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Name Contract Status Notes
The Economist 2020 In a recently held webinar organized by The Economist entitled, “Defying conventional wisdom: Promoting a fact-based approach,” PMI Chief Operating Officer Jacek Olczak discussed the challenges of institutions embracing "transformative new ways of doing business". [1]
Future of Everything Festival 2019 In 2019, Philip Morris International attended the Wall Street Journal’s Future of Everything Festival in New York City. The annual event is a celebration of ideas and innovations that will form the future – both immediate and in the longer term. According to the company, "Over the four-day event, hundreds of attendees spoke to PMI representatives about the company’s smoke-free mission and the science and technology behind smoke-free products." [2]
Strategic Investor Initiative 2020 CECP’s Strategic Investor Initiative presented their companies’ Long-Term Plans to institutional investors at CECP’s 8th CEO Investor Forum on February 24th, 2020, in New York City, André Calantzopoulos of CEO, Philip Morris International was amongst them. [3]
APCO Worldwide 2019 APCO Worldwide was contracted to run the Foundation for Smoke-Free World’s operations in China (with a budget of USD 1.3 million) in 2019. [4]:47
SustainAbility 2019 In 2019, the Foundation for Smoke-Free World contracted think tank SustainAbility to hold stakeholder meetings for its upcoming “Smokefree Index”. Of t the contracted meetings four went in Poland, Brazil, Japan and the U.K. and two were canceled.[4]:55
The Society for Research on Nicotine & Tobacco 2020 Philip Morris International presented at the 26th Meeting of the Society for Research on Nicotine & Tobacco in New Orleans. Philip Morris International employees presented on an application that will "help model the health impact of introducing reduced risk tobacco product in the US" [5]
The Hill 2020 "On January 30, Philip Morris International sponsored The Hill’s independent, editorial live event, “A More Perfect Union?”.Jacek Olczak, Chief Operating Officer of PMI and SVP Marian Salzman both spoke at the event. [6]
Women in Leadership Economic Forum 2019 Women in Leadership Economic Forum is the largest female economic empowerment platform in the Middle East will gather some of the leading regional and international organizations. Melissa Whiting, Vice President Inclusion & Diversity at PMI spoke at the event in 2019. [7]
Filter Magazine

(2018-19)

NA In 2018 and 2019, Philip Morris International funded Filter Magazine, Politico and Vice Media. Now, the Foundation is similarly funding media outlets, with USD 190,000 allocated to Filter Magazine for “feature-length pieces, short pieces and original videos”. [8]
Politico

(2018-19)

NA In 2018 and 2019, Philip Morris International funded Filter Magazine, Politico and Vice Media. Now, the Foundation is similarly funding media outlets, with USD 190,000 allocated to Filter Magazine for “feature-length pieces, short pieces and original videos”. [9]
Vice

(2018-19)

