tobacco companies in arbitration over proposed adjustments to the Tobacco Master Settlement Agreement. [228]:1 2019
EY Parthenon Research In 2018 and 2019, EY Parthenon was commissioned to produce a report for the Foundation for A Smoke-Free World with a supportive messaging of PMI’s lobbying. [380] 2019

Think-tanks, International Organizations & Academia

Organization/Company Tobacco company relationship Relationship type Evidence of past or present formalized relationship
Center for Policy and Governance (CPU Research CPU conducted a study on the key aspects of the informal economy in Bosnia and Herzegovina, Montenegro, Croatia and Serbia. The study was funded by PMI Impact. [381] 2021
Japan Foundation Sponsorship The Foundation has previously received funding from Japan Tobacco International. In 2021, Japan Tobacco International and Philip Morris International were sponsor of the Foundation's Future of Asia conference. [382] On May 17, organizers announced that Philip Morris International (PMI)’s Chief Executive Officer, Jacek Olczak, had cancelled his appearance at this year’s “The Future of Asia” conference and Philip Morris Japan (PMJ)’s logo was removed from the list of event sponsors.[383] 2021
Frost & Sullivan Research A paper by Frost & Sullivan in collaboration with Philip Morris International titled, “Tobacco Harm Reduction and Novel Nicotine and Tobacco Products: Evidence from the Japanese Market,” has found that the entry of HTPs has led to a drop of 34% in cigarettes sales. [384] 2021
The National University of Ireland Research The National University of Ireland senate awarded a higher doctorate to a US-based academic despite concerns over his past tobacco industry links. Higher doctorates recognise significant published work in a field, which academics must pay several thousand euro to apply for. Dr Daniel Ennis, an Irish-born academic who previously worked for US tobacco giant Philip Morris, had applied for a higher doctorate of science. [385] 2021
The Duke Center for Smoking Cessation Research The Duke Center for Smoking Cessation was initially funded by the Philip Morris corporation with over $37 million dollars. [386]
Meridian Events, Grants Meridian, one of PMI’s global grant initiative grantees, worked with PMI Impact in 2020 to deliver six events on “illicit economies”. According to Tobacco Tactics,the event included participants from the United States Department of Agriculture, USAID, representatives from the Ministry of Economic & Trade Affairs of Israel, among others. [387] 2020
The Basel Institute on Governance Research The Basel Institute on Governance received vital funding from PMI IMPACT to launch a project using their deep understanding of corruption to tackle the illegal wildlife trafficking. [388] 2019
USAID Service Provider Existing projects in Malawi run in partnership with USAID’s Feed the Future program and focus on trialing new varieties of crops and improving how soybean and groundnuts are cultivated.[87]:113 2019
Conciencia Research; Service-provider PMI’s Argentina affiliate, Massalín Particulares is working with an NGO Conciencia on eliminating child and forced labor. [87]:115 2019
Center for Digital Inclusion Research; Service-provider Philip Morris International is working with NGO Center for Digital Inclusion in Brazil to provide schools located in rural tobacco-growing areas with computer classes and access to technology.[87]:167 2019
Mekong Club Grantee Mekong Club is one of the grantees of the second funding round of PMI IMPACT. [389] 2020
ABF Lab Grantee ABF Lab (Analytisch-biologisches Forschungslabor) received funding from the Foundation for a Smoke-Free World in 2018 for “Phase 1 Biomarker Research” [163]:47 Max Scherer and Nikola Pluy from ABF also presented at Foundation for a Smoke-Free World Health, Science and Technology grantee meeting in May 2019. They provided an update on their project named: "Identification of biomarkers of exposure (BoEx) to different nicotine product user groups" [390] 2018
Euromonitor Grantee Philip Morris International and PMI Impact announced it would be funding market research company Euromonitor. [163]:51 2018
The Influence Foundation Grantee/ Sponsorship In 2019, both Philip Morris International and the Foundation For a Smoke-Free World were listed as funders of The Influence Foundation, owner of the online harm-reduction magazine, Filter. [163]:51 2018
Industry Transformation Coalition Member Philip Morris International is a member of the Industry Transformation Coalition, a community of corporations and organizations who are "embracing the challenge of business." [391] 2020
Transnational Alliance to Combat Illicit Trade (TRACIT) Member Philip Morris International is listed as one of TRACIT's members. [392] 2020
Ukrainian Institute for the Future Grantee The Ukrainian Institute for the Future has received funding from PMI Impact in 2019 to work on a project to research and engage with the public on the illicit tobacco trade.[393] 2019
Retailers Against Smuggling Grantee An academic institute based in Warsaw. This organisation received PMI Impact funding to research illicit trade in the EU. In 2019, the Institute of Law Studies organised a conference entitled “Combatting Illegal Tobacco Trade in the Era of Fast Change”. According to conference documents, the event was “organized by the ILS PAS presenting the outcome of research supported under the PMI Impact”. In a statement the organisation said: “The Institute has been established over 60 years ago, we value our academic freedom and we would never allow or endorse any publications which do not comply with the standards commonly accepted in the academic world.”[394] 2019
JHM-Pesquisa e Consultoria em Segurança Grantee JHM Pesquisa has received PMI Impact funding for a project to analyse illegal trade and related crimes in South America. It has also organised events in Brazil with TRACIT (Transnational Alliance to Combat Illicit Trade) on illicit tobacco trade. TRACIT is closely aligned with the tobacco industry.[395] 2019
Knowledge Action Change Event This London-based business describes itself as a “private sector public health agency.” It has received more than USD 1 million in contracts from the Foundation For A Smoke-Free World. It also organizes the Global Forum on Nicotine which has links with the tobacco industry.[396] 2019
Home Factasia Member Factasia, a Hong Kong-based lobby group, promotes looser regulations of tobacco and e-cigarettes across Asia. It says it does not act as an industry mouthpiece. Philip Morris International is one of its supporters.[397] 2020
EFFAT Member The European Federation of Food, Agriculture and Tourism Trade Unions (EFFAT) represents 120 trade unions across the European Union. Leaked internal documents from Philip Morris International have revealed that EFFAT’s tobacco lobbying activities were part of a larger, comprehensive and well-financed PMI campaign to undermine tobacco control policy. It denies tobacco industry funding. Some of its member unions represent tobacco companies.[398] 2020
Polish Confederation Lewiatan Member Polish organisation with members from BAT Poland and PMI Poland. Its website lists the organisation’s activities over the last 15 years, among which is successfully campaigning against tax rises and other benefits for the tobacco industry.[399] 2018
International Chamber of Commerce Member This Paris-based organization was founded in 1919 and bills itself as the world's largest business organization. It regularly issues reports sympathetic to the tobacco industry and lobbied against plain packaging proposals. British American Tobacco, Japan Tobacco International and Philip Morris International sit on its influential anti counterfeiting and piracy initiative.[400] 2020
US ASEAN Business Council Event The US-ASEAN Business Council concluded a four day Senior Executives Business Mission to Vietnam today with a meeting with Prime Minister H.E. Nguyen Xuan Phuc. Companies participating in the mission included Philip Morris. [401] 2017
Digital Coding Tracking Association (DCTA) Member The Digital Coding and Tracking Association (DCTA) is a front group, launched in 2013 by the four multinational tobacco companies: British American Tobacco, Imperial Tobacco, Japan Tobacco International and Philip Morris International. The DCTA has promoted the industry’s tobacco tracking and tracing technology, Codentify, often without disclosing its relationship to the tobacco industry. [402] 2020
Transparency International Turkey Grantee This organisation has received funding from PMI Impact in 2019 to carry out an initiative to tackle illict trade, including tobacco. The project is said to focus on "research, advocacy, awareness raising and capacity building activities". [403] 2019
Society for International Development Member Philip Morris International became the newest dues-paying member of the Washington chapter of the Society for International Development, an international network committed to advancing global development. [404] 2019
American Enterprise Institute Grantee According to a Guardian report, in 2017, the AEI wrote a letter to the US FDA, encouraging the agency to approve Philip Morris International's IQOS product for sale in the US. The letter said: "It is imperative that current US smokers have access to and be properly informed about safer options. [405] 2017
American Legislative Exchange Council (Alec) Grantee In 2017, the group wrote to the US FDA in support of IQOS, a product Philip Morris hopes to sell in the US market as less risky than cigarettes. PR Watch reported in 2014 that “tobacco conglomerate Philip Morris/Altria gave Alec $1,426,700 between 1995 and 2010 – significantly more than the approximately $50,000 a year it was previously reported to have given Alec." [405] 2017
