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Organization/Company Tobacco company relationship Relationship type Evidence of past or present formalized relationship
Gabriele Gzimailaite Contractor Gzimailaite, who has 120,000 Instagram followers, had been flown out to Milan by Philip Morris Internatonal for an Iqos party, where she posed against an Iqos-branded wall and posted pictures of the device. [1] 2019
Valik Popsoviy Contractor Valik Popsoviy, a 19-year-old singer and Instagram influencer from Kyiv shared a video of IQOS Heets with his 15,200 followers. [2] 2019
Regina Blandón Contractor Mexican actress Regina Blandón was among celebrities who appeared in a social media campaign for IQOS. [3] 2019
  1. Cite error: Invalid <ref> tag; no text was provided for refs named PMI_FEST
  2. Investigation: Philip Morris whitewashes reputation with COVID-19 aid while promoting smoking, Kyiv Post, 25 May 2020, Accessed 19 June 2020
  3. Regina Blandón, entre influencers que enganchan a jóvenes para usar vapeadores, LNN, 14 June 2020, Accessed 20 July 2020