NA In 2018 and 2019, Philip Morris International funded Filter Magazine, Politico and Vice Media. Now, the Foundation is similarly funding media outlets, with USD 190,000 allocated to Filter Magazine for “feature-length pieces, short pieces and original videos”. [10]
Cambridge Design Partnership Ltd Active Foundation for a Smoke-Free World gave Cambridge Design Partnership a grant to identify opportunities to develop and deploy new technologies that can catalyze the end of smoking in low- and middle-income countries. [11]
CEO Investor Forum (2020) Active The CEO Investor Forums are a new platform for senior business leaders from the world’s leading companies to present long-term plans to long-term oriented institutional investors. The eighth CEO Investor Forum will take place on February 24th, 2020 in New York City with presentations from Scott G. Stephenson, Chairman, President & CEO, Verisk Analytics; Stanley Bergman, Chairman & CEO, Henry Schein, Inc; André Calantzopoulos, CEO, Philip Morris International; and Thomas J. DeRosa Chairman and CEO; Welltower. [12]
Handshake (2019) Active Philip Morris International has partnered with Handshake, a consulting firm, for a research study on how companies navigate business, market, societal factors in their transformation. [13]
APEC CEO Summit NA TAPEC CEO Summit is part of the Asia-Pacific Economic Cooperation Forum. The consulting and auditing firm Pricewaterhouse Coopers will be participating as a Knowledge Partner. In the Platinum category are overseas companies Abbott, FedEx, Freeport, Marubeni, Merck, Pacific Hydro, and Philip Morris International.[14] The event was cancelled due to the political situation in Chile.
SOFTCON (2019) Active The president of Philippine affiliate of PMI, Denis Gorkun spoke in the plenary session of the “SOFTCON.ph 7: The Philippine Software Industry Conference” organized by the Philippine Software Industry Association, a non-profit organization composed of around 150 IT companies. [15]
Fabula Hill + Knowlton Strategies (2019) Active The Lithuanian Department of Drugs, Tobacco and Alcohol Control has received numerous complaints about a misleading social campaign promoting "smoking cessation" by the Lithuanian affiliate of Philip Morris International. The campaign was implemented by Fabula Hill + Knowlton Strategies, a public relations agency. [16]
KAC Communications (2019) Active Anti-smoking groups have gone to war over a vaping conference in Melbourne amid allegations of intimidation of the event's attendees and secret tobacco industry funding. The Australian health bodies claim KAC Communications has financial ties to the Foundation of a Smoke-Free World, which was established with Philip Morris funding. [17]
Global Tobacco and Nicotine Forum (2019) Active Marc Firestone (President of external affairs and general counsel) and J B Simko ( VP of external affairs) for Philip Morris International will be among speakers at the 2019 Forum in Washington DC. [18]
Pantarhei Advisors Europe (2018) Active According to Politico, among the lobbyists on the EU Transparency Register, representing Philip Morris International is lobby firm Pantarhei Advisors Europe. [19] Think-tanks from multiple countries received funding from British American Tobacco, Japan Tobacco International and Philip Morris International, alongside governments as they argued against tobacco controls (James to enter individual countries). [20] Philip Morris has previously donated to one of Australia’s most prominent right-wing think tank, the Institute of Public Affairs (IPA). [21]
New Zealand Fashion Week 2019 Several fashion labels turned down a sponsorship proposal from Philip Morris International that would have seen the tobacco pay their fees and venue costs for the fashion labels to appear at the 2019 New Zealand Fashion Week. [22]
Munich Security Conference (2018) NA Johannes Hahn, Vice President Illicit Trade Prevention at Philip Morris International previously spoke at one of Munich Security Conference -related events on Transnational Security in Minsk, Belarus. [23]
Politico (2019) Active British American Tobacco and Philip Morris International advertised with Politico in June 2019. [24]
TBMEvolution (2019) Active Philip Morris International's VP of Digital Capability Development & Training talked at TBMEvolution's 3rd Annual eCommerce & Digital Engagement summit [25]
IsoNTech Conference (2019) Active Developers, manufactures and distributors of eCigsar invited to demonstrate new products and discuss their design and development at IsoNTech Conference. Representatives from British American Tobacco (Chris Proctor), Philip Morris International (Gizelle Baker) and Juul (Erik Augustson) were present. [26]
Globsec (2019) Active The PMI IMPACT Conference It Takes a Network to Combat Illicit Trade. Achievements, Challenges, Opportunities, and Solutions is one of the three conferences leading up to the annual GLOBSEC 2019 Bratislava Forum alongside Forbes’ Under 30 Summit Global Retreat and Central European Think Tank Forum, and is scheduled to take place on June 5-6, 2019 in the Sheraton Hotel in Bratislava, Slovakia. The agenda can be found here.[27]
Concordia Summit (2018) TBC Philip Morris International sponsored the 2018 Concordia Summit in New York. [28]
Thirteen (McCann World Group Holdings) (2018) Active Philip Morris International appointed Thirteen on a project basis for an undisclosed IQOS product launch. [29]
Halogen (2018) Active According to a Public Interest Investigation website, Powerbase, Halogen Communications has been working with Philip Morris International to undermine the Scottish government's plan packaging laws. [30]
Klive (2018) Active Philip Morris International, along with several other brands and startups, have signed on to work with Klive – a new agency founded by a cohort of ex-Omnicom and WPP marketers. [31]
Instinctif Partners (2015) NA The UK Public Aīairs and Lobbying Register from June-August 2016 lists Philip Morris UK as one of Instinctif Partners clients. [32]
Other Creative London (2018) Active In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [33]

The company was also responsible for Philip Morris'imagery behind the 2018 New Year's resolution announcement. [34]

Merkle Periscopix (2018) Active In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [33]
Amplifi(2018) Active In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [33]
Trigger (2018) Active In October 2018, Philip Morris launched "Hold my light" with a campaign website and a film in which a woman navigates a maze of lasers to relinquish her cigarette lighter to a group of friends. The film was created by Trigger, while content is by Other Creative. Biddable media and programmatic video display was handled by Merkle Periscopix and Amplifi. [33]
Pagefield Communications (2017) Active

Official statement on working with the tobacco industry: "Working for a tobacco company is always a contentious decision for agencies like ours, especially when the role involves reputation management. Too many consultancies – if they take on that work – are only too happy to conceal the work they are doing.

We did the opposite from day one of our three-year partnership with Philip Morris’s Reduced Risk business.

Up on our website went the Philip Morris logo. Three years later and as recently as last night, we won an international PR industry award for our work launching the groundbreaking IQOS – a reduced risk, heat-not-burn product which is 95 percent less harmful than standard cigarettes. Getting shortlisted against far less contentious brands was a victory in itself. Winning for work with a tobacco brand was a massive achievement and a pleasant but not complete surprise.