Americans for Tax Reform Lobbying In 2017, Americans for Tax Reform wrote to the US FDA in support of IQOS, a Philip Morris International product. [405] 2017
Cato Institute Member As far back as 2000, internal Philip Morris documents made public through litigation show the Cato Institute listed as one of the company’s "national allies". [405] 2013
Fraser Institute Grantee Between 2012, the Fraser Institute accepted $100,000 from Philip Morris International, for “publishing research studies", according to Philip Morris' charitable disclosures. [405] 2012
Goldwater Institute Lobbying The Goldwater Institute has opposed tobacco taxes and supported Philip Morris International’s applications to sell new tobacco products in the US. In 2018, the Goldwater Institute's director of healthcare policy testified in favor of FDA approval for IQOS. [405] 2017
Heritage Foundation Lobbying The group has also opposed increase regulation on vaping. In 2017, the FDA was reviewing whether to allow Philip Morris International to sell a new product which heats but does not burn tobacco, called IQOS. That year, Heritage called on Congress to “stop blocking alternatives" to smoking. In 2018, the Heritage Foundation called on Congress and the US FDA to loosen e-cigarette regulations. The same year, a Heritage scholar testified to the FDA that IQOS had an “impressive record" and should be approved.[405] 2016
Independent Women's Forum Lobbying In 2017, an Independent Women’s Forum scholar testified to the US FDA that it should approve a new Philip Morris International product called IQOS, which heats but does not burn tobacco, so it does not unintentionally “punish women" by making it more difficult for them to quit smoking. An FDA advisory panel rejected Philip Morris's claims that the stick would be safer than smoking.[405] 2017
Institute for Policy Innovation Lobbying The Institute for Policy Innovation argued the US FDA should approve a new Philip Morris International product called IQOS for sale in the US. The product heats tobacco but does not burn it. In its comments, the Institute argued tobacco control "has partially morphed into a movement that is simply in opposition to tobacco companies". [405] NA
James Madison Institute Lobbying In 2018, the James Madison Institute testified the US FDA should approve the new Philip Morris International product, IQOS, which heats but does not burn tobacco. [405] 2016
John Locke Foundation Lobbying The John Locke Foundation has argued in support of selling new Philip Morris products in the United States. In 2017, the group joined several other free-market think-tanks to argue the US FDA should approve the PMI product the IQOS. [405] 2017
Maryland Public Policy Institute Lobbying The Maryland Public Policy Institute has repeatedly opposed tobacco taxes and supported the sale of new Philip Morris products. In 2017, the Maryland Public Policy Institute and several other free market thinktanks urged the US FDA to approve a new Philip Morris International product called IQOS for sale in the US. [405] 2017
R Street Institute Lobbying The R Street Institute has argued against regulating vaping products, while accepting donations from tobacco companies. In 2013, a physician identified as R Street Institute's "senior fellow in tobacco policy" argued for less regulation of e-cigarettes in a written comment to US FDA rule-making. As well, in 2017, the group testified to regulators that Philip Morris International “did a great job" in it application to sell its new IQOS product in the United States. An FDA advisory panel rejected Philip Morris's claims that the stick would be safer than smoking. [405] 2017
State Policy Network Lobbying Affiliated thinktanks, such as the Public Policy Foundation of West Virginia, have also lobbied the US FDA to approve a new Philip Morris product called IQOS, which heats tobacco but does not burn it, for sale in the US. An FDA advisory panel rejected Philip Morris's claims that the stick would be safer than smoking. The group has accepted multiple donations from tobacco makers in the last 10 years.[405] 2016
TechFreedom Lobbying TechFreedom has written favorably to the US FDA about a new Philip Morris International product called IQOS, which heats but does not burn tobacco. TechFreedom wrote the agency should “expeditiously" approve the new product. [405] 2017
Verite (2016) Contractor Philip Morris International's global program partner, Verité has guided the development of the company’s Agricultural Labor Practices Program Progress Code and the approach to dealing with labor issues in tobacco-growing. [406] 2018
International Organization for Migration Grantee Philip Morris International partnered with the International Organization for Migration (IOM) to provide assistance to the most vulnerable migrants and reduce exploitation and other forms of human-rights abuses in Italy's agricultural sector. The collaboration addressed immediate material needs, supports better access to social services, and provides legal and social counseling. The organization also provided emergency support to IOM in Serbia and the former Yugoslav Republic of Macedonia to build winterproof facilities for migrants at all stages of their journey. [407] 2016
Europtimum Lobbying The office of former French MEP Dominique Vlasto nurtured a special relationship with Europtimum, a lobby consultancy firm based in Strasbourg. Edouard Debra, the director and founder of Europtimum, is a former parliamentary assistant of Vlasto. Philip Morris International was one of Europtimum's largest clients, generating between EUR 150,000 and 200,000 turnover for Europtimum in 2013. Philip Morris France was another client, generating between EUR 50,000 and EUR100,000 in 2013. [408] 2014
Institute for Democracy and Economic Affairs Grantee According to Tobacco Watch, the Malaysian libertarian think tank Institute for Democracy and Economic Affairs started receiving funds from Japan Tobacco International and Philip Morris in 2015. That same year, the organization started publicly opposing to tobacco control measures. [409] 2015
Rahmat Lim & Partners, Malaysia (Allen & Gledhill) Litigation Law firm for Philip Morris (Malaysia) Sdn Bhd [410] 2018
Bustaman & Co Litigation Law firm for Philip Morris (Malaysia) Sdn Bhd [410] 2018
Australian Institute for Progress Lobbying The Australian Institute for Progress (AIP) has opposed plain packaging, questions the World Health Organization’s (WHO) capacity to control tobacco use, and criticized renowned tobacco control groups in south-east Asia. In 2016, the group’s former director, Dr Gary Johns, now the Commissioner of Australian Charities, attacked the World Health Organization's proposed international convention on tobacco for lacking transparency and excluding debate. The Southeast Asia Tobacco Control Alliance (SEATCA) said Johns’ letter was "riddled with false accusations". In 2018, the Australian Institute for Progress also signed onto a letter to the WHO opposing plain packaging, which removes branding from cigarette packs. Johns also consulted for the the International Tax and Investment Center, which at the time received funding from Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands tobacco. In his role at the ITIC, Johns attacked SEATCA as an “instrument of the World Health Organization".[405] 2018
Institute for Democracy and Economic Affairs (Ideas) Grantee It received funding from a Philip Morris International affiliate in 2015, and from a second in 2016 and 2017. It also received funds from Japan Tobacco International in 2015 and 2017. In response to questions from the Guardian, British American Tobacco said it donated to Ideas, but did not disclose which years.[405] 2017
Ukrainian Economic Freedoms Foundation Grantee Philip Morris donated $150,000 to the Ukrainian Economic Freedoms Foundation in 2017. In response to questions from the Guardian, Japan Tobacco disclosed it donated to the Foundation, though did not disclose which years. British American Tobacco said it currently supports this organization.[405] 2017
Oxford Economics Grantee Philip Morris International Management, one of PMI’s affiliates in Switzerland paid for a report prepared by Oxford Economics that found 52.3 percent of Malaysian cigarettes were illicit. [411] 2018
American European Community Association Member Philip Morris International is listed amongst members of the organization. [412] 2019
American Chamber of Commerce in Hong Kong Member Philip Morris Asia Limited has been a member of the Organization since January 2015 [413] and sponsored a number of events. [414] </ref> 2015
Kantar Research According to Tobacco Tactics, in 2018 Kantar undertook a USD 466,212 ‘State of Smoking Survey' on behalf of the Foundation for a Smoke-Free world. [415] 2018
The Kangaroo Group Member The Kangaroo Group promotes free trade across the European Union. In 2017, the Group’s tobacco industry members were listed as Barry Ronan from British American Tobacco, Mario Muller from the Confederation of European Community Cigarette Manufacturers, Alan Hardacre from Imperial Tobacco, Kristof Doms from Philip Morris International and Paolo Bochicchio from Japan Tobacco International. [416] 2017
The International Network of Nicotine Consumer Organisations (INNCO) Grantee Foundation for a Smoke-Free World awarded INNCO a grant to develop a business plan, which aims to “represent consumers of low-risk, alternative nicotine products and to promote tobacco harm reduction on the global stage.” [417] 2018
Factasia Member Factasia, a Hong Kong-based lobby group, promotes looser regulations of tobacco and e-cigarettes across Asia. Philip Morris International is one of its supporters, listed on its website. [418] 2020
Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) Member CAPHRA is a member of Foundation for a Smoke Free World-funded International Network of Nicotine Consumer Organisations and founded by Knowledge Action Change [419] 2020

