Template:ImperialBrandsPartnerTableMarketingAndPR

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Organization/Company Tobacco company relationship Relationship type Evidence of past or present formalized relationship
Moodie Davitt Sponsorship Imperial Tobacco will present its new products at the inaugural Moodie Davitt Virtual Travel Retail Expo. [1] 2020
ABF Lab Research ABF Lab (Analytisch-biologisches Forschungslabor) published a paper funded by Imperial Brands in 2017, and in 2019 listed Imperial Tobacco as a funder of a current project. [2] 2019
Global Tobacco and Nicotine Forum Events The event is run by the Tobacco Merchants Association, a US-based organization which hosts discussions regarding nicotine and tobacco issues. The organization also owns and runs the Tobacco Reporter magazine. [3] Alison Cooper, CEO of Imperial Brands was on of the keynote speakers at the 2019 Forum in Washington DC. [4] Joe Thompson, chief scientific officer at Imperial Brands was amongst the 2020 Forum speaker. [5] 2020
MSQ Partners PR Blu, the vaping brand owned by Imperial Tobacco, has appointed MSQ Partners and Fold7-backed brand experience agency Hyperactive to work on the launch campaign. [6] 2018
Hyperactive PR Blu, the vaping brand owned by Imperial Tobacco, has appointed MSQ Partners and Fold7-backed brand experience agency Hyperactive to work on the launch campaign. [7] 2018
Proximity PR In March 2014, Proximity picked up Imperial Tobacco’s global creative account. WPP’s Deepblue Networks was the incumbent. [8] In 2019, Proximity has retained the global advertising account after a review. The account does not include advertising for e-cigarette brand Blu, which is owned by Fontem Ventures, part of Imperial Tobacco’s parent company Imperial Brands. [9] 2015
FTI PR FTI Consulting, Inc. is a global business advisory firm. [10] 2016
Aspect Consulting Lobbying In 2017, Fontem Ventures, affiliated with Imperial Tobacco used the services of Aspect Consulting for lobbying in Brussels[11] and Blue Star Strategies globally. [12] 2017
Bell Pottinger PR Imperial Brands used Bell Pottinger for two decades until a scandal over Bell Pottinger's secret campaign to stir up racial tensions in South Africa came to surface. [13] 2017
  1. The Moodie Davitt Report website, ‘Together as One’: Imperial Brands advocates unity at Virtual Travel Retail Expo, 23 September 2020, Accessed 6 October 2020
  2. Expose Tobacco, ADDICTION AT ANY COST, January 2020, p. 47, Accessed 19 March 2020
  3. Tobacco Tactics, Tobacco Merchants Association (TMA), 27 October 2020, Accessed 1 December 2020
  4. Global Tobacco and Nicotine Forum website, 2019 agenda, Accessed 13 September 2019
  5. GFNF website, 2020 AGENDA, May 2020, Accessed 1 December 2020
  6. Blu lines up agencies to launch marketing for new vaping product, Campaign, June 2018, Accessed 18 September 2018
  7. Blu lines up agencies to launch marketing for new vaping product, Campaign, June 2018, Accessed 18 September 2018
  8. Agencies line up for Imperial Tobacco task, Campaign, July 2015, Accessed 21 September 2018
  9. Imperial Tobacco retains BBDO for global advertising, Campaign Live, 24 September 2019, Accessed 9 October 2019
  10. FTI Consulting, What we do, Accessed 23 October 2018
  11. Transparency Register, Aspect Consulting, Accessed 27 October 2018
  12. Blue Star Strategies, Our Clients, Accessed 28 October 2018
  13. Bell Pottinger could go under within days, sources claim, Guardian, September 2017, Accessed September 2018