We were in a fortunate situation. First and foremost, we had already made the decision that if we were to work Philip Morris, it would be because it was creating viable, safer and scientifically-proven alternatives to traditional tobacco products.

When they approached us to help lay the groundwork for the launch of IQOS, it was an easy decision. This – alongside the business’ move towards reinventing itself – made for a worthwhile and fascinating brief.

So, what lessons have we learnt from this campaign that are applicable to other distrusted companies planning to launch a significant, transformative new product or business model?

Firstly, the work we all do for our clients is essentially about developing a robust argument. This does not need to be in the confrontational sense. It can be a strident view, a case or perhaps just a story. But central to all of these there is usually a position which is designed to convey or convince, with evidence in support. Essentially, this is all about putting across the position of our clients in the most interesting and convincing way – but most crucially, always remaining loyal to facts and values.

Second, equally important is the purpose (or values) behind the transformation. For the first time Philip Morris was prepared to commit to a smoke-free future. Purpose was put ahead of product and that made for a more captivating story.

Third is the power of transparency. In a highly regulated market where advertising of tobacco products is illegal, it was crucial for Philip Morris to open up as much as possible. Historically, tobacco businesses have been evasive and reluctant to do this. We therefore made an early decision to push to be as transparent as possible. What better way to do this than giving The Today programme full access to the story and Philip Morris’ headquarters and research and development centre in Switzerland.

Tobacco businesses, like other businesses in controversial sectors, will never fully escape their past and earn the halo that less contentious businesses can earn. But if they are finally trying to change and are investing billions in creating products and scientific solutions that will eventually consign cigarettes to the past, then why shouldn’t people know about it?"[35]

2017 SABRE awards winners for launching IQOS and Helping the Tobacco Giant Quit Smoking [36]

In June 2020, Pagefield sent news outlets press releases that appeared to attempt to discredit NHS and council stop-smoking services, which are understood to create vast net savings nationally by helping people to stop smoking. Pagefield did not initially say it was working on behalf of Philip Morris International. [37]