Marketing, Conferences and PR

Philip Morris South Africa has launched a new campaign on Tinder that aims to encourage singles to stop smoking. The campaign, titled 'Unsmoke the world, one match at a time', has reached over a million people in two weeks on the match-making platform. [420] Philip Morris South Africa said its local investments will exceed R650 million by 2020, as it expands the footprint of IQOS nationally. [421]

In 2018, number of Romanian social media influencers and IQOS brand ambassadors, including @Christina_ich [422] and @Mirela.Bucovicean [423] posted about IQOS products. They often use IQOS-related posts with #ad. Some also have included the hashtags: #promisiuneaiqos (IQOS promise), #iqosisnotriskfree, and #exclusivfumatoriloradulti (only adult smokers). [422] [423] In October 2018, Philip Morris International won Gold Stevie Award in the Marketing Campaign of the Year - Corporate Reputation/ Professional Services category for the Philip Morris Makes a New Year's Resolution to Give Up Cigarettes. [424]


Organization/Company Tobacco company relationship Relationship type Evidence of past or present formalized relationship
Teguise City Council Sponsorship The Teguise City Council, in conjunction with its inhabitants, businesses, associations and visitors, and with support from Philip Morris International, would like to turn our island into the first in the country to earn the ‘SMOKE-FREE CULTURE’ CERTIFICATION. [425] 2021
Mach 9 Marketing and PR Mach9 is newly-launched agency from two former Philip Morris executives - Jaime Suarez and Albert Moufarrij Both. [426] 2021
Asia Sustainability Virtual Conference Event Jens Rupp, Head of Environmental Sustainability at Philip Morris International spoke at the 2021 Asia Sustainability Virtual Conference. [427] 2021
Vida News Media The Foundation for a Smoke-Free World paid over USD 677,000 to Vida News in the U.S. for the development of a media hub. It was listed as a grant rather than professional/communications expenditure. [428] 2020
Zodiak Broadcasting Station Media Zodiak Broadcasting Station in Malawi received a “charitable” grant for more than USD 42,000 from the Foundation for a Smoke-Free World. 2020
Goulder Family Foundation Stock holder Nonprofit Explorer by Propublica revealed the Foundation holds Philip Morris International stocks with the end of Year Fair Market Value of USD 58,215. [429] 2021
Robert F Schumann Foundation Stock holder Nonprofit Explorer by Propublica revealed the Foundation holds Philip Morris International stocks with the enf of Year Fair Market Value of USD 12,618. [430] 2021
Krisbin Foundation Stock holder Nonprofit Explorer by Propublica revealed the Foundation holds Philip Morris International stocks with the enf of Year Fair Market Value of USD 55,077. [431] 2021
Dyson Foundation Stock holder Nonprofit Explorer by Propublica revealed the Foundation holds Philip Morris International stocks with the enf of Year Fair Market Value of USD 175,131. [432] 2021
Ravitz Foundation Stock holder Nonprofit Explorer by Propublica revealed the Foundation holds Philip Morris International stocks with the enf of Year Fair Market Value of USD 247,705 and USD 37,679. [433] 2021
Bulgarian Pharmaceutical Days 2021 Event Steve Roulet from PMI Science talked about post-market evidence related to alternative nicotine-containing products at Bulgarian Pharmaceutical Days 2021. [434] 2021
Delphi Economic Forum Event PMI executives Jacek Olczak and André Calantzopoulos were amongst the 2021 speakers. Delphi Economic Forum is a nonprofit, nonpartisan organization working in close cooperation with civil society, public organizations, businesses and individuals. [435] 2021
PR Week PR The shortlist for the Purpose Awards EMEA 2021 from PRWeek, Campaign and Third Sector named André Calantzopoulos, former CEO of Philip Morris International as a nominee for its "Business Leader of the Year"category[436] 2021
Frontier Economics Research Philip Morris International funded a Frontier study that found that "England is on track to achieve a 'smoke-free generation' - defined as an adult smoking prevalence rate of 5% or below - by 2040." [437] Philip Morris International provided a response to the report on its website. [438] 2021
MSIntelligence (MSI) Research In November 2020, MSI filed a suit against Philip Morris Internationalfor the “spoilation by PMI of the intellectual property of MSI as well as the development of unfair competition.” The agency states that its study methodology (the intellectual property in question) was developed in 2002 to help PMI assess the illicit tobacco market. In legal proceedings launched against PMI in the New York Supreme Court, MSI claims it was dispossessed of this intellectual property by PMI. [439] 2020
KAM Media Research Philip Morris International commissioned KAM Media to conduct a survey on consumer preferences. [440] 2021
The Australian Media Philip Morris paid News Corp tens of thousands of dollars to run four "pro-vaping science" features in The Australian. [441] 2020
Dubrovnik Consultation Events As a result of Dubrovnik Consultation, Philip MOrris International released an outline of goals and areas of opportunity in regulatory policies, including taxation, for "tobacco harm reduction".[442] 2021
Bristol 24/7 PR and Marketing Bristol 24/7 received a GBP 25,0000 funding from Philip Morris followed a string of articles publicising the company. [443] 2021
Ad-comm PR and Marketing Among the agencies contributing to IQOS campaigns are: Thirteen a Japanese creative agency owned by McCann Worldgroup, ad-comm group (https://www.ad-comm.com/portfolio/iqos/), Publicis One, Leo Burnett (http://www.jake-starr.com/iqos), Adsapience, BCW, Publicis sapient, Klear (influencers USA), THAAT'S IT, Team IX, and likely others.[122]:63 2020
Publicis One PR and Marketing Among the agencies contributing to IQOS campaigns are: Thirteen a Japanese creative agency owned by McCann Worldgroup, ad-comm group (https://www.ad-comm.com/portfolio/iqos/), Publicis One, Leo Burnett (http://www.jake-starr.com/iqos), Adsapience, BCW, Publicis sapient, Klear (influencers USA), THAAT'S IT, Team IX, and likely others.[122]:63 2020
Leo Burnett PR and Marketing Among the agencies contributing to IQOS campaigns are: Thirteen a Japanese creative agency owned by McCann Worldgroup, ad-comm group (https://www.ad-comm.com/portfolio/iqos/), Publicis One, Leo Burnett (http://www.jake-starr.com/iqos), Adsapience, BCW, Publicis sapient, Klear (influencers USA), THAAT'S IT, Team IX, and likely others.[122]:63 2020
Adsapience PR and Marketing Among the agencies contributing to IQOS campaigns are: Thirteen a Japanese creative agency owned by McCann Worldgroup, ad-comm group (https://www.ad-comm.com/portfolio/iqos/), Publicis One, Leo Burnett (http://www.jake-starr.com/iqos), Adsapience, BCW, Publicis sapient, Klear (influencers USA), THAAT'S IT, Team IX, and likely others.[122]:63 2020
[BCW] PR and Marketing Among the agencies contributing to IQOS campaigns are: Thirteen a Japanese creative agency owned by McCann Worldgroup, ad-comm group (https://www.ad-comm.com/portfolio/iqos/), Publicis One, Leo Burnett (http://www.jake-starr.com/iqos), Adsapience, BCW, Publicis sapient, Klear (influencers USA), THAAT'S IT, Team IX, and likely others.[122]:63 2020
Dawson Walker Communications Marketing & PR Dawson Walker Communications has been nominated for the 2021 RAD Awards for their work on PMI's Employer Brand. [444] 2021
Americas Quaterly Publishing The online magazine published sponsored op-ed by Alain Vermaut, Philip Morris International's regional head of illicit trade prevention for Latin America and Canada. [445] 2021
Blue Yonder Supply chain management Blue Yonder, a world leader in digital supply chain and omni-channel commerce fulfillment, announced that Philip Morris International Inc. (PMI), a leading international tobacco company, has selected its SaaS- and cloud-based transportation management solution (TMS) to complete its end-to-end supply chain strategy. [446] 2021
Bloomberg Gender-Equality Index CSR Philip Morris international has been added to the 2021 Bloomberg Gender-Equality Index for its transparency in gender reporting and advancing women’s equity. [447] 2021
Bob Woodruff Foundation Foundation Philip Morris international supported the Flag of United States veterans virtual "@Stand4Heroes" concert in 2020. [448] Philip Morris International's Senior Communications VP Marian Salzman is a former board member of the Foundation. [449] 2020
Public Relations Society of the Philippines Association Philip Morris International's Vice President for Global Communications Tommaso di Giovanni spoke at the 2021 event. <refPMI exec pushes for public discussions on better alternatives to cigarettes, Newsinfo, 18 February 2021, Accessed 11 March 2021 </ref> 2021
U.S. Department of Homeland Security Government Agency Philip Morris International Inc. (PMI) (NYSE: PM) today signed a memorandum of understanding (MOU) with the National Intellectual Property Rights Coordination Center (IPR Center) at the U.S. Department of Homeland Security (DHS) to assist and support Homeland Security Investigations’ (HSI) illicit tobacco trade operations and other intellectual property rights investigations. “We are thrilled to partner with DHS and the IPR Center to combat the illicit tobacco trade,” said PMI’s head of illicit trade prevention for the U.S. Hernan Albamonte. “This partnership will provide both parties necessary information to thwart terrorist and criminal organizations that profit from the trade of illicit tobacco and jeopardize our national security.” [450] 2021
Burson Cohn & Wolfe PR firm The Australian Retailers Association (ARA) ended its relationship with global PR firm Burson Cohn & Wolfe, which had channelled funds from Philip Morris. According to the media, the association signed a $250,000 contract on February 1, 2020 to lobby the government for e-cigarettes to be legalised, on health grounds. The contract included an option to extend for a further six months, which would have taken total payments to AUD 500,000 over 12 months. Burson Cohn & Wolfe began working with the ARA in August 2019, initially under different financial arrangements. It’s believed that ARA had earlier contracts directly with Philip Morris. The Burson Cohn & Wolfe contracts were set up after the board expressed growing unease with taking tobacco funding. [451] 2021
DK Festival Event PMI’s Senior Vice President of Global Communications, Marian Salzman spoke at the virtual DK festival in Croatia.[452] 2020
World Business Council on Sustainable Development Professional Association Philip Morris is listed as one of the members of the World Business Council on Sustainable Development. [453] 2020
Foreign Policy Event This FP Virtual Dialogue brought together leaders from across U.S. policy, industry and civil society to discuss how U.S. policy and business innovation can be activated to drive transformation domestically and support the future of American leadership in the post-COVID world, inclusive representatives of Philip Morris International. [454]