Feinstein Kean Healthcare (2017) Active Feinstein Kean Healthcare, wholly owned subsidiary of Ogilvy PR, provides an array of communications and consulting services to biotechnology, pharmaceutical and other healthcare companies. As of March 2018, Lynn Blenkhorn is listed as a media contact for the Philip Morris-funded Foundation for a Smoke-Free World. [38]
CNC Communications, now KEKST CNC (2014) TBC Kekst CNC's clients include a broad range of public and private companies, institutions, alternative investment firms, and non-profit organizations. [39] Tobacco Tactics reposrts CNC listed Philip Morris as a client in the 2014 EU Transparency Register. [40]
Mercury Public Affairs NA Altria's key lobbying firm in Washington DC, Mercury was also hired by the Foundation for a Smoke-Free World. [41] In 2018, the Foundation spent USD 665 000 with Mercury Public Affairs. [42]
FIM Moto GP (1992) Active The two organisations have collaborated for 26 years. As of 2019, PMI claims the partnership will focus on “advancing the cause of a smoke-free world”. [43]
One Young World Active Anti-Illicit Trade Intelligence Manager for Philip Morris International, Mustapha Ramli was one of the delegates for the 2018 One Young World Conference. [44] One Young World is a UK-based charity that gathers together young leaders from around the world. [45]
Cross My Heart Productions LLC (2018) Active USD 770,073 Media and Production contract with the Foundation for a Smoke-Free World, according to Form 990 PF (2018). [46]
  1. Transparency, key to acceptance of disruptive tech, says PMI exec, Inquirer, 9 June 2020, Accessed 19 June 2020
  2. PMI website, Teamworking tomorrow: How businesses and states can drive innovation, 28 July 2019, Accessed 26 May 2020
  3. Business Wire, CECP Welcomes CEOs of Aptiv (APTV), Henry Schein (HSIC), Philip Morris International (PM), Verisk Analytics (VRSK), and Welltower (WELL) to Present Long-Term Plans at Strategic Investor Initiative’s 8th CEO Investor Forum, 7 February 2020, Accessed 25 March 2020
  4. 4.0 4.1 Cite error: Invalid <ref> tag; no text was provided for refs named PMI_EXPOSE20
  5. SRNT website, SRNT 26th ANNUAL MEETING, New Orleans, March 11-14, 2020, 14 March 2020, p.296, Accessed 17 March 2020
  6. Philip Morris International Sponsors The Hill’s “A More Perfect Union?” Forum, Business Wire, 30 January 2020, Accessed 19 February 2020
  7. Gender parity and women economic empowerment on the rise in Middle East, Saudi Gazette, 21 October 2019, Accessed 13 February 2020
  8. Tobacco Tactics website, Latest Tax Return Sheds Light on The Philip Morris-funded Foundation for a Smoke-free World, p.3, July 2019, Accessed 31 January 2020
  9. Tobacco Tactics website, Latest Tax Return Sheds Light on The Philip Morris-funded Foundation for a Smoke-free World, p.3, July 2019, Accessed 31 January 2020
  10. Tobacco Tactics website, Latest Tax Return Sheds Light on The Philip Morris-funded Foundation for a Smoke-free World, p.3, July 2019, Accessed 31 January 2020
  11. Smoke-Free World website, Grants, Accessed 21 January 2020
  12. Strategic Investor Initiative Partners With Edelman To Outline Best Practices in Long-Term Plan Disclosures, CSR News, 30 October 2019, Accessed 20 January 2020
  13. Expose Tobacco website, ALERT: Handshake, a PMI-Funded Consulting Firm, is Approaching Researchers to Support the Transformation Story, 2 December 2019, Accessed 15 December 2019
  14. APEC CEO SUMMIT website, Great interest among chilean and foreign companies to participate in APEC CEO Summit, November 2019, Accessed 27 November 2019
  15. PMFTC pivots business to smoke-free products, Manila Standard, 28 October 2019, Accessed 26 November 2019
  16. Sukilo prieš „klaidinančią ir cinišką“ „Philip Morris“ socialinę akciją Plačiau, VZ, 23 September 2019, Accessed 10 October 2019
  17. Anti-smoking groups butt heads over Melbourne vaping conference, The Age, 4 October 2019, Accessed 10 October 2019
  18. Global Tobacco and Nicotine Forum website, 2019 agenda, Accessed 13 September 2019
  19. Tobacco lobbyists demand say in EU debate on … tobacco lobbying, Politico, April 2016, Accessed 12 September 2018
  20. Tobacco industry free market thinktanks cigarette controls, The Guardian, 23 January 2019, Accessed 12 April 2019
  21. Institute of Public Affairs growing but think tank remains tight-lipped about donors, The New Daily, July 2018, Accessed 11 October 2018
  22. NZ Fashion Week’s secret plan to bring big tobacco to the catwalk, The Spin Off, 14 August 2019, Accessed 12 August 2019
  23. Munich Security Conference website, MSC Annual Report 2018, p. 60, January 2019, Accessed 21 August 2019
  24. Big Tobacco moves back into advertising, Politico, 3 July 2019, Accessed 9 July 2019
  25. Philip Morris International twitter, Interested in how heavily regulated industries can be successful in the digital world?, 24 May 2019, Accessed 13 June 2019
  26. IsoNTech Conference website, ISoNTech Programme, 13 June 2019
  27. Globsec website, PMI IMPACT Conference, 8 July 2019
  28. Big tobacco, global health, and the limits of shared value, Devex, 25 May 2019, 13 June 2019
  29. Campaign Asia, Philip Morris reaches out to new agency for IQOS brand, 3 August 2018, Accessed 5 January 2019
  30. Powerbase website, Halogen Communications, Accessed 12 November 2018
  31. Creative martech agency Klive launches with EY and Philip Morris as clients, The Drum, 8 November 2018, Accessed 12 November 2018
  32. Public Affairs and Lobbying Register website, Instinctif Partners, Accessed 12 November 2018
  33. 33.0 33.1 33.2 33.3 Philip Morris spoofs Mission Impossible with GBP 2 million campaign calling on smokers to quit, PR Week, 30 October 2018, Accessed 30 October 2018
  34. 'We're trying to give up cigarettes', says Philip Morris ad, Campaign Live,1 January 2018, Accessed 12 October 2018
  35. Pagefield, Helping distrusted companies gain acceptance, Accessed 30 September 2018
  36. Holmes Report, 2017 SABRE Awards EMEA Winners, Accessed 30 September 2018
  37. Tobacco firm funded attack on council quit-smoking services, The Guardian, 3 July 2020, Accessed 20 July 2020
  38. Businesswire, New Global Survey Points to Key Issues, Needs and Gaps in Fight to End Smoking, Accessed 30 September 2018
  39. Kekst and CNC Join Forces to Create Premier Global Strategic Communications Consultancy, PR Newswire, October 2018, Accessed 13 November 2018
  40. Tobacco Tactics website, Communications & Network Consulting AG, Accessed 30 November 2018
  41. Mercury, Tobacco Tactics, Accessed 30 April 2019
  42. Cite error: Invalid <ref> tag; no text was provided for refs named PMI_FSFW
  43. Phillip Morris International Dorna Switch Gears Quest, Business Wire, November 2018, Accessed 12 December 2018
  44. One Young World website, Mustapha Ramli, Accessed 12 November 2018
  45. One Young World website, About Us, Accessed 12 November 2018
  46. Foundation for a Smoke-Free World website, Form 990 PF, 2018, pp. 30-42, Accessed 23 July 2019