In 2020, a report was produced by FP Analytics with support from the Foundation for a Smoke-Free World. FP Analytics is the independent research division of the FP Group. [455]

The Foreign Policy "Women as Levers of Change" report was produced by FP Analytics with support from the Foundation for a Smoke-Free World. [456]

2020
The Hill Event Philip Morris International sponsored the Century of a Woman event. [457]

The The Hill's Sustainability Imperative event was sponsored by Philip Morris International. [458]

2021
HORIZONT Digital Marketing Days 2020 Event Philip Morris International CMO Thorsten Scheibs smoke at HORIZONT Digital Marketing Days 2020. [459] 2020
3rd Scientific Summit Event PMI scientists presented at the 3rd Scientific Summit in Greece, which was held virtually September 24-25 in 2020. The conference aims to address Tobacco Harm Reduction and bring in thought leaders worldwide to discuss and present the different vital facts and figures related to the topic of Tobacco Harm Reduction. [460] 2020
Virtual CIO Symposium Event New Statesman Media Group’s Virtual CIO Symposium on Thursday 15 October will feature European CIO leaders managing thousands of technology staff and billions of pounds of IT and innovation investment. Philip Morris CTO and CIO Michael Voegele will speak at the event. [461] 2020
Romanian Design Week Event Sponsorship IQOS was a partner of the main exhibition at the Romanian Design Week, which takes place at the Plastic Fund Plant, where it presented the IQOS World concept installation: A new perspective. [462] 2020
Diplomatic Courier Event PMI COO Jacek Olczak joined the Diplomatic Courier’s “The SDG’s in Action Forum” event discussing “Industry, Infrastructure and Innovation.” [463] 2020
The Hill Event Silke Muenster, Chief Diversity Officer, addressed The Hill’s “Work Defined” virtual event. Marian Salzman, Senior Vice President, Global Communications, addressed The Hill’s “Century of the Woman” event. [464] 2020
Dow Jones Event André Calantzopoulos was a panelist in a custom event with Dow Jones' The Trust on “Multilateral Approaches to Improve Population Health”. Dr. Moira Gilchrist, Vice President of Strategic and Scientific Communications, joined the Dow Jones' The Trust in a custom event panel on “Public Private Collaborative Strategies for Information Sharing". [464] 2020
Financial Times Event Marian Salzman and Silke Muenster participated in the Financial Times’ event “Accelerating Equality,” to mark the 25th Anniversary of the UN Conference on Women. [464] Silke Muenster, Chief Diversity Officer at Philip Morris International, spoke at FT's event. [465] 2020
Intervals Funding Philip Morris International R&D has created INTERVALS, an online platform open to scientists from both academia and industry, meant to enable third-party collaboration and data analysis. The website and the associated data warehouse are developed in collaboration with Emakina and Edelweiss Connect GmbH. [466] 2020
The Economist Event In a recently held webinar organized by The Economist entitled, “Defying conventional wisdom: Promoting a fact-based approach,” PMI Chief Operating Officer Jacek Olczak discussed the challenges of institutions embracing "transformative new ways of doing business". [467] In November 2020, Vassilis Gkatzelis, Managing Director of Philip Morris Egypt & Levant, participated in a virtual panel discussion organised by the The Economist. [468] 2020
Future of Everything Festival Event In 2019, Philip Morris International attended the Wall Street Journal’s Future of Everything Festival in New York City. The annual event is a celebration of ideas and innovations that will form the future – both immediate and in the longer term. According to the company, "Over the four-day event, hundreds of attendees spoke to PMI representatives about the company’s smoke-free mission and the science and technology behind smoke-free products." [469] 2019
Strategic Investor Initiative Event CECP’s Strategic Investor Initiative presented their companies’ Long-Term Plans to institutional investors at CECP’s 8th CEO Investor Forum on February 24th, 2020, in New York City, André Calantzopoulos of CEO, Philip Morris International was amongst them. [470] 2020
APCO Worldwide PR APCO Worldwide was contracted to run the Foundation for Smoke-Free World’s operations in China (with a budget of USD 1.3 million) in 2019. [163]:47 A number of former Philip Morris executives either work for APCO or sit on the company's International Advisory Board, including:
  • CEO of Foundation for Smoke-Free World, Derek Yach sits on APCO’s Health Advisory Board (HAB), a subgroup of the International Advisory Board. He is currently not listed as member. [471]
  • Craig Fuller, former senior vice president for corporate affairs of Philip Morris in New York, sit on the International Advisory Board. [472]
  • Mary Foerster joined APCO’s International Advisory Board in June 2016. Previously she worked for PR firm Burson-Marsteller where she supported Philip Morris with 'strategic communications planning'. [473]
  • Project Consultant Bee Shin used to work in corporate affairs, marketing and sales for Philip Morris International. [474]
2020
SustainAbility Event In 2019, the Foundation for Smoke-Free World contracted think tank SustainAbility to hold stakeholder meetings for its upcoming “Smokefree Index”. Of t the contracted meetings four went in Poland, Brazil, Japan and the U.K. and two were canceled.[163]:55 2019
The Society for Research on Nicotine & Tobacco Event Philip Morris International presented at the 26th Meeting of the Society for Research on Nicotine & Tobacco in New Orleans. Philip Morris International employees presented on an application that will "help model the health impact of introducing reduced risk tobacco product in the US" [475] The event is organised by the Tobacco Merchants Association, a US-based organization which hosts discussions regarding nicotine and tobacco issues. [476]

On February 24th 2021, Philip Morris International scientists shared their latest data at the 2021 Society for Research in Nicotine & Tobacco Annual Meeting (SRNT 2021). The meeting was held completely online and it focused on such important issues as social justice, health inequality, and action to correct health disparities. During the meeting, Philip Morris International scientists presented eight posters that highlight our research regarding tobacco and nicotine. [477]

List of Philip Morris International presentations:

  • Comprehensive Chemical Characterization of the Aerosol Generated by Heated Tobacco Product (Presented by Mark Bentley, Senior Scientist RRP System Innovation)
  • Toxicological Assessment of Flavored e-liquids in Sprague Dawley Rats in an OECD Subchronic Inhalation Study Complemented by Systems Toxicology Endpoints (Presented by Jenny Ho, Scientist Study Management)
  • Development of a 3D Intestinal Model for Assessing the Immunomodulatory Properties of Anti-inflammatory Compounds (Presented by Dr. Diego Marescotti, Manager High Content Screening)
  • Influence of the Introduction of Heated Tobacco Products on IHD and COPD Hospitalizations in Japan using Real-World Data (Presented by Dr. Angela van der Plas, Manager Real World Evidence)
  • Qualitative Health and Functioning Concept Elicitation Interviews in Japanese Users of Heated Tobacco Products (Presented by Dr. Esther Afolalu, Senior Behavioral Scientist)
  • Scientific Substantiation of the Absence of Combustion in a Novel Heated Tobacco Product (Presented by Dr. Giuseppe Plebani, Manager Scientific & Medical Affairs)
  • Assessing the Effects of Switching from Cigarettes to the Tobacco Heating System Relative to Smoking Cessation on Biomarkers of Potential Harm – Additional Evidence on the Potential to Reduce the Risk of Smoking-related Diseases (Presented by Dr. Christelle Haziza, Global Head Clinical Research & Execution)
  • IQOS Use Prevalence and History of Tobacco Product Use: Findings from Surveys in Japan, Italy, and Germany (Presented by Dr. Karina Fischer, Manager PBA/Post Launch Research)

[478]

2021
The Hill Event "On January 30, Philip Morris International sponsored The Hill’s independent, editorial live event, “A More Perfect Union?”.Jacek Olczak, Chief Operating Officer of PMI and SVP Marian Salzman both spoke at the event. [479] 2020
Women in Leadership Economic Forum Event Women in Leadership Economic Forum is the largest female economic empowerment platform in the Middle East will gather some of the leading regional and international organizations. Melissa Whiting, Vice President Inclusion & Diversity at PMI spoke at the event in 2019. [480] 2019
Filter Magazine PR In 2021, Filter published an article on a supposedly decreased rate of cigarette consumption in Japan. Moira Gilchrist, the vice president of strategic and scientific communications at Philip Morris International, was interviewed for the piece: “We too are astonished that more people in the tobacco control community aren’t viewing the situation in Japan as a tremendous breakthrough... It’s a real world example, on a massive scale, of what happens when a company gets it right on science and on product, and when governments allow innovation to thrive. Japanese adults are voting with their feet and leaving cigarettes—in droves. There is no good reason why the continuing success in Japan can’t be replicated in every country.” The online magazine acknowledged that "PMI has provided unrestricted grants to The Influence Foundation, which operates Filter. Both INNCO and The Influence Foundation have received grants from the Foundation for a Smoke-Free World." [481]

In 2018 and 2019, Philip Morris International funded Filter Magazine, Politico and Vice Media. Now, the Foundation is similarly funding media outlets, with USD 190,000 allocated to Filter Magazine for “feature-length pieces, short pieces and original videos”. [482]

2021
Politico PR In 2018 and 2019, Philip Morris International funded Filter Magazine, Politico and Vice Media. Now, the Foundation is similarly funding media outlets, with USD 190,000 allocated to Filter Magazine for “feature-length pieces, short pieces and original videos”. [483] 2019
Vice PR In 2018 and 2019, Philip Morris International funded Filter Magazine, Politico and Vice Media. Now, the Foundation is similarly funding media outlets, with USD 190,000 allocated to Filter Magazine for “feature-length pieces, short pieces and original videos”. [484] 2019
CEO Investor Forum Event The CEO Investor Forums are a new platform for senior business leaders from the world’s leading companies to present long-term plans to long-term oriented institutional investors. The eighth CEO Investor Forum will take place on February 24th, 2020 in New York City with presentations from Scott G. Stephenson, Chairman, President & CEO, Verisk Analytics; Stanley Bergman, Chairman & CEO, Henry Schein, Inc; André Calantzopoulos, CEO, Philip Morris International; and Thomas J. DeRosa Chairman and CEO; Welltower. [485] 2020
Handshake Strategic Consulting Philip Morris International has partnered with Handshake, a consulting firm, for a research study on how companies navigate business, market, societal factors in their transformation. [486] 2021
APEC CEO Summit Event TAPEC CEO Summit is part of the Asia-Pacific Economic Cooperation Forum. The consulting and auditing firm Pricewaterhouse Coopers will be participating as a Knowledge Partner. In the Platinum category are overseas companies Abbott, FedEx, Freeport, Marubeni, Merck, Pacific Hydro, and Philip Morris International.[487] The event was cancelled due to the political situation in Chile. 2019
SOFTCON Event The president of Philippine affiliate of PMI, Denis Gorkun spoke in the plenary session of the “SOFTCON.ph 7: The Philippine Software Industry Conference” organized by the Philippine Software Industry Association, a non-profit organization composed of around 150 IT companies. [488] 2019
Fabula Hill + Knowlton Strategies PR The Lithuanian Department of Drugs, Tobacco and Alcohol Control has received numerous complaints about a misleading social campaign promoting "smoking cessation" by the Lithuanian affiliate of Philip Morris International. The campaign was implemented by Fabula Hill + Knowlton Strategies, a public relations agency. [489] 2019
KAC Communications Event Anti-smoking groups have gone to war over a vaping conference in Melbourne amid allegations of intimidation of the event's attendees and secret tobacco industry funding. The Australian health bodies claim KAC Communications has financial ties to the Foundation of a Smoke-Free World, which was established with Philip Morris funding. [490] 2019
Global Tobacco and Nicotine Forum Event The event is run by the Tobacco Merchants Association, a US-based organization which hosts discussions regarding nicotine and tobacco issues. The organization also owns and runs the Tobacco Reporter magazine. [491] Moira Gilchrist, vice president of strategic and scientific communications at Philip Morris International spoke at the event in 2020. </ref> GFNF website, 2020 AGENDA, May 2020, Accessed 1 December 2020 </ref> Marc Firestone (President of external affairs and general counsel) and J B Simko ( VP of external affairs) for Philip Morris International were among speakers at the 2019 Forum in Washington DC. [492] 2021
Pantarhei Advisors Europe Lobbying According to Politico, among the lobbyists on the EU Transparency Register, representing Philip Morris International is lobby firm Pantarhei Advisors Europe. [493] Think-tanks from multiple countries received funding from British American Tobacco, Japan Tobacco International and Philip Morris International, alongside governments as they argued against tobacco controls (James to enter individual countries). [494] Philip Morris has previously donated to one of Australia’s most prominent right-wing think tank, the Institute of Public Affairs (IPA). [495] 2018
New Zealand Fashion Week PR Several fashion labels turned down a sponsorship proposal from Philip Morris International that would have seen the tobacco pay their fees and venue costs for the fashion labels to appear at the 2019 New Zealand Fashion Week. [496] 2019
Munich Security Conference Event Johannes Hahn, Vice President Illicit Trade Prevention at Philip Morris International previously spoke at one of Munich Security Conference -related events on Transnational Security in Minsk, Belarus. [497] 2019
Politico Advertising British American Tobacco and Philip Morris International advertised with Politico in June 2019. [498] 2019
TBMEvolution Event Philip Morris International's VP of Digital Capability Development & Training talked at TBMEvolution's 3rd Annual eCommerce & Digital Engagement summit [499] 2019
IsoNTech Conference Event Developers, manufactures and distributors of eCigsar invited to demonstrate new products and discuss their design and development at IsoNTech Conference. Representatives from British American Tobacco (Chris Proctor), Philip Morris International (Gizelle Baker) and Juul (Erik Augustson) were present. [500] 2019
Globsec Event The PMI IMPACT Conference It Takes a Network to Combat Illicit Trade. Achievements, Challenges, Opportunities, and Solutions is one of the three conferences leading up to the annual GLOBSEC 2019 Bratislava Forum alongside Forbes’ Under 30 Summit Global Retreat and Central European Think Tank Forum, and is scheduled to take place on June 5-6, 2019 in the Sheraton Hotel in Bratislava, Slovakia. The agenda can be found here.[501] 2019
Concordia Summit Sponsorship Philip Morris International sponsored the 2018 Concordia Summit in New York. [502] In 2020, CEO André Calantzopoulos presented high-level remarks during the 2020 Concordia Annual Summit exploring “Leading Industry Transformation with Purpose”.[464] Sarah Bostwick Stromoski, head of Sustainability Stakeholder Engagement at Philip Morris International spoke for Concordia's Intervention Flashpoint in June 2021. [503] 2021
Thirteen (McCann World Group Holdings) PR Philip Morris International appointed Thirteen on a project basis for an undisclosed IQOS product launch. [504] 2018
Halogen Lobbying According to a Public Interest Investigation website, Powerbase, Halogen Communications has been working with Philip Morris International to undermine the Scottish government's plan packaging laws. [505] 2018
Klive PR Philip Morris International, along with several other brands and startups, have signed on to work with Klive – a new agency founded by a cohort of ex-Omnicom and WPP marketers. [506] 2018
Instinctif Partners Lobbying The UK Public Aīairs and Lobbying Register from June-August 2016 lists Philip Morris UK as one of Instinctif Partners clients. [507] 2015
Other Creative London PR In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [508] The company was also responsible for Philip Morris'imagery behind the 2018 New Year's resolution announcement. [509] 2018
Merkle Periscopix PR In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [508] 2018
Amplifi PR In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [508] 2018
Trigger PR In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [508] 2018
Pagefield Communications PR

Official statement on working with the tobacco industry: "Working for a tobacco company is always a contentious decision for agencies like ours, especially when the role involves reputation management. Too many consultancies – if they take on that work – are only too happy to conceal the work they are doing.

We did the opposite from day one of our three-year partnership with Philip Morris’s Reduced Risk business.

Up on our website went the Philip Morris logo. Three years later and as recently as last night, we won an international PR industry award for our work launching the groundbreaking IQOS – a reduced risk, heat-not-burn product which is 95 percent less harmful than standard cigarettes. Getting shortlisted against far less contentious brands was a victory in itself. Winning for work with a tobacco brand was a massive achievement and a pleasant but not complete surprise.

We were in a fortunate situation. First and foremost, we had already made the decision that if we were to work Philip Morris, it would be because it was creating viable, safer and scientifically-proven alternatives to traditional tobacco products.

When they approached us to help lay the groundwork for the launch of IQOS, it was an easy decision. This – alongside the business’ move towards reinventing itself – made for a worthwhile and fascinating brief.

So, what lessons have we learnt from this campaign that are applicable to other distrusted companies planning to launch a significant, transformative new product or business model?

Firstly, the work we all do for our clients is essentially about developing a robust argument. This does not need to be in the confrontational sense. It can be a strident view, a case or perhaps just a story. But central to all of these there is usually a position which is designed to convey or convince, with evidence in support. Essentially, this is all about putting across the position of our clients in the most interesting and convincing way – but most crucially, always remaining loyal to facts and values.

Second, equally important is the purpose (or values) behind the transformation. For the first time Philip Morris was prepared to commit to a smoke-free future. Purpose was put ahead of product and that made for a more captivating story.

Third is the power of transparency. In a highly regulated market where advertising of tobacco products is illegal, it was crucial for Philip Morris to open up as much as possible. Historically, tobacco businesses have been evasive and reluctant to do this. We therefore made an early decision to push to be as transparent as possible. What better way to do this than giving The Today programme full access to the story and Philip Morris’ headquarters and research and development centre in Switzerland.

Tobacco businesses, like other businesses in controversial sectors, will never fully escape their past and earn the halo that less contentious businesses can earn. But if they are finally trying to change and are investing billions in creating products and scientific solutions that will eventually consign cigarettes to the past, then why shouldn’t people know about it?"[510]

2017 SABRE awards winners for launching IQOS and Helping the Tobacco Giant Quit Smoking [511]

In June 2020, Pagefield sent news outlets press releases that appeared to attempt to discredit NHS and council stop-smoking services, which are understood to create vast net savings nationally by helping people to stop smoking. Pagefield did not initially say it was working on behalf of Philip Morris International. [512]

2017
Feinstein Kean Healthcare PR Feinstein Kean Healthcare, wholly owned subsidiary of Ogilvy PR, provides an array of communications and consulting services to biotechnology, pharmaceutical and other healthcare companies. As of March 2018, Lynn Blenkhorn is listed as a media contact for the Philip Morris-funded Foundation for a Smoke-Free World. [513] 2017
CNC Communications, now KEKST CNC PR Kekst CNC's clients include a broad range of public and private companies, institutions, alternative investment firms, and non-profit organizations. [514] Tobacco Tactics reposrts CNC listed Philip Morris as a client in the 2014 EU Transparency Register. [515] 2014
Mercury Public Affairs PR Altria's key lobbying firm in Washington DC, Mercury was also hired by the Foundation for a Smoke-Free World. [516] In 2018, the Foundation spent USD 665 000 with Mercury Public Affairs. [225] 2018
FIM Moto GP Sponsorship The two organisations have collaborated for 26 years. As of 2019, PMI claims the partnership will focus on “advancing the cause of a smoke-free world”. [517] Philip Morris International extended its partnership with Dorna Sports, which holds commercial rights to MotoGP Championships until 2021. [518] 2019
One Young World Event Anti-Illicit Trade Intelligence Manager for Philip Morris International, Mustapha Ramli was one of the delegates for the 2018 One Young World Conference. [519] One Young World is a UK-based charity that gathers together young leaders from around the world. [520] 2018
Cross My Heart Productions LLC Event USD 770,073 Media and Production contract with the Foundation for a Smoke-Free World, according to Form 990 PF (2018). [521] 2018

Foundation For A Smoke-Free World

Organization Tobacco company relationship Relationship type Evidence of past or present formalized relationship
Asociación Argentina De Servicios Y Estudios Médicos De Avanzada Foundation For A Smoke-Free World grantee COP9 - Increasing Awareness Jan-21
Child Sight Foundation Foundation For A Smoke-Free World grantee Economics of cessation and THR in South Asia: A Scoping Study and Situation Analysis Sep-20
Child Sight Foundation Foundation For A Smoke-Free World grantee Systematic review and situation analysis of smoking and perceptions about harm reduction amongst slum dwellers in Dhaka City Sep-18
ORG Architecten En Stadsontwerpers BVBA Foundation For A Smoke-Free World grantee "Support the process of design and construction of the Lilongwe Center for Agricultural Transformation" Nov-19
Anaytisch-Biologisches Forschungslabor Gmbh Foundation For A Smoke-Free World grantee Phase 2 Biomarker research: conduct the literature review, clinical study, and analysis of collected samples to identify meaningful biomarkers that properly distinguish between nicotine product use groups Feb-21
Anaytisch-Biologisches Forschungslabor Gmbh Foundation For A Smoke-Free World grantee Phase 1 Biomarker Research Jan-19
Patras Science Park S.A. - Biohealth Hub Foundation For A Smoke-Free World grantee Development of an Institute for Research and Innovation on THR- Perceived Risk Study and Intervention of Smoke-free Products in Greece Jan-19
Patras Science Park S.A. - Biohealth Hub Foundation For A Smoke-Free World grantee Development of an Institute for Research and Innovation on THR- Perceived Risk Study and Intervention of Smoke-free Products in Greece Oct-18
A.F. Development Care LLP Foundation For A Smoke-Free World grantee Alternative livelihood Options for Women Bidi Rollers- Primary Research and Policy Mapping of home-based Women bidi rollers of Tamil Nadu and Karnataka Aug-20
Agenome LLC Foundation For A Smoke-Free World grantee Cancer risk in Smoking Subjects Assessed by Next Generation Sequencing profiling of circulating free DNA and RNA May-21
Yayasan Pena Bulu Foundation For A Smoke-Free World grantee Build capacity to share stories that present facts about THR and nicotine use to all stakeholders Nov-20
ECLAT SRL Foundation For A Smoke-Free World grantee "Center of Excellence for the Acceleration of Harm Reduction (CoEHAR)" Mar-24
ECLAT SRL Foundation For A Smoke-Free World grantee "Guidelines and Framework for the Quality of Tobacco/Nicotine product research" May-20
ECLAT SRL Foundation For A Smoke-Free World grantee Catania Conversation: a multi-pronged initiative to fill the gaps in communication around tobacco harm reduction May-20
ECLAT SRL Foundation For A Smoke-Free World grantee Multi-country longitudinal study of the tobacco/nicotine usage patterns and their impact on health in Europe: RFP preparation for the replication of EU-PATH study. Jul-19
ECLAT SRL Foundation For A Smoke-Free World grantee Accelerate and improve smoking precision and detection rate of monitoring the smoking episodes by using the SmokeBeat Technology Nov-18
ECLAT SRL Foundation For A Smoke-Free World grantee Center of Excellence for the Acceleration of Harm Reduction (CoEHAR) Aug-18
Youth Bridge, Inc. Foundation For A Smoke-Free World grantee In-depth assessment on the culture of smoking in Liberia Dec-19
Youth Bridge, Inc. Foundation For A Smoke-Free World grantee In-depth assessment on the culture of smoking in Liberia Dec-18
Youth Bridge, Inc. Foundation For A Smoke-Free World grantee In-depth assessment on the culture of smoking in Liberia Sep-18
Central Region Milk Producers Association Foundation For A Smoke-Free World grantee Concept study: Strengthening Smallholder Dairy Agribusiness as Viable Alternative to Tobacco Dec-19
Farmers Union of Malawi Foundation For A Smoke-Free World grantee "Rebuilding Smallholder Farmers Livelihoods through Agriculture Recovery Project" Jun-20
LTS International Limited Foundation For A Smoke-Free World grantee Research and Evaluation Partner Proposal Feb-22
LTS International Limited Foundation For A Smoke-Free World grantee Advisory Service for M&E and Programming Jun-21
LTS International Limited Foundation For A Smoke-Free World grantee Working Paper Series - How can Gender inequalities in the Tobacco Value Chain inform interventions towards inclusive livelihood diversification Sep-20
LTS International Limited Foundation For A Smoke-Free World grantee Tobacco Value Chain Analysis Oct-19
LTS International Limited Foundation For A Smoke-Free World grantee ATI and CAT Theory of Change Apr-19
LTS International Limited Foundation For A Smoke-Free World grantee Travel and Participation in ATI Meetings in Stellenbosch, SA Apr-19
Rotary Club of Lilongwe Foundation For A Smoke-Free World grantee LUANAR Scholarship Fund Dec-23
Southern African Foundation for Agriculture & Climate Change Foundation For A Smoke-Free World grantee Transitioning Tobacco Farmers to Alternative Livelihoods Aug-18
Thanthwe Holdings Limited Foundation For A Smoke-Free World grantee Horticulture value chain transformation project Jan-21
Centre of Research Excellence On Indigenous Sovereignty & Smoking, The Foundation For A Smoke-Free World grantee Centre of Research Excellence: Indigenous Sovereignty & Smoking – Center Grant Aug-24
Centre of Research Excellence On Indigenous Sovereignty & Smoking, The Foundation For A Smoke-Free World grantee Bridging grant Aug-19
Centre of Research Excellence On Indigenous Sovereignty & Smoking, The Foundation For A Smoke-Free World grantee Proposal to build a global center for smoking cessation and harm reduction in indigenous people Jun-19
Alternative Research Initiative Foundation For A Smoke-Free World grantee COP9 - Increasing Awareness Dec-20
Alternative Research Initiative Foundation For A Smoke-Free World grantee Barriers to smoking cessation and harm reduction in marginalized communities Dec-19
Alternative Research Initiative Foundation For A Smoke-Free World grantee Continuation of work on mapping the status of harm reduction products in Pakistan Dec-18
Alternative Research Initiative Foundation For A Smoke-Free World grantee Mapping the status of harm reduction products in Pakistan Aug-18
Qbal (Quality Belligerence) Foundation For A Smoke-Free World grantee Situation analysis and development of a comprehensive report on tobacco economics in Pakistan Jul-20
Qbal (Quality Belligerence) Foundation For A Smoke-Free World grantee Identifying, assessing, and designing clinical trials and evaluation methods for readily available consumer products Dec-19
Qbal (Quality Belligerence) Foundation For A Smoke-Free World grantee FCTC for Farmers Too - Bridging grant Dec-18
Qbal (Quality Belligerence) Foundation For A Smoke-Free World grantee FCTC for Farmers Too Sep-18
University of Cape Town Foundation For A Smoke-Free World grantee African Centre Of Excellence For Smoking And Mental Health Apr-19
University of Cape Town Foundation For A Smoke-Free World grantee African Centre Of Excellence For Smoking And Mental Health Jan-19
University of Stellenbosch, Business School Foundation For A Smoke-Free World grantee Developing an ethical framework for a smoke-free world Nov-18
Ernst & Young Ag Foundation For A Smoke-Free World grantee Lessons from countries with ANDS availability which have seen drastic drops in number of smokers Mar-20
Ernst & Young Ag Foundation For A Smoke-Free World grantee Determinants of a smoker characterization tool Mar-20
International Network Of Nicotine Consumer Organisations Foundation For A Smoke-Free World grantee Development of a business plan to strengthen nicotine consumer organizations network Jul-20
International Network Of Nicotine Consumer Organisations Foundation For A Smoke-Free World grantee Strengthen and build capacity for Tobacco Harm Reduction as a tool to reduce incidence of smoking Jun-21
International Network Of Nicotine Consumer Organisations Foundation For A Smoke-Free World grantee COP9 and NCDs Jul-20
International Network Of Nicotine Consumer Organisations Foundation For A Smoke-Free World grantee Strengthening nicotine consumer organizations Jul-19
Asia Management Private Limited Foundation For A Smoke-Free World grantee A Survey of Smoking Behavior of Young Adults in Maldives Mar-20
Economic Policy Research Foundation of Turkey (TEPAV) Foundation For A Smoke-Free World grantee Economic analysis of tobacco, tobacco products, and their alternatives in Turkey and the Turkish Republic of Northern Cyprus Jun-20
A.C. Nielsen Amer (Shj. Br.) Foundation For A Smoke-Free World grantee Global State of Smoking Poll 2019 Oct-19
Ack Consultants Foundation For A Smoke-Free World grantee Alternative livelihoods for tobacco farmers in developing countries Dec-18
Cambridge Design Partnership Ltd Foundation For A Smoke-Free World grantee Looking to the future: Emerging innovations to end smoking: Phase 2 Addressing the impediments to mass adoption of RRP in LMIC Feb-20
Cambridge Design Partnership Ltd Foundation For A Smoke-Free World grantee Emerging technologies to drive mass adoption of reduced-risk products Aug-18
Centre for Health Research and Education Limited, UK Foundation For A Smoke-Free World grantee Working towards achieving and sustaining smoke-free at UK's Priory Group Mental Health Hospitals Nov-20
Centre for Health Research and Education Limited, UK Foundation For A Smoke-Free World grantee Smoke-Free UK- identifying and addressing the needs of the remaining hard core of smokers and their influencers Jun-20
Centre for Health Research and Education Limited, UK Foundation For A Smoke-Free World grantee Evaluating the feasibility and establishment of a multi-center network for tobacco research and cessation in India Jul-20
Centre for Substance Use Research Foundation For A Smoke-Free World grantee Proposal to develop a Centre of Excellence in Behavioral Research Related to ANDS and Smoking Cessation Aug-18
Centre for Substance Use Research Foundation For A Smoke-Free World grantee Determinants and impacts of switching to reduced risk products (RRPs) Aug-18
Euromonitor International Inc Foundation For A Smoke-Free World grantee Tobacco Transformation Index Nov-22
Euromonitor International Inc Foundation For A Smoke-Free World grantee EU Menthol Ban Impact Analysis Dec-20
Feng Insight Foundation For A Smoke-Free World grantee China policy landscape and related highlevel strategic review of FSFW engagement, including recommendations. Nov-19
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee KAC Tobacco Harm Reduction Scholarship Programme Aug-23
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee Global State of Tobacco Harm Reduction Feb-24
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee Global State of Tobacco Harm Reduction Road Shows Jan-20
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee Increase capacity for conducting and understanding research related to tobacco harm reduction May-19
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee Production of a combination of online broadcasts, special reports, interviews, and photojournalism pieces to increase the profile and extend the dissemination of the GTHR report worldwide and specially at COP8 Dec-18
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee Translation of the executive summary of GSTHR report from English to Arabic, Chinese, French, Russian and Spanish Nov-18
Knowledge Action Change Limited Foundation For A Smoke-Free World grantee To produce the first edition of the Global State of Tobacco Harm Reduction (GSTHR) Oct-18
Oncimmune Ltd Foundation For A Smoke-Free World grantee Characterization of COVID-19 outcomes in a high-risk cohort: Assessment of background levels of autoantibodies in an at risk population of smokers as a prognostic marker for severe COVID-19 infection. Sep-20
Oncimmune Plc Foundation For A Smoke-Free World grantee Establishment of a trust (the “Lung Trust”) suitable for the application, receipt, and administration of future grant awards Jul-20
American Masala Foundation For A Smoke-Free World grantee 51 Shades of Smokey Grey Jul-20
Asia Public History Foundation Inc Foundation For A Smoke-Free World grantee Smoky Horizons: Tobacco and Empire in Asia (1850-1950) Aug-19
Behavioral Diagnostics, LLC Foundation For A Smoke-Free World grantee An Integrated Epigenetic ELISA Saliva Kit for Detecting & Quantifying the Use of Tobacco and Nicotine Products Feb-21
Behavioral Diagnostics, LLC Foundation For A Smoke-Free World grantee Biomarker research program Jan-19
Biochromex Foundation For A Smoke-Free World grantee Nicotine product relative risk assessment Jun-20
BOTEC Analysis, LLC Foundation For A Smoke-Free World grantee A Multi-disciplinary Investigation into the Drivers for Smoking Cessation in Five Countries with ANDS Markets Sep-20
Carlyle Global Partners LLC Foundation For A Smoke-Free World grantee Co-Host "A Celebration of Knowledge and Innovation at the Nexus of Wellness and a Smoke-Free World." Sep-18
Carlyle Global Partners LLC Foundation For A Smoke-Free World grantee Co-host summit celebration of knowledge & innovation at the nexus of wellness & smoke free world Mar-18
Causal Design Foundation For A Smoke-Free World grantee Value Chain Landscaping Activity Apr-20
Causal Design Foundation For A Smoke-Free World grantee ATI Research and Evaluation Partner Feb-22
Causal Design Foundation For A Smoke-Free World grantee "Advisory service work stream to support programming and implementation along the ATI theory of change" May-21
Causal Design Foundation For A Smoke-Free World grantee Value Chain Growth Diagnostics Scoping Report Jul-19
Causal Design Foundation For A Smoke-Free World grantee Travel and Participation in ATI Meetings in Stellenbosch, SA Apr-19
Causal Design Foundation For A Smoke-Free World grantee Structural Transformation Research in Malawi Apr-19
Clinivantage Healthcare Technologies, Inc Foundation For A Smoke-Free World grantee Rural and urban-slum patterns of tobacco cessation and use Aug-18
COHRED USA - Council On Health Research For Development Foundation For A Smoke-Free World grantee Strengthening national research system capacity in Low- and Middle-Income countries in support of tobacco control, health, equity and development. Brief Title: NRS for FCTC20-21-22 Sep-20
Conrad Foundation Foundation For A Smoke-Free World grantee Two-year core funding to continue Conrad Challenge. May-21
Conrad Foundation Foundation For A Smoke-Free World grantee Conrad Challenge winners 2019 Jun-20
Conrad Foundation Foundation For A Smoke-Free World grantee Sponsorship of the 2018-2019 Conrad Spirit of Innovation Challenge May-19
Conrad Foundation Foundation For A Smoke-Free World grantee Sponsorship of the 2017-2018 Conrad Spirit of Innovation Challenge May-18
Cornell University Foundation For A Smoke-Free World grantee Economic Analysis of Harm Reduction, Hyperbolic Discounting, and Menthol Feb-21
Cornell University Foundation For A Smoke-Free World grantee An Economic Study of Risk Perceptions and Consumer Demand for Harm Reduction Products Jan-21
Drexel University Foundation For A Smoke-Free World grantee Study the impacts of e-cigarette and tobacco smoke residue Oct-19
Embera Neuro Therapeutics Foundation For A Smoke-Free World grantee Manufacturing EMB-001 Clinical Trial Material for the Phase 2a Tobacco Use Disorder (TUD) clinical study to be conducted at the Rose Research Center (RRC) under the RRC’s Center Grant from the FSFW. Sep-20
Etheim Biotics, LLC Foundation For A Smoke-Free World grantee Smoking Dysbiosis and Restorative Methods: Probiotic approaches to restore the human microbiome in those who have recently quit cigarette smoking. Feb-24
Fox Foundation Foundation For A Smoke-Free World grantee Center to promote healthy behavioral change Jan-19
FP Group Foundation For A Smoke-Free World grantee Sponsorship of Her Power Summit Sep-20
Global Knowledge Initiative Foundation For A Smoke-Free World grantee Design of the Agri-Preneur Accelerator Program (AAP) Jun-19
Healthy Initiatives Foundation For A Smoke-Free World grantee Economics of ending smoking epidemic by evaluating the status and the gaps in existing TC policies in Ukraine, the Russian Federation and number of developing Former Soviet countries in East and Central Asia (ECA) region Jul-20
Institute of International Education, Inc., The Foundation For A Smoke-Free World grantee "Proposal to Manage an Agricultural Transformation Initiative Fellowship and Scholarship Fund" Mar-22
Intl Fcstone Financial Inc. Foundation For A Smoke-Free World grantee "Gold Sponsorship and Five Additional Participants Event: Southern Africa Structured Trade Seminar 26-29 June 2018" Jun-18
Just Managing Consulting Foundation For A Smoke-Free World grantee Public Health and Government Investment in Tobacco - Phase II Sep-20
Just Managing Consulting Foundation For A Smoke-Free World grantee Public Health and Government Investment in Tobacco - Phase 1 Mar-20
Land O'Lakes Venture37 Foundation For A Smoke-Free World grantee Centre for Agricultural Transformation in Malawi Jan-24
Law Enforcement Action Partners (Filter Magazine) Foundation For A Smoke-Free World grantee Build capacity to share stories that present facts about THR and nicotine use to all stakeholders Jun-20
Lumos Diagnostics Pty Ltd Foundation For A Smoke-Free World grantee The development of a rapid point-of-care (POC) assay panel that will be able to differentiate between multi-use of nicotine products. Feb-21
Lumos Diagnostics Pty Ltd Foundation For A Smoke-Free World grantee Biomarker research program Jun-20
Metaform Ventures LLC Foundation For A Smoke-Free World grantee Indian Smokeless Tobacco Product Characterization Aug-20
Metaform Ventures LLC Foundation For A Smoke-Free World grantee Chemical characterization of Indian smokeless tobacco products (slts) and evaluation of the harm induced by these products Dec-18
Metaform Ventures LLC Foundation For A Smoke-Free World grantee Proposal Development for Establishing Center of Excellence in India Aug-18
Nanocomposix Foundation For A Smoke-Free World grantee Biomarkers to differentiate nicotine product types Jun-19
Opportunity International, Inc. Foundation For A Smoke-Free World grantee "Technology-enhanced finance and training extension: a pilot to transform smallholder agricultural livelihoods in Malawi" Jul-20
Palladium Group Global Foundation For A Smoke-Free World grantee Investment Support Facility Jan-22
Palladium Group Global Foundation For A Smoke-Free World grantee Bamboo As A Solution Jan-21
Rose Research Center, LLC Foundation For A Smoke-Free World grantee Translational Research Center to Promote a Smoke-Free World Feb-24
San Francisco Study Center Inc Foundation For A Smoke-Free World grantee Comparative Tobacco Interventions for Individuals with Severe and Persisting Behavioral Health Disorders Oct-22
Strategic Impact Advisors Foundation For A Smoke-Free World grantee "Stimulating Smallholder Farmer Mobile Money Use For the Journey To Digital Financial Inclusion" Dec-20
Sustainability Inc. Foundation For A Smoke-Free World grantee Tobacco Transformation Index Oct-20
University of California San Francisco, School of Nursing Foundation For A Smoke-Free World grantee Interventions to reduce smoking among people with mental health disorders Sep-18
University of Illinois Foundation For A Smoke-Free World grantee Feed the Future Soybean Innovation Lab for Value Chain Development May-21
University of Michigan State (MSU) Foundation For A Smoke-Free World grantee Malawi’s Policy Agenda for the Transformation of Agriculture (MwAPATA) Dec-21
University of Minnesota Foundation For A Smoke-Free World grantee Data Revolution for Agricultural Markets (DRAM) Validation Exercise Oct-20
University Of Virginia - Institute For Environmental Negotiation Foundation For A Smoke-Free World grantee "Breaking the Cigarette Habit in an Evolving Tobacco, Nicotine and Alternative Products Landscape" Oct-19
Vida News LLC Foundation For A Smoke-Free World grantee VIDA News & World Storytellers Jan-21
Yale University Foundation For A Smoke-Free World grantee Tobacco cessation and harm reduction in the Global South Oct-20
Yale University Foundation For A Smoke-Free World grantee Support Yale University to work with Signals Analytics as Signal Adapts a platform already in use for FSFW to help in humanitarian efforts around COVID-19 Nov-